Point of Sale USA

Name

Point of Sale USA

Legal name

Point of Sale USA, LLC

Website

https://posusa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

POS Systems

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• POS systems comparison
• Payment processing solutions
• POS lead generation
• Restaurant POS software
• Retail POS systems

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Proprietary POS + Payment Processing: POSUSA sells its own free POS system (with integrated payment processing). The free POS uses a cash discount program where card customers pay ~4% and merchants pay $0. Revenue is generated through payment processing margins on card transactions processed through their QR code-based system.
2. Affiliate/Referral Fees from POS Vendors: POSUSA earns referral fees when visitors click links or sign up through their site with partner POS vendors (SkyTab/Shift4, Square, Toast, Lightspeed, Clover, etc.). Compensation may influence product placement on some pages but does not affect editorial standards per stated policy.
3. POS Reseller Directory & Lead Generation: Basic reseller directory listings are free; optional paid upgrades may be offered. Lead generation program connects merchants with vetted POS providers. The company prepares to reopen lead program with limited availability and controlled onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Point of Sale USA operates a POS comparison platform and lead-generation business that helps small and independent restaurants, retailers, and general small businesses find POS systems through expert reviews, a guided comparison tool, and a 199-reseller directory. The company also sells its own free POS system (launched 2024) for very small vendors using QR-code-based payments and a cash-discount program, and acts as an authorized reseller for Square POS and Shift4 Dine.

Product overview

POSUSA operates as a point-of-sale company and review platform, not just a directory. Since 2011, they have sold, installed, and reviewed thousands of POS systems. Their core offerings include the POSUSA Free POS System (launched 2024, a free POS with cash discount payment processing), a POS Comparison Tool for matching businesses with providers, a Reseller Directory with 199+ verified POS dealers, and a Lead Generation Program for partners. They are authorized resellers for Square POS and Shift4 Dine (SkyTab). The company also provides free business tools (QR code menus, calculators) and publishes expert POS reviews and comparisons. Led by Jason Feemster, the company serves restaurants, retailers, and small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• POSUSA Free POS: A free point-of-sale system launched in 2024 for small vendors, using QR code payments with a cash discount program where card customers pay a fee and merchants pay zero processing costs.

