Alps2Alps
Alps2Alps is a London-based private ski transfer operator providing door-to-door airport and train station transfers to 584 resorts across the French, Swiss, Austrian, and Italian Alps, serving individual holidaymakers and travel agencies via direct, B2B, and OTA channels.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Alps2Alps does
Alps2Alps is a London-headquartered private ski transfer operator (legal entity Amitours London LTD., Company No. 08051989) that provides door-to-door ground transportation from major European airports and train stations to ski resorts across the French, Swiss, Austrian, and Italian Alps. The company has served over 1.66 million customers and completed more than 421,000 transfers across 584 resorts, with operations spanning 13 airports including Geneva, Lyon, Grenoble, Chambery, Zurich, Munich, Innsbruck, Salzburg, Milan, and Turin. Its product portfolio spans four transfer tiers (Shared Economy, Shared, Private, VIP), supplemented by bundled ski rental (via SkiSet), ski pass pre-booking, train station transfers, and last-minute deals.
The underlying technology platform combines a web-based booking engine with iOS and Android mobile applications that feature real-time driver tracking, flight monitoring with automatic delay adjustment, and a dynamic pricing engine. A public Booking API and dedicated B2B portal (amitours.com/alps2alps/login) support integration with travel agencies and OTAs, while a bundled free eSIM service differentiates the customer experience. The company also operates a MAM Points loyalty program and distributes through major OTAs (Booking.com, TUI, Hotelbeds) and affiliate partners (Explore-Share, Mountly). Multilingual support covers English, French, Spanish, and Portuguese.
Alps2Alps generates revenue on a per-transaction basis across D2C bookings (website and mobile app) and B2B wholesale channels (travel agencies and OTAs). Pricing is dynamic, varying by route distance, vehicle class, travel date, and day of week, with midweek discounts of up to 50% and group discounts for parties of 4+. Bundled ski services provide 20-30% savings versus resort pricing and drive incremental margin. The company has offices in London (UK headquarters) and Rossens (Switzerland), with a leadership team including Founder and Group CEO Raitis Bullits, CEO Artjoms Fokejevs, and CMO Denis Elkin. Founded around 2010, the business is privately held with no disclosed institutional funding.
Alps2Alps firmographics
Firmographics- Name
- Alps2Alps
- Legal name
- Amitours London LTD.
- Website
- https://alps2alps.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Alps2Alps is a London-based private ski transfer operator providing door-to-door airport and train station transfers to 584 resorts across the French, Swiss, Austrian, and Italian Alps, serving individual holidaymakers and travel agencies via direct, B2B, and OTA channels.
- Ownership category
- akta.pro rank
Alps2Alps industry classification
Industry- Product category
- Ski Ground Transportation Services
- NAICS
- Scenic and Sightseeing Transportation (487)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Alps2Alps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Alps2Alps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Airport Transfers: Exclusive door-to-door transfers for individual travellers, families, and groups. Customers book the entire vehicle for their party, with pricing based on distance, vehicle type, and travel date. This is a per-transaction, one-time payment model with both one-way and return trip options available.
- Shared/Shared Economy Transfers: Shared transfer services where passengers book individual seats on scheduled routes. Pricing is per person with fixed-price per seat for economy transfers. This model allows cost-sharing among multiple passengers travelling to similar destinations.
- VIP Transfers: Premium luxury transfer service using high-end vehicles with extra luggage space. Targeted at corporate clients and travellers seeking an elevated experience. Commands higher price points than standard private transfers.
- Ski Rental Bundles: Integrated ski rental service offering equipment at 20-30% cheaper than resort pricing. Booking ski rental with transfers provides additional discounts on overall transfer costs, creating a bundled offering.
- Ski Pass Pre-booking: Pre-booking service for ski lift passes that can be collected at lift station ticket machines. Customers receive QR codes up to 7 days before their trip, eliminating queueing at resorts.
- B2B/Agency Bookings: Wholesale booking platform for travel agencies and partners to resell Alps2Alps transfer services. Agencies access dedicated portals to manage client bookings and potentially apply their own pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shared Economy Transfers - Budget-friendly option from €22/£22 per person |
| Unit Pricing | Pay-as-you-go | Shared Transfers - Per person pricing from £30 |
| Transaction based/ take rate | Pay-as-you-go | Private Transfers - Exclusive door-to-door service |
| Transaction based/ take rate | Pay-as-you-go | VIP Transfers - Luxury premium service |
| Hybrid | Pay-as-you-go | Ski Bundle Discounts - 20-30% savings on ski rental |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Alps2Alps product offering
Product offeringCore offering
Alps2Alps provides door-to-door airport and train station transfer services to ski resorts across the French, Swiss, Austrian, and Italian Alps. It offers Private, Shared, Shared Economy, and VIP transfer tiers, supported by a booking website, iOS and Android mobile apps with real-time driver tracking, and a public booking API. Add-ons include pre-bookable ski rental, ski lift passes, a free eSIM per booking, and a MAM points loyalty program.
