Ski-Lifts

What Ski-Lifts does

Ski-Lifts is a UK-headquartered private company (founded 2005, part of the Lifts TO transfer group) that operates an online booking platform for airport-to-resort and train-station-to-resort ground transfers targeted at ski holiday travellers. Its core product is an instant-quote search-and-book engine exposed at ski-lifts.com, which aggregates vetted local drivers across 200+ resorts in 14+ countries served from 30+ airports, with all ski equipment and luggage included at no additional charge. The platform supports six structured service tiers — Scheduled Shuttle, Shared, Private, Luxury, Coach, and Eco-Friendly — priced from approximately £20 per person up to £520 per vehicle, alongside ancillary services including Train Station Transfers, a 365-day Summer Transfers product, Full-Day Luxury Vehicle & Driver Hire, a Loyalty Points Programme spanning ski/golf/cruise services across the Lifts TO group, an Affiliate Programme, and a Corporate Account for B2B clients.

Revenue is generated predominantly on a per-booking transaction basis at the consumer-direct website, supplemented by B2B channel revenue through tour operators, travel agents, and ski-hire partners such as Skiset. The company monetizes transfer fees directly with the customer while subcontracting fulfilment to vetted local driver partners across each corridor. Customer segments span individual ski travellers (families, couples, solo, friend groups), large groups (schools, corporate trips, clubs), VIP/luxury travellers, eco-conscious travellers, and B2B tour operator/travel agent resellers. Distribution is exclusively DTC online plus B2B partnerships — no physical retail footprint exists, though an operational presence is maintained at Geneva Airport as the primary hub.

Operationally, Ski-Lifts runs a small core team (11-50 employees) and transfers 80,000+ passengers per winter season, growing from a few hundred passengers and a single minibus serving Geneva-Morzine in 2005. The company has won the World Ski Awards 'World's Best Transfer Operator' four times (2015, 2016, 2017, 2019) and maintains a 4.7/5 Trustpilot rating from 3,000+ verified reviewers. No funding rounds, revenue disclosures, or AI/ML capabilities are documented in the available material.

Name

Ski-Lifts

Legal name

Ski-Lifts

Website

https://ski-lifts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski-Lifts is a UK-based online booking platform (part of the Lifts TO group) that aggregates vetted local drivers to provide airport- and train-station-to-resort ground transfers for ski and mountain travellers across 200+ resorts in 14+ countries. It serves individual travellers, groups, tour operators, and travel agents via a direct-to-consumer website plus B2B channel partnerships.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Scenic and Sightseeing Transportation, Other (4879)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Airport transfer services
• Ski resort transfers
• Ground transportation booking
• Door-to-door transfers
• Travel transfer platform

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Airport Transfer Services: Core revenue from booking ski transfers from airports to ski resorts. Customers pay per person (shared) or per vehicle (private/luxury/coach) for one-way or return journeys. Prices vary by transfer type, route, date, and group size. Includes all luggage and ski equipment in the booking price.
2. Full-Day Luxury Vehicle Hire: Premium full-day chauffeur service with private driver for up to 8 hours and 200km. Higher price point for VIP customers seeking flexible mountain travel.
3. Loyalty Points Program: Customers earn loyalty points on bookings that can be redeemed toward future transfers, encouraging repeat bookings and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ski-Lifts operates an online booking platform that arranges door-to-door airport and train station transfers to ski resorts across 200+ resorts in 14 countries. Customers select from multiple service tiers (scheduled shuttle, shared, private, luxury, coach, and eco-friendly vehicles), book instantly via the website quote engine, and are matched with a vetted network of local drivers who complete the transfer with luggage, ski equipment, and child seats included.

Product overview

Ski-Lifts is a ski transfer booking platform operated by the Lifts TO transfer group. It offers a portfolio of airport and train-station-to-resort transfer services across 200+ ski resorts in 14 countries. The core offering spans five transfer service tiers — Scheduled Shuttle, Shared, Private, Luxury, Coach, and Eco-Friendly — each serving different budget and comfort requirements, with pricing from £20/person (scheduled shuttle) to £520/vehicle (eco). Additional products include Full-Day Luxury Vehicle & Driver Hire, a Loyalty Points Programme, corporate account management, and an affiliate partnership programme. The platform operates 365 days a year, serving both winter ski and summer leisure markets, with sister brands Golf-Drives and Sea-Lifts under the same parent group.

Differentiator

Problem solved

Functional benefit

Brands

• Lifts To: Parent brand and transfer group that includes Ski-Lifts, Golf-Drives, and Sea-Lifts.
• Golf-Drives
• Sea-Lifts

