Brevi S.P.A.

What Brevi S.P.A. does

Brevi S.p.A. is an Italian broadline IT hardware distributor founded in 1983 in Bergamo by Giambattista Brevi and Tiziana D'Alfonso, operating as a privately held company under Italian capital. The company distributes over 80 international IT brands covering notebooks, desktop PCs, workstations, servers, PC components, monitors, printers, networking and storage equipment, software, accessories, and refurbished products through a hybrid Cash & Carry and B2B e-commerce model. Its physical network of 25 Cash & Carry stores is the largest in Italy by territorial coverage, complemented by a B2B e-commerce platform integrated directly with the ERP for real-time pricing and inventory, which drives more than 80% of revenue. The company serves over 10,000 active IT resellers across Italy including professional dealers, system integrators, OEM producers, corporate resellers, e-tailers, and service companies.

Underneath the distribution business, Brevi manufactures its own Winblu brand of desktop PCs, workstations, and servers at an ISO 9001:2015 certified facility in Calto (Rovigo), inheriting know-how from historical Italian PC brands Winner and Athena. Winblu systems are sold with a 2-year warranty versus the industry-standard 1-year and can be customized via an online configurator. The company generates revenue primarily through wholesale B2B hardware margins on sales to registered resellers, with EXW pricing accessed through the partner portal; direct key-account sales complement the Cash & Carry channel for larger enterprise customers. The company has been repeatedly recognized as Italy's leading IT distributor, including 8 wins of the Context ChannelWatch "Distributore dell'Anno" and multiple Italian Channel Awards through 2025-2026.

Name

Brevi S.P.A.

Legal name

Brevi S.p.A.

Website

https://brevi.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Brevi S.p.A. is an Italian IT hardware distributor founded in 1983, operating Italy's largest Cash & Carry network of 25 stores and a B2B e-commerce platform serving over 10,000 resellers with 80+ international brands and its own Winblu-branded PC line.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. IT Hardware Distribution: Core business: distributing IT hardware products including notebooks, desktop PCs, workstations, servers, PC components, monitors, printers, networking and storage equipment, keyboards and mice, accessories, software, and refurbished products. Revenue generated through product margins on sales to IT resellers via Cash & Carry and e-commerce.
2. Winblu Branded PC Sales: Production and sale of Winblu-branded desktop computers, workstations, and servers manufactured at the Rovigo facility. Offers 2 years warranty versus the standard 1 year offered by branded competitors, with advantages of made-in-Italy production and customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brevi is an Italian B2B IT hardware distributor that sells notebooks, desktops, workstations, servers, PC components, monitors, printers, networking, storage, software, peripherals, accessories, and refurbished products from 80+ international brands to over 10,000 IT resellers across Italy. Distribution occurs through 25 Cash & Carry branches and a B2B e-commerce platform that handles more than 80% of revenue. Brevi also manufactures its own Winblu-branded desktop PCs, workstations, and servers at an ISO 9001:2015-certified facility in Calto (Rovigo), with a 2-year warranty and an online configurator for custom builds.

Product overview

Brevi S.P.A. is a broadline IT distributor serving the Italian channel market. Its product and service portfolio centers on two pillars: (1) the distribution and resale of internationally branded IT products — spanning notebooks, desktops, workstations, servers, components, monitors, printers, software, networking, storage, and accessories — sourced from over 80 brand partners including HP, Lenovo, Dell, Intel, Microsoft, Apple, Samsung, and AMD; and (2) the manufacture and sale of its own Winblu brand of desktop PCs, workstations, and servers, produced at its ISO 9001:2015-certified factory in Calto (Rovigo) and customizable via an online configurator. The Winblu line competes as an Italian-made alternative to multinational brands, offering a 2-year warranty versus the standard 1-year. Brevi also operates a B2B e-commerce platform (linked to its management system with real-time inventory/pricing) and a network of 25 Cash & Carry branches serving registered IT resellers across Italy. The company additionally offers refurbished products and system integration services. No AI capabilities, public API, or product integrations are referenced in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• Winblu: Proprietary brand of desktop PCs, workstations, and servers designed and manufactured at Brevi's ISO 9001:2015 certified factory in Calto, Rovigo. The brand offers configurable solutions and carries 2-year warranty, positioned as Italian-made alternative to multinational brands.

