Wyse Brasil

What Wyse Brasil does

Wyse Brasil is a Brazilian design, marketing, and branding consultancy founded in 2004 by Marcos Figueira and Marcia Berardinelli, operating from offices in São Paulo and Rio de Janeiro with 11-50 employees. The firm positions itself as a 'Martech' hybrid between strategy consultancy and execution agency, with its core differentiator being the proprietary 'Brandformance' methodology, which integrates brand strategy (positioning, naming, visual and verbal identity) with performance and growth marketing. Service modules span Brand Intelligence, Brand Strategy, Visual Identity, Verbal Identity & Naming, Growth Marketing, and the recently introduced SEO for AI / AEO offering.

The underlying technology stack is built around AI-enabled marketing tooling rather than proprietary models: Wyse applies generative AI for content creation and AEO, process automation through WhatsApp AI and CRM integrations, and predictive analytics sourced from marketing cloud platforms (Salesforce, Adobe, Oracle, IBM). Distribution is a consultative, sales-led motion targeting B2B companies, healthcare clinics, educational institutions, hotels, investment brokers, tech startups, and industrial firms in Brazil, with project experience in 13+ countries across the Americas, Europe, and Africa.

Revenue is generated through professional services engagements: project-based branding mandates (typically 4-12 weeks) and ongoing performance/growth marketing retainers, with custom proposals and non-public pricing. The company is privately held by its two founders with no disclosed institutional capital, subsidiaries, or M&A activity. Key governance signals include LGPD compliance (effective August 2021) and an academic footprint via Marcos Figueira's FGV professorship since 2012.

Name

Wyse Brasil

Legal name

Wyse

Website

https://wyse.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wyse Brasil is a Brazilian branding and growth marketing consultancy that integrates brand strategy with performance marketing via its proprietary Brandformance methodology, serving B2B, healthcare, education, hospitality, and tech clients domestically and across 13+ countries.

Ownership category

akta.pro rank

Product category

Marketing and Branding Consultancy

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Brand strategy consulting
• Growth marketing services
• Branding and identity
• Digital marketing agency
• Marketing strategy consultancy

Headquarters

HQ city

Rio

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Branding: Brand strategy consulting, brand positioning, brand platform development, purpose, archetypes, naming, verbal identity, and visual identity services. Typically structured as project-based engagements or monthly retainer arrangements.
2. Digital Marketing & Growth Marketing: Performance marketing campaigns, growth marketing methodologies, social media management, paid media, content creation, and marketing automation. Offered as ongoing services or campaign-based engagements.
3. SEO and GEO Services: Search engine optimization, Answer Engine Optimization (AEO), and strategies for visibility in generative AI search results.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wyse Brasil is a Brazilian branding and marketing consultancy offering integrated brand strategy, visual and verbal identity, and growth marketing services. Its proprietary 'Brandformance' methodology combines long-term brand building with performance-driven digital marketing, supported by AI-enabled automation, SEO for AI (AEO), and WhatsApp AI integration. The firm serves B2B companies, startups, and enterprises across healthcare, education, hospitality, financial services, and technology sectors.

Product overview

Wyse Brasil is a Martech company offering an integrated brand intelligence and growth marketing platform. The core offering combines Brandformance (Wyse's proprietary methodology merging branding with performance marketing) with specialized services including Brand Intelligence, Brand Strategy, Visual Identity, Verbal Identity/Naming, Growth Marketing, and SEO for AI. The company utilizes AI and automation extensively across its processes, featuring WhatsApp AI integration for client communication. The product portfolio is structured as consulting and agency services rather than a self-serve SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brandformance: A proprietary methodology combining branding and performance marketing into an integrated approach for building brand positioning and accelerating sales.

Quantifiable outcome

• Brand positioning clarity, differentiation, strengthening, increased recognition
• +1 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Global digital agency combining creative, technology, and data services across marketing and product. Comparable to Wyse's integrated Martech-enabled brand + growth model, operating with much larger headcount and a stronger engineering bench.
• Huge: Global digital experience agency with integrated brand strategy, design, and marketing technology offerings. Comparable to Wyse in its positioning as a Martech-driven brand and growth partner, with significantly larger international scale.
• AlmapBBDO: Brazilian arm of the BBDO network and one of the country's most awarded full-service agencies. Comparable as a São Paulo-based integrated brand and advertising shop competing for the same enterprise creative and brand-strategy budgets as Wyse, but with global network scale and resources.
• R/GA: Global digital agency owned by IPG combining brand, design, technology, and consulting services. Comparable to Wyse's tech-enabled brand + growth offering, but with materially greater headcount and global delivery capability.
• Wieden+Kennedy: Independent global agency known for brand-building creative work with offices including São Paulo. Comparable to Wyse as an independent brand-led agency, though Wieden+Kennedy operates at meaningfully larger scale and with a stronger creative reputation.

Emerging players

• Jellyfish: Global digital marketing agency specializing in paid media, SEO, and analytics with growing creative and brand capabilities. Comparable to Wyse's growth-marketing and SEO/AEO service lines, though Jellyfish leads with media execution rather than brand strategy.

Direct peers

• DPZ&T: One of Brazil's largest independent creative agencies, headquartered in São Paulo, offering integrated brand and campaign work. Comparable to Wyse as a Brazilian-based agency competing for the same mid-market and enterprise brand-building mandates.
• Wolff Olins: Global brand consultancy specializing in brand strategy, identity, and verbal identity. Directly comparable to Wyse's strategic branding services (positioning, naming, verbal/visual identity) with an analogous positioning-led, consultancy-style delivery model.
• Gut (GUT Network): Independent Latin American creative network with offices in São Paulo, Buenos Aires, and Miami. Comparable to Wyse as a brand-and-creative-led independent agency competing in the same Brazilian and pan-Latin enterprise segments.
• Pereira & O'Dell: Independent agency blending brand strategy, creative, and performance marketing with offices in San Francisco, New York, and São Paulo. Directly comparable to Wyse's integrated brand-plus-performance ('Brandformance') approach and B2B orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyse Brasil