The YoCrunch Company LLC

What The YoCrunch Company LLC does

The YoCrunch Company LLC is a US-based consumer packaged goods brand that produces and sells lowfat yogurt paired with crunchy candy and cookie toppings under the YoCrunch trademark. Originally founded in 1985 as YoFarm Yogurt Company, the firm combined European yogurt recipes with New England farm-fresh dairy and pioneered a yogurt-plus-toppings format anchored by licensed partnerships with Mondelēz International (OREO) and Mars, Incorporated (M&M'S, SNICKERS, and TWIX). In 2023, YoCrunch became a wholly-owned subsidiary of Danone USA Public Benefit Corporation, operating under Danone North America's broader yogurt and dairy portfolio, with headquarters at 1 Maple Ave, 3rd Floor, White Plains, NY.

The core product line consists of four SKUs: Vanilla Lowfat Yogurt with OREO Pieces, with M&M's, with Snickers Pieces, and with Chocolate Chip Cookie Dough. Products contain live and active cultures (S. thermophilus and L. bulgaricus), deliver 3–6g of protein per serving, and are OU Kosher certified. Packaging spans single grab-and-go cups and multi-pack formats (4-pack, 8-pack, and 18-count variety packs). Distribution is exclusively through US retail grocery and supermarket channels, supported by a Where-to-Buy locator on the company website and brand presence on Facebook, Instagram, and TikTok.

YoCrunch generates revenue through one-time retail product sales to end consumers, with no disclosed direct-to-consumer e-commerce, subscription, or foodservice channels. Pricing is set at the retailer level and varies by format and pack size; specific prices are not publicly disclosed. The company has no disclosed headcount, no standalone financial reporting, and no venture funding history. Its underlying technical capability is a proprietary toppings-inclusion manufacturing process combined with licensed brand access — not a software or platform technology.

Name

The YoCrunch Company LLC

Legal name

YoFarm Yogurt Company

Website

https://yocrunch.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The YoCrunch Company LLC is a US-based yogurt brand (founded 1985) and Danone USA subsidiary, producing lowfat yogurt with licensed crunchy toppings from OREO, M&M's, Snickers, and chocolate chip cookie dough for national retail grocery distribution.

Ownership category

akta.pro rank

Product category

Dairy Yogurt Snacks

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industry

Set Yogurt (Cup/Family-Size; Stirred & Firm/Set) Manufacturing (AFAHADAA)

Keywords

• Flavored yogurt cups
• Topped yogurt snacks
• Licensed brand toppings
• Single-serve dairy snacks
• Grab-and-go yogurt

Headquarters

HQ city

Naugatuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Yogurt Product Sales: YoCrunch generates revenue through the sale of its lowfat yogurt products with toppings, sold in single cups and multi-packs (4-pack, 8-pack, 18-pack) through retail grocery stores and supermarkets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

YoCrunch manufactures and sells single-serve lowfat yogurt products paired with crunchy brand-licensed toppings, including OREO cookie pieces, M&M's candies, Snickers pieces, and chocolate chip cookie dough. Products are available in vanilla and strawberry base flavors in single cups and multi-pack formats (4-pack, 8-pack, 18-count variety pack) and are sold through retail grocery and supermarket channels nationwide. All products are OU Kosher certified and contain live and active cultures.

Product overview

YoCrunch is a yogurt company offering single-serve lowfat yogurts with crunchy toppings. The core product line consists of four main varieties: YoCrunch Vanilla Lowfat Yogurt with Oreo Pieces, YoCrunch Vanilla Lowfat Yogurt with M&M's, YoCrunch Vanilla Lowfat Yogurt with Snickers Pieces, and YoCrunch Vanilla Lowfat Yogurt with Chocolate Chip Cookie Dough. Products are available in Vanilla and Strawberry base flavors with various topping options. Pack sizes include single cups, 4-packs, and variety packs (8-pack and 18-pack). Founded in 1985, YoCrunch is now part of Danone USA Public Benefit Corporation. All products are OU Kosher certified and contain live and active cultures.

