ZappFresh
ZappFresh, operated by DSM Fresh Foods Limited, is a Gurugram-based D2C platform delivering fresh meat, seafood, and ready-to-cook products via cold-chain logistics to urban Indian households across Delhi NCR, Bengaluru, and Mumbai. India's first publicly listed D2C meat brand.
- Company typePublic
- Founded2015
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZappFresh does
ZappFresh, operated by publicly listed parent DSM Fresh Foods Limited (BSE SME since October 2025), is a Gurugram-based direct-to-consumer platform delivering fresh and frozen meat, seafood, ready-to-cook, and ready-to-eat products across Delhi NCR, Bengaluru, and Mumbai. Founded in 2015 by Deepanshu Manchanda, the company runs an integrated farm-to-fork supply chain with FSSC 22000 and FSSAI-certified processing facilities, vacuum-sealed packaging, and a temperature-controlled cold chain that maintains 0-4°C from facility to doorstep, enabling same-day 60-90 minute delivery of fresh (never frozen) products. The product portfolio spans fresh chicken, mutton, and seafood cuts; marinated ready-to-cook marinades (tikka, kebab); ready-to-eat pre-cooked items; cold cuts (sausages, salami, ham, frankfurters); specialty meats (turkey, duck, quail, kadaknath); and party and bulk packs, with per-unit pricing and no minimum order requirement on the consumer side.
The business has expanded via a programmatic acquisition strategy: Dr. Meat (Bengaluru, July 2023, ~USD 3 million), Bonsaro (Mumbai, August 2024), and a 51% stake in Avyom Foodtech (January 2026, INR 7.5 crore) that added a 30,000 sq. ft. facility with 150+ SKUs into the ready-to-eat and ready-to-cook segment. The Meevaa Foods sub-brand extends the company into frozen vegetarian snacks, with a stated INR 70 crore revenue target from the frozen category. Backward integration is signaled by MoUs for a 100-acre Assam aquaculture project (target ~300 tonnes/year) and a ~50-acre Ghaziabad farm for direct fish procurement.
Revenue is generated primarily through one-time D2C sales at per-unit prices, supplemented by a B2B/institutional channel (restaurants and catering) launched in FY24 and the B2B frozen-foods line under Meevaa. Disclosed financial signals are INR 130 crore FY25 operating revenue with INR 9 crore net profit, H1 FY26 revenue of INR 97 crore with net profit of INR 7 crore (nearly tripling YoY), and FY26 PAT of INR 14.3 crore (up 59% YoY). Total capital raised is approximately USD 15 million including a November 2023 INR 30 crore round led by Ah! Ventures, HT Media, Unity SFB, and Heifer Impact, plus INR 53 crore in October 2025 IPO proceeds, with a stated INR 100 crore fundraise target for Q2 FY27.
ZappFresh firmographics
Firmographics- Name
- ZappFresh
- Legal name
- DSM Fresh Foods Limited
- Website
- https://zappfresh.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZappFresh, operated by DSM Fresh Foods Limited, is a Gurugram-based D2C platform delivering fresh meat, seafood, and ready-to-cook products via cold-chain logistics to urban Indian households across Delhi NCR, Bengaluru, and Mumbai. India's first publicly listed D2C meat brand.
- Ownership category
- akta.pro rank
ZappFresh industry classification
Industry- Product category
- Online Fresh Meat & Seafood Delivery
- NAICS
- Poultry Processing (311615), Seafood Product Preparation and Packaging (3117), Perishable Prepared Food Manufacturing (311991), Frozen Food Manufacturing (31141)
- SIC
- Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015), Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
- akta.pro secondary industries
- Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Cold‑Chain Same‑Day (Refrigerated/Frozen) (TLAAADAF)
Keywords
Where ZappFresh is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ZappFresh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2C Fresh Meat & Seafood Sales: Direct-to-consumer sales of fresh chicken, mutton, seafood, and specialty meats through website and app. Revenue generated from per-unit product pricing with no minimum order requirement. Balanced B2C-B2B revenue split.
- Ready-to-Cook & Ready-to-Eat Products: Marinated pre-prepped products including chicken tikka, seekh kebab, and ready-to-eat snacks. Higher margin products that expand beyond raw meat category.
- Frozen Foods (Meevaa Foods): Frozen vegetarian snacks under Meevaa Foods brand, launched as part of product diversification beyond fresh meat. Targeting ₹70 crore revenue from frozen category.
