ChappyWrap
ChappyWrap is a family-owned direct-to-consumer blanket brand founded in 2006 that designs, manufactures in Germany, and sells premium cotton-blend blankets and home textiles online, serving U.S. consumers across gifting occasions such as weddings, baby showers, housewarmings, and dorm decor, with custom embroidery personalization.
- Company typePrivate
- Founded2006
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ChappyWrap does
ChappyWrap is a privately held, family-owned direct-to-consumer blanket and home textile brand founded in Boston in 2006 by Beth Haller LaSala. The company manufactures a proprietary cotton-blend blanket line in Germany using specialized equipment that no longer exists in the U.S., positioning its products as heirloom-quality, pill-resistant, machine-washable textiles. The product portfolio spans six size configurations (Mini 30"x40", Midi 40"x60", Original 60"x80", Daytripper Outdoor 60"x80", Lightweight 60"x80", Family Size 90"x90") across multiple design collections including the signature Harborview Herringbone, the location-themed Places Collection, the Summer Capsule, Kids/Mini, and Pet lines. A Personalization Shop offering custom embroidery (8 fonts, 15 thread colors, up to 24 characters across two lines) and complementary accessories — needlepoint kits, candles, pillow covers, blanket baskets, and gift cards — extend the assortment.
The business is run by a small team (1-10 employees) led since 2018 by Christina Livada as President and CEO, the founder's daughter, with no external investors disclosed. Revenue is generated primarily through unit-priced DTC sales on chappywrap.com (Shopify-powered), supplemented by wholesale/trade programs for retailers and corporate/bulk gifting channels. Pricing ranges from approximately $65 for Mini blankets to $225 for the Daytripper Outdoor, with personalization as an add-on service. Customer acquisition is driven by gifting-occasion targeting (weddings, baby showers, housewarming, dorm decor), social media (Instagram, Facebook), email and SMS marketing, customer testimonials, and seasonal campaigns. The company is described in third-party coverage as an 8-figure business with 20 years of operating history, serving U.S. consumers as its primary market.
ChappyWrap firmographics
Firmographics- Name
- ChappyWrap
- Legal name
- ChappyWrap, LLC
- Website
- https://chappywrap.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ChappyWrap is a family-owned direct-to-consumer blanket brand founded in 2006 that designs, manufactures in Germany, and sells premium cotton-blend blankets and home textiles online, serving U.S. consumers across gifting occasions such as weddings, baby showers, housewarmings, and dorm decor, with custom embroidery personalization.
- Ownership category
- akta.pro rank
ChappyWrap industry classification
Industry- Product category
- Premium Home Textiles / Blankets
- NAICS
- Other Textile Product Mills (3149)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
Keywords
Where ChappyWrap is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ChappyWrap business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Blanket Product Sales: Direct sales of blankets and throws through e-commerce. One-time purchase model with products available in multiple sizes (Mini 30x40, Midi 40x60, Original 60x80, Daytripper Outdoor 60x80, Lightweight 60x80, Family Size 90x90) and various designs/collections.
- Personalization Services: Custom embroidery add-on service for blankets, allowing personalization with names, monograms, dates, and messages. Personalization adds 5-7 extra business days to order fulfillment.
- Gift Cards: Digital and physical gift cards available for purchase, enabling gifting occasions.
- Accessories: Sale of complementary products including needlepoint kits, candles, pillow covers, and blanket baskets.
- Wholesale/Bulk Orders: Corporate, bulk, wholesale, and trade programs for retailers and corporate gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Size (30x40 inches) - Baby/Toddler blankets |
| Unit Pricing | Pay-as-you-go | Midi Size (40x60 inches) - Travel/Kids/Desk blankets |
| Unit Pricing | Pay-as-you-go | Original Size (60x80 inches) - Bestseller oversized throw |
| Unit Pricing | Pay-as-you-go | Daytripper Outdoor (60x80 inches) - Outdoor/Beach use |
| Unit Pricing | Pay-as-you-go | Lightweight (60x80 inches) - Warm weather blankets |
| Unit Pricing | Pay-as-you-go | Family Size (90x90 inches) - Extra large bed blankets |
| Unit Pricing | Pay-as-you-go | Needlepoint Kits |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ChappyWrap product offering
Product offeringCore offering
ChappyWrap manufactures and sells premium cotton-blend blankets and throws in multiple sizes (Mini 30x40, Midi 40x60, Original 60x80, Daytripper Outdoor 60x80, Lightweight 60x80, Family Size 90x90) across design collections including Herringbone, Places, Summer Capsule, Kids, and Pet. Manufacturing is based in Germany using specialized equipment no longer available in the U.S., and the company offers in-house custom embroidery personalization as an add-on service. The brand primarily sells direct-to-consumer online and also operates wholesale and corporate gifting programs.
