National Exchange Bank & Trust

What National Exchange Bank & Trust does

National Exchange Bank & Trust (NEBAT) is an independent, family-owned community bank headquartered in Fond du Lac, Wisconsin, operating 32+ branch locations across the state from Beaver Dam and Chilton to Sheboygan Falls and Waukesha. Founded in 1933, the bank serves Wisconsin residents and businesses through retail deposit and lending products, full-service commercial banking including SBA, agricultural, municipal, and construction lending, and wealth management/trust services. It is FDIC-insured, an Equal Housing Lender, and holds NMLS# 411152.

The bank's product portfolio spans consumer checking (Free Checking, Relationship Checking, Step-Up Checking for under-26 customers, Personal Interest Checking, Alternative 2 Checking), savings vehicles (Statement Savings, Steps Savings for youth, Money Market, HSAs, IRAs, CDs including the Dollars for Scholars education CD, Holiday Savings), card products (Visa CheckCard, Visa Classic/Platinum credit cards, Gift Cards), and a comprehensive lending suite covering fixed and adjustable-rate mortgages (including first-time homebuyer ARMs up to 95% LTV without PMI), home equity, home construction, manufactured-home loans, installment loans, personal lines of credit, and a full business loan menu. Digital channels include the Exchange OnLine consumer banking platform, the Business Electronic Banking (BeB) platform with Positive Pay fraud controls, native iOS/Android mobile applications, a SimpleNexus-powered home-loan app, SavvyMoney credit monitoring, eZCard credit-card management, ScoreCard Rewards, and integrations with MoneyPass ATMs, Visa contactless, Amazon One palm payments, and Apple/Google/Samsung Pay. An AI-powered chatbot named 'Nat' provides 24/7 front-line customer support on the public website.

Revenue is generated primarily through traditional net interest income from loan/deposit spreads across mortgage, consumer, business, and agricultural lending, supplemented by deposit-account service charges, interchange revenue from Visa CheckCard and credit card transactions, and fee-based income from wealth management and trust services. Pricing is freemium for entry-level deposit products (e.g., a free checking account with no minimum balance) and subscription-style for higher-tier products (tiered-interest checking, CDs, credit cards, installment loans). The go-to-market is a sales-led, relationship-based community-banking model executed through local branch staff and dedicated lenders (consumer mortgage, agricultural, business, manufacturing, municipal), supplemented by digital onboarding via online account opening, content marketing through the News Exchange blog, and social channels (Facebook, Instagram, LinkedIn, YouTube). NEBAT was named to the Forbes Best-In-State Banks 2025 list.

Name

National Exchange Bank & Trust

Legal name

National Exchange Bank & Trust

Website

https://nebat.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

National Exchange Bank & Trust (NEBAT) is an independent, family-owned community bank headquartered in Fond du Lac, Wisconsin, operating 32+ branches statewide and offering consumer banking, business and agricultural lending, mortgages, credit cards, and wealth management to Wisconsin residents, businesses, and municipalities.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180), Finance and Insurance (52)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industries

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), Private Banking Custody, Depository & Safekeeping Services (FSABADAI)

Keywords

• Retail banking services
• Community banking
• Mortgage lending
• Wealth management
• Commercial lending

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Net Interest Income: Traditional banking revenue from interest rate spreads on loans (mortgages, personal loans, business loans, agricultural loans) and deposit products (CDs, savings, checking accounts).
2. Fee-based Income: Service charges on deposit accounts, ATM fees, overdraft fees, wire transfer fees, and account maintenance fees.
3. Card Interchange Revenue: Interchange fees from Visa CheckCard and credit card transactions processed through the network.
4. Wealth Management and Trust Services: Investment management fees, trust services fees, and private banking service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

National Exchange Bank & Trust (NEBAT) is an independent, family-owned Wisconsin community bank offering deposit products (checking, savings, CDs, IRAs, HSAs, money market), lending products (residential mortgages, home equity, construction, personal and installment loans), Visa card products, digital banking platforms (Exchange OnLine and Business Electronic Banking with mobile apps), business banking services (SBA loans, agriculture loans, commercial lending, merchant services, remote deposit capture), and wealth management (investment management, trust services, private banking) across 32+ Wisconsin branch locations.

