BioHarvest
BioHarvest (VINIA) is an Israeli biotech company that uses a proprietary hydroponic plant-cell culture platform to produce and sell VINIA, a red grape cell powder dietary supplement marketed directly to health-conscious consumers in Israel and the United States.
- Company typePrivate
- Founded2007
- HeadquartersRehovot, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BioHarvest does
BioHarvest Ltd. (ביו הרווסט בע"מ) is an Israeli biotechnology company founded in 2007 by Dr. Yochi Hagai and Dr. Zaki Chaib, headquartered in Yavne, Israel. The company has developed a proprietary Bio-Farming technology platform (Bio-Plant Cellicitation™), protected by 11-14 international patents, which uses hydroponic plant cell culture to grow red grape cells in controlled bioreactors without genetic engineering. This platform produces red grape cell powder rich in piceid resveratrol and a full polyphenol matrix (catechins, tannins, quercetin, anthocyanins), marketed under the VINIA® brand as a dietary supplement in 60, 120, 240, and 360-capsule SKUs.
The company's flagship product VINIA is a 400mg red grape cell powder capsule delivering the polyphenol equivalent of approximately one bottle of red wine in a single 2-calorie dose, with claims of 25x higher water solubility than standard resveratrol, 100x concentration versus natural grapes, and a dual-protein vascular mechanism (eNOS up 120%, ET-1 down 50%) backed by four completed clinical studies published in peer-reviewed literature. VINIA holds self-affirmed GRAS status with the US FDA, Israeli dietary supplement approval, GMP manufacturing compliance, and Kosher certification, and is approved for marketing in Israel and the United States.
BioHarvest operates a direct-to-consumer business model, selling exclusively through its owned e-commerce storefront (vinia.co.il) and a phone-based customer care channel, with subscription-style multi-month plans priced at ₪299-₪1,200. The company also pursues B2B2C outreach through partnerships with clinics, pharmacies, and wellness practitioners, and has a joint research collaboration with the Israeli Ministry of Agriculture's Volcani Center. The organization employs 11-50 staff across R&D, manufacturing, regulatory, sales, and finance functions, led by CEO Ilan Sobel (formerly of Coca-Cola and Weissbeerger), founder/CTO Dr. Yochi Hagai, and President/Chairman Dr. Zaki Chaib.
BioHarvest firmographics
Firmographics- Name
- BioHarvest
- Legal name
- ביו הרווסט בע"מ (BioHarvest Ltd.)
- Website
- https://vinia.co.il
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BioHarvest (VINIA) is an Israeli biotech company that uses a proprietary hydroponic plant-cell culture platform to produce and sell VINIA, a red grape cell powder dietary supplement marketed directly to health-conscious consumers in Israel and the United States.
- Ownership category
- akta.pro rank
BioHarvest industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI)
Keywords
Where BioHarvest is headquartered
LocationHeadquarters
- HQ city
- Rehovot
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
BioHarvest business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Direct E-commerce Sales: VINIA generates revenue through direct-to-consumer online sales via its website, offering multiple subscription-style multi-month packaging tiers (2, 4, 8, 12 months supply) with bundled pricing discounts. Customers purchase directly through the storefront with credit card or PayPal payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2-Month Starter Pack — 60 capsules |
| Subscription | Monthly | 4-Month Supply — 120 capsules |
| Subscription | Monthly | 8-Month Supply — 240 capsules (2 bottles) |
| Subscription | Annual | 12-Month Supply — 360 capsules (3 bottles) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
BioHarvest product offering
Product offeringCore offering
BioHarvest develops and sells VINIA, a red grape cell powder dietary supplement in 400 mg capsules produced via its proprietary Bio-Farming plant cell cultivation technology. Each capsule delivers the polyphenol content of approximately one bottle of red wine, including piceid resveratrol, with zero sugar, zero alcohol, and only 2 calories per serving. The product is sold directly to consumers in Israel and the United States through subscription-style multi-month packaging tiers on its own e-commerce storefront, supported by a phone-based customer care channel.
Product overview
BioHarvest is a biotechnology company founded in 2007 by Israeli scientists Dr. Yochi Hagai and Dr. Zaki Rekib, developing botanical compositions through its proprietary Bio-Farming technology platform. The company's product portfolio is anchored by its flagship consumer product VINIA, a red grape cell powder dietary supplement in capsule form, which delivers concentrated polyphenols including piceid resveratrol without sugar or alcohol. VINIA is available in multiple bundle configurations (60, 120, 240, and 360 capsule packs at 2-month through 12-month supply tiers) and is marketed in Israel and the United States. BioHarvest states it is developing additional botanical compositions using the same Bio-Farming platform for future nutritional and pharmaceutical ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- VINIA®: Red grape cell powder nutritional supplement containing polyphenol composition with enhanced Piceid Resveratrol; the company's flagship consumer product.
