WiFire

What WiFire does

WiFire is a Brazilian SaaS company specializing in customer relationship management and Wi-Fi marketing solutions, headquartered in Maringá, Paraná, and operating as a subsidiary of the TecnoSpeed Group. The company's core offering is a modular platform built around WiFire Hotspot, a cloud-based captive-portal solution that uses RADIUS authentication to convert guest Wi-Fi into a customer data capture, NPS measurement, and email/SMS/WhatsApp marketing channel. Technical differentiation rests on homologated integrations with enterprise networking hardware including FortiGate, Ruijie Reyee, and Edgecore Cloud, plus built-in compliance with Brazil's LGPD data protection law and Marco Civil da Internet access-log retention requirements. The architecture supports 19 authentication methods including social login (Facebook, Google, LinkedIn, X/Twitter), email, OAuth 2.0, LDAP, and Azure AD, and exposes a public integration API and webhooks for CRM extensibility.

The product portfolio spans four interconnected modules plus two add-ons: WiFire Hotspot (three-tier: Qualidade/Satisfacao/Repercussao), WiFire Menu (freemium and Commercial digital menu and order management for restaurants), WiFire Pesquisas (freemium and Standard/Professional online survey platform with NPS logic), and WiFire Marketing (CRM, lead capture, coupon distribution). WiFire Attenda (queue management) and WiFire Radar (location intelligence) are add-ons extending the platform into adjacent operational verticals. The combined suite shares a single customer database across hot-spot logins, orders, and survey responses. WiFire serves approximately 4,000+ businesses across 600+ Brazilian municipalities and 8 countries spanning Latin America, Canada, and Africa, with roughly 30 million end users connected through its captive portals. Named enterprise customers include Unimed Campos, Sabin, Novotel, Unijorge, Cocamar, Casa do Porco, and Beleza Natural.

WiFire monetizes via subscription, with quote-based pricing on Hotspot tiers and published freemium/Standard/Professional pricing on Pesquisas and Menu. Free entry tiers (Menu 50 orders/month, Pesquisas 30 responses/month) are designed to drive SMB product-led growth, while annual billing offers 30-40% discounts. Distribution is hybrid: direct sales through website demo requests and a toll-free contact center, complemented by a 'Seja um Representante' partner/reseller program targeting IT resellers and ISPs, and a content-led SEO strategy with 400+ published articles. The company is privately held, part of the TecnoSpeed Group conglomerate, and shows no external venture capital funding or acquisitions in its disclosed history.

Name

WiFire

Legal name

WiFire Serviços

Website

https://wifire.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

WiFire is a Brazilian SaaS company that provides a modular customer relationship platform built around social Wi-Fi captive portals, digital menu ordering, online surveys, and marketing automation. It serves 4,000+ businesses across food service, healthcare, education, retail, and ISP verticals in Brazil and 8 other countries, with 30 million end users connected through its hotspots.

Ownership category

akta.pro rank

Product category

Wi-Fi Marketing & Customer Relationship SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAFACAI

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH)

Hardware, Technology & Telecom/Networking Equipment & Components/Wireless LAN (Wi‑Fi) Infrastructure

SECONDARYHDAIAGAB

Managed Wi‑Fi & WLAN Services (Campus/Branch)

Hardware, Technology & Telecom/Telecommunications & Network Services/Private Networks & Managed Connectivity (Enterprise LTE/5G, Wi-Fi)

Keywords

• Wi-Fi marketing software
• Social hotspot platform
• Digital menu ordering
• Customer satisfaction surveys
• Relationship marketing automation

