Plasuti
Plasútil is a Brazilian plastics manufacturer (founded 1986, Bauru) that transforms PP, PS, and PET resins into household utility products — storage, kitchen, bath, laundry, furniture, baby, pet, and licensed-character goods — sold via B2B wholesale to retailers and a D2C e-commerce storefront.
- Company typePrivate
- Founded1986
- HeadquartersBauru, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plasuti does
Plasútil - Indústria e Comércio de Plásticos is a privately held Brazilian plastics manufacturer founded in 1986 and headquartered in Bauru, Brazil. The company transforms commodity resins (PP, PS, PET) into household utility products spanning storage containers, kitchenware, bathroom and laundry accessories, organization items, and cleaning tools, with adjacent lines in furniture, baby care, pet products, and licensed-character gift items (Disney, Marvel, Brazilian football clubs).
Its technology base is conventional injection/transformational plastics manufacturing, augmented by several proprietary material features: BPA-free formulations across the catalog, an MPR (Matéria-Prima Recuperada) program that reuses internal production scrap, an ECO line of products made from 100% recovered raw material, UV-protection additives (claimed to double durability, primarily in the furniture line), and antibacterial additives. Materials are certified for freezer, microwave (PP), and dishwasher use, positioning the range as food-grade safe.
The business model is a hybrid B2B wholesale / D2C retail operation. The core channel is wholesale to independent Brazilian retailers ('lojistas'), with a R$2,000 minimum-order requirement restricted to CNPJ holders and supported by a sales team, 0800 lines, and a client portal. A complementary direct-to-consumer channel runs through lojaplasutil.com.br with WhatsApp support. The company also maintains an export operation (multi-language PT/EN/ES website) and a retailer-services program ('Loja Ideal') that claims a 30% revenue uplift for participating stores. Pricing is quote-based for B2B and unit-priced for consumer e-commerce; no revenue, ARR, or unit-volume figures are disclosed.
Plasuti firmographics
Firmographics- Name
- Plasuti
- Legal name
- Plasútil - Indústria e Comércio de Plásticos
- Website
- https://plasutil.com.br
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Plasútil is a Brazilian plastics manufacturer (founded 1986, Bauru) that transforms PP, PS, and PET resins into household utility products — storage, kitchen, bath, laundry, furniture, baby, pet, and licensed-character goods — sold via B2B wholesale to retailers and a D2C e-commerce storefront.
- Ownership category
- akta.pro rank
Plasuti industry classification
Industry- Product category
- Plastic Household Products Manufacturing
- akta.pro primary industry
- Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF)
Keywords
Where Plasuti is headquartered
LocationHeadquarters
- HQ city
- Bauru
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Plasuti business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Sales: Wholesale sales to retailers (lojistas) with minimum order requirement of R$2,000 in merchandise. Sales team available via dedicated phone lines and 0800 numbers.
- Direct-to-Consumer Online Sales: Consumer sales through online store platform (lojaplasutil.com.br)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing - quote-based |
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Plasuti product offering
Product offeringCore offering
Plasútil is a Brazilian plastic manufacturer that transforms raw materials (PP, PS, PET) into household utility products including storage containers, kitchenware, bathroom accessories, laundry items, furniture, baby products, pet products, and licensed-character gift items. The company sells primarily wholesale to retailers (lojistas) with a minimum order of R$2,000 for CNPJ-registered businesses, and directly to consumers through its own online store (lojaplasutil.com.br).
Differentiator
Problem solved
Functional benefit
Brands
- Loja Ideal Plasútil: A retail concept program that helps store owners select optimal product mixes, claiming to increase sales revenue by 30%.
- Mix Essencial Plasútil
Products and services
- Household Utilities (Utilidades Domésticas)
- Plastic Furniture (Móveis)
- Baby Products (Baby)
- Gift and Entertainment Products (Presentear e Divertir)
- Pet Products (Pets)
Quantifiable outcome
- 30% revenue increase for retailers using 'Loja Ideal' mix optimization program
Companies that use Plasuti
Customer profileSegments4 records
Ideal customer profiles2 records
Plasuti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Plasuti partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Plasuti competitors and assessment
Company assessmentDirect peers
- Curver: European housewares brand manufacturing plastic storage, kitchen, and household utility products. Closely aligned with Plasútil's product mix and target use cases, primarily serving European retail channels.
- Tupperware Brands: Global leader in plastic food storage and household kitchenware. Closest comparable to Plasútil's core food-storage and kitchenware offerings under the same rigid plastic packaging category, with similar materials and form factors.
- Lock & Lock: Korean global plastic container and kitchenware brand with strong food storage and BPA-free positioning. Direct competitor to Plasútil in rigid plastic food storage and kitchen utility categories across international markets.
- EMSA: German housewares manufacturer specializing in plastic kitchen and home products. Direct comparable in manufacturing scale and product category, focused on European retail channels versus Plasútil's Brazilian wholesale focus.
- Sistema Plastics: New Zealand-based manufacturer of BPA-free plastic food storage and lunchware sold globally. Direct competitor to Plasútil's food storage and kitchenware categories with comparable product materials and form factors.
Broad incumbents
- Newell Brands: US-based conglomerate owning Rubbermaid and other household plastic brands. Large incumbent in plastic utility and storage categories overlapping with Plasútil's product portfolio, though operating at much greater scale across many geographies.
- IKEA: Global home furnishings retailer with an expanding range of housewares including kitchen and storage products. Overlaps with Plasútil's kitchen and household utility categories at retail, though IKEA operates a different vertically integrated retail model rather than third-party retail distribution.
- Alpla Werke: Austrian global leader in rigid plastics packaging manufacturing. Comparable as a plastics manufacturer with consumer goods packaging overlap, though Alpla primarily serves FMCG brand owners rather than end consumers directly.
- SC Johnson: Global household consumer products manufacturer including Ziploc storage brands. Overlaps with Plasútil in the plastic food storage category and adjacent household product categories, though SC Johnson operates at much larger global scale.
- Plastipak Holdings: US-headquartered rigid plastic container and packaging manufacturer with global operations. Comparable plastics processing capability and recycling infrastructure (similar to Plasútil's MPR program) at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Plasuti social profiles
Digital presencePlasuti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plasuti leadership team
Management profileNumber of profiles
Plasuti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plasuti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plasuti
What does Plasuti do?
Plasútil is a Brazilian plastic manufacturer that transforms raw materials (PP, PS, PET) into household utility products including storage containers, kitchenware, bathroom accessories, laundry items, furniture, baby products, pet products, and licensed-character gift items. The company sells primarily wholesale to retailers (lojistas) with a minimum order of R$2,000 for CNPJ-registered businesses, and directly to consumers through its own online store (lojaplasutil.com.br).
Is Plasuti a public or private company?
Plasuti is a private company. It is classified as unknown and is currently operating.
When was Plasuti founded?
Plasuti was founded in 1986. It employs 1,001 to 5,000 people.
Where is Plasuti based?
Plasuti is headquartered in Bauru, Brazil, in the Latin America region.
How does Plasuti make money?
Two revenue lines are on record. B2B Wholesale Sales are the primary driver. The others are direct-to-Consumer Online Sales.
Who are Plasuti's main competitors?
Direct peers on record are Curver, Tupperware Brands, Lock & Lock, EMSA and Sistema Plastics. Broad incumbents are Newell Brands, IKEA, Alpla Werke, SC Johnson and Plastipak Holdings.
Does Plasuti have an API?
No public API is recorded for Plasuti.
What industry is Plasuti in?
Plasuti's product category is Plastic Household Products Manufacturing. Its primary akta.pro industry code is IMALAAAF, Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts).