URL Networks

What URL Networks does

URL Networks is a privately held Australian telecommunications provider, incorporated as URL Networks Pty Ltd (ACN 122 756 138) in Victoria, that has operated since 2007 as a specialist reseller and aggregator of business voice, internet, and mobile services. The company's core product is a 100% virtualised Cloud Hosted PBX platform hosted and developed in Australia, complemented by a proprietary cross-platform softphone (URL NetPhone) for Windows, macOS, iOS, and Android, SIP trunking, Microsoft Teams Direct Routing, 1300/1800 inbound numbers, and ancillary voice add-ons such as fax-to-email and virtual mobile numbers.

URL Networks does not own underlying network infrastructure. Instead, it resells capacity from a broad stack of wholesale carriers, including nbn (across Fixed, Wireless, Fibre Connect, Home Internet, and Enterprise Ethernet), Telstra (Enterprise Fibre and Wholesale 5G mobile), Optus (Wholesale 4G mobile covering 98.5% of the population), Vocus, SUPA Networks, Lynham/Neoloop, Opticomm, Frontier Networks, ASN Telecom, and Vision Network. Internet plans start from $79/month, mobile SIM-only voice plans from $35–$75/month, and Cloud Hosted PBX from $10/month, all on month-to-month terms with no lock-in contracts.

The go-to-market is sales-led and digital-first: customers transact through the url.net.au website, an online self-service dashboard (dashboard.url.net.au) for signup, account management, and fault/call-quality reporting, plus a 1300-number phone sales line. The firm targets two primary segments — Australian small and medium businesses seeking telephony and connectivity upgrades (with cost savings on the bottom line as the central message) and residential customers needing nbn internet, mobile voice, and home phone services — with a secondary push into enterprise fibre for SLA-bound accounts. The company is headquartered at Level 17/31 Queen Street, Melbourne, with an additional office in Brisbane.

Name

URL Networks

Legal name

URL Networks Pty Ltd

Website

https://url.net.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

URL Networks is an Australian B2B and B2C telecommunications provider that aggregates wholesale voice, nbn, and mobile services into a Cloud Hosted PBX, SIP trunk, internet, and mobile SIM portfolio for SMBs and residential customers nationwide.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Hosted PBX services
• VoIP telephony
• Business internet
• Nbn internet plans
• Mobile voice services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cloud Hosted PBX / VoIP Services: Monthly subscription plans for hosted PBX and SIP trunk services, starting from $10 per month for Cloud Hosted PBX. Recurring revenue model with monthly billing.
2. Internet Connectivity Services: Monthly nbn and other broadband internet plans starting from $79 per month. Also includes enterprise fibre and nbn Enterprise Ethernet services for businesses.
3. Mobile Voice SIM Plans: SIM-only post-paid mobile voice plans with no lock-in contracts, ranging from $35 to $75 per month, including data allowances and included calls.
4. 1300/1800 Numbers: Inbound toll-free number services, essential marketing tool for businesses to receive customer calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

URL Networks is an Australian telecommunications provider delivering Cloud Hosted PBX (VoIP) telephony, internet connectivity (nbn, Enterprise Fibre, and multiple wholesale carrier networks), and mobile voice (SIM) services. The company operates its own 100% virtualised PBX platform hosted in Australia and bundles voice, internet, and mobile services into a unified portfolio targeted primarily at Australian small and medium businesses, with secondary offerings for residential customers.

Product overview

URL Networks is an Australian telecommunications provider offering a unified portfolio of voice, internet, and mobile services primarily targeting business customers. The core offering centers on Cloud Hosted PBX (a virtualised VoIP telephony platform) and Enterprise Fibre connectivity, supplemented by a comprehensive suite of voice add-ons (1300/1800 numbers, Fax to Email, Microsoft Teams Direct Routing), internet services across multiple carrier networks (nbn, SUPA Networks, ASN Telecom, Frontier Networks, Lynham Networks, Opticomm, Vision Network), and mobile SIM/voice plans. The URL Net Phone softphone application extends the Hosted PBX to desktop and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• URL Net Phone: A softphone application that allows users to access their URL Hosted PBX service on smart devices or PC, available for Windows, MacOS, iOS, and Android.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• nbn (National Broadband Network)coreTechnology or IntegrationURL Networks is a retail service provider that resells nbn internet services including nbn Fixed Internet Plans, nbn Wireless Internet Plans, nbn Home Internet Plans, and nbn Enterprise Ethernet. nbn is the wholesale broadband network operated by NBN Co, an Australian government-owned corporation.
• TelstracoreTechnology or IntegrationURL Networks offers Telstra Wholesale Mobile Voice services and Telstra Ethernet Enterprise Fibre as part of their enterprise connectivity options. Mobile plans are powered by Telstra's 5G wholesale network.
• OptuscoreTechnology or IntegrationURL Networks offers Optus Wholesale Mobile Voice services and mobile SIM plans powered by the Optus 4G wholesale network, covering 98.5% of the Australian population.
• Microsoft Teams Direct RoutingcoreTechnology or IntegrationURL Networks provides Microsoft Teams Direct Routing as part of their voice services, enabling businesses to integrate their hosted PBX with Microsoft Teams for unified communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telstra: Australia's largest telco offering a full suite of voice, mobile, nbn, and enterprise connectivity. Overlaps broadly but competes at a different scale and owns the wholesale networks URL Networks resells.
• Optus: Second-largest Australian telco providing mobile, broadband, and business voice services. Competes for the same SMB customers and is also an upstream wholesale partner for URL Mobile.
• RingCentral: Global cloud UCaaS leader (voice, messaging, contact centre). Competes for the same SMB/mid-market voice workloads, especially as Australian buyers consider global SaaS alternatives to local resellers.
• TPG Telecom: Major Australian retail telco (iiNet, TPG, Internode brands) competing aggressively on nbn and mobile pricing. Relevant competitor in the SMB connectivity + voice bundle market.

Direct peers

• Aussie Broadband: Large Australian nbn/voice reseller with growing business and enterprise offerings. Comparable as a wholesale-aggregating telco competing for the same Australian SMB telephony and connectivity wallet.
• Superloop: Australian and APAC telco providing internet, voice, and managed services to business and consumer customers. Overlaps with URL Networks' nbn/enterprise fibre and SMB voice portfolio.
• Node1: Australian SMB-focused VoIP and hosted PBX provider with similar size, customer profile, and product positioning. Direct head-to-head competitor in the Australian small business hosted telephony segment.
• Macquarie Telecom: Australian B2B-focused telco offering hosted PBX, SIP, and data services to mid-market and enterprise customers. Highly comparable in product mix (hosted voice, internet, mobile) and Australian SMB/mid-market GTM.
• Symbio Networks: Australian-headquartered wholesale voice and UCaaS provider offering SIP, hosted PBX, and Teams Direct Routing. Closely comparable in product scope (especially SIP trunking and Teams integration) although primarily wholesale.

Emerging players

• 3CX: International hosted PBX/UCaaS software vendor with strong SMB presence and a channel-led model. Comparable in hosted PBX functionality and target SMB customers, though delivered as software rather than a fully managed Australian-hosted service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urlnetworks
• Facebookfacebook.com/urlnetworks
• LinkedInlinkedin.com/company/url-networks-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URL Networks