What Rhino Group does

Rhino Group is a privately held, founder-operated web design and development agency headquartered in Huntley, Illinois, serving clients primarily in the United States. The firm originated in 1995 as ICS Solutions (an IT services company founded by Todd Graf) and was formally established as the Rhino Group web development agency in 2004. Today it operates with a small (1-10 employee) 100% US-based team and bills itself as a strategic digital partner for both SMB and enterprise clients, with a documented vertical specialization in the hunting and outdoor industry alongside general B2B work.

The company's core offering is full-service web design, development, and digital marketing, spanning custom web applications, e-commerce implementations across BigCommerce, Shopify, WooCommerce, Magento, Drupal, Umbraco, and WordPress, custom ERP/API integrations, SEO and PPC management, data analytics, content migration, reputation management, and managed hosting. Its primary technical differentiator — beyond platform breadth — is a deep vertical specialty in hunting/outdoor e-commerce, anchored by long-running relationships with brands such as Bowhunting.com, ScentLok, TenPoint Crossbows, Walker's Game Ear, Rinehart Targets, and Huntstand. In February 2023 it launched a proprietary Customer Support Ticket System as a client-facing support portal.

Rhino Group generates revenue through project-based professional services fees (web design, e-commerce builds, integrations, SEO/PPC campaigns) layered with recurring managed-services and hosting subscriptions, plus newer audit-style offerings in website accessibility and mobile diagnostics. GTM is direct: quote requests and phone outreach via rhinogroup.com and a listed Huntley phone number, supplemented by content marketing (blog, SEO, social channels on Facebook and LinkedIn) and regional service delivery across the Chicagoland suburbs. Distribution into the broader market is augmented by its 2021 BigCommerce Agency Partnership.

Name

Rhino Group

Legal name

Rhino Group

Website

https://rhinogroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhino Group is a US-based, founder-operated web design and development agency in Huntley, Illinois, building CMS and e-commerce sites (BigCommerce, Shopify, Magento, WordPress) with deep specialization in the hunting and outdoor vertical alongside SMB and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Project-based web development services ranging from simple brochure websites to fully developed e-commerce stores. Revenue is generated through one-time project fees with potential ongoing maintenance contracts.
2. Managed Services & Hosting: Ongoing managed services including hosting, website maintenance, SSL certificates, security updates, and support. Maintains 99.9%+ website uptime for client applications.
3. Digital Marketing Services: SEO, PPC advertising management, and data analytics services. Revenue generated through service fees for digital marketing campaigns and analytics reporting.
4. Custom Integrations & Consulting: Custom API integrations, ERP connections, and technology consulting services for complex business requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rhino Group is a U.S.-based web development agency that designs, builds, and maintains custom websites and e-commerce platforms for businesses. Its work spans strategy, graphic design, custom application development, multi-platform e-commerce (BigCommerce, Shopify, WooCommerce, Magento, WordPress, Drupal, Umbraco), custom API/ERP integrations, SEO, PPC management, and managed hosting, with deep specialization in the hunting and outdoor industry.

