Indonesia Creators Economy
Indonesia Creators Economy (ICE) is a Jakarta-based, IDN Media-owned marketplace that connects Indonesian brands — from SMEs to Fortune 500 — with content creators for paid endorsement campaigns, earning revenue through transaction commissions on deals managed via its web platform, mobile apps, and escrow-style payment system.
- Company typePrivate
- Founded2022
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Indonesia Creators Economy does
Indonesia Creators Economy (ICE), operated by PT. Indonesia Creators Economy, is a cloud-based two-sided marketplace headquartered in Jakarta that connects Indonesian brands with content creators for paid endorsement campaigns. The platform is structured as a wholly-owned subsidiary of IDN Media, one of Indonesia's largest digital media companies, and has been operational since 2022 under the www.ice.id domain. Brands can discover and filter creators across Instagram, TikTok, YouTube, and X by follower tier (Nano through Big Celeb, spanning 1,000 to over 3 million followers), price range, and Indonesian domicile. Creators publish rate cards for video, story, reel, and live content formats, and the platform surfaces star ratings and endorsement counts (e.g., 92 endorsements, 5/5 rating) to build trust with brand partners.
ICE's core products are the web platform, the ICE Mobile App (available on Google Play Store and Apple App Store), the Rate Card System, the Campaign Management workflow (brief submission through content delivery verification with a 24-hour review window), and ICE Articles, an in-house editorial hub. ICE International (www.ice.id/en/international) extends the marketplace to non-Indonesian users. Revenue is generated through marketplace commissions and transaction fees on brand-creator deals; funds are held in an official ICE escrow-style account and released to creators only after brands confirm content delivery. Pricing on the platform spans from under Rp1 million for nano creators to over Rp274 million for top-tier celebrities, indicating a horizontal segmentation strategy targeting both SMEs/UMKM and Fortune 500 brand budgets. No revenue, headcount, or valuation figures have been disclosed.
Indonesia Creators Economy firmographics
Firmographics- Name
- Indonesia Creators Economy
- Legal name
- PT. Indonesia Creators Economy
- Website
- https://ice.id
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Indonesia Creators Economy (ICE) is a Jakarta-based, IDN Media-owned marketplace that connects Indonesian brands — from SMEs to Fortune 500 — with content creators for paid endorsement campaigns, earning revenue through transaction commissions on deals managed via its web platform, mobile apps, and escrow-style payment system.
- Ownership category
- akta.pro rank
Indonesia Creators Economy industry classification
Industry- Product category
- Influencer Marketing Marketplace
- NAICS
- Software Publishers (513210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Indonesia Creators Economy is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Indonesia Creators Economy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fee: ICE charges a transaction fee on brand-creator transactions processed through the platform. Brands pay for creator services (endorsement, content creation, live sessions) and ICE deducts a commission from each completed transaction. The platform holds funds in escrow via an official ICE account before forwarding payment to the creator upon the brand's confirmation of content delivery.
- Platform Services for Brands (Campaign Creation): Brands can create campaigns through the platform, submit briefs, and manage the full endorsement workflow, paying through the ICE payment system for services rendered by creators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nano creators (1,000-9,999 followers) |
| Unit Pricing | Pay-as-you-go | Micro creators (10,000-99,999 followers) |
| Unit Pricing | Pay-as-you-go | Macro creators (100,000-999,999 followers) |
| Unit Pricing | Pay-as-you-go | Mega creators (1,000,000-2,999,999 followers) |
| Unit Pricing | Pay-as-you-go | Big Celeb creators (>3,000,000 followers) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Indonesia Creators Economy product offering
Product offeringCore offering
ICE operates a cloud-based marketplace platform that connects brands with Indonesian content creators for paid endorsements and influencer marketing campaigns. Brands can search, filter, and hire creators to run campaigns, while creators register, set tiered rate cards based on follower count, and monetize their social media following. The platform supports transactions through escrow-protected payments and is available via web and dedicated mobile applications.
Product overview
Indonesia Creators Economy (ICE) operates as a unified influencer marketplace platform that connects brands with content creators. The platform consists of the ICE Platform (cloud-based marketplace for brand-creator collaboration with campaign management and rate card systems), the ICE Mobile App (available on Google Play and iOS App Store for creator profile management), and ICE Articles (editorial content covering influencer marketing topics). ICE serves as a intermediary enabling SMBs and Fortune 500 companies to achieve business goals through content creator marketing by facilitating discovery of influencers across categories (Digital Creator, Actor/Actress, Beauty & Wellness, Chef, Athlete, Automotive Enthusiast, Gamer, Family Lifestyle, Parenting, Foodies, Gadget & Technology) filtered by social platform, follower count, location, and price range.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Top Indonesian creators achieve high engagement and endorsement volumes (e.g., Willie Salim ranked #1 TikTok creator in Indonesia with 56.4M followers, 92 endorsements, 92 five-star reviews)
- +1 more outcomes
Companies that use Indonesia Creators Economy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Indonesia Creators Economy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Indonesia Creators Economy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IDN Mediaparent_companyICE is a subsidiary of IDN Media. The platform footer includes IDN Media branding (IDN Logo). ICE is positioned as 'Indonesia Creators Economy By IDN Media'. IDN Media appears to be the parent company providing organizational backing and brand association to the ICE platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Indonesia Creators Economy competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Aspire operates a creator marketplace platform connecting brands with influencers for content collaborations, similar to ICE's two-sided marketplace model. Both serve enterprise and SMB brand buyers seeking scalable influencer marketing workflows.
- Klear: Klear provides an influencer marketing platform with creator discovery, campaign management, and analytics — directly comparable to ICE's core workflow. Both platforms target brand-side marketers seeking vetted creator databases across social platforms.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, CRM, and workflow tools. It serves the same Fortune 500 brand ICP that ICE targets, making it a direct competitor for larger enterprise deals.
- Upfluence: Upfluence offers a creator marketplace and campaign management platform with database-driven discovery and e-commerce integration. Comparable to ICE in serving both SMB and enterprise brand buyers with self-service influencer workflows.
- Grin: Grin is a creator marketing platform focused on relationship management, payments, and ROI tracking — overlapping with ICE's campaign management and escrow-style payment features for brand-creator collaborations.
- Modash: Modash provides a global creator discovery and analytics platform with database coverage of 250M+ creators, competing directly with ICE's creator discovery and filtering capabilities for international brand buyers.
- AnyMind Group: AnyMind Group operates an Asia-Pacific creator and influencer marketing platform alongside its broader ad-tech stack, directly competing with ICE for Southeast Asian brand budgets and influencer supply.
- Sociabuzz: Sociabuzz is an Indonesia-based creator monetization platform enabling content creators to receive support and brand deals. It targets the same Indonesian creator base as ICE and competes for the same SME/UMKM brand budgets.
- IZEA Worldwide: IZEA operates a global influencer marketing marketplace connecting brands with creators for sponsored content, with comparable campaign management, escrow, and content collaboration features to ICE.
Others
- IDN Media: IDN Media is ICE's parent company and Indonesia's leading multi-platform digital media company. While not a direct competitor, IDN's media properties and audience reach directly power ICE's creator pipeline and brand-side distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Indonesia Creators Economy social profiles
Digital presenceIndonesia Creators Economy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indonesia Creators Economy leadership team
Management profileNumber of profiles
Indonesia Creators Economy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indonesia Creators Economy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indonesia Creators Economy
What does Indonesia Creators Economy do?
ICE operates a cloud-based marketplace platform that connects brands with Indonesian content creators for paid endorsements and influencer marketing campaigns. Brands can search, filter, and hire creators to run campaigns, while creators register, set tiered rate cards based on follower count, and monetize their social media following. The platform supports transactions through escrow-protected payments and is available via web and dedicated mobile applications.
Is Indonesia Creators Economy a public or private company?
Indonesia Creators Economy is a private company. It is classified as corporate owned and is currently operating.
When was Indonesia Creators Economy founded?
Indonesia Creators Economy was founded in 2022.
Where is Indonesia Creators Economy based?
Indonesia Creators Economy is headquartered in Jakarta, Indonesia, in the Asia region.
How does Indonesia Creators Economy make money?
Two revenue lines are on record. Marketplace Commission / Transaction Fee is the primary driver. The others are platform Services for Brands (Campaign Creation).
Who are Indonesia Creators Economy's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Klear, CreatorIQ, Upfluence, Grin, Modash, AnyMind Group, Sociabuzz and IZEA Worldwide. IDN Media is listed as an others.
Does Indonesia Creators Economy have an API?
No public API is recorded for Indonesia Creators Economy.
What industry is Indonesia Creators Economy in?
Indonesia Creators Economy's product category is Influencer Marketing Marketplace. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 513210 and its SIC code is 7370.