Products and services

• POSUSA Free POS System A free point-of-sale system for very small vendors such as food trucks, pop-ups, and micro-merchants, with integrated payment processing and a cash-discount program where merchants pay $0 in processing costs and card customers pay a ~4% surcharge. Limited to approximately 50 product items.
• POS Comparison Tool An interactive matching tool that connects businesses with top POS providers based on industry, budget, and operational needs through a short questionnaire, delivering personalized recommendations. Free for consumers to use.
• POS Reseller Directory A curated directory of 199 verified POS resellers across the United States, organized by city and state, with company profiles, locations, industries served, and POS systems supported. Free basic listings for qualified POS resellers.
• POS Lead Generation Program A qualified lead delivery program connecting merchants actively researching POS systems with vetted POS provider partners. Supports shared leads (delivered to a limited group) and dedicated/non-shared leads (routed exclusively to one partner). Program reopens with limited availability and controlled onboarding.
• Square POS (Authorized Reseller) POSUSA operates as an authorized Square reseller, offering Square's ecosystem including free POS software, payment processing, free card reader, payroll, banking, marketing, and invoicing to small businesses.
• Shift4 Dine (SkyTab) POS (Authorized Reseller) POSUSA is an authorized reseller for Shift4 Dine (formerly SkyTab POS), a restaurant POS system featuring free hardware, $29.99/month flat fee, and full-featured software. Marketed with a $5,000 sign-up bonus offer.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Shift4 (SkyTab/SkyTab POS)coreGTM or Marketing PartnerShift4 Dine (formerly SkyTab POS) is a key partner. POSUSA is an authorized reseller and marketing affiliate. Promotes Shift4 Dine as #1 restaurant POS recommendation with $5,000 sign-up bonus offer. Earns referral fees for sign-ups and leads. SkyTab rebranded to Shift4 Dine in May 2026.
• SquarecoreGTM or Marketing PartnerSquare POS is featured as the #1 overall recommendation for small businesses. POSUSA is an authorized Square reseller. Promotes free Square reader and free POS software. Earns referral fees when users sign up through POSUSA links.
• Toast POScoreGTM or Marketing PartnerToast POS is promoted as a top restaurant POS with free starter kit offer ($799 value). POSUSA earns referral fees for Toast sign-ups. Featured prominently in restaurant buyer guides and comparison pages.
• LightspeedmajorGTM or Marketing PartnerLightspeed POS (both Retail and Restaurant variants) is featured as a top pick for inventory-heavy retail and multi-location operations. POSUSA earns referral/affiliate fees for Lightspeed sign-ups. Promoted with $5,500 off offer.
• Clover POSmajorGTM or Marketing PartnerClover POS is featured as a top all-around small business POS recommendation with processor flexibility. POSUSA earns affiliate fees for Clover sign-ups. Promoted with $450 off offers.
• Shopify POSmajorGTM or Marketing PartnerShopify POS is featured as the top pick for eCommerce-first businesses. POSUSA promotes the Shopify '3 Months for $1' offer. Earns affiliate referral fees for Shopify sign-ups.
• TouchBistrominorGTM or Marketing PartnerTouchBistro is listed among the top restaurant POS systems, particularly recommended for iPad-based operations with offline reliability. Earns referral fees for sign-ups.
• SpotOnminorGTM or Marketing PartnerSpotOn is featured as a top POS for competitive processing rates, recommended for high-volume restaurants. Earns referral fees for sign-ups.
• NCR AlohaminorGTM or Marketing PartnerNCR Aloha is listed among top restaurant POS systems for enterprise and legacy migration scenarios. Earns referral fees.
• RSPA (Retail Solutions Providers Association)coreStrategic or Co-development PartnerPOSUSA is a proud member of the Retail Solutions Providers Association. Has an official RSPA spotlight page (gorspa.org). RSPA membership provides industry credibility and access to the broader POS reseller community.
• POS Reseller Network (199 listed dealers)majorChannel Partner/ Reseller/ Distributor199 verified POS resellers are listed in the POSUSA directory, spanning all US states. These are local and regional dealers who install, set up, and support POS systems for merchants. Basic listings are free. Examples include 1st Choice Merchant Solutions (Laredo, TX), 3G Global Systems (Lincoln, NE), A2Z POS (Tempe, AZ), AMS Retail Solutions (Virginia Beach, VA), and many others across restaurant, retail, grocery, and hospitality verticals.
• Google AdsminorGTM or Marketing PartnerPOSUSA uses Google Ads (including Enhanced Conversions) for paid traffic acquisition and conversion tracking. Hashed customer data may be shared with Google for advertising measurement.
• Microsoft AdsminorGTM or Marketing PartnerPOSUSA uses Microsoft Ads for paid traffic and lead generation alongside Google Ads.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G2: G2 is a major B2B software and services review marketplace covering POS systems alongside thousands of other SaaS categories. It competes for the same SMB intent traffic as POSUSA but at vastly greater scale and breadth, and monetizes via vendor lead-generation and sponsored placements.
• Capterra: Capterra (owned by Gartner) is a large-scale software review and comparison platform that includes POS systems within its broader SMB software directory. Like POSUSA, it monetizes via vendor pay-per-lead and is a direct substitute for buyers searching 'best POS systems,' but operates across all software categories rather than specializing in POS.
• GetApp: GetApp, a Gartner-owned peer of Capterra, operates a software comparison and reviews platform that lists POS systems alongside other SMB categories. Comparable to POSUSA in buyer-discovery function and vendor lead-gen revenue model, but covers all business software verticals.
• Software Advice: Software Advice (Gartner) provides software reviews, comparison tools, and buyer-lead routing across categories including POS. Its consultation-driven lead-gen model and editorial content overlap directly with POSUSA's comparison-and-routing approach, though at broader category scale.

Emerging players

• Payment Depot: Payment Depot is a payment processor/reseller that invests heavily in educational and comparison content aimed at SMBs shopping for POS and card processing. The combination of merchant education and a downstream payments product mirrors POSUSA's content-to-POS-routing model.
• Stax Payments: Stax is a payments provider that publishes extensive educational and comparison content targeting SMB merchants, including POS-adjacent topics. Its content-plus-payments monetization pattern parallels POSUSA's review-platform-plus-POS approach.
• Trustpilot: Trustpilot is a consumer-facing reviews platform that hosts merchant reviews of POS and payment vendors. While it is general-purpose rather than POS-specialized, it competes for the trust-signal layer of the SMB POS buyer journey and offers vendors a self-serve review surface, overlapping POSUSA's editorial stance.
• CardFlight: CardFlight is a payments technology company (makers of SwipeSimple) that publishes educational content, comparisons, and partner/reseller resources in the POS space. Its mix of payments product plus reseller enablement overlaps with both POSUSA's lead-gen and reseller-directory activities.
• CardPaymentOptions: CardPaymentOptions operates a comparison platform for credit card processing and POS systems, routing merchants to payment providers. Its exclusive focus on payments/POS makes it a narrow but close peer to POSUSA's lead-generation and comparison engine.

Direct peers

• Merchant Maverick: Merchant Maverick operates an almost identical business model: independently-styled reviews and comparisons of POS systems, payment processors, and small-business financing, monetized via affiliate referrals to vendors like Square, Toast, and Stripe. Direct comparison to POSUSA's review-and-lead-generation approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/posusa
• Facebookfacebook.com/pointofsaleusa
• LinkedInlinkedin.com/company/point-of-sale-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point of Sale USA