Product overview

Rhino Group is a full-service web development agency offering a comprehensive suite of digital marketing and technology services. At its core is a proprietary Customer Support Ticket System — a client-facing portal for ticket submission, real-time status tracking, and team collaboration. The service portfolio spans web design and development (brochure sites to enterprise e-commerce), e-commerce solutions across platforms including BigCommerce, Shopify, WooCommerce, and Magento, custom API/integration services for ERP and back-office systems, SEO, data analysis and reporting, content migration, and reputation management. The company has a specialized vertical in hunting and outdoor industry website design, and also offers managed hosting with 99.9% uptime. Add-on diagnostic services include Website Accessibility and Mobile Diagnostic reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Support Ticket System A proprietary client-facing support platform enabling website support ticket submission, file attachments, collaborator notifications, real-time ticket status visibility, and ticket archive access.
• Web Design & Development Services Full-service web design and development from brochure sites to full e-commerce stores, including graphic design, responsive/mobile-friendly development, and quality assurance testing.
• E-Commerce Solutions Re-platforming and new store launch services across multiple e-commerce platforms including platform recommendation, migration, and ongoing optimization.
• Custom API and ERP Integrations Custom API connections for ERP systems, EDI, cloud-based middleware, and proprietary software. Includes plugin development, back-office order/inventory integration, and third-party software integration across various platforms.
• Hunting Website Design Services Specialized web design and development for the hunting and outdoor industry, including e-commerce for hunting gear retailers, outfitter websites, and hunting media sites.
• Managed Hosting In-house and third-party hosting services maintaining 99.9% uptime, including scheduled upgrades, SSL certificates, and security management for hosted client applications.
• SEO Services Search engine optimization services tailored for client sites and industries, providing research-driven analysis with actionable implementation items for top-of-page search visibility.
• Data Analysis & Reporting In-depth reporting for traffic, trends, SEO, PPC, and other targeted KPIs or goals. Custom reports delivered daily, weekly, or monthly with research-driven analysis.
• Data Management & Migration Content migration services from existing WordPress websites, other CMS platforms, or databases to client servers or Rhino Group's hosting.
• Reputation Management Review platform service helping clients stop bad reviews, gather positive reviews, and improve online reputation through structured acquisition methods.
• Google PPC Advertising Management 10-step Google Ads campaign management and keyword strategy tailored for sports, hunting, fishing, and outdoor recreation audiences, including free and paid Google Shopping setup.
• Website Accessibility Diagnostic Comprehensive accessibility review service evaluating WCAG compliance, identifying critical risks, and providing a prioritized remediation roadmap with phased approach for manual code fixes.
• Mobile Diagnostic Expert-led mobile UX audit including manual testing on iOS and Android, Google Core Web Vitals benchmarking, and prioritized fix roadmap for mobile optimization.

Quantifiable outcome

• 99.9%+ website uptime maintained for client applications
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• BigCommercecoreTechnology or Integration · 15 June 2021Rhino Group officially became a BigCommerce Agency Partner in June 2021. BigCommerce is a leading SaaS e-commerce platform for B2C and B2B scenarios. As a partner, Rhino Group can offer clients this best-in-class SaaS solution for fast-growing businesses looking to create online sales quickly and efficiently. More than 60,000 BigCommerce merchants rely on the platform's robust agency partner ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Blue Fountain Media: Blue Fountain Media is a digital agency offering web design, development, branding, and marketing to mid-market and enterprise clients. It is comparable to Rhino Group as a full-service agency with overlapping capabilities but at larger scale and broader portfolio.
• WebFX: WebFX is a large, established full-service digital marketing and web development agency with hundreds of employees. It overlaps with Rhino Group across web design, SEO, PPC, and custom development but operates at significantly greater scale and a much broader geographic footprint.

Others

• HubSpot Solutions Partners: HubSpot's Solutions Partner program encompasses thousands of agencies that build websites, CRM integrations, and inbound marketing campaigns. The partner ecosystem broadly competes with Rhino Group for SMB and mid-market digital transformation projects.
• BigCommerce: BigCommerce is a SaaS e-commerce platform and Rhino Group's strategic technology partner. While not a direct competitor, BigCommerce shapes Rhino Group's service delivery model, partner economics, and access to a 60,000+ merchant ecosystem.

Direct peers

• OuterBox: OuterBox is a digital agency focused on e-commerce website design, development, and SEO across Magento, Shopify, BigCommerce, and other platforms. It is highly comparable to Rhino Group because both serve as platform-agnostic e-commerce development agencies serving mid-market and enterprise merchants.
• Coalition Technologies: Coalition Technologies is an e-commerce-focused web design and SEO agency specializing in Shopify, BigCommerce, Magento, and WooCommerce. Comparable to Rhino Group's e-commerce specialization across multiple shopping cart platforms.
• Lounge Lizard: Lounge Lizard is a digital agency providing web design, custom development, branding, and digital marketing. It is comparable to Rhino Group as a similarly sized US-based agency serving SMB through enterprise with overlapping service offerings.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing and web design agency offering web development, SEO, PPC, and e-commerce services. It overlaps directly with Rhino Group's service portfolio, customer segments, and project-based GTM motion.
• SmartSites: SmartSites is a full-service web design and digital marketing agency offering web development, SEO, and PPC services to SMBs and mid-market clients. Comparable to Rhino Group in service mix, project-based pricing model, and SMB-to-mid-market positioning.
• Digital Silk: Digital Silk is a digital agency providing web design, custom development, e-commerce, and branding services. It is comparable to Rhino Group in service mix and target customer profile, particularly mid-market businesses seeking custom builds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rhinogroup
• LinkedInlinkedin.com/company/rhino-group-web-development
• Xx.com/rhinogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Group