Alfies

What Alfies does

Alfies (legal entity ALFIE´S GmbH) is a Vienna-headquartered private Austrian online supermarket operator that delivers a full supermarket assortment of groceries and beverages within 60 or 120 minutes using a company-owned electric vehicle fleet. Founded in 2015 with 101–250 employees, it serves urban and suburban consumers across eight Austrian locations (Vienna plus six surrounding districts and Graz) and four Swiss cities (Zurich, Basel, Lucerne, Geneva), accessed through self-serve iOS and Android mobile applications and a web storefront.

The core platform is a direct-to-consumer grocery marketplace offering local delicacies, international specialties, and standard supermarket SKUs without quantity restrictions. Differentiating features include 60/120-minute or pre-scheduled delivery slots, a 'Rettersackerl' anti-food-waste initiative that discounts surplus food and donates residuals to Samariter Bund (Vienna) and Vinci Markt (Graz), a deposit-bottle return collection at the doorstep, a Baby Mode for silent delivery, and integration of Apple Pay, TWINT, credit card, and cash payments. Distribution is entirely first-party via the electric vehicle fleet, with no third-party resellers or marketplace partners.

The business model is purely transactional: revenue is generated per grocery order, with no subscription tier and pricing parity to physical supermarkets. Delivery is free above a CHF 59 basket and subject to a CHF 29 minimum order. Geographic expansion has been a recent priority — Alfies entered Switzerland in February 2024 and acquired competitor Stash in May 2024 (customer base and brand only) to consolidate Swiss operations onto its electric-vehicle platform.

Name

Alfies

Legal name

ALFIE´S GmbH

Website

https://alfies.at

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Alfies is an Austrian online supermarket (ALFIE´S GmbH, Vienna, founded 2015) that delivers a full supermarket assortment within 60–120 minutes via its own electric-vehicle fleet to urban and suburban consumers across Austria and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grocery Delivery Transaction: Online supermarket revenue generated through direct consumer transactions. Customers pay for grocery products plus delivery fee, with free delivery threshold at CHF 59 and minimum order of CHF 29. Transaction-based model with per-order revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alfies is an online supermarket that delivers a full assortment of groceries, beverages, and household goods to consumers within 60 or 120 minutes using a company-owned electric vehicle fleet. Customers order through the website or iOS/Android apps, select a delivery window, and pay per order with no subscription required. The platform also offers an anti-food-waste program (Rettersackerl), deposit bottle return, and a Baby Mode for quiet deliveries, and operates across 7 Austrian cities and 4 Swiss cities.

Product overview

Alfies operates a rapid online grocery delivery platform offering a full supermarket assortment with 60-minute and 120-minute delivery options, accessible via website and native mobile applications for iOS and Android. The platform includes complementary features such as deposit bottle return service, a Baby Mode for quiet deliveries, and an anti-food-waste initiative called 'Rettersackerl' that offers discounted surplus items. In May 2024, Alfies expanded into the Swiss market through the acquisition of Swiss quick-commerce provider Stash, which included customer base and branding assets, enabling Alfies to operate in multiple Swiss cities and transition to electric vehicle deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfies Online Supermarket Platform Rapid grocery delivery platform offering a full supermarket assortment (local delicacies, international specialties, and familiar supermarket items) delivered within 60 or 120 minutes via the company's own electric vehicle fleet. Accessible to consumers via the Alfies website (alfies.shop/en/at, alfies.ch) and native iOS and Android applications. Available in 7 Austrian cities and 4 Swiss cities.

Quantifiable outcome

• Delivery time remains nearly equivalent while enabling larger combined orders that increase revenue and margins

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• StashcoreStrategic or Co-development Partner · 1 May 2024Alfies acquired Zurich-based Stash to expand its operations in Switzerland. The acquisition enables Alfies to increase market share and deliver a broader range of products through climate-neutral electric vehicles. The takeover included customer base and branding, allowing Alfies to expand from bicycle delivery to electric car delivery, enabling larger combined orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Getir: Turkish-origin instant grocery delivery platform operating across Europe. Directly comparable as a quick-commerce grocery delivery peer in shared European markets, though Getir has scaled back and refocused operations in 2023–2024.
• Picnic: Online supermarket with scheduled low-cost delivery across the Netherlands, Germany, and France. Comparable as a full-assortment, EV-led online grocer operating at supermarket parity pricing in Western European markets.
• Flink: Berlin-headquartered quick-commerce grocery delivery service operating in Germany, the Netherlands, and France. Directly comparable as a 10–30 minute grocery delivery peer in adjacent DACH markets.
• Gorillas (now part of Getir): Berlin-founded instant grocery delivery platform now integrated into Getir. Relevant peer for benchmarking quick-commerce unit economics and European market dynamics that shape Alfies' competitive context.
• Oda (formerly Kolonial.no): Norwegian-headquartered online grocery retailer operating in Norway and Finland. Comparable as a full-assortment online supermarket with scheduled delivery and a vertically integrated operating model.
• Knuspr (formerly Bringmeister): Online supermarket delivering full grocery assortments in German cities, backed by Rohlik. Comparable on online-supermarket positioning, full assortment, and rapid delivery model — directly relevant for Alfies' potential German expansion.
• Rohlik Group: Central European online supermarket delivering groceries across Czechia, Hungary, Austria, Germany, and Romania. Closest comparable: full-assortment online grocery with scheduled and next-day delivery, supermarket-pricing positioning, and multi-country DACH/CEE footprint.

Emerging players

• Jiffy: UK-headquartered quick-commerce grocery delivery startup. Comparable as a venture-backed rapid grocery delivery peer facing similar unit-economic and funding pressures, useful for benchmarking sector trajectory.

Broad incumbents

• SPAR Online (Austria / Switzerland): Austrian-headquartered grocery retail giant operating SPAR, INTERSPAR, and EUROSPAR with online delivery in Austria and Switzerland. Comparable as the dominant incumbent whose online and home-delivery services directly compete with Alfies' supermarket assortment.

Regional players

• Bipa Online: Austrian drugstore chain owned by REWE Group offering click-and-collect and delivery. Adjacent regional peer in Austrian consumer goods delivery, though focused on drugstore rather than full grocery assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alfies.at
• Instagraminstagram.com/alfies.at

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfies