Tanaza
Tanaza is a Milan-based cloud-software company that builds TanazaOS, a Linux-based operating system enabling hardware-agnostic cloud management of multi-vendor Wi-Fi access points. It sells per-AP subscriptions, OEM/embedded software licensing, and a marketplace of third-party Wi-Fi apps to MSPs, ISPs, and IT professionals globally.
- Company typePrivate
- Founded2010
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tanaza does
Tanaza S.p.A. is a privately held Italian cloud-software company founded in 2010 and headquartered in Milan, with a small team (11-50 employees) operating from the Uffici Porta Volta coworking space. The company builds TanazaOS, a Linux-based operating system that abstracts the Wi-Fi access point hardware layer and enables cloud-based centralized management, configuration, monitoring, and firmware updates across multi-vendor devices from Edgecore, Mikrotik, Ubiquiti, Intelbras, Amer Networks, Linksys, and Comfast. Tanaza monetizes through per-AP subscription licensing (Basic and Pro tiers), OEM/embedded software licensing with hardware partners, a marketplace for third-party add-ons (Cloud4Wi, Fing, Social WiFi, MyWiFi Networks, ADS4WiFi, Express Wi-Fi, and its own Classic Hotspot), and a freemium tier launched in January 2023.
The platform is sold primarily to managed service providers (MSPs), internet service providers (ISPs), and enterprise IT professionals who operate multi-site Wi-Fi networks, with secondary traction in hospitality, retail, education, and events (named end-customers include Alilaguna, Caffè Moak, Auchan, Carosello 3000, and LSD University). Distribution is hybrid: a self-serve SaaS funnel (app.tanaza.com, 30-day free trial, freemium), a direct enterprise sales motion (guided demos, +39 02 8718 8553), and an OEM-embedded channel in which TanazaOS is pre-installed on partner-manufactured access points — most notably the Intelbras "Tanaza Edition" line in Latin America, which reached a 10,000+ AP launch pipeline through 200+ distributors and 120,000+ resellers. Strategic partners also include Edgecore, Linksys, Amer Networks, Comfast, Facebook Connectivity (Express Wi-Fi), the Telecom Infra Project (TIP) OpenSync initiative with Plume, and Cloud4Wi. To date the company has raised approximately $2.48 million in capital (a 2014 seed round from Seedcamp and Last Mile Ventures plus a 2019 €1.6M non-dilutive Horizon 2020 SME Instrument grant), has not disclosed revenue, and remains under founder-CEO Sebastiano Bertani's ownership.
Tanaza firmographics
Firmographics- Name
- Tanaza
- Legal name
- Tanaza S.p.A.
- Website
- https://tanaza.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanaza is a Milan-based cloud-software company that builds TanazaOS, a Linux-based operating system enabling hardware-agnostic cloud management of multi-vendor Wi-Fi access points. It sells per-AP subscriptions, OEM/embedded software licensing, and a marketplace of third-party Wi-Fi apps to MSPs, ISPs, and IT professionals globally.
- Ownership category
- akta.pro rank
Tanaza industry classification
Industry- Product category
- Cloud Wi-Fi Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
- akta.pro secondary industries
- Network-as-a-Service (NaaS) & On-Demand Connectivity (HDABALAE), Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI)
Keywords
Where Tanaza is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Tanaza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing (Tanaza Platform): Annual or monthly subscription plans (Basic and Pro tiers) based on number of access points managed. Includes cloud management, remote monitoring, centralized configuration, and access to third-party applications.
- OEM/Embedded Software Licensing: TanazaOS embedded in hardware devices from partner manufacturers (Intelbras, Amer Networks, Edgecore, Linksys, Comfast). Revenue share or licensing arrangements with hardware OEM partners.
- Freemium to Premium Conversion: Free tier available for basic network management with upgrade path to paid Pro plans for advanced features, additional APs, and premium integrations.
- Marketplace Add-ons and Integrations: Additional revenue from third-party applications and features available in the marketplace, including Social Login, Wi-Fi monetization, client identification, content filtering, cybersecurity, and presence detection apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium - Free tier for basic network management |
| Subscription | Annual | Basic Plan - Entry-level paid subscription |
| Subscription | Annual | Pro Plan - Advanced features for enterprise MSPs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tanaza product offering
Product offeringCore offering
Tanaza provides a hardware-agnostic cloud-based platform for deploying, configuring, and remotely monitoring Wi-Fi networks, anchored by TanazaOS, a Linux-based firmware that runs on access points from multiple hardware vendors. It enables Managed Service Providers, ISPs, and IT professionals to centrally manage multi-vendor Wi-Fi infrastructure (centralized configuration, real-time monitoring, multi-tenant management, zero-touch self-provisioning, and Wi-Fi Fast Roaming) and to extend functionality through a Wi-Fi Marketplace of third-party apps.
