Keurig Green Mountain
Keurig Dr Pepper is a leading North American beverage company that sells 150+ brands (Dr Pepper, Canada Dry, 7UP, Snapple, Keurig brewers and K-Cups, energy, water, juice, coffee) through grocery, mass, convenience and foodservice channels, and, post-JDE Peet's acquisition, in 100+ markets globally.
- Company typePublic
- Founded2018
- HeadquartersWaterbury, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Keurig Green Mountain does
Keurig Dr Pepper Inc. (NASDAQ: KDP) is a leading North American beverage company formed in July 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group. The company operates a platform-plus-portfolio model: (i) a single-serve coffee platform anchored by the proprietary Keurig brewing system and K-Cup pod ecosystem (Keurig holds the #1 single-serve coffee brewing position in the U.S. and Canada, with multiple brewer variants — K-Café, K-Classic, K-Compact, K-Duo, K-Elite — covered by an extensive patent portfolio), and (ii) a portfolio of more than 150 owned, licensed, and partner brands spanning carbonated soft drinks (Dr Pepper, Canada Dry, 7UP, A&W, Sunkist, Hawaiian Punch, Squirt), juices and mixers (Mott's, Clamato), water (Core Hydration), ready-to-drink tea (Snapple), energy (GHOST, C4, Bloom, Black Rifle Energy, Venom) and coffee (Green Mountain Coffee Roasters, The Original Donut Shop, Peet's).
Keurig Dr Pepper makes money by selling branded beverage products to mass-market retail, convenience and foodservice channels and by selling Keurig brewing systems and K-Cup consumables (including licensed Starbucks pods manufactured by KDP and distributed by Nestlé USA under a renewed strategic partnership). Q1 2026 U.S. Refreshment Beverages net sales were $2.6 billion and U.S. Coffee segment sales were $857 million; FY2026 guidance is $25.9-$26.4 billion on a combined basis after the April 2026 close of the EUR 15.1 billion JDE Peet's acquisition. The combined entity now spans 100+ markets globally and 50,000+ employees, and the company has announced a planned separation into two independent U.S.-listed publicly traded companies — a North American refreshment beverage leader ('Beverage Co.') led by CEO Tim Cofer and a global coffee company ('Global Coffee Co.') led by Rafael Oliveira.
The company serves general consumers, food retailers, convenience stores, and foodservice/hospitality operators across North America, with international expansion underwritten by the JDE Peet's portfolio of regional coffee brands including Peet's, L'OR, and Jacobs. Go-to-market is a classic CPG sales-led model: a direct field sales force and broker networks sell into national grocery, mass, club, drug and convenience accounts, supplemented by e-commerce brand stores and brand-licensing arrangements.
Keurig Green Mountain firmographics
Firmographics- Name
- Keurig Green Mountain
- Legal name
- Keurig Dr Pepper Inc.
- Website
- https://KeurigGreenMountain.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Keurig Dr Pepper is a leading North American beverage company that sells 150+ brands (Dr Pepper, Canada Dry, 7UP, Snapple, Keurig brewers and K-Cups, energy, water, juice, coffee) through grocery, mass, convenience and foodservice channels, and, post-JDE Peet's acquisition, in 100+ markets globally.
- Ownership category
- akta.pro rank
Keurig Green Mountain industry classification
Industry- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where Keurig Green Mountain is headquartered
LocationHeadquarters
- HQ city
- Waterbury
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Keurig Green Mountain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Beverage Product Sales (Refreshment Beverages): KDP generates the majority of revenue from selling owned beverage brands (Dr Pepper, Canada Dry, 7UP, Snapple, Mott's, A&W, GHOST Energy, Core Hydration, Clamato, Peñafiel, and others) through retail, convenience, and foodservice channels. Q1 2026 U.S. Refreshment Beverages segment generated $2.6 billion in net sales.
- Single-Serve Coffee Systems & K-Cup Pods: Revenue from Keurig brewing systems (hardware) and K-Cup pods (consumables) for the U.S. and Canadian markets. Includes licensed brands (Starbucks via Nestlé partnership) and owned brands (Green Mountain, The Original Donut Shop, Peet's). Q1 2026 U.S. Coffee segment generated $857 million in net sales.
- Global Coffee Business (JDE Peet's): Following the April 2026 acquisition of JDE Peet's, KDP's global coffee business spans 100+ markets, including powerhouse brands Peet's, L'OR, Jacobs, and regional coffee leaders. JDE Peet's generated EUR 9.9 billion in total sales in 2025.
