Power2Switch

What Power2Switch does

Power2Switch, founded in 2009 and operating today as part of the Choose Energy, Inc. legal entity, is an online energy comparison marketplace serving residential consumers and small businesses in U.S. deregulated electricity and natural gas markets. The platform allows users to enter a ZIP code, compare rates from multiple competing retail energy providers, and enroll in a chosen plan through a self-serve, secure checkout flow. Coverage spans 15 states plus Washington D.C. — including Texas, California, Connecticut, Delaware, Georgia, Illinois, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, and Pennsylvania — with particularly deep geo-targeting in Texas markets such as Houston, Dallas, Fort Worth, Arlington, and Lubbock. The company reports 2M+ customers served cumulatively and a 4.6/5 Trustpilot rating across 1,836 reviews.

The product surface centers on a rate-comparison engine backed by an extensive SEO and content marketing footprint, including state-specific landing pages, utility pages (e.g., AEP, Oncor, Centerpoint, PG&E, National Grid), provider pages (TXU, Reliant, Constellation, Gexa, 4Change, ClearView, Green Mountain, Direct Energy, and others), and educational content covering switching, solar, and plan types such as no-deposit and free-nights/weekends plans. A business-energy track targets property managers, schools, churches, and merchants. The underlying technology is a conventional web-based comparison platform rather than a proprietary ML or AI system; no AI capabilities, APIs, or SDKs are disclosed. Distribution is entirely digital-first, relying on organic search, paid acquisition, and review-site trust signals rather than a direct sales force.

The business model is a two-sided marketplace monetized through referral commissions paid by energy providers when a consumer enrolls in a plan via the platform. The service is free to end users. Power2Switch is owned by Red Ventures, a diversified digital media and performance marketing company headquartered in Fort Mill, South Carolina, which acquired and integrated the brand into its broader portfolio of comparison and lead-generation platforms alongside the Choose Energy brand. The company operated as an independent venture-backed startup through 2011, raising approximately $1.575M across three early rounds (including a $1.3M round led by HPA, OCA Ventures, and Pritzker Group Venture Capital), before the Red Ventures acquisition and 2015 rebrand under the Choose Energy, Inc. entity.

Name

Power2Switch

Legal name

Choose Energy, Inc.

Website

https://power2switch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Power2Switch (operating as Choose Energy, Inc., a Red Ventures company) is an online comparison marketplace that lets U.S. residential and small-business consumers compare and enroll in electricity and natural gas plans from competing retail providers across 15 deregulated states, monetizing via referral commissions from those providers.

Ownership category

akta.pro rank

Product category

Energy Comparison Marketplace

akta.pro industry

PRIMARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYEUAGAEAK

Energy Supplier Partner Networks / White-Label Brokerage Programs

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYEUADAFAH

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Smart Grid & Advanced Metering Infrastructure (AMI)

Keywords

• Energy comparison platform
• Electricity rate comparison
• Natural gas providers
• Business energy procurement
• Renewable energy plans

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Referral/Commission Revenue: Company earns commissions when customers sign up for energy plans through their platform. Revenue generated through partnerships with energy providers who pay for customer referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Power2Switch (operating as ChooseEnergy.com under Choose Energy, Inc.) is a free online comparison marketplace that enables consumers and small businesses to search electricity and natural gas plans from multiple providers in deregulated U.S. markets, compare transparent rates, and enroll online. The platform covers 15+ states, aggregates plans from 15+ providers including TXU Energy, Reliant, Gexa Energy, 4Change Energy, Constellation Energy, and ClearView Energy, and monetizes by earning referral commissions from energy suppliers when customers complete sign-ups.

Product overview

Choose Energy operates as a unified energy comparison marketplace platform that enables consumers to search, compare rates, and enroll in electricity and natural gas plans from partnered providers. The platform covers residential and business energy needs across 15 states, offering both standard rate comparison and specialized offerings like no-deposit plans and free nights/weekends options. The core platform serves as the central interface for rate comparison and plan selection, with integrated solar energy estimation services offered through a partner (Save On Energy).

Differentiator

Problem solved

Functional benefit

Products and services

• Choose Energy Platform (Power2Switch) An online energy comparison marketplace that allows residential consumers to search, compare, and enroll in electricity and natural gas plans from multiple providers. The platform aggregates rates from various suppliers and provides transparent pricing with no hidden fees, available across 15+ U.S. states.
• Business Energy Comparison Targeted energy procurement comparison service for small businesses, property management firms, schools, churches, and merchants to find competitive commercial electricity and gas plans across multiple locations.

Quantifiable outcome

• Customers can potentially save up to 30% on energy costs
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TXU EnergycoreChannel Partner/ Reseller/ DistributorMajor Texas-based retail electricity provider featured on the Choose Energy comparison platform, offering residential and commercial electricity plans to consumers.
• 4Change EnergycoreChannel Partner/ Reseller/ DistributorTexas electricity provider featured on the platform, offering competitive rates to residential and business customers in deregulated Texas markets.
• Gexa EnergycoreChannel Partner/ Reseller/ DistributorTexas-based retail electricity provider listed on Choose Energy platform, serving residential and commercial customers.
• ReliantcoreChannel Partner/ Reseller/ DistributorMajor energy services provider featured on the platform, offering electricity and natural gas plans to Texas consumers.
• Constellation EnergycoreChannel Partner/ Reseller/ DistributorLarge-scale energy company featured on the platform providing electricity and natural gas to residential and business customers.
• ClearView EnergyminorChannel Partner/ Reseller/ DistributorEnergy provider listed on the comparison platform offering competitive electricity plans to consumers.
• Red VenturescoreStrategic or Co-development PartnerParent company operating Choose Energy. Red Ventures is a performance marketing company headquartered in Fort Mill, SC that owns and operates multiple comparison and lead generation platforms.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ChooseEnergy.com: Direct parent brand of Power2Switch, operated by Choose Energy, Inc. under Red Ventures; offers the same residential and business energy comparison and switching service across the same 15+ state footprint.
• SaveOnEnergy: Direct competitor operating an electricity rate comparison marketplace in deregulated U.S. states, also monetizing through supplier referral fees with overlapping state coverage.
• Power to Choose (Texas PUC): Official Texas Public Utility Commission rate comparison site; a free state-run alternative that competes directly for Texas switching traffic — the largest market for Power2Switch.
• Selectra: International energy and telecom price comparison platform active in U.S. deregulated markets; similar ZIP-code-driven comparison flow and supplier referral monetization model.
• Home Energy Club: U.S. energy comparison and switching platform focused on residential and small business customers in deregulated markets with a similar referral-fee revenue model.

Emerging players

• EnergySage: Online marketplace for solar and energy efficiency products with comparison-shopping mechanics; an adjacent comparison platform Power2Switch is beginning to reference via solar content.
• Energy Ogre: Texas-based electricity management and bill optimization service that handles switching and ongoing monitoring for consumers, complementing rather than directly competing with pure comparison sites.
• Utility API: Provides utility data access infrastructure enabling energy comparison and switching apps; an enabling platform that could either compete with or supply data to consumer comparison services like Power2Switch.

Broad incumbents

• Reliant Energy: Major retail electricity provider featured on Power2Switch; a large incumbent that has its own direct-to-consumer acquisition channels and could disintermediate comparison marketplaces.
• Constellation Energy: Large-scale retail electricity and natural gas supplier with national reach; both a supplier partner on the platform and a potential competitor via direct customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Power2Switch
• Facebookfacebook.com/Power2Switch
• LinkedInlinkedin.com/company/power2switch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power2Switch