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WiFire Hotspot subscription plans: Three-tier subscription model for hotspot/Wi-Fi marketing: (1) Qualidade/Calidad plan with social login authentication, customizable captive portal screens, customer registration, admin panel, load balancing, email/SMS marketing, NPS surveys, data export; (2) Satisfacao/Satisfaccion plan adding custom registration forms, customizable satisfaction surveys and polls; (3) Repercussao plan adding voucher/promotional coupon management, lead capture landing pages, and native integrations with API and Webhook access.
2. WiFire Pesquisas subscription plans: Three-tier survey platform: (1) Free plan with up to 30 responses/month, 1 survey, 1 user, template library, visual customization; (2) Padrao/Standard plan with up to 2,000 responses/month, unlimited surveys and users, email credits (a contratar), WhatsApp surveys, SMS credits (a contratar), tablet/totem mode, real-time graphical results, popup questionnaires, NPS question logic; (3) Profissional/Professional plan with up to 20,000 responses/month, 20,000 email credits/month, and API integration.
3. WiFire Menu subscription plans: Two-tier digital menu solution: (1) Free plan with up to 50 orders/month, 50 products, 1 user, WhatsApp order receipts, online payment, cloud customer registration, order management panel, auto ticket generation, API integration, simple satisfaction survey, email support; (2) Commercial plan with unlimited orders and products, unlimited users, full satisfaction surveys, 400 email credits/month, discounted online payment rates, coupon management, data export, chat and email support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WiFire develops and sells a modular cloud-based SaaS suite for customer relationship management built around social Wi-Fi hotspots. Its products — WiFire Hotspot (RADIUS-based captive portal with social login and customer data capture), WiFire Menu (digital menu and WhatsApp-integrated order management), WiFire Pesquisas (NPS and customer satisfaction survey platform), and WiFire Marketing (email/SMS/WhatsApp marketing automation and coupon management) — let businesses in food service, healthcare, education, retail, and ISP verticals convert Wi-Fi access into customer data, measure satisfaction, automate marketing campaigns, and run compliance-logged access. Subscription-based with free entry tiers and annual discounts.

Product overview

WiFire is a customer relationship management (CRM) and loyalty technology platform developed by TecnoSpeed Group, operating across Brazil, Latin America, Canada, and Africa. The platform consists of a core product suite built around four interconnected solutions: WiFire Hotspot (social hotspot and Wi-Fi marketing platform with captive portal authentication, NPS surveys, and marketing automation), WiFire Menu (digital menu and order management system for delivery and in-store dining), WiFire Pesquisas (online survey and satisfaction research platform), and WiFire Marketing (lead capture, marketing automation, and coupon management). These core products are supplemented by WiFire Attenda (queue management) and WiFire Radar (location intelligence). All solutions are designed to be modular and combinable, share customer data across the platform, and can be integrated into external systems via API or webhooks.

Differentiator

Problem solved

Functional benefit

Brands

• WiFire Hotspot: Wi-Fi hotspot management and Wi-Fi marketing software for businesses to offer secure, practical, and efficient Wi-Fi to customers.
• WiFire Menu
• WiFire Pesquisas
• WiFire Marketing

Products and services

• WiFire Hotspot Social Wi-Fi hotspot and Wi-Fi marketing platform that lets businesses manage customer Wi-Fi networks, capture customer data through captive portal authentication (social login, form registration, and 19 supported authentication methods), run NPS satisfaction surveys, and execute email, SMS, and WhatsApp marketing campaigns. Includes bandwidth management, time and access controls, and built-in LGPD and Marco Civil da Internet compliance with 6-month access-log retention.
• WiFire Menu Digital menu and order management system for delivery and in-store service. Lets restaurants and food businesses create interactive digital menus accessed via QR code or link, receive orders through WhatsApp or a dedicated order panel, manage product availability and pricing, and run marketing campaigns including discount coupons and birthday automations. Customers can order without installing an app.
• WiFire Pesquisas Online survey and form creation platform that lets businesses create, send, and analyze customer satisfaction surveys. Supports conditional questions, adaptive survey flows, NPS methodology, multiple question formats (multiple choice, satisfaction scales, open text), and multi-channel distribution via email, SMS, and WhatsApp. Offers real-time graphical results, LGPD-compliant data handling, and API integration.
• WiFire Marketing Marketing automation and customer relationship management solution for lead capture, lead segmentation, email/SMS/WhatsApp campaign automation, and discount coupon creation and distribution. Integrates with WiFire Hotspot and WiFire Menu to share customer data and orchestrate relationship marketing workflows.
• WiFire Attenda Queue management solution that helps businesses organize and manage customer waiting lines, improving service flow and customer experience. Listed as a stand-alone module on the WiFire product suite.
• WiFire Radar Location intelligence solution that provides geolocation data and insights about customer presence and behavior in specific locations.