- Licensing & Partnership Revenue: Revenue from licensing Keurig technology and brand partnerships. Includes Starbucks K-Cup pods manufactured and distributed under Nestlé's global agreement with Starbucks. Also includes partner brands within KDP's 150+ brand portfolio.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Keurig Green Mountain product offering
Product offeringCore offering
Keurig Dr Pepper manufactures, markets, and distributes a portfolio of more than 150 owned, licensed, and partner beverage brands spanning carbonated soft drinks (Dr Pepper, Canada Dry, 7UP, A&W), juices (Mott's, Hawaiian Punch), energy drinks (GHOST, C4, Bloom, Black Rifle Energy, Venom), water (Core Hydration, Peñafiel), mixers (Clamato, Schweppes), and ready-to-drink teas (Snapple). The company also produces the Keurig single-serve coffee brewing system and K-Cup pods under owned brands (Green Mountain, The Original Donut Shop, Peet's) and licensed brands (Starbucks via Nestlé partnership). Operations span North America (primary) and 100+ global markets following the 2026 acquisition of JDE Peet's.
Product overview
Keurig Dr Pepper is a leading North American beverage company operating as a platform-plus-portfolio model with two primary business units: (1) a single-serve coffee brewing system platform anchored by the Keurig brewer and K-Cup pod ecosystem, and (2) a portfolio of 150+ owned, licensed and partner brands spanning carbonated soft drinks (Dr Pepper, Canada Dry, 7UP, A&W), energy drinks (GHOST, C4 Energy, Bloom, Venom), juices (Mott's, Clamato), water (Core Hydration), and ready-to-drink beverages (Snapple). The coffee business operates globally in 100+ markets including powerhouse brands Peet's, L'OR, Jacobs, and Green Mountain Coffee Roasters. The company completed acquisition of JDE Peet's in 2026, with plans to separate into two independent publicly traded companies: North American Beverage Co. and Global Coffee Co.
Differentiator
Problem solved
Functional benefit
Brands
- Keurig: Leading single-serve coffee brewing system in U.S. and Canada
- Dr Pepper
- Canada Dry
- Mott's
- A&W
- 7UP
- Snapple
- Peet's Coffee
- GHOST
- Green Mountain Coffee Roasters
- C4 Energy
- Bloom
- Black Rifle Energy
- Venom Energy
- Clamato
- Core Hydration
- Peñafiel
Quantifiable outcome
- Canada Dry achieved 18 consecutive years of dollar growth and remains the #1 ginger ale in the U.S.
- +3 more outcomes
Companies that use Keurig Green Mountain
Customer profileNamed customers2 records
Segments4 records
Keurig Green Mountain technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keurig Green Mountain partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Nestlé USAcoreKDP and Nestlé USA extended and expanded their strategic partnership (established 2020) for the manufacturing and distribution of Starbucks K-Cup pods in the U.S. and Canada. KDP manufactures the pods; Nestlé distributes them into grocery and retail channels under Starbucks' global consumer packaged goods agreement. The partnership includes new programs for expanding distribution and innovation for the Starbucks brand in the Keurig system.
- JDE Peet'scoreKDP completed acquisition of 97.75% of JDE Peet's N.V. shares (EUR 15.1 billion total value) on April 1, 2026. The acquisition creates a global coffee powerhouse spanning 100+ markets with leading brands Peet's, L'OR, Jacobs, and regional icons. KDP plans to separate into two independent publicly traded companies: a North American beverage leader ('Beverage Co.') and a global coffee company ('Global Coffee Co.') led by JDE Peet's CEO Rafael Oliveira.
- American Red CrosscoreKDP renewed and expanded its North American partnership with the American Red Cross through 2026, investing $450,000 combined across U.S. and Canada. In the U.S., KDP supports the national disaster response program and Cameron County, Texas community adaptation program. In Canada, the partnership addresses food security (Mobile Food Bank, Meals on Wheels) and introduces a Montréal emergency winter shelter pilot. Employee engagement (blood drives, volunteering) is a core pillar.
- Canadian Red CrosscoreKDP expanded its partnership with the Canadian Red Cross through 2026 to address food security and introduce disaster relief support, including a Montréal pilot for temporary warming spaces for at-risk populations during extreme cold.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Keurig Green Mountain competitors and assessment
Company assessmentDirect peers
- PepsiCo: Major competitor in CSDs (Pepsi, Mountain Dew, Mug), energy drinks (Rockstar, recently expanded), and beverage adjacencies. Operates a similar broad CPG portfolio-plus-platform model with significant DSD distribution, mirroring KDP's North American reach.
