Arrivalist
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arrivalist does
Arrivalist is a location-intelligence SaaS platform that measures real-world travel behavior for destination marketing organizations (DMOs), state tourism offices, convention and visitor bureaus, hotels, and travel advertisers. Its core technology fuses geolocation signals with credit-card transaction data across a panel of 60M+ monthly consumer profiles, applying a proprietary Trip Methodology that verifies physical arrivals without relying on panels or modeled proxies. The product suite is organized into five integrated offerings: TripInsights (visitor origin, POI, and cross-visitation analytics), SpendInsights (credit-card-based spending data), MediaInsights (campaign lift measurement using control-group methodology across display, CTV, social, native, and DOOH), LodgingInsights (unified hotel performance from CoStar/STR and vacation-rental performance from AirDNA), and TravelAudiences (audience segments activated through LiveRamp to major DSPs). ArrivalistScout, an AI data connector (MCP) in beta, links the platform to Claude for natural-language queries.
Arrivalist firmographics
Firmographics- Name
- Arrivalist
- Legal name
- Arrivalist Co.
- Website
- https://arrivalist.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Arrivalist industry classification
Industry- Product category
- Travel and tourism analytics software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
- akta.pro secondary industry
- Identity, Profile & Traveler Data Exchange APIs (SSO, KYC, Profiles) (THALAJAL)
Keywords
Where Arrivalist is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Arrivalist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Arrivalist Platform: Subscription-based access to Arrivalist suite of products including TripInsights, SpendInsights, MediaInsights, and LodgingInsights. Custom payment terms offered for customers spending more than $50,000 per year. Standard payment terms are net 30 days. Auto-renewal based on Order Form duration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Arrivalist product offering
Product offeringCore offering
Arrivalist sells an integrated location intelligence SaaS platform that fuses mobile geolocation signals with credit and debit card transaction data to measure real visitor behavior, spending, and advertising-driven visitation at travel destinations. Its suite of subscription products — TripInsights, SpendInsights, MediaInsights, LodgingInsights, TravelAudiences, and ArrivalistScout — is sold to destination marketing organizations, tourism boards, convention and visitor bureaus, agencies, and hospitality buyers.
Product overview
Arrivalist is a location intelligence platform providing a suite of analytics products for travel and destination marketing. The core platform consists of five integrated products: TripInsights (visitor origin/destination/POI analytics), SpendInsights (credit card-based spending data), MediaInsights (campaign attribution and lift measurement), and LodgingInsights (hotel and vacation rental performance). Add-on modules include TravelAudiences (location-based audience activation via LiveRamp/DSPs) and ArrivalistScout (beta AI natural language interface for querying data). The platform processes credit card transaction data, geolocation signals, and ad exposure data to deliver visitor intelligence, spend analytics, and media effectiveness measurement to destination marketing organizations.
Differentiator
Problem solved
Functional benefit
Brands
- ArrivalistScout: AI data connector MCP for tourism insights - connects observed visit and spend data to Claude for answering destination-related questions
- TripInsights
- SpendInsights
- MediaInsights
- LodgingInsights
- TravelAudiences
Products and services
- TripInsights Provides visitor origin and destination metrics, POI and cross-visitation analysis, and events/seasonality measurement. Enables tracking of visitor origins at state, region, city, DMA, or zip level with year-over-year comparisons, tracking visitors traveling 50+ miles with day-level granularity. Designed for destination marketing organizations and tourism boards.
- SpendInsights Offers verified credit card-based visitor spending data with daily-level precision, identifying high-value origin markets and enabling year-over-year trend analysis. Powered by credit and debit card transaction data from Visa, Mastercard, and Discover. Used by tourism boards and DMOs to demonstrate economic impact and visitor spend.
- MediaInsights Measures whether people exposed to advertising campaigns actually visited destinations and spent more. Uses exposed vs. matched control group methodology to determine incremental visit and spend lift across digital display, CTV, social, native, and DOOH channels. Built for DMOs, tourism boards, agencies, and media partners.
- LodgingInsights Unifies hotel performance from CoStar/STR and vacation rental performance from AirDNA with Arrivalist's origin-market intelligence. Tracks revenue, occupancy, ADR, RevPAR, bed tax estimates, and competitive benchmarking. Requires a CoStar subscription for the hotel data integration; AirDNA data included with LodgingInsights subscription from January 2023 forward.
- TravelAudiences Activates audience segments built from observed place-based visits with no lookalikes or black-box modeling. Drawn from billions of daily observed activities, segments activate across LiveRamp and major DSPs, CTV, and social platforms for targeted travel advertising.
- ArrivalistScout AI-powered natural language data connector (Model Context Protocol) in beta that connects observed visit and spend data to Claude, enabling users to ask questions and receive defensible answers with board-ready charts. Updated weekly with 60M monthly consumer profiles at day-level granularity. Designed for tourism and destination marketing analysts.