Product overview

National Exchange Bank & Trust (NEBAT) is an independent, family-owned Wisconsin community bank offering a comprehensive suite of retail and commercial banking products and services. The core digital banking experience is anchored by Exchange OnLine (consumer online banking) and Business Electronic Banking (BeB) for commercial customers, each supported by dedicated mobile apps. The product portfolio spans deposit products (checking, savings, CDs, IRAs, HSAs, money market, and specialty savings like Holiday Savings and Dollars for Scholars), card products (Visa CheckCard, Visa Credit Cards with Classic and Platinum tiers, and Gift Cards), lending (home mortgages including ARMs and first-time homebuyer programs, home equity, construction/lot loans, manufactured home loans, personal loans, installment loans, personal line of credit, and a full range of business loans including SBA, agriculture, commercial real estate, specialty, and working capital lines of credit), digital banking features (Bill Pay with eBills and Expedited Payments, Card Control with real-time alerts and spending controls, Remote Deposit Capture, eStatements and tax documents, and Financial Wellness tools), and wealth management (investment management, trust services, and private banking). Third-party integrations include MoneyPass surcharge-free ATMs, Visa contactless/tap-to-pay payments, Amazon One palm payments, Apple Pay and mobile wallets, ScoreCard Rewards, SavvyMoney credit monitoring, Deluxe check reordering, eZCard credit card management, Adobe Reader for documents, SimpleNexus for the home loan app, and Microsoft Excel for HSA expense tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Exchange OnLine: Online banking platform for consumer accounts
• Business Electronic Banking (BeB)
• eBanker
• Golden Years Club
• Steps
• ScoreCard Rewards
• SavvyMoney

Products and services

• Exchange OnLine NEBAT's consumer online banking platform providing 24/7 account management, bill payment, funds transfers, eStatements, and remote check deposit for personal banking customers.
• NEBAT Consumer Mobile Banking App Mobile banking application for iOS and Android enabling consumers to view balances, deposit checks via mobile deposit, transfer funds, pay bills, send secure messages, locate branches/ATMs, and access SavvyMoney credit monitoring.
• Business Electronic Banking (BeB) NEBAT's business online banking platform for commercial customers providing account management, user administration, mobile check deposit, ACH and wire approvals, and Positive Pay fraud controls.
• NEBAT Business Mobile Banking App Mobile banking application for business users enabling business customers to deposit checks, transfer funds, pay bills, check balances, and view transaction history with admin-gated entitlements.
• Free Checking

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MoneyPass (Fiserv)coreTechnology or IntegrationMoneyPass ATM network partnership providing access to 34,000+ surcharge-free ATMs nationwide for NEBAT cardholders.
• VisacoreTechnology or IntegrationVisa credit and debit card partnership enabling CheckCard and credit card products with global acceptance and tap-to-pay functionality.
• Fannie MaecoreStrategic or Co-development PartnerDown payment assistance partnership offering $2,500 assistance through Fannie Mae's HomeReady product for eligible first-time homebuyers.
• Federal Home Loan Bank of Chicago (FHLBC)coreStrategic or Co-development PartnerDown payment assistance grants for Wisconsin borrowers with no interest charged and forgivable over 5-year period.
• Apple Pay, Google Pay, Samsung PaycoreTechnology or IntegrationMobile wallet integration allowing NEBAT cardholders to add cards to digital wallets for contactless payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Associated Banc-Corp: Green Bay-headquartered bank holding company with extensive Wisconsin retail and commercial banking presence. Directly comparable to NEBAT as a Wisconsin community/regional bank serving similar consumer, business, and agricultural customers, but materially larger in scale.
• Town Bank (Wintrust): Wisconsin-focused community bank subsidiary of Wintrust Financial Corporation. Offers similar deposit, mortgage, and small business products to Wisconsin consumers and businesses, with comparable community-banking positioning.

Direct peers

• Nicolet National Bank: Green Bay-based Wisconsin community bank offering similar retail, commercial, and wealth management services across multiple Wisconsin communities. Closest direct comparable to NEBAT in footprint, product mix (deposits, lending, wealth), and target customer segments.
• First Business Bank: Madison, Wisconsin-based community bank focused on business banking, SBA lending, and wealth management. Directly comparable to NEBAT's commercial and wealth management product lines, particularly for Wisconsin small and mid-sized businesses.
• State Bank of Cross Plains: Wisconsin-based independent community bank serving consumer, agricultural, and business customers in southern Wisconsin. Closely comparable to NEBAT in scale, community-bank identity, and product mix.
• Capitol Bank: Madison, Wisconsin-based community bank offering personal and business banking products. Similar community-bank go-to-market, relationship-based lending, and Wisconsin-only geographic footprint to NEBAT.
• Investors Community Bank: Wisconsin-based community bank with strong agricultural lending franchise alongside consumer and business banking. Comparable to NEBAT in Wisconsin geographic focus and agricultural lending exposure.

Broad incumbents

• BMO Harris Bank: Major U.S. banking subsidiary of Bank of Montreal with significant Wisconsin branch presence. Overlaps NEBAT's deposit, lending, and mortgage offerings but operates as a much larger incumbent across multiple states.
• U.S. Bank: Top-five U.S. commercial bank with substantial Wisconsin retail and commercial operations. Competes directly with NEBAT for deposits, mortgages, and small business banking, but as a national-scale incumbent with a much broader product set.
• JPMorgan Chase: Largest U.S. bank with a growing Wisconsin branch and digital presence. Competes with NEBAT for deposits, mortgages, and small business banking, but at national scale with substantially greater technology and product investment capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NationalExchangeBank
• Facebookfacebook.com/NationalExchangeBank
• LinkedInlinkedin.com/company/national-exchange-bank-&-trust
• Instagraminstagram.com/nationalexchangebank/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Exchange Bank & Trust