Products and services

• Winblu Branded Desktop PCs, Workstations and Servers Proprietary Italian-made brand of desktop PCs, workstations, and servers manufactured at Brevi's ISO 9001:2015-certified facility in Calto (Rovigo). Available as standard configurations or custom-built to order via the Winblu online configurator, with a 2-year warranty versus the industry-standard 1-year. Sold to IT resellers and end-customers as an Italian-made alternative to multinational brands.
• Cash & Carry Distribution Network A network of 25 physical wholesale branches across Italy serving registered IT resellers. Each branch provides on-site inventory pickup, pre-sales consulting, order processing, post-sales support, and financial administration. Italy's largest Cash & Carry network by number of points of sale and territorial coverage.
• B2B E-Commerce Platform (brevi.it) A B2B e-commerce portal directly integrated with Brevi's ERP system, providing registered resellers with real-time access to the full product catalog, pricing, and inventory availability across both central warehouse and Cash & Carry branches. More than 80% of Brevi's revenue flows through this platform.
• Multi-Brand IT Hardware Distribution Distribution of 80+ international IT brands including HP/HPI, Lenovo, Dell, Intel, Microsoft, Apple, Samsung, AMD, ASUS, Acer, HPE, Aruba, Brother, Epson, Canon, Philips, Kingston, Logitech, Seagate, QNAP, Synology, TP-Link, ZyXel, Ubiquiti, ESET, Kaspersky, AOC, Toshiba, Fujitsu, and others. The catalog spans notebooks, desktop PCs, workstations, servers, PC components, monitors, printers, networking, storage, software, accessories, and refurbished products.
• Refurbished IT Products Certified refurbished IT products restored to like-new condition, offered to resellers as a value-priced segment alongside new products.
• System Integration and PC Manufacturing Services (Rovigo) In-house system integration and PC manufacturing services performed at Brevi's ISO 9001:2015-certified production facility in Calto (Rovigo). Inherits technological expertise from historical Italian PC brands Winner and Athena. Produces Winblu-branded desktops, workstations, and servers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Aruba HPEcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Awarded Partner of the Year for Instant-On Program in Southern Europe in 2022 for extraordinary commercial growth. Partner for HPE products including servers, storage, and networking solutions.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Awarded Partner of the Year for SMB market in Southern Europe in 2020. HPE is a key brand in Brevi's catalog for enterprise servers, storage, and networking.
• Lenovo ItaliacoreChannel Partner/ Reseller/ Distributor · 1 January 2017Direct Distribution agreement signed in 2017 for commercialization of the entire Lenovo product range on Italian territory. Lenovo is one of the major PC and server manufacturers distributed by Brevi.
• MicrosoftcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Distribution agreement for Windows licenses signed in 2017, enabling Brevi to distribute Microsoft operating systems and application software through its channel network.
• SmartMediaminorChannel Partner/ Reseller/ DistributorDistribution agreement for interactive solutions for the Educational and professional market. Grows Brevi's offering in interactive display and presentation technology.
• HP/HPIcoreChannel Partner/ Reseller/ DistributorHP/HPI is one of the major brands distributed by Brevi, featuring prominently on the brands list. Long-standing distribution relationship.
• DellcoreChannel Partner/ Reseller/ DistributorDell is a key brand in Brevi's catalog covering desktops, laptops, servers, and storage solutions.
• IntelcoreChannel Partner/ Reseller/ DistributorIntel processors are a key component in Brevi's product catalog, available for PC builds and systems integration.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung products including monitors, storage, and other electronics are distributed by Brevi.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products are part of Brevi's extensive catalog offering.
• ASUS, Acer, Microsoft, Logitech, Kingston, Seagate, AMD, QNAP, Synology, TP-Link, ZyXel, Ubiquiti, Aruba, ESET, Kaspersky, Epson, Canon, Brother, Philips, AOC, Fujitsu, and 30+ other brandscoreChannel Partner/ Reseller/ DistributorBrevi distributes over 80 major international IT brands covering all product categories: processors, memory, storage, networking, peripherals, monitors, printers, software, and accessories. Most with direct distribution or privileged relationships.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• ALSO Group AG: Swiss-listed pan-European IT distributor operating across 30+ countries with a broader SMB reseller and enterprise focus. Comparable to Brevi in core broadline IT distribution business model and vendor relationships, but materially larger and more geographically diversified.
• TD SYNNEX Corporation: Major global IT distributor formed by the merger of Tech Data and SYNNEX. Comparable to Brevi in broadline IT distribution to resellers, but operates at global scale with deeper enterprise and vendor-direct capabilities.
• Ingram Micro: Global IT distribution leader (now privately held by Platinum Equity). Overlaps significantly with Brevi's product categories and vendor portfolio but at vastly greater scale and global reach, serving as the dominant incumbent in the broadline IT distribution space.

Direct peers

• Computer Gross S.p.A. Italian IT distributor headquartered in Naples serving resellers across the country with a comparable product range (PCs, components, networking, peripherals). Direct competitor to Brevi in the broadline Italian IT distribution segment with similar SMB-reseller customer base.
• Allnet.Italia S.p.A. Italy-focused IT and telecommunications distributor serving value-added resellers and system integrators with networking, unified communications, and IT products. Comparable to Brevi in serving the Italian reseller channel with multi-vendor IT hardware.
• Esprinet S.p.A. Italy's largest IT distributor (publicly listed on Borsa Italiana), serving resellers and retailers across Italy, Spain, and Portugal. Closely comparable to Brevi in core business model, broadline IT distribution, vendor relationships, and Italian market focus, but at significantly greater scale and with international exposure.
• Datamatic S.p.A. Italian IT distributor focused on PCs, components, networking, and peripherals for resellers. Direct competitor in the same broadline distribution niche that Brevi occupies, with similar SMB reseller channel and tier-1 vendor relationships.
• MCR Info S.r.l. Italian IT distributor serving resellers and system integrators with hardware, software, and networking products. Closely comparable to Brevi in product breadth, Italian reseller focus, and tier-1 vendor partnerships.

Regional players

• Westcoast Limited: UK's largest independent IT distributor with a similar broadline distribution model and reseller focus. Comparable in business model (cash-and-carry style distribution to resellers), but operates in a different geography.
• EET Group A/S: Nordic and European IT distribution group with broadline product portfolio and reseller focus. Comparable to Brevi in multi-vendor IT distribution to SMB resellers, but primarily serves Northern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brevi-s.p.a.
• Facebookfacebook.com/brevi.spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brevi S.P.A.