- B2B/Institutional Sales: Expanded into B2B space in FY24, serving institutional customers including restaurants and catering businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit pricing for all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ZappFresh product offering
Product offeringCore offering
ZappFresh is a direct-to-consumer online platform that delivers fresh chicken, mutton, seafood, ready-to-cook marinades, ready-to-eat items, cold cuts, speciality meats, and frozen vegetarian snacks directly from farms and fisheries to customers' doorsteps via temperature-controlled cold-chain logistics. The company sources from ethical farms and certified fisheries, processes at FSSC 22000-certified facilities, and delivers chilled (never frozen) within 60-90 minutes in Delhi-NCR, Mumbai, and Bengaluru.
Product overview
ZappFresh is a D2C fresh meat and seafood delivery platform operating on an integrated farm-to-fork model. The core offering includes fresh chicken, mutton, and seafood delivered chilled (never frozen) across Delhi NCR, Mumbai, and Bengaluru. The product portfolio spans multiple categories: fresh raw cuts, ready-to-cook marinated products, ready-to-eat pre-cooked items, cold cuts (sausages, salami, ham, frankfurters), and speciality meats (turkey, duck, quail, kadaknath). The company has expanded through acquisitions into frozen vegetarian snacks via Meevaa Foods sub-brand and processed foods via the acquired Avyom Foodtech subsidiary. ZappFresh also offers party packs, combo packs, and bulk ordering options for families and businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Meevaa Foods: Frozen vegetarian snacks sub-brand launched to expand into frozen foods category beyond fresh meat
- Zappfresh
Products and services
- Fresh Chicken Products Fresh chicken cuts including curry cut, boneless breast, thigh fillets, drumsticks, keema, and specialty options like kadaknath and country chicken. All products are never frozen and delivered chilled under cold-chain logistics.
- Fresh Mutton Products Fresh goat meat cuts including curry cut, boneless, keema, and seekh kebab. Sourced from trusted farms with responsible raising practices and delivered chilled.
- Fresh Seafood Products Fresh fish and seafood including Rohu, Catla, Surmai, Pomfret, Prawns, Tuna, Basa, Hilsa, and specialty options. Sourced from certified farms and coastal fisheries with strict quality checks.
- Cold Cuts Pre-cooked and processed chicken products including sausages, salami, ham, and frankfurters. Made with clean-label recipes with no artificial nitrites in many products.
- Ready to Cook Marinated and pre-seasoned meat products ready for cooking including tandoori chicken tikka, malai murgh tikka, afghani chicken tikka, and achari chicken tikka marinades.
- Ready to Eat Pre-cooked and ready-to-heat products including chicken wings, nuggets, kebabs, seekh kebab, prawns, fish fritters, and cutlets. Prepared fresh daily, cooled quickly, and delivered chilled.
- Speciality Meats Premium and exotic meat cuts including turkey curry cut, duck curry cut, skinless quail, and kadaknath chicken free range. Sourced from certified ethical breeders.
- Party Packs Bulk and party-sized packs of chicken, seafood, sausages, kebabs, and cold cuts ideal for gatherings, events, and celebrations. Available in various sizes up to 2.5 kg.
- Combo Packs Curated combination packs including kebab combo, boneless combo, raw combo, family snack combo, red meat combo, and party snack combo for value and variety.
- Bulk Orders Large quantity orders (up to 2.5 kg) of chicken, mutton, and seafood for families, restaurants, and events. Includes discounted bulk pricing.
- Meevaa Foods - Frozen Vegetarian Snacks Frozen vegetarian snack sub-brand offering products such as samosas, momos, spring rolls, kebabs, and other veg snacks. Positioned as ZappFresh's expansion into the frozen foods category.
Quantifiable outcome
- 59% increase in profit after tax to ₹14.3 crore in FY26
- +3 more outcomes
Companies that use ZappFresh
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
ZappFresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZappFresh partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Gohpur Fish Farmer Producer Company LtdminorSigned MoU to develop Assam Aqua Project, a 100-acre freshwater fish farming initiative in Gohpur, Biswanath District, Assam. Targets annual production of approximately 300 tonnes of freshwater fish with processing, cold chain, and distribution infrastructure.
- Beti FoundationminorCommunity outreach partnership on World Hunger Day at IIT Delhi. Meal distribution and educational activities to support underserved children.
- UN IIMSAMminorPartnership with UN IIMSAM for World Hunger Day community outreach initiative at IIT Delhi, promoting awareness about hunger, nutrition, and child welfare.