- Bio-Plant Cellicitation™
Products and services
- VINIA VINIA is a red grape cell powder dietary supplement in capsule form (400 mg per capsule) developed by BioHarvest using proprietary Bio-Farming technology. It delivers the polyphenol content equivalent to a bottle of red wine — including piceid resveratrol, catechins, tannins, quercetin, and anthocyanins — without sugar, alcohol, and with only 2 calories per serving. It is positioned as a daily superfood for adults that supports blood flow, cardiovascular health, vascular elasticity, antioxidant activity, energy, and alertness, with clinical evidence of at least 70% improvement in blood vessel elasticity after 90 days of daily use.
Quantifiable outcome
- FMD (Flow-Mediated Dilation) increased by at least 70% in every participant who took 400mg VINIA daily for 90 days. Group average increase from 1.45% to 3.59%.
- +5 more outcomes
Companies that use BioHarvest
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BioHarvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BioHarvest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institute of Plant Sciences, Agricultural Research Organization (Volcani Center), Ministry of Agriculture and Rural DevelopmentcoreBioHarvest partnered with the Israeli Ministry of Agriculture's Agricultural Research Organization (Volcani Center) on joint research to validate the health benefits of VINIA. This collaboration provides government-level scientific credibility and independent validation of the product's efficacy, with findings incorporated into the company's marketing and regulatory submissions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BioHarvest competitors and assessment
Company assessmentEmerging players
- Phytelligence: Agricultural biotech using plant tissue culture and cell biology for crops; comparable to BioHarvest through shared plant cell culture technology foundations, though focused on horticulture propagation rather than consumer nutraceutical ingredients.
- Diana Plant Sciences: Plant cell culture specialist producing active botanical ingredients for cosmetics and nutrition; directly comparable to BioHarvest's Bio-Farming platform in using plant cell culture to produce standardized bioactive compounds for consumer health applications.
- Perfect Day: US-based food biotech using precision fermentation (a related cell-based bioproduction approach) to make dairy proteins; comparable to BioHarvest as a peer in the broader plant/cell-based functional ingredient space, though focused on dairy proteins rather than botanicals.
- The EVERY Company: Previously Clara Foods, a US food biotech using cell culture/precision fermentation to produce functional ingredients (ovalbumin); comparable to BioHarvest as a peer in cell-based functional ingredient production with similar biotechnology DNA but different end products.
- Solabia-Algatech Nutrition: Biotechnology company producing microalgae-derived nutraceutical ingredients (astaxanthin, etc.) using controlled cultivation; comparable to BioHarvest as a peer using biotechnology-based bioproduction for high-value nutritional ingredients with clinical positioning.
Broad incumbents
- Life Extension: Large established US supplement company offering a broad catalog including resveratrol products; comparable to VINIA on category and clinical positioning but operating at much greater scale and with a wide product portfolio beyond polyphenols.
- Doctor's Best: Well-known supplement brand carrying resveratrol and other polyphenol formulations; comparable to VINIA in the botanical supplement space but distributes across multiple retail and online channels rather than D2C only.
- Jarrow Formulas: Established supplement brand with resveratrol and resveratrol-plus-polyphenol SKUs; similar clinical-grade positioning but operates across multiple channels and a broader product portfolio.
- NOW Foods: Large US-based supplement manufacturer offering resveratrol and grape seed extract products; comparable as a botanical supplement competitor with established retail/wholesale distribution that contrasts with VINIA's D2C-only approach.
Direct peers
- Reserveage Nutrition: US-based supplement brand specializing in resveratrol and polyphenol-based anti-aging products, directly competing with VINIA in the red grape / resveratrol supplement category with a similar D2C-led distribution model.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BioHarvest social profiles
Digital presenceBioHarvest compliance and trust
Trust signalCompliance8 records
BioHarvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioHarvest leadership team
Management profileNumber of profiles
Profiles5 records
BioHarvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioHarvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioHarvest
What does BioHarvest do?
BioHarvest develops and sells VINIA, a red grape cell powder dietary supplement in 400 mg capsules produced via its proprietary Bio-Farming plant cell cultivation technology. Each capsule delivers the polyphenol content of approximately one bottle of red wine, including piceid resveratrol, with zero sugar, zero alcohol, and only 2 calories per serving. The product is sold directly to consumers in Israel and the United States through subscription-style multi-month packaging tiers on its own e-commerce storefront, supported by a phone-based customer care channel.
Is BioHarvest a public or private company?
BioHarvest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BioHarvest founded?
BioHarvest was founded in 2007. It employs 11 to 50 people.
Where is BioHarvest based?
BioHarvest is headquartered in Rehovot, Israel, in the Middle East region.
How does BioHarvest make money?
One revenue line is on record: direct E-commerce Sales.
Who are BioHarvest's main competitors?
Emerging players on record are Phytelligence, Diana Plant Sciences, Perfect Day, The EVERY Company and Solabia-Algatech Nutrition. Broad incumbents are Life Extension, Doctor's Best, Jarrow Formulas and NOW Foods. Reserveage Nutrition is listed as a direct peer.
Does BioHarvest have an API?
No public API is recorded for BioHarvest.
What industry is BioHarvest in?
BioHarvest's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAI, Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol). Its NAICS code is 325411 and its SIC code is 2833.