Quantifiable outcome
- 100% statistical confidence in lift results for media campaigns
- +1 more outcomes
Companies that use Arrivalist
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Arrivalist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Arrivalist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- SmarterHQsupportingTechnology integration partner for data activation and audience targeting capabilities.
- StackAdaptsupportingDemand-side platform partner for programmatic advertising and audience activation.
- LiveRampcorePrimary activation path for Travel Audiences. Enables activation across nearly every major DSP, CTV, and social platforms using LiveRamp identity resolution.
- CoStar/STRcoreData provider for hotel performance metrics including ADR, occupancy, RevPAR, supply, demand, and forward-looking forecasts. Integrated into LodgingInsights dashboard.
- AirDNAcoreData provider for vacation rental performance data from January 2023 forward. Included with LodgingInsights subscription for unified hotel and vacation rental analysis.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Arrivalist competitors and assessment
Company assessmentDirect peers
- Zartico: Zartico is a location intelligence platform purpose-built for destination marketing organizations, combining mobile location data, spend data, and campaign attribution. It is the closest direct competitor to Arrivalist within the DMO buyer segment.
- Adara: Adara operates a global traveler identity and audience graph used by tourism boards, airlines, and hotels for audience targeting and campaign measurement. It overlaps directly with Arrivalist's TravelAudiences and MediaInsights offerings.
- AirDNA: AirDNA is a vacation rental and short-term rental performance data platform that acquired Arrivalist in 2024 before Arrivalist spun out as independent again in 2025. It remains a LodgingInsights integration partner and shares customer overlap in DMO and vacation rental analytics.
Broad incumbents
- Sojern: Sojern is a broader travel marketing platform offering programmatic media buying, retargeting, and audience solutions to DMOs, hotels, and airlines. It is a broader incumbent that overlaps with Arrivalist in DMO media measurement and travel audience activation.
- Placer.ai: Placer.ai is a leading location analytics platform primarily serving retail, real estate, and commercial real estate. It overlaps with Arrivalist on the geolocation methodology and increasingly competes for tourism and DMO analytics spend.
- Numerator: Numerator operates a large consumer panel with credit card and purchase data used for market research and audience activation. It overlaps with Arrivalist's SpendInsights panel methodology and competes in the spend-based attribution category.
Emerging players
- Bandwango: Bandwango is a smaller destination engagement platform offering experience passes and tourism product distribution to DMOs. It is complementary rather than directly competitive, but operates in the same DMO buyer conversation.
- Resonance Consultancy: Resonance publishes destination rankings and tourism benchmarking reports used by DMOs and tourism boards. It overlaps with Arrivalist's Insights+ content marketing and competes for share of destination intelligence budgets.
Others
- CoStar / STR: CoStar (parent of STR) is the dominant hotel benchmarking data provider and is integrated into Arrivalist's LodgingInsights dashboard. CoStar is more an upstream data supplier than a direct competitor but increasingly offers destination-level analytics.
- MMGY Global: MMGY Global is a leading travel and hospitality marketing research firm serving destinations, hotels, and travel brands. It is adjacent rather than directly competitive but overlaps in DMO research and media effectiveness services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Arrivalist social profiles
Digital presenceArrivalist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrivalist leadership team
Management profileNumber of profiles
Profiles14 records
Arrivalist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrivalist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrivalist
What does Arrivalist do?
Arrivalist sells an integrated location intelligence SaaS platform that fuses mobile geolocation signals with credit and debit card transaction data to measure real visitor behavior, spending, and advertising-driven visitation at travel destinations. Its suite of subscription products — TripInsights, SpendInsights, MediaInsights, LodgingInsights, TravelAudiences, and ArrivalistScout — is sold to destination marketing organizations, tourism boards, convention and visitor bureaus, agencies, and hospitality buyers.
Is Arrivalist a public or private company?
Arrivalist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arrivalist founded?
Arrivalist was founded in 2011. It employs 11 to 50 people.
Where is Arrivalist based?
Arrivalist is headquartered in New York, United States, in the North America region.
How does Arrivalist make money?
One revenue line is on record: saaS Subscription - Arrivalist Platform.
Who are Arrivalist's main competitors?
Direct peers on record are Zartico, Adara and AirDNA. Broad incumbents are Sojern, Placer.ai and Numerator. Emerging players are Bandwango and Resonance Consultancy. Others are CoStar / STR and MMGY Global.
Does Arrivalist have an API?
No public API is recorded for Arrivalist.
What industry is Arrivalist in?
Arrivalist's product category is Travel and tourism analytics software. Its primary akta.pro industry code is BPAMAIAM, Travel Deal, Loyalty & Subscription Platforms, with a secondary code of THALAJAL, Identity, Profile & Traveler Data Exchange APIs (SSO, KYC, Profiles). Its SIC code is 7310.