Product overview
Alps2Alps operates as a ski transfer marketplace connecting travelers with airport and train station transfers to ski resorts across the French, Swiss, Austrian, and Italian Alps. The platform offers four transfer tiers—Private Transfers, Shared Transfers, Shared Economy Transfers, and VIP Transfers—supported by a mobile app with real-time driver tracking and free eSIM. Add-on services include Ski Rental and Ski Pass bookings, which bundle at discounts with transfers. A loyalty program (MAM points) rewards repeat customers, and last-minute transfer deals provide budget options. The company facilitates transfers from 12 airports and multiple train stations to over 580 ski resorts.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Airport Transfers Exclusive door-to-door transfer for individual travellers, families, or groups, with the entire vehicle booked for the customer's party. Includes child seats, ski equipment transport, 24/7 support, and prices vary by route, date, and vehicle type (e.g., Geneva to Chamonix from EUR 36 / GBP 30, Geneva to Val Thorens from EUR 53 / GBP 44, Chambery to Les Arcs from EUR 62 / GBP 52).
- Shared Transfers Cost-effective shared door-to-door transfer for solo travellers or small groups, with fixed-price journeys from GBP 30 per person, up to 3 stops, space for ski equipment, and reduced carbon footprint via shared modern vehicles.
- Shared Economy Transfers Budget-friendly transfers on fixed schedules with regular departures in comfortable, modern vehicles, starting from EUR 22 / GBP 22 per person. Each seat includes 1 large suitcase and 1 pair of skis or snowboard.
- VIP Transfers Premium luxury transfer service using high-end vehicles with extra luggage space, targeted at corporate clients and travellers seeking an elevated, more comfortable door-to-door experience.
- Train Station Transfers Door-to-door transfer service from train stations to ski resorts, enabling rail travellers arriving in Alpine cities to continue their journey seamlessly to resort destinations.
- Last-Minute Transfers Discounted transfer options for spontaneous travellers, offering competitive pricing similar to bus fares for a door-to-door service rather than coach-style shared transport.
- Ski Rental Pre-bookable ski equipment rental fulfilled by partner SkiSet shops at resorts, offering 20-30% savings compared to on-site rental prices when bundled with transfer bookings. Customers receive e-vouchers to collect gear at any SkiSet location in their destination resort.
- Ski Pass Pre-purchasable lift passes for ski resorts, delivered via QR code up to 7 days before the trip and collected at lift station ticket machines, eliminating queueing at resorts and providing discounts when bundled with transfers.
- Alps2Alps Mobile App (Driver Tracking) Dedicated iOS and Android mobile application for booking management, real-time driver location tracking, meeting instructions at airport arrivals with a personalized sign, and activation of a free eSIM for internet connectivity during the trip.
- MAM Points Loyalty Program Customer loyalty program where users register an account and earn MAM points with each transfer booking, redeemable for discounts on future Alps2Alps ski transfer bookings.
Quantifiable outcome
- Up to 50% savings on ski transfers by travelling midweek
- +3 more outcomes
Companies that use Alps2Alps
Customer profileSegments4 records
Ideal customer profiles4 records
Alps2Alps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Alps2Alps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Booking.comminorAlps2Alps transfer services are listed on Booking.com's platform, allowing travellers booking accommodation to also arrange airport transfers as part of their travel planning.
- TUIminorMajor travel company TUI lists Alps2Alps transfer services, enabling package holiday customers to add ski transfer services to their bookings.
- HotelbedsminorB2B accommodation wholesaler Hotelbeds provides Alps2Alps transfer services as an add-on for travel agents and tour operators booking through their platform.
- Explore-ShareminorAffiliate partnership with Explore-Share, a platform connecting travellers with certified local mountain guides for activities including mountaineering, ski touring, freeride, and rock climbing. Alps2Alps transfers are promoted alongside these adventure activities.
