What Gracepoint Homes does

Gracepoint Homes is a privately held, Montgomery, Texas-based residential homebuilder founded in 2006 by Tom Cox, Jr., a second-generation homebuilder and former Houston Division President of Emerald Homes. The company designs and constructs luxury single-family homes, with each home built from exclusive floor plans developed in partnership with world-class architects and standardized around luxury specifications including minimum 10-foot plate heights, hardwood or tile flooring, upgraded countertops, and designer lighting.

The company's product portfolio centers on a core custom-luxury-home offering delivered through seven active communities across Texas — Kresston (including the Victory Series line), Chapel Bend, The Manors, Homestead Hill, The Cedars, The Point at Imperial, and Kellar Farms — with starting prices ranging from approximately $562,990 to over $1.5 million. Distribution combines direct sales through on-site model homes and dedicated Sales Associates, an active realtor referral program, and a 'Build on Your Land' custom construction channel operated through the related Tom Cox Jr Custom Homes division. Adjacent services include a preferred mortgage partnership with CMG Financial and a post-closing warranty program administered via the BuildPro portal with a 48-hour response commitment.

Revenue is generated one-time at home closing, with pricing varying by community, lot size, and customization level. The target customer base is Texas home buyers seeking luxury single-family residences in master-planned communities or on acreage homesites in low-tax jurisdictions (e.g., Kellar Farms 1.35%, Chapel Bend 1.6155%), as well as landowners pursuing custom builds outside the company-developed communities. Gracepoint is privately held without disclosed external capital, has 101–250 employees, and is led by CEO Tom Cox, Jr. alongside CFO Justin Hood (former D.R. Horton Division Controller and Dunn & Stone Builders executive).

Name

Gracepoint Homes

Legal name

Gracepoint Homes

Website

https://gracepointhomes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Gracepoint Homes is a privately held Montgomery, Texas-based luxury homebuilder founded in 2006, designing and constructing custom single-family residences across seven active Texas communities and a 'Build on Your Land' program, serving individual home buyers in the Greater Houston metro and surrounding Texas markets.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Luxury residential construction
• Master-planned communities
• Single-family homes
• Homebuilder services

Headquarters

HQ city

Magnolia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Construction and Sales: Gracepoint Homes generates revenue through the construction and sale of custom single-family homes. The company builds homes in multiple Texas communities, offering various floor plans with prices ranging from approximately $562,990 to over $1.5 million depending on the community, lot size, and customization level.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gracepoint Homes is a residential homebuilder that designs and constructs custom luxury single-family homes in Texas. The company develops exclusive floor plans in partnership with world-class architects and offers homes across multiple branded communities, with prices ranging from approximately $562,990 to over $1.5 million. It also provides a Build On Your Land program, post-closing warranty service, and preferred mortgage lender introductions.

Product overview

Gracepoint Homes is a Montgomery, Texas-based luxury home builder operating since 2006. The company offers a portfolio of distinct residential products centered around its core custom home construction service, supplemented by multiple branded community developments (Kresston, Chapel Bend, The Manors, Homestead Hill, The Cedars, The Point at Imperial, and Kellar Farms). Each community represents a distinct sub-brand targeting different market segments—acreage homesites, gated communities, townhomes—with associated Victory Series and standard floor plans ranging from approximately 2,600 to 4,900+ sq ft. The offering also includes value-add services: a Build On Your Land custom construction program, a warranty program administered through BuildPro, and preferred mortgage financing through CMG Financial. The company differentiates through luxury finishes (hardwood flooring, upgraded countertops, designer lighting, 10-foot plate heights) and personalized customization. The portfolio architecture is a single core product (custom luxury homes) with multiple sub-branded community lines and modular service add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Custom Home Construction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered preferred and core.

• CMG FinancialpreferredOthersCMG Financial is Gracepoint Homes' preferred mortgage lender partner. The company recommends Maddie Romero, a New Home Mortgage Specialist at CMG Financial, to help customers navigate the financing process. This partnership ensures a smooth loan process for buyers by connecting them with a lender who understands both the homebuilding timeline and local market conditions.
• Tom Cox Jr Custom HomescoreStrategic or Co-development PartnerA related custom homebuilding division of Gracepoint Homes that specializes in building on customer-owned land. The company offers this as an alternative path for customers who already own property and want to build a custom home with the same quality and expertise as Gracepoint's community homes.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder with dominant Texas operations across all major metros. Operates broadly across price points and competes with Gracepoint in the same Houston-area submarkets. Gracepoint's CFO Justin Hood is a former D.R. Horton Division Controller.
• Lennar: One of the largest U.S. homebuilders with extensive Texas operations including the Houston metro. Broad incumbent that competes across multiple price points in the same Texas submarkets as Gracepoint.
• PulteGroup: National homebuilder with Centex, Pulte, Del Webb, and John Wieland brands serving first-time, move-up, active adult, and luxury segments. Operates in Texas metros including Houston and competes with Gracepoint in the move-up and luxury bands.

Direct peers

• Tri Pointe Homes: National homebuilder with a meaningful Texas presence and a focus on premium and move-up homes. Comparable in product positioning and Texas market exposure, with similar emphasis on design and community-based development.
• Highland Homes: Texas-focused homebuilder with operations in Houston, Dallas-Fort Worth, San Antonio, and Austin. Comparable as a regional luxury/move-up homebuilder with similar community development model and design-led product positioning.
• Taylor Morrison: National homebuilder with significant Texas operations across Houston, Dallas, and Austin. Comparable as a similarly-sized publicly-traded peer serving the same buyer demographics with luxury and move-up products.
• Meritage Homes: National homebuilder with a substantial Texas presence, focused on entry-level to move-up homes. Comparable in product offering and Texas market exposure, though with somewhat lower price points than Gracepoint.
• Perry Homes: Texas-based luxury and move-up homebuilder operating across Houston, San Antonio, Austin, and DFW. Most directly comparable regional peer given shared Texas focus, luxury product positioning, and similar community-based development model.
• Toll Brothers: National luxury homebuilder with a strong Texas presence, focusing on move-up and luxury single-family homes. Most direct comparable in product positioning (luxury, custom finishes, premium price points) and in the same Texas submarkets Gracepoint operates.
• David Weekley Homes: Large Texas-based homebuilder with national operations, focused on design-forward homes with strong customer service. Comparable in product positioning, custom-build orientation, and Texas market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gracepointhomes
• Facebookfacebook.com/GracepointHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gracepoint Homes