Products and services

• Scheduled Shuttle Transfer A budget shared transfer service that operates on a fixed timetable between airports and ski resorts. Customers board at designated pick-up and drop-off points rather than receiving door-to-door service. Typical price from £20 per person one-way.
• Shared Transfer A cost-effective door-to-door shared transfer where passengers are grouped with others on similar flight arrival times. Includes door-to-door drop-off at accommodation where road access permits. Typical price from £25 per person one-way.
• Private Transfer An exclusive door-to-door transfer reserved solely for the booking party with no shared stops or airport waiting. Includes all luggage and ski equipment. Available for 1-8+ passengers. Typical price from £89 per vehicle one-way.
• Luxury Transfer A premium door-to-door transfer using Mercedes or equivalent luxury vehicles with English-speaking professional chauffeurs, complimentary bottled water, and non-stop service. Typical price from £375 per vehicle one-way (1-8 passengers).
• Coach Transfer A private dedicated coach transfer for large groups, schools, corporate trips, and clubs travelling together. Door-to-door service accommodating up to 50+ passengers with all luggage and ski gear included. Typical price from £412 per vehicle one-way.
• Eco-Friendly Transfer A sustainable door-to-door transfer using electric or hybrid vehicles with zero tailpipe emissions. Available across 100+ resorts including Val d'Isère, Morzine, Avoriaz, Tignes, Les Arcs, La Plagne, and Verbier. Typical price from £520 per vehicle one-way (1-8 passengers).
• Train Station Transfers Transfers from major European train stations to ski resorts, enabling seamless low-carbon connections to mountain destinations. Train stations served include Cluses, Annecy, Grenoble, and others across Europe.
• Full-Day Luxury Vehicle & Driver Hire A premium full-day hire service providing a private luxury chauffeur for up to 8 hours and 200 km. Designed for multi-resort ski days, sightseeing, golf days, or VIP events, allowing passengers to design their own itinerary in the mountains.

Quantifiable outcome

• 80,000+ passengers transported per season
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lifts TO (Parent Group)coreStrategic or Co-development Partner · 1 January 2005Ski-Lifts is part of the Lifts TO transfer group, founded in 2005. The group includes sister brands Golf-Drives (golf transfers) and Sea-Lifts (sea/coastal transfers). Shared group infrastructure, brand equity, and cross-selling opportunities.
• Golf-DrivesminorStrategic or Co-development PartnerSister brand under Lifts TO group specializing in golf transfers to courses and resorts. Cross-referral partnership for holiday transfer services.
• Sea-LiftsminorStrategic or Co-development PartnerSister brand under Lifts TO group offering transfers to cruise ports, sailing marinas, surf resorts, and scuba resorts in Europe and the Red Sea. Cross-referral partnership for holiday transfer services.
• MTN Trade NetworkminorChannel Partner/ Reseller/ DistributorIndustry trade network membership providing connections within the ski/travel industry.
• SkisetminorGTM or Marketing PartnerSki equipment hire partner offering up to 50% off ski rental at Obergurgl. Cross-promotional partnership for complete ski holiday packages.
• Tour Operators and Travel AgentscoreChannel Partner/ Reseller/ DistributorB2B partnerships with tour operators and travel agents providing Ski-Lifts transfers for their ski holiday customers. Working with industry leaders in the ski travel market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoppa (ResortHoppa): Hoppa is an online pre-booked airport-transfer platform covering ski resorts alongside broader leisure destinations, offering shared and private vehicles — competing for the same pre-booked airport-transfer customer that Ski-Lifts targets.
• HolidayTaxis: HolidayTaxis is a global airport-transfer marketplace covering ski destinations alongside broader leisure routes, with pre-booked private and shared transfers — a direct competitor on ski-transfer demand with comparable booking-model mechanics.
• Blacklane: Blacklane offers premium pre-booked chauffeur and airport-transfer services across global cities and resort destinations, with comparable luxury-tier product overlap to Ski-Lifts' Luxury and Eco-Friendly offerings.
• Shuttle Direct: Shuttle Direct is an airport-transfer booking platform with a strong ski-resort focus across Europe and beyond, offering shared, private, and coach transfers from major airports — overlapping head-to-head with Ski-Lifts on routes, product tiers, and target traveller.
• SkiTransfer.com: SkiTransfer.com is a dedicated ski-transfer booking site offering airport-to-resort transfers across the Alps with similar pricing tiers — a niche specialist that competes directly with Ski-Lifts for the same ski-traveller search demand.
• Alps2Alps: Alps2Alps is a specialist ski transfer operator covering airports across the Alps to ski resorts, with a similar door-to-door shared/private/luxury product mix — directly comparable to Ski-Lifts in core service, geographic focus, and customer base.
• Suntransfers: Suntransfers operates a pre-booked airport-transfer platform across European ski and beach destinations with shared, private, and coach tiers, making it a directly comparable online transfer marketplace competitor to Ski-Lifts.
• Jayride: Jayride is an airport-transfer marketplace that aggregates global transfer operators across leisure destinations, including ski regions — comparable as a digital distribution and aggregation layer competing for the same ski-traveller bookings.
• Welcome Pickups: Welcome Pickups provides pre-booked airport-transfer and in-destination driver services across European cities and resort destinations with a strong digital booking experience — comparable to Ski-Lifts in delivery model and tech-led customer experience.

Broad incumbents

• Booking.com (Airport Transfers): Booking.com bundles airport-transfer options into its global travel platform across thousands of destinations including ski regions — a broader incumbent that competes for the same booking intent at the top of the funnel and threatens disintermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ski_Lifts
• Facebookfacebook.com/SkiLiftsTransfers
• LinkedInlinkedin.com/company/ski-lifts-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski-Lifts