Differentiator

Problem solved

Functional benefit

Products and services

• YoCrunch Vanilla Lowfat Yogurt with Oreo Pieces Vanilla lowfat yogurt topped with OREO cookie pieces under license from Mondelēz International. Available in Vanilla and Strawberry base flavors in single cups and variety packs. OU Kosher certified.
• YoCrunch Vanilla Lowfat Yogurt with M&M's Vanilla or Strawberry lowfat yogurt topped with M&M's Minis Milk Chocolate Candies under license from Mars. Available in single cups, 4-packs, and 8-pack or 18-pack variety packs with OREO. OU Kosher certified.
• YoCrunch Vanilla Lowfat Yogurt with Snickers Pieces Vanilla lowfat yogurt topped with Snickers candy pieces (milk chocolate, peanuts, corn syrup, egg whites) under license from Mars. Available in single cups and 4-packs. OU Kosher certified.
• YoCrunch Vanilla Lowfat Yogurt with Chocolate Chip Cookie Dough Vanilla lowfat yogurt topped with chocolate chip cookie dough pieces. Available in 4-packs. Contains live and active yogurt cultures S. thermophilus and L. bulgaricus. OU Kosher certified.

Quantifiable outcome

• Contains live and active cultures including S. thermophilus and L. bulgaricus

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Mondelēz InternationalcoreOEM/ Whitelabel/ Licensing PartnerYoCrunch holds a license to use the OREO® trademark and OREO® Wafer Design from Mondelēz International for cookie pieces toppings in their yogurt products. The partnership enables YoCrunch to offer OREO cookie-flavored yogurt snacks.
• Mars, IncorporatedcoreOEM/ Whitelabel/ Licensing PartnerYoCrunch holds licenses to use M&M'S® and SNICKERS® trademarks from Mars for candy piece toppings in their yogurt products. This partnership provides iconic candy toppings that differentiate YoCrunch products in the market.
• Danone North AmericaflagshipOthersYoCrunch is now part of Danone USA Public Benefit Corporation. Danone's mission is to bring health through food to as many people as possible. YoCrunch operates as a subsidiary brand under Danone North America's portfolio of yogurt and dairy products.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Yoplait: General Mills-owned US yogurt brand offering cup and multi-pack yogurts across flavored varieties at the same mass grocery retailers as YoCrunch. Directly comparable in format, pack architecture, and shelf positioning, though it leans toward fruit mix-ins rather than branded candy/cookie toppings.
• Chobani: Leading US Greek yogurt brand also owned and operated under Danone North America's parent umbrella. Competes head-to-head with YoCrunch on US grocery shelves in single-serve and multi-pack formats, but positions around high-protein, clean-label claims versus YoCrunch's indulgence.
• Oikos (Danone): Sibling Danone brand selling triple-zero and flavored Greek yogurt cups in the same retail channels as YoCrunch. Directly comparable in cup format, pack sizes, and price tier, and competes for the same grab-and-go snack occasion.
• Activia (Danone): Another Danone-branded sibling in the US, focused on digestive-health positioned yogurts. Overlaps with YoCrunch on dairy cup format and mass grocery distribution, though differentiated by functional probiotic messaging rather than branded toppings.
• Stonyfield Farm: Organic and kids' yogurt brand selling organic cup yogurt (including Stonyfield YoKids) in single-serve cups via national grocery. Directly competes with YoCrunch for parents and snack-occasion grocery shoppers.
• Fage: Greek yogurt brand with single-serve cups and multi-packs distributed through US grocery. Comparable in cup format, refrigerated supply chain, and mass retail placement, though Fage positions on plain/probiotic rather than candy toppings.
• Noosa Yoghurt: Australian-style premium whole milk yogurt sold in cups and multi-packs through US grocery and natural channels. Comparable in cup-yogurt format and on-the-go snacking positioning, and competes most directly for the indulgent-yogurt occasion.
• Siggi's: Icelandic-style skyr brand offering single-serve cups and multi-packs at US grocery. Comparable in cup format and mass retail placement; competes on the opposite end of the spectrum (high-protein, low-sugar) and is reshaping the same yogurt-snacking occasion YoCrunch targets.
• Yasso: Frozen Greek yogurt novelty brand (bars, sandwiches) sold as grab-and-go indulgent snacks in US grocery, mass, and convenience channels. Comparable on the indulgent-snacking proposition, brand-sponsored flavor collaborations, and impulse-purchase pack format, though operating in the frozen set rather than refrigerated yogurt aisle.

Emerging players

• Müller (Müller Dairy): European yogurt brand with established presence in UK/European cup-and-topping products (e.g., Müller Corner). Comparable in the explicit yogurt-plus-toppings two-compartment cup architecture that YoCrunch pioneered in the US, and a meaningful competitive reference point as it expands US distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yocrunchyogurt
• Instagraminstagram.com/yocrunchyogurt/?hl=en
• TikToktiktok.com/@yocrunch?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The YoCrunch Company LLC