Product overview
Tanaza is a hardware-agnostic cloud-based Wi-Fi management platform consisting of the Tanaza Platform as the core product, TanazaOS (Linux-based operating system) as the firmware layer enabling multi-vendor device support, and TanazaOS Installer for deploying the OS. Add-on modules include Classic Hotspot for guest access and monetization, the Freemium Plan for free tier access, and the Tanaza Marketplace offering third-party integrations including Fing device recognition, Cloud4Wi guest management, Social WiFi marketing, MyWiFi Networks analytics, and ADS4WiFi advertising solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TanazaOS: A powerful Linux-based Operating System compatible with multiple hardware devices for cloud management of WiFi access points.
- Classic Hotspot
Products and services
- Tanaza Platform Hardware-agnostic cloud-based platform for deploying Wi-Fi networks and providing managed Wi-Fi services to business customers. Supports self-provisioning, centralized configuration, and real-time monitoring of multi-vendor access points from a single dashboard. Targeted at MSPs, ISPs, and IT professionals.
- TanazaOS Linux-based operating system for Wi-Fi access points and routers that enables cloud management, centralized configuration, remote monitoring, and multi-vendor hardware support. Runs on devices from Edgecore, Mikrotik, Ubiquiti, Intelbras, Amer Networks, Linksys, and Comfast, and integrates with SDN Orchestrators and NFV systems via APIs.
- TanazaOS Installer Standalone tool for installing TanazaOS firmware onto compatible Wi-Fi access points, enabling those devices to be managed via the Tanaza cloud platform.
- Classic Hotspot Branded guest Wi-Fi hotspot application for networks operated with the Tanaza platform, providing guest Wi-Fi access, social login, paid Wi-Fi voucher capabilities, and Wi-Fi analytics. Registered as a separate trademark of Tanaza S.p.A.
- Tanaza Marketplace Marketplace within the Tanaza platform offering third-party applications and add-ons, including Fing device identification, historical statistics, voucher login, Cloud4Wi guest experience management, Social WiFi marketing, MyWiFi Networks analytics, ADS4WiFi advertising, and Express Wi-Fi monetization.
Quantifiable outcome
- 60-70% hardware cost reduction ($100/unit vs $300/unit) through disaggregation approach
- +3 more outcomes
Companies that use Tanaza
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Tanaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Tanaza partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Edgecore NetworksflagshipStrategic partnership to provide MSPs and IT professionals with powerful, integrated solutions for wireless networking. Edgecore's open Wi-Fi access points run TanazaOS for cloud management. Partnership enables disaggregated Linux-based operating system on Edgecore open networking hardware.
- FingcoreIndustry's first Wi-Fi access points for MSPs with free Fing device recognition and pay-as-you-need ISP outage detection. Fing integration provides accurate identification of client devices connected to networks for remote troubleshooting.
- Cloud4WicoreStrategic partnership to deliver enterprise-grade guest WiFi solution integrating Cloud4Wi's experience management platform with Tanaza's cloud management. Joint offering for Wi-Fi solution providers with social login, analytics, and marketing features.
- ComfastcorePartnership with world-leading professional Wi-Fi equipment manufacturer Comfast to deliver Tanaza-powered cloud-managed networking devices. Comfast provides hardware building blocks for Tanaza 'out-of-the-box' network deployments.
- IntelbrasflagshipStrategic partnership delivering Intelbras access points (AP 1350 AC, AP 1750 AC, AP 1210 AC, AP 360, AP310) pre-loaded with TanazaOS for Latin American market. Intelbras distributes through 200+ distributors and 120,000+ resellers in Brazil and LATAM. Launch generated 10,000+ access points sales pipeline.
- Amer NetworkscorePartnership providing Amer Networks access points (WAP1000, DataCloudNode1, DataCloudNode2, DataCloudNode3) cloud-managed with TanazaOS for North American market. Enables MSPs with plug-and-play cloud management experience for mid-sized and large deployments.
- Facebook Accelerator: ConnectivitycoreSelected for 12-week virtual program (cohort of 20 startups) to receive industry-oriented training, workshops with experts, mentors, and potential strategic partners/investors. Focus on connectivity solutions improving internet availability and affordability.
- LinksysflagshipExpanded technology partnership with Linksys (connected home and business division within Belkin International and Foxconn Interconnect Technology). Multi-vendor cloud management platform for Wi-Fi access points with TanazaOS.
- Facebook Connectivity (Meta)flagshipJoined Facebook Connectivity's Express Wi-Fi Technology Partner Program enabling network equipment manufacturers to build Express Wi-Fi compatible hardware and software. Integration allows operators to monetize networks and expand to Asian and African markets.
- Intelbras Distributors (Horus, Route 66, Plantec)coreBrazilian distribution partners for Intelbras Tanaza Edition products. Horus Distribuidora, Distribuidora Route 66, and Plantec Distribuidora organized 'WiFi Business Show' events across Brazil to launch and distribute Tanaza-powered Intelbras devices.
- Telecom Infra Project (TIP)coreJoined TIP Wi-Fi Project Group in 2019. Contributed technology and experience in hardware/software disaggregation. Partnership validates interoperability of TanazaOS with TIP's open-AP software stack including OpenSync framework.
