My Chicken and More

What My Chicken and More does

My Chicken and More is a Bengaluru-based fresh meat and seafood retail chain founded in 2007 by Mahesh as a bootstrapped operation. The company sells fresh chicken, mutton, fish, and eggs through a network of 35 physical storefronts concentrated entirely within Bengaluru neighbourhoods as of March 2026. In April 2026 it extended into value-added products with a Ready-to-Cook Marinated range in four flavours (Achari, Tikka, Varuval, Peri-Peri) for chicken and fish, signalling an expansion beyond raw cuts into convenience-oriented meal solutions.

The underlying operating technology centres on physical cold-chain temperature control from a centralised Peenya warehouse (established 2019) through depot hygiene protocols to in-store handling, supported by multi-level quality checks and certified sourcing. Operations hold FSSAI, Halal, BBMP, Legal Metrology, and ISO certifications, providing independent validation of food safety, municipal hygiene, and weights/measures accuracy. The technology stack is operationally oriented (cold-chain, hygiene, certification) rather than software- or AI-driven.

Revenue is generated primarily through over-the-counter retail transactions with individual households across Bengaluru, supplemented by a secondary institutional channel supplying hotels, restaurants, and catering operations through direct enquiry. At the October 2024 acquisition by Licious (a Temasek-backed D2C meat and seafood unicorn), the company reported ₹110 crore in annual revenue and 1.6–1.8 million orders processed annually. Post-acquisition, the brand operates as a Licious subsidiary while retaining its own identity, gaining access to Licious's omnichannel and last-mile delivery capabilities (including Licious Flash 30-minute delivery), though My Chicken and More's own distribution remains store-based.

Name

My Chicken and More

Legal name

My Chicken and More

Website

https://mychickenandmore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

My Chicken and More is a Bengaluru-based fresh meat and seafood retail chain operating 35 neighbourhood storefronts selling chicken, mutton, fish, eggs, and Ready-to-Cook marinates to urban households, with a secondary institutional supply channel for hotels, restaurants, and caterers.

Ownership category

akta.pro rank

Product category

Fresh Meat and Seafood Retail

NAICS

Meat Retailers (445240), Fish and Seafood Retailers (44525), Meat Retailers (44524), Fish and Seafood Retailers (445250), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Poultry Shops (CRAHAHAD)

akta.pro secondary industries

Seafood Markets & Fishmongers (CRAHAHAC), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI), Prepared Meat Meals (RTE/RTH) (AFANAFAA), Meat, Poultry & Seafood Distribution (CRAOABAC), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

Keywords

• Fresh meat retail
• Seafood retail
• Ready-to-cook marinates
• Chicken and mutton
• Meat store chain

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fresh Meat and Seafood Retail: Revenue generated through direct over-the-counter sales of fresh chicken, mutton, fish, eggs, and marinated ready-to-cook products to walk-in retail customers at physical storefronts. The company generated ₹110 crore in annual revenue as of the October 2024 acquisition date, with 1.6 to 1.8 million orders processed annually.
2. Bulk/Institutional Supply: Supply of specialised handled, packed, and logistically supported meat and seafood products to large-volume institutional customers including hotels, restaurants, and catering operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Operates a Bengaluru-based retail chain selling fresh chicken, mutton, fish/seafood, eggs, and ready-to-cook marinated meat products directly to consumers through a network of 33+ physical stores across the city.

Product overview

My Chicken and More is a Bengaluru-based meat and seafood retail chain offering a unified suite of fresh protein products. The core portfolio comprises Fresh Chicken, Tender Mutton, Ocean Fresh Fish, and Prime Eggs — all sourced, processed, and retailed under strict hygiene standards across 33+ physical stores. The offering is complemented by a Ready-to-Cook Marinates extension (Achari, Tikka, Varuval, Peri-Peri flavours) that adds convenient meal solutions to the fresh meat range. The company operates its own quality and hygiene management system covering certified sourcing, cold-chain logistics, and daily quality checks.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Chicken Fresh chicken cuts and whole chicken sold to individual consumers through Bengaluru retail outlets.
• Fresh Mutton Fresh mutton cuts sold to individual consumers through Bengaluru retail outlets.
• Fresh Fish and Seafood Fresh fish and seafood varieties sold to individual consumers through Bengaluru retail outlets.
• Eggs Eggs sold to individual consumers through Bengaluru retail outlets.
• Ready-to-Cook Marinates Pre-marinated, ready-to-cook meat products sold to time-pressed urban consumers through Bengaluru retail outlets.

Quantifiable outcome

• Individual stores attract up to 10,000–12,000 monthly customers
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LiciouscoreStrategic or Co-development Partner · 1 October 2024My Chicken and More was acquired by Licious (India's first D2C unicorn in the fresh meat and seafood category) in October 2024 through a cash and equity deal. The acquisition brought 23 My Chicken and More outlets to Licious, expanding Licious's physical retail presence to 26 points of sale in Bengaluru. My Chicken and More generated ₹110 crore in annual revenue and processed 1.6 to 1.8 million orders annually at the time of acquisition. Licious co-founders Abhay Hanjura and Vivek Gupta described My Chicken and More as a well-run, profitable operation with strong brand loyalty. The acquisition supports Licious's omnichannel expansion strategy targeting 500 offline stores across key markets. My Chicken and More subsequently merged with Licious in October 2024 and is now operating as part of the Licious network while maintaining its brand identity.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Meatigo: Premium online fresh and processed meat and seafood retailer targeting Indian urban consumers, overlapping in product range including marinated ready-to-cook items.
• FreshToHome: D2C fresh fish, meat and poultry brand selling chemical-free protein to Indian households, directly overlapping in category, customer base and freshness positioning.
• Zappfresh: D2C fresh meat, poultry and seafood brand serving urban Indian households, comparable in category and hygiene/cold-chain positioning.
• Fipola: Retail chain of fresh meat, seafood and ready-to-cook marinades with physical stores in South India, mirroring My Chicken and More's store and product strategy.
• TenderCuts: Omnichannel fresh meat and seafood retailer with physical stores and delivery in South India, closely comparable in store-led model and product mix (chicken, mutton, fish, eggs).
• Nandu's: Bengaluru-based organised fresh chicken and meat retail chain competing directly in the same city, format and product category as My Chicken and More.

Broad incumbents

• Licious: India's D2C fresh meat and seafood unicorn and the acquirer/parent of My Chicken and More; operates the same protein category at national scale with delivery and offline stores.
• BigBasket (bbdaily/meat): Large online grocery platform with a fresh meat and seafood vertical, competing for the same household protein spend across Bengaluru.

Regional players

• Suguna Daily Fresh: Poultry major operating fresh chicken retail outlets across South India, comparable in poultry retail format and hygiene-led branding.

Emerging players

• Delightful Gourmet (Gourmet Garden): Fresh meat and seafood D2C brand serving urban households, overlapping in category and value-added product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mychickenandmore
• LinkedInlinkedin.com/company/about

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Chicken and More