SMARInsights
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SMARInsights firmographics
Firmographics- Name
- SMARInsights
- Legal name
- Strategic Marketing & Research Insights, LLC
- Website
- https://smarinsights.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SMARInsights industry classification
Industry- Product category
- Travel & Tourism Market Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where SMARInsights is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMARInsights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Market Research Services: Full-service customized market research projects for travel and tourism clients. Services include advertising effectiveness and ROI studies, visitor profiles, community value research, creative testing, image and positioning studies, market assessment, segmentation studies, and conference evaluation. Projects are scoped and billed individually based on research design, data collection, and analysis requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SMARInsights product offering
Product offeringCore offering
SMARInsights is a boutique, full-service custom market research consulting firm providing personalized marketing research to destination marketing organizations, convention and visitors bureaus, state tourism offices, and attractions. The firm manages the complete research lifecycle from design through implementation, data collection, analysis, and reporting, using senior consultant engagement and proprietary methodologies in advertising effectiveness, visitor profiling, community value, brand development, creative testing, international markets, and image/positioning.
Product overview
SMARInsights is a boutique, full-service custom market research consulting firm offering an integrated portfolio of research services. The core offerings include Ad Effectiveness & ROI, Visitor & Trip Profiles, Community Value, Brand Development, Creative Testing, International Markets, and Image/Positioning Studies. These services work together to provide destinations and attractions with comprehensive marketing research solutions. The company also offers specialized research services including Segmentation, Customer Satisfaction, Conference Evaluation, Film Commission Research, Market Assessment, and Travel Guide Evaluation. Rather than a single software platform, SMARInsights delivers personalized consultation with senior marketing consultants and research experts who manage all aspects of research programs from design through analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Effectiveness & ROI
Quantifiable outcome
- Utah Office of Tourism generated one of the strongest ROIs measured by SMARInsights, with ability to improve ROI during challenging economic periods
- +3 more outcomes
Companies that use SMARInsights
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
SMARInsights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SMARInsights partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
SMARInsights competitors and assessment
Company assessmentDirect peers
- Phocuswright: Phocuswright is a travel, tourism, and hospitality research firm producing syndicated and custom research for the global travel industry. Comparable to SMARInsights in serving DMOs and tourism organizations with research-driven insights.
- Longwoods International: Longwoods International is a custom travel and tourism research firm specializing in advertising effectiveness, visitor profiles, and ROI studies for DMOs, CVBs, and state tourism offices. Direct competitor to SMARInsights in the same niche with overlapping methodology and customer base.
- MMGY Global: MMGY Global is a leading travel and hospitality marketing, research, and integrated communications firm serving DMOs, hotels, and tourism brands. Competes with SMARInsights on travel-focused custom research, brand studies, and creative testing engagements.
- Tourism Economics (now part of Oxford Economics): Tourism Economics provides economic impact analysis, forecasting, and ROI studies for destinations, attractions, and tourism offices. Overlaps directly with SMARInsights' advertising effectiveness, community value, and economic impact research offerings.
- DK Shifflet & Associates: DK Shifflet & Associates is a travel research firm known for the TRAVELER Report and syndicated traveler segmentation studies. Direct competitor in tourism consumer research serving DMOs, attractions, and travel suppliers.
Emerging players
- Arrivalist: Arrivalist provides geo-location based visitation analytics and attribution for destinations and tourism marketers. Competes with SMARInsights' visitor profiling and ad effectiveness research through a more automated, always-on measurement approach.
- ADARA (RateGain): ADARA, now part of RateGain, offers travel audience data and destination analytics leveraging global travel intent signals. Adjacent competitor to SMARInsights for destination marketing measurement and visitor origin research.
- Zartico: Zartico is a destination intelligence platform combining geospatial data, mobile movement, and marketing analytics for DMOs. Emerges as a software-led alternative to SMARInsights' custom research, with overlapping visitor profiling and ROI measurement use cases.
Broad incumbents
- Yanolja (formerly Ypartnership / Twenty-First Century Group): Yanolja acquired Ypartnership/Twenty-First Century Group, a long-standing travel and hospitality research firm serving hotels, DMOs, and tourism organizations with custom research, brand tracking, and guest experience studies. Comparable to SMARInsights in serving travel clients with custom research but with broader scale.
- STR (CoStar): STR is a global hospitality data and analytics firm providing benchmarking, performance, and demand intelligence. Larger incumbent with broader hospitality scope but adjacent to SMARInsights in destination performance analytics and tourism demand measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SMARInsights social profiles
Digital presenceSMARInsights financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMARInsights leadership team
Management profileNumber of profiles
Profiles13 records
SMARInsights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMARInsights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMARInsights
What does SMARInsights do?
SMARInsights is a boutique, full-service custom market research consulting firm providing personalized marketing research to destination marketing organizations, convention and visitors bureaus, state tourism offices, and attractions. The firm manages the complete research lifecycle from design through implementation, data collection, analysis, and reporting, using senior consultant engagement and proprietary methodologies in advertising effectiveness, visitor profiling, community value, brand development, creative testing, international markets, and image/positioning.
Is SMARInsights a public or private company?
SMARInsights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMARInsights founded?
SMARInsights was founded in 2013. It employs 11 to 50 people.
Where is SMARInsights based?
SMARInsights is headquartered in Indianapolis, United States, in the North America region.
How does SMARInsights make money?
One revenue line is on record: custom Market Research Services.
Who are SMARInsights's main competitors?
Direct peers on record are Phocuswright, Longwoods International, MMGY Global, Tourism Economics (now part of Oxford Economics) and DK Shifflet & Associates. Emerging players are Arrivalist, ADARA (RateGain) and Zartico. Broad incumbents are Yanolja (formerly Ypartnership / Twenty-First Century Group) and STR (CoStar).
Does SMARInsights have an API?
No public API is recorded for SMARInsights.
What industry is SMARInsights in?
SMARInsights's product category is Travel & Tourism Market Research. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8742.