Quantifiable outcome

• Connected 30 million end users across 4,000+ businesses in 600+ Brazilian municipalities and 8 countries
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Ruijie ReyeecoreTechnology or IntegrationWiFire is homologated/approved for integration with Ruijie Reyee gateway (RG-EG105GW model). The integration enables captive portal, RADIUS authentication (servers at 34.200.40.64:18120 primary, 52.73.188.163:18120 backup), MAC-based auto-login, and Marco Civil log compliance. Full technical setup guide provided by WiFire support team.
• FortiGate (Fortinet)coreTechnology or IntegrationWiFire is homologated for integration with FortiGate NGFW firewalls (FortiOS 6.0.8+). Full feature support including RADIUS authentication, MAC auto-login, bandwidth control, session time limits, browsing and connection logs for Marco Civil compliance, and LGPD data protection. Tested and validated integration with complete feature coverage.
• Edgecore CloudcoreTechnology or IntegrationWiFire is homologated for integration with Edgecore Cloud-managed access points and gateways. Integration enables captive portal with external RADIUS authentication (34.200.40.64:18120), social login, customer data capture, and NPS surveys. Wi-Fi 5 and Wi-Fi 6 SSID configurations documented.
• TecnoSpeed Group (Grupo Tecnospeed)coreStrategic or Co-development PartnerWiFire is a company of the TecnoSpeed Group. Operates within the group's ecosystem alongside TecnoSpeed Academy (training/courses), the company's HR platform (Gupy), and other TecnoSpeed subsidiaries. Shared branding, infrastructure, and presumably go-to-market synergies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purple WiFi: Purple WiFi is a UK-based social Wi-Fi and guest analytics platform offering captive portal authentication, customer data capture, and marketing tools. It is a direct competitor to WiFire Hotspot in the social Wi-Fi and guest analytics category.
• Zenreach: Zenreach provides Wi-Fi-based guest data capture, customer analytics, and marketing automation for restaurants, retailers, and venues in the US. It directly competes with WiFire's hotspot + marketing automation bundle for SMB venues.
• Cloud4Wi: Cloud4Wi is a cloud platform for guest Wi-Fi, location analytics, and marketing used by retailers, restaurants, and venues globally. It competes directly with WiFire Hotspot in offering captive portals with marketing capabilities.
• Linkyfi: Linkyfi provides social Wi-Fi marketing, guest analytics, and CRM tools for venues. It is a direct competitor to WiFire Hotspot in the social Wi-Fi marketing category across multiple geographies.
• Beambox: Beambox offers Wi-Fi marketing, guest Wi-Fi, and customer analytics for cafes, restaurants, and SMB venues. It directly competes with WiFire in serving small businesses with captive portal and data capture.
• SocialWifi: SocialWifi is a European social Wi-Fi marketing platform that captures customer data through captive portals and automates marketing campaigns. It directly competes with WiFire in the SMB venue Wi-Fi marketing category.

Broad incumbents

• Cisco (CMX / DNA Spaces): Cisco's Connected Mobile Experiences (CMX) and DNA Spaces offer enterprise-grade Wi-Fi location analytics, captive portals, and guest management as part of a broader networking portfolio. It competes broadly with WiFire in the Wi-Fi analytics/guest space with much larger scope and enterprise focus.
• HPE Aruba (Meridian / Location Services): Aruba, an HPE company, offers Meridian location services and guest Wi-Fi capabilities bundled with its enterprise WLAN infrastructure. It is a broader incumbent whose captive portal and analytics capabilities overlap with WiFire's offering at a larger enterprise scale.
• SurveyMonkey: SurveyMonkey is a broad online survey platform used globally for customer feedback, NPS, and form creation. It competes broadly with WiFire Pesquisas in the survey/NPS category, though without WiFire's captive portal integration and regional compliance focus.

Emerging players

• Tanaza: Tanaza is a cloud platform for managing Wi-Fi access points and SSIDs with captive portal and guest Wi-Fi features, primarily for MSPs and ISPs. It intersects with WiFire in the ISP/channel partner segment for managed hotspot services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/wifireoficial/videos
• Facebookfacebook.com/wifireoficial
• LinkedInlinkedin.com/company/velociti/about
• Instagraminstagram.com/wifireoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiFire