Indonesia Creators Economy

What Indonesia Creators Economy does

Indonesia Creators Economy (ICE), operated by PT. Indonesia Creators Economy, is a cloud-based two-sided marketplace headquartered in Jakarta that connects Indonesian brands with content creators for paid endorsement campaigns. The platform is structured as a wholly-owned subsidiary of IDN Media, one of Indonesia's largest digital media companies, and has been operational since 2022 under the www.ice.id domain. Brands can discover and filter creators across Instagram, TikTok, YouTube, and X by follower tier (Nano through Big Celeb, spanning 1,000 to over 3 million followers), price range, and Indonesian domicile. Creators publish rate cards for video, story, reel, and live content formats, and the platform surfaces star ratings and endorsement counts (e.g., 92 endorsements, 5/5 rating) to build trust with brand partners.

ICE's core products are the web platform, the ICE Mobile App (available on Google Play Store and Apple App Store), the Rate Card System, the Campaign Management workflow (brief submission through content delivery verification with a 24-hour review window), and ICE Articles, an in-house editorial hub. ICE International (www.ice.id/en/international) extends the marketplace to non-Indonesian users. Revenue is generated through marketplace commissions and transaction fees on brand-creator deals; funds are held in an official ICE escrow-style account and released to creators only after brands confirm content delivery. Pricing on the platform spans from under Rp1 million for nano creators to over Rp274 million for top-tier celebrities, indicating a horizontal segmentation strategy targeting both SMEs/UMKM and Fortune 500 brand budgets. No revenue, headcount, or valuation figures have been disclosed.

Name

Indonesia Creators Economy

Legal name

PT. Indonesia Creators Economy

Website

https://ice.id

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Indonesia Creators Economy (ICE) is a Jakarta-based, IDN Media-owned marketplace that connects Indonesian brands — from SMEs to Fortune 500 — with content creators for paid endorsement campaigns, earning revenue through transaction commissions on deals managed via its web platform, mobile apps, and escrow-style payment system.

Ownership category

akta.pro rank

Product category

Influencer Marketing Marketplace

NAICS

Software Publishers (513210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Influencer marketing platform
• Creator marketplace
• Brand-creator collaboration
• Creator endorsement platform
• Influencer discovery

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fee: ICE charges a transaction fee on brand-creator transactions processed through the platform. Brands pay for creator services (endorsement, content creation, live sessions) and ICE deducts a commission from each completed transaction. The platform holds funds in escrow via an official ICE account before forwarding payment to the creator upon the brand's confirmation of content delivery.
2. Platform Services for Brands (Campaign Creation): Brands can create campaigns through the platform, submit briefs, and manage the full endorsement workflow, paying through the ICE payment system for services rendered by creators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ICE operates a cloud-based marketplace platform that connects brands with Indonesian content creators for paid endorsements and influencer marketing campaigns. Brands can search, filter, and hire creators to run campaigns, while creators register, set tiered rate cards based on follower count, and monetize their social media following. The platform supports transactions through escrow-protected payments and is available via web and dedicated mobile applications.

Product overview

Indonesia Creators Economy (ICE) operates as a unified influencer marketplace platform that connects brands with content creators. The platform consists of the ICE Platform (cloud-based marketplace for brand-creator collaboration with campaign management and rate card systems), the ICE Mobile App (available on Google Play and iOS App Store for creator profile management), and ICE Articles (editorial content covering influencer marketing topics). ICE serves as a intermediary enabling SMBs and Fortune 500 companies to achieve business goals through content creator marketing by facilitating discovery of influencers across categories (Digital Creator, Actor/Actress, Beauty & Wellness, Chef, Athlete, Automotive Enthusiast, Gamer, Family Lifestyle, Parenting, Foodies, Gadget & Technology) filtered by social platform, follower count, location, and price range.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Top Indonesian creators achieve high engagement and endorsement volumes (e.g., Willie Salim ranked #1 TikTok creator in Indonesia with 56.4M followers, 92 endorsements, 92 five-star reviews)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IDN Mediaparent_companyOthersICE is a subsidiary of IDN Media. The platform footer includes IDN Media branding (IDN Logo). ICE is positioned as 'Indonesia Creators Economy By IDN Media'. IDN Media appears to be the parent company providing organizational backing and brand association to the ICE platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aspire (formerly AspireIQ): Aspire operates a creator marketplace platform connecting brands with influencers for content collaborations, similar to ICE's two-sided marketplace model. Both serve enterprise and SMB brand buyers seeking scalable influencer marketing workflows.
• Klear: Klear provides an influencer marketing platform with creator discovery, campaign management, and analytics — directly comparable to ICE's core workflow. Both platforms target brand-side marketers seeking vetted creator databases across social platforms.
• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, CRM, and workflow tools. It serves the same Fortune 500 brand ICP that ICE targets, making it a direct competitor for larger enterprise deals.
• Upfluence: Upfluence offers a creator marketplace and campaign management platform with database-driven discovery and e-commerce integration. Comparable to ICE in serving both SMB and enterprise brand buyers with self-service influencer workflows.
• Grin: Grin is a creator marketing platform focused on relationship management, payments, and ROI tracking — overlapping with ICE's campaign management and escrow-style payment features for brand-creator collaborations.
• Modash: Modash provides a global creator discovery and analytics platform with database coverage of 250M+ creators, competing directly with ICE's creator discovery and filtering capabilities for international brand buyers.
• AnyMind Group: AnyMind Group operates an Asia-Pacific creator and influencer marketing platform alongside its broader ad-tech stack, directly competing with ICE for Southeast Asian brand budgets and influencer supply.
• Sociabuzz: Sociabuzz is an Indonesia-based creator monetization platform enabling content creators to receive support and brand deals. It targets the same Indonesian creator base as ICE and competes for the same SME/UMKM brand budgets.
• IZEA Worldwide: IZEA operates a global influencer marketing marketplace connecting brands with creators for sponsored content, with comparable campaign management, escrow, and content collaboration features to ICE.

Others

• IDN Media: IDN Media is ICE's parent company and Indonesia's leading multi-platform digital media company. While not a direct competitor, IDN's media properties and audience reach directly power ICE's creator pipeline and brand-side distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ice_idn
• LinkedInlinkedin.com/company/ice-id
• Instagraminstagram.com/ice_idn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indonesia Creators Economy