- Plume (OpenSync)coreCollaboration on Open Wi-Fi System project through TIP. Demonstrated compatibility of Tanaza cloud platform with Plume's OpenSync open-source framework. Enables any TIP Open Access Point supporting OpenSync to associate with Tanaza cloud platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tanaza competitors and assessment
Company assessmentBroad incumbents
- Cisco Meraki: Cisco's cloud-managed networking portfolio (Wi-Fi, switching, security, SD-WAN, IoT) is the dominant incumbent in the same cloud-Wi-Fi category Tanaza targets. Meraki offers a tightly integrated but vendor-locked alternative to Tanaza's hardware-agnostic model.
- HPE Aruba Networking: Aruba Central is a cloud-native platform managing Wi-Fi, switching, and SD-WAN for enterprises and MSPs. Aruba is the primary enterprise incumbent whose vendor-locked bundles Tanaza's disaggregation model directly challenges.
- Juniper Mist (HPE): Mist AI delivers cloud-managed Wi-Fi and wired access with AI-driven operations, now part of HPE's networking portfolio. It is a cloud-native competitor with strong enterprise traction and analytics depth beyond Tanaza's current scope.
- Extreme Networks: ExtremeCloud IQ manages Wi-Fi, switching, and SD-WAN for enterprises and is widely deployed in education, hospitality, and large venues — verticals Tanaza also serves. It is a broader incumbent with deeper enterprise sales coverage.
Direct peers
- Ubiquiti: UniFi is a vertically integrated Wi-Fi and networking platform with its own hardware, cloud controller, and community-driven pricing. It competes with Tanaza across both SMB and prosumer/MSP segments, though it sells hardware rather than hardware-agnostic software.
- Plume (OpenSync): Plume provides a cloud-managed Wi-Fi platform built on the OpenSync framework. It is a direct technology partner of Tanaza via TIP but also competes for cloud-control-plane roles on open-AP hardware.
- Cambium Networks: Cambium offers cnMaestro cloud-managed Wi-Fi plus fixed wireless and switching, with strong traction among ISPs and WISPs. It targets the same MSP/ISP base as Tanaza with a vertically integrated hardware-plus-cloud stack.
- TP-Link Omada: Omada is TP-Link's cloud-managed Wi-Fi platform with hardware and software controller, popular among SMBs and MSPs in EMEA and APAC. It competes on price-sensitive cloud-managed Wi-Fi deployments.
- D-Link (Nuclias Connect / Cloud): D-Link's Nuclias Cloud and Nuclias Connect provide cloud-managed Wi-Fi with own-brand APs, targeting SMBs and MSPs globally. It overlaps with Tanaza on small/mid-market managed Wi-Fi use cases.
Others
- Edgecore Networks: Edgecore is an open networking hardware OEM that ships access points running TanazaOS. It is both a partner and an adjacent ecosystem player (with its own ecCLOUD controller) competing for similar disaggregated Wi-Fi opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tanaza social profiles
Digital presenceTanaza compliance and trust
Trust signalCompliance1 record
Tanaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanaza leadership team
Management profileNumber of profiles
Profiles8 records
Tanaza funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanaza
What does Tanaza do?
Tanaza provides a hardware-agnostic cloud-based platform for deploying, configuring, and remotely monitoring Wi-Fi networks, anchored by TanazaOS, a Linux-based firmware that runs on access points from multiple hardware vendors. It enables Managed Service Providers, ISPs, and IT professionals to centrally manage multi-vendor Wi-Fi infrastructure (centralized configuration, real-time monitoring, multi-tenant management, zero-touch self-provisioning, and Wi-Fi Fast Roaming) and to extend functionality through a Wi-Fi Marketplace of third-party apps.
Is Tanaza a public or private company?
Tanaza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanaza founded?
Tanaza was founded in 2010. It employs 11 to 50 people.
Where is Tanaza based?
Tanaza is headquartered in Milan, Italy, in the Europe region.
How does Tanaza make money?
Four revenue lines are on record. Subscription Licensing (Tanaza Platform) is the primary driver. The others are OEM/Embedded Software Licensing, freemium to Premium Conversion and marketplace Add-ons and Integrations.
Who are Tanaza's main competitors?
Broad incumbents on record are Cisco Meraki, HPE Aruba Networking, Juniper Mist (HPE) and Extreme Networks. Direct peers are Ubiquiti, Plume (OpenSync), Cambium Networks, TP-Link Omada and D-Link (Nuclias Connect / Cloud). Edgecore Networks is listed as an others.
Does Tanaza have an API?
No public API is recorded for Tanaza.
What industry is Tanaza in?
Tanaza's product category is Cloud Wi-Fi Management Software. Its primary akta.pro industry code is HDAEALAC, IT Operations Management (ITOM) Platforms, with a secondary code of HDABALAE, Network-as-a-Service (NaaS) & On-Demand Connectivity. Its NAICS code is 54151 and its SIC code is 7373.