- The Coca-Cola Company: The world's largest non-alcoholic beverage company with a comparable CSD portfolio (Coca-Cola, Sprite, Fanta, Diet Coke) and growing presence in coffee, water, and energy. Direct competitor across retail, foodservice, and convenience channels in North America.
- National Beverage Corp. U.S. CSD and sparkling water company (Faygo, La Croix, Shasta) competing directly with KDP's portfolio brands (Dr Pepper, Canada Dry, 7UP, A&W) in the same grocery, mass, and convenience channels.
- Monster Beverage Corporation: Largest pure-play energy drink company competing directly with KDP's energy portfolio (GHOST, C4, Bloom, Black Rifle, Venom). Both companies are leaders in the energy category but KDP competes through a multi-brand portfolio approach while Monster is concentrated.
Emerging players
- Celsius Holdings: Fast-growing energy drink challenger disrupting Monster and Red Bull. Competes with KDP's energy portfolio (particularly C4 and GHOST) at the lifestyle/fitness-oriented end of the category, with strong momentum in convenience and large-format retail.
Broad incumbents
- Starbucks Corporation: Global coffee chain whose brand is licensed to KDP for K-Cup production via Nestlé. Competes with Keurig in coffee consumption occasions but also drives KDP's largest at-home coffee revenue stream through the licensing partnership.
- Post Holdings: Diversified consumer packaged goods company with coffee (Post Consumer Brands) and foodservice coffee operations. Comparable in CPG scale and broad portfolio strategy, though primarily oriented around cereal and refrigerated retail.
- Cott Corporation (Primo Water): Diversified beverage company operating water/beverage delivery and a coffee and tea services business. Overlaps with KDP in bottled water and coffee services, particularly in foodservice and office coffee channels.
- Nestlé S.A. Global food and beverage giant with major coffee brands (Nescafé, Nespresso, Starbucks CPG license holder). Both a key KDP partner (Starbucks K-Cup distribution) and a competitor in coffee systems, bottled water, and broader beverages.
Others
- JDE Peet's N.V. (pre-acquisition): Now a wholly-owned subsidiary of KDP following the April 2026 acquisition. Prior to the acquisition, JDE Peet's was the world's largest pure-play coffee company with brands like Peet's, L'OR, Jacobs, Douwe Egberts, and Senseo in 100+ markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keurig Green Mountain social profiles
Digital presenceKeurig Green Mountain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keurig Green Mountain leadership team
Management profileNumber of profiles
Keurig Green Mountain subsidiaries and ownership
Company hierarchySubsidiaries10 records
Keurig Green Mountain funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keurig Green Mountain M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keurig Green Mountain
What does Keurig Green Mountain do?
Keurig Dr Pepper manufactures, markets, and distributes a portfolio of more than 150 owned, licensed, and partner beverage brands spanning carbonated soft drinks (Dr Pepper, Canada Dry, 7UP, A&W), juices (Mott's, Hawaiian Punch), energy drinks (GHOST, C4, Bloom, Black Rifle Energy, Venom), water (Core Hydration, Peñafiel), mixers (Clamato, Schweppes), and ready-to-drink teas (Snapple). The company also produces the Keurig single-serve coffee brewing system and K-Cup pods under owned brands (Green Mountain, The Original Donut Shop, Peet's) and licensed brands (Starbucks via Nestlé partnership). Operations span North America (primary) and 100+ global markets following the 2026 acquisition of JDE Peet's.
Is Keurig Green Mountain a public or private company?
Keurig Green Mountain is a public company. It is currently operating.
When was Keurig Green Mountain founded?
Keurig Green Mountain was founded in 2018. It employs 5,001 to 10,000 people.
Where is Keurig Green Mountain based?
Keurig Green Mountain is headquartered in Waterbury, United States, in the North America region.
How does Keurig Green Mountain make money?
Four revenue lines are on record. Beverage Product Sales (Refreshment Beverages) is the primary driver. The others are single-Serve Coffee Systems & K-Cup Pods, global Coffee Business (JDE Peet's) and licensing & Partnership Revenue.
Who are Keurig Green Mountain's main competitors?
Direct peers on record are PepsiCo, The Coca-Cola Company, National Beverage Corp. and Monster Beverage Corporation. Celsius Holdings is listed as an emerging player. Broad incumbents are Starbucks Corporation, Post Holdings, Cott Corporation (Primo Water) and Nestlé S.A.. JDE Peet's N.V. (pre-acquisition) is listed as an others.
Does Keurig Green Mountain have an API?
No public API is recorded for Keurig Green Mountain.
What industry is Keurig Green Mountain in?
Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts. Its NAICS code is 312111 and its SIC code is 2080.