- MountlyminorPartnership with Mountly app for food and grocery delivery to ski chalets. Alps2Alps promotes Mountly on their website as an added convenience service for customers planning ski holidays in the French Alps.
- AmitourscoreAmitours is the parent/affiliated company operating Alps2Alps. The UK entity is registered as Amitours London LTD (Company Number 08051989). Amitours operates the B2B partner portal and appears to be the operating entity behind the Alps2Alps brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Alps2Alps competitors and assessment
Company assessmentDirect peers
- Kiwitaxi: International transfer booking platform with strong European ski-destination coverage and B2B partner portal. Comparable marketplace model, fixed-price transfer offerings, and multi-tier vehicle selection; competes directly in Alpine corridors.
- Mozio: Ground-transportation search and booking platform aggregating airport transfers, rail, and limo services worldwide. Comparable on multi-supplier aggregation model and B2B travel-distribution integrations, though broader in scope (transfers beyond ski destinations).
- GetTransfer: Global transfer marketplace connecting travelers with drivers across 150+ countries. Similar marketplace/aggregator model with tiered vehicles and B2B API offerings; broader scope including ski and non-ski destinations, putting it in direct competition for high-end ski corridor bookings.
- Ski-Lifts: UK-based ski transfer specialist serving Alpine resorts with private and shared transfers. Directly comparable on geography, customer segment (UK outbound skiers), and product offering (door-to-door ski resort transfers), making it Alps2Alps's closest head-to-head competitor.
- Welcome Pickups: Athens-founded airport-transfer booking platform offering private and shared transfers across European leisure destinations. Comparable on booking-platform model, real-time driver tracking app, and leisure-traveler focus; differs in broader geographic footprint beyond ski markets.
- Suntransfers: Spain-headquartered global airport-transfer booking platform operating in ski destinations across Europe. Comparable marketplace/aggregator business model and similar B2B travel-agent distribution strategy; broader geographic scope but overlapping core use case of pre-booked leisure transfers.
- HolidayTaxis: UK-based airport-transfer booking platform with strong Alpine and ski-resort coverage. Highly comparable on transfer marketplace model, multi-tier vehicle offering, and outbound UK leisure traveler customer base — the most direct competitive overlap with Alps2Alps.
Broad incumbents
- Blacklane: Premium global chauffeur service operating across 50+ countries. Overlaps with Alps2Alps's VIP tier and corporate client segment; competes for high-end airport-to-resort bookings in the Alps while serving a much broader premium-travel use case globally.
- Booking.com Airport Transfers: Global OTA's integrated airport-transfer vertical bundles transfer booking with accommodation reservations. Alps2Alps already lists on Booking.com, but the platform's owned transfer offering and bundled UX represent both a distribution channel and a competitive incumbent threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alps2Alps social profiles
Digital presenceAlps2Alps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alps2Alps leadership team
Management profileNumber of profiles
Profiles3 records
Alps2Alps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alps2Alps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alps2Alps
What does Alps2Alps do?
Alps2Alps provides door-to-door airport and train station transfer services to ski resorts across the French, Swiss, Austrian, and Italian Alps. It offers Private, Shared, Shared Economy, and VIP transfer tiers, supported by a booking website, iOS and Android mobile apps with real-time driver tracking, and a public booking API. Add-ons include pre-bookable ski rental, ski lift passes, a free eSIM per booking, and a MAM points loyalty program.
Is Alps2Alps a public or private company?
Alps2Alps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alps2Alps founded?
Alps2Alps was founded in 2010.
Where is Alps2Alps based?
Alps2Alps is headquartered in London, United Kingdom, in the Europe region.
How does Alps2Alps make money?
Six revenue lines are on record. Private Airport Transfers are the primary driver. The others are shared/Shared Economy Transfers, VIP Transfers, ski Rental Bundles, ski Pass Pre-booking and B2B/Agency Bookings.
Who are Alps2Alps's main competitors?
Direct peers on record are Kiwitaxi, Mozio, GetTransfer, Ski-Lifts, Welcome Pickups, Suntransfers and HolidayTaxis. Broad incumbents are Blacklane and Booking.com Airport Transfers.
Does Alps2Alps have an API?
Yes. A Booking API is referenced in the footer under the Support section with a link to https://www.alps2alps.com/developers/public-api/. Developer documentation is at www.alps2alps.com/developers/public-api.
What industry is Alps2Alps in?
Alps2Alps's product category is Ski Ground Transportation Services. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 487 and its SIC code is 4700.