- Ghaziabad Farm OperatorminorSigned MoU covering approximately 50 acres in Village Masurie for direct fish procurement as part of backward integration strategy. Partnership aims to improve quality control and supply consistency.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
ZappFresh competitors and assessment
Company assessmentDirect peers
- Licious: India's largest D2C fresh meat and seafood brand, operating across multiple cities with a similar farm-to-fork model, cold-chain logistics, and ready-to-cook portfolio. Direct head-to-head competitor in chicken, mutton, seafood, and marinades.
- FreshToHome: Bengaluru-based D2C fresh meat and seafood platform with comparable product breadth (chicken, mutton, fish, marinades) and pan-India delivery. Direct competitor in the same online meat delivery category.
- Meatigo: D2C fresh meat brand offering similar cuts of chicken, mutton, and seafood with cold-chain home delivery in Indian metros. Direct comparable in operating model, product mix, and target customer.
- Country Delight: D2C dairy and fresh essentials brand that has expanded into meat and bakery, using a similar subscription-led, cold-chain direct delivery model targeting urban households. Comparable go-to-market and quality-first positioning.
Broad incumbents
- Bigbasket: India's largest online grocery retailer (owned by Tata) with a growing fresh meat and seafood vertical. Overlaps with ZappFresh's offerings but as part of a broader grocery assortment rather than a specialized meat focus.
- Swiggy Instamart: Quick-commerce platform delivering groceries and fresh items in 15-30 minutes, increasingly adding fresh meat and seafood. Competes for the same urban household occasion with vastly larger scale and capital.
- Blinkit: Zomato-owned quick-commerce platform delivering fresh and frozen items in minutes, expanding into meat and seafood. Competes for impulse and same-day fresh protein occasions.
- Godrej Tyson Foods: Large-scale poultry and processed meat manufacturer and brand (Real Good Chicken, Yummiez) supplying retail and food service. Overlaps in processed and frozen chicken but competes as a mass-market incumbent rather than D2C specialist.
- Suguna Foods: One of India's largest poultry producers with branded fresh and frozen chicken products across retail. Adjacent incumbent competing in the same poultry category via traditional retail rather than D2C delivery.
Emerging players
- Dastgyr: Pakistan-based B2B fresh supply chain platform for retailers and restaurants. Comparable operating model around cold-chain fresh distribution with a tech-led approach, though focused on B2B rather than D2C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ZappFresh social profiles
Digital presenceZappFresh compliance and trust
Trust signalCompliance2 records
ZappFresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZappFresh leadership team
Management profileNumber of profiles
Profiles4 records
ZappFresh subsidiaries and ownership
Company hierarchySubsidiaries3 records
ZappFresh funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZappFresh M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZappFresh
What does ZappFresh do?
ZappFresh is a direct-to-consumer online platform that delivers fresh chicken, mutton, seafood, ready-to-cook marinades, ready-to-eat items, cold cuts, speciality meats, and frozen vegetarian snacks directly from farms and fisheries to customers' doorsteps via temperature-controlled cold-chain logistics. The company sources from ethical farms and certified fisheries, processes at FSSC 22000-certified facilities, and delivers chilled (never frozen) within 60-90 minutes in Delhi-NCR, Mumbai, and Bengaluru.
Is ZappFresh a public or private company?
ZappFresh is a public company. It is classified as public and is currently operating.
When was ZappFresh founded?
ZappFresh was founded in 2015. It employs 11 to 50 people.
Where is ZappFresh based?
ZappFresh is headquartered in Gurugram, India, in the Asia region.
How does ZappFresh make money?
Four revenue lines are on record. B2C Fresh Meat & Seafood Sales are the primary driver. The others are ready-to-Cook & Ready-to-Eat Products, frozen Foods (Meevaa Foods) and B2B/Institutional Sales.
Who are ZappFresh's main competitors?
Direct peers on record are Licious, FreshToHome, Meatigo and Country Delight. Broad incumbents are Bigbasket, Swiggy Instamart, Blinkit, Godrej Tyson Foods and Suguna Foods. Dastgyr is listed as an emerging player.
Does ZappFresh have an API?
No public API is recorded for ZappFresh.
What industry is ZappFresh in?
ZappFresh's product category is Online Fresh Meat & Seafood Delivery. Its primary akta.pro industry code is CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged), with a secondary code of AFANAFAD, Chilled/Refrigerated Prepared Meat & Seafood Meals. Its NAICS code is 311615 and its SIC code is 2013.