Product overview
ChappyWrap is a direct-to-consumer blanket and home textile brand offering premium cotton-blend blankets in multiple size configurations (Mini 30"x40", Midi 40"x60", Original 60"x80", Family-Size 90"x90") plus a specialized outdoor Daytripper line and seasonal Lightweight collection. The core product portfolio centers on the signature Harborview Herringbone blanket alongside curated design collections including The Places Collection (geographic/flag-themed), Summer Capsule (seasonal color palette), Kids/Mini Collection (baby and child-focused designs), and Pet Collection. The brand differentiates through a Personalization Shop offering custom embroidery with 8 fonts and 15 thread colors. Complementary accessories include needlepoint kits, candles, pillow covers, and blanket baskets. Founded in 2006 in Boston, the company operates with manufacturing based in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Harborview Herringbone Blanket The signature ChappyWrap blanket featuring a classic herringbone weave pattern, available in multiple colors including Navy, Cornflower, Light Grey, Sepia, Cream, Tan, Beth's Blue, Sky, Ballet Pink, Butter Yellow, and Sprout Green, in Original 60x80 sizing.
- Mini Collection (Baby Blankets) Small-sized 30x40 inch blankets designed as baby gifts, featuring designs like Sweet Pea Stripe, ABC Midi, You Are My Sunshine, and Milestone blankets.
- Midi Collection Medium-sized 40x60 inch blankets suitable for travel, kids, or desk use.
- Original Size Collection Standard oversized 60x80 inch throw blankets that serve as the bestseller size, including designs like Hydrangeas Bluebell.
- Family Size Collection Extra-large 90x90 inch blankets designed to fit a bed.
- The Daytripper Outdoor Blanket Outdoor-specific 60x80 inch blanket built for outdoor use, available in patterns including Daisies, Hydrangeas, Chappy Navy, and Rainbow Stripe.
- Lightweight Collection Lighter-weight 60x80 inch blankets designed for warm days and cool nights, featuring patterns like Climbing Ivy, Tile Stripe Fog, Wildflower Daffodil, Windowpane Navy, and Harvest Weave.
- The Places Collection Geographic and flag-themed blankets featuring maps and designs of specific locations including American Flag, Maine Map, Maine Flag, Hamptons, Chesapeake Bay, Outer Banks, 30A, Lake Travis, Texas Flag, Great Lakes, Door County, Chicago, Lake Tahoe, San Juan Islands, California Flag, and Charleston & Kiawah.
- Summer Capsule Collection Seasonal summer blanket collection featuring soft blues, warm olives, and quiet neutrals in a curated color palette.
- Kids Collection (Midi Minis) Child-focused blankets and designs including sibling-themed blankets (Big Sis, Big Bro, Little Sis, Little Bro), milestone blankets, ABC blankets, and You Are My Sunshine designs.
- Pet Collection Blankets designed for pets, featuring durable designs like Harborview Herringbone in pet-friendly sizes.
- Personalization Shop (Custom Embroidery) Custom embroidery service allowing personalization of ChappyWrap blankets with up to two lines of 12 embroidered characters (24 total), offering 8 embroidery fonts and 15 thread colors. Personalization options include names, monograms, dates, and meaningful phrases; personalization adds 5-7 extra business days to order fulfillment.
- Needlepoint Kits DIY needlepoint craft kits featuring ChappyWrap designs including Cherry on Top, Blueberries, and Hydrangeas, priced from $69-$95 depending on design.
- Candles Scented candles complementary to the blanket product line.
