Arkansas Families First
Arkansas Families First is a private, North Little Rock-based behavioral healthcare provider founded in 2012, offering counseling and behavioral therapy services with an 11-50 employee headcount focused on the Arkansas market.
- Company typePrivate
- Founded2012
- HeadquartersNorth Little Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Arkansas Families First does
Arkansas Families First is a private, for-profit healthcare services provider headquartered in North Little Rock, Arkansas, founded in 2012. Per its firmographic profile, the company delivers counseling and behavioral therapy services, operating with a headcount in the 11-50 employee band. Its legal name is "Arkansas Families First," and its web presence is anchored at arfamiliesfirst.com. The provider operates within the U.S. behavioral health services market, focused on the Arkansas geography.
The company's service offering centers on counseling and behavioral therapy, a clinical labor-intensive delivery model typical of small community behavioral health practices. No additional product, technology platform, telehealth infrastructure, or digital tooling is disclosed in the available data. The firm's website currently renders only a placeholder/verification page ("One moment, please..."), which limits visibility into service line detail, clinician profiles, intake processes, or pricing.
The business model is consistent with a fee-for-service clinical practice, likely compensated through commercial insurance, Medicaid, and self-pay arrangements standard to U.S. behavioral health providers — though no payer mix, contract, or pricing data is disclosed. No go-to-motion, marketing channel, partnership, funding, or acquisition history is present in the source data. The overall evidentiary base is thin: ownership, leadership, customer mix, and revenue mechanics are unconfirmed, representing a material data gap for any prospective investor or acquirer.
Arkansas Families First firmographics
Firmographics- Name
- Arkansas Families First
- Legal name
- Arkansas Families First
- Website
- https://arfamiliesfirst.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arkansas Families First is a private, North Little Rock-based behavioral healthcare provider founded in 2012, offering counseling and behavioral therapy services with an 11-50 employee headcount focused on the Arkansas market.
- Ownership category
- akta.pro rank
Arkansas Families First industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)
Keywords
Where Arkansas Families First is headquartered
LocationHeadquarters
- HQ city
- North Little Rock
- HQ country
- United States
- HQ region
- North America
Markets served
Arkansas Families First business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Arkansas Families First product offering
Product offeringCore offering
Arkansas Families First provides healthcare services that include counseling and behavioral therapy. The firm operates as a small for-profit provider of therapeutic and behavioral health services based in North Little Rock, Arkansas, founded in 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Counseling Services
- Behavioral Therapy
Companies that use Arkansas Families First
Customer profileIdeal customer profiles1 record
Arkansas Families First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arkansas Families First competitors and assessment
Company assessmentEmerging players
- Headspace Health (Ginger): Digital mental health platform combining coaching, therapy, and psychiatry, increasingly distributed through employer benefits. Competes for the same self-pay and employer-channel counseling demand as community practices.
- BetterHelp: Large consumer telehealth counseling network serving individuals and couples nationwide. Comparable as a counseling provider with strong digital marketing that competes for the same self-pay and EAP-referred clients.
- Brightside Health: Telehealth platform focused on anxiety and depression treatment with therapy and medication management. Comparable as a tech-enabled outpatient behavioral health competitor targeting similar payer and self-pay demand.
- Talkspace: Telehealth therapy and counseling platform serving individuals, couples, and teens across the U.S. Directly competes for Arkansas Families First's commercial and family-therapy clients through digital delivery.
Others
- Therapy Brands: Provider of practice management, EHR, and billing software to outpatient behavioral health practices. Comparable ecosystem participant that equips similar small counseling practices with operational tooling.
Broad incumbents
- LifeStance Health: National outpatient mental health platform operating in-network psychiatric and therapy practices across multiple states. Comparable in core service (counseling/therapy) but operates at vastly greater scale and geographic reach.
- Baptist Health Behavioral Health: Hospital system-affiliated outpatient behavioral health services across Arkansas offering counseling and therapy. Comparable in service line but with broader institutional scale and payer leverage.
Regional players
- Arisa Health: Large community-based behavioral health provider serving Arkansas with counseling, therapy, and behavioral health programs. Directly comparable as a same-state provider of family and individual mental health services.
Direct peers
- The Centers for Youth and Families: Little Rock-based nonprofit providing counseling, family therapy, and behavioral health services to children and families in Arkansas. Closest comparable by geography, target population, and service mix.
- Pinnacle Pointe Health & Behavioral Healthcare: Arkansas-based outpatient behavioral health provider offering counseling, therapy, and psychiatric services to children, adolescents, and families. Closely comparable in service mix and Arkansas market footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Arkansas Families First social profiles
Digital presenceArkansas Families First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arkansas Families First leadership team
Management profileNumber of profiles
Arkansas Families First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arkansas Families First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arkansas Families First
What does Arkansas Families First do?
Arkansas Families First provides healthcare services that include counseling and behavioral therapy. The firm operates as a small for-profit provider of therapeutic and behavioral health services based in North Little Rock, Arkansas, founded in 2012.
Is Arkansas Families First a public or private company?
Arkansas Families First is a private company. It is classified as unknown and is currently operating.
When was Arkansas Families First founded?
Arkansas Families First was founded in 2012. It employs 1 to 10 people.
Where is Arkansas Families First based?
Arkansas Families First is headquartered in North Little Rock, United States, in the North America region.
Who are Arkansas Families First's main competitors?
Emerging players on record are Headspace Health (Ginger), BetterHelp, Brightside Health and Talkspace. Therapy Brands is listed as an others. Broad incumbents are LifeStance Health and Baptist Health Behavioral Health. Arisa Health is listed as a regional player. Direct peers are The Centers for Youth and Families and Pinnacle Pointe Health & Behavioral Healthcare.
Does Arkansas Families First have an API?
No public API is recorded for Arkansas Families First.
What industry is Arkansas Families First in?
Arkansas Families First's product category is Behavioral Health Services. Its primary akta.pro industry code is EDACALAJ, Parent Mental Health, Stress Management & Wellness Programs, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 621330 and its SIC code is 8000.