- Pillow Covers Decorative pillow covers including Bayside Herringbone Euro Pillow Covers and Contrast Solid Throw Pillow Covers in various colors.
- Blanket Baskets (Rope Basket) Storage baskets for organizing and displaying blankets.
- Gift Cards Digital and physical gift cards available for purchase in various denominations, enabling gifting occasions.
Quantifiable outcome
- 20 years in business as an 8-figure company
Companies that use ChappyWrap
Customer profileSegments8 records
Ideal customer profiles7 records
ChappyWrap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ChappyWrap partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ChappyWrap competitors and assessment
Company assessmentBroad incumbents
- West Elm: Large home-furnishings retailer offering throws, blankets, and bedding. Overlaps in product but distributes primarily through retail/own-storefront with much larger assortment and scale.
- Lands' End: Mass-market apparel and home-textile brand selling blankets and throws. Competes at a broader, value-oriented price point versus ChappyWrap's premium positioning.
- L.L.Bean: Long-established multi-category outdoor and home brand selling blankets and throws alongside much broader apparel and outdoor goods. Competes in the blanket category but is far broader than ChappyWrap.
Direct peers
- Boll & Branch: Premium DTC home-textile brand focused on bedding and throws. Comparable DTC premium positioning, gifting emphasis, and product overlap in throws/blankets.
- Brooklinen: DTC premium bedding and home-textile brand offering sheets, comforters, and throws. Closely comparable DTC premium home-textile model with similar target customer and gifting orientation.
- Parachute Home: DTC premium home textiles (sheets, towels, throws, robes) with a similar premium positioning and direct-to-consumer motion. Competes for the same consumer and gifting occasions.
- Coyuchi: Premium organic DTC home-textile brand selling blankets, throws, and bedding. Comparable premium DTC positioning and overlapping throw/blanket assortment.
- Pendleton Woolen Mills: Heritage U.S. blanket and home-textile manufacturer with a multi-generational brand story similar to ChappyWrap's heirloom positioning. Directly competes in the premium blanket category.
- The Citizenry: DTC premium home-textile and decor brand with globally sourced products. Similar premium DTC motion and overlap in throws and home accents.
- Faribault Woolen Mill Co. Heritage American woolen mill producing premium blankets and throws. Mirrors ChappyWrap's heirloom-quality positioning and DTC distribution approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ChappyWrap social profiles
Digital presenceChappyWrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChappyWrap leadership team
Management profileNumber of profiles
Profiles2 records
ChappyWrap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChappyWrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChappyWrap
What does ChappyWrap do?
ChappyWrap manufactures and sells premium cotton-blend blankets and throws in multiple sizes (Mini 30x40, Midi 40x60, Original 60x80, Daytripper Outdoor 60x80, Lightweight 60x80, Family Size 90x90) across design collections including Herringbone, Places, Summer Capsule, Kids, and Pet. Manufacturing is based in Germany using specialized equipment no longer available in the U.S., and the company offers in-house custom embroidery personalization as an add-on service. The brand primarily sells direct-to-consumer online and also operates wholesale and corporate gifting programs.
Is ChappyWrap a public or private company?
ChappyWrap is a private company. It is classified as family owned and is currently operating.
When was ChappyWrap founded?
ChappyWrap was founded in 2006. It employs 1 to 10 people.
Where is ChappyWrap based?
ChappyWrap is headquartered in Portland, United States, in the North America region.
How does ChappyWrap make money?
Five revenue lines are on record. Blanket Product Sales are the primary driver. The others are personalization Services, gift Cards, accessories and wholesale/Bulk Orders.
Who are ChappyWrap's main competitors?
Broad incumbents on record are West Elm, Lands' End and L.L.Bean. Direct peers are Boll & Branch, Brooklinen, Parachute Home, Coyuchi, Pendleton Woolen Mills, The Citizenry and Faribault Woolen Mill Co..
Does ChappyWrap have an API?
No public API is recorded for ChappyWrap.
What industry is ChappyWrap in?
ChappyWrap's product category is Premium Home Textiles / Blankets. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its NAICS code is 3149 and its SIC code is 2300.