PatronManagement

What PatronManagement does

Leap Event Technology (formerly Patron Technology, rebranded June 2023) is a unified event technology provider serving large- and mid-market event organizers across sports, music, fandom conventions, festivals, attractions, and comedy. The company delivers an integrated platform spanning six product modules: professional ticketing (formerly ShowClix, Ticketbooth), mobile apps and activations, marketing and analytics (formerly Fan Interactive Marketing), convention management (formerly GrowTix), photo ops and autographs (formerly Epic Photo Ops), and merchant services powered by Stripe. The platform processes approximately $1 billion in annual gross transaction volume, sells 23M+ tickets per year, and supports 25,000+ clients across 60+ countries with marquee relationships including the NFL, MLS, NASCAR, Madison Square Garden, Live Nation, UFC, New York Comic Con, and the Kansas City Chiefs. Headcount is 200+ across Dallas, Montreal, and Sydney, with team members also distributed across Europe and Australia.

The platform's core technology combines a professional ticketing engine with timed entry, virtual queuing, reserved seating, RFID wristbands, and real-time reporting; mobile event apps with interactive maps, gamification, and QR activations; CRM, digital advertising, and email automation; convention management for vendors, exhibitors, talent, and volunteers; celebrity photo ops management with ticketing, dashboards, and automated payouts; and integrated payment processing via Stripe with chargeback management and PCI compliance. Underlying the suite is a proprietary data layer of 53M+ unique fan profiles and 2.1B+ audience attributes that powers targeting and personalization. The stack was assembled through a series of acquisitions beginning in 2017 (ShowClix, TicketLeap, Greencopper, Thuzi, Ticketbooth, GrowTix, Fan Interactive Marketing, Epic Photo Ops), then consolidated under a single brand. In April 2026, ShowClix and Ticketbooth were officially unified under the Leap Event Technology name and the legacy PatronManager arts CRM was divested to sharpen focus on the core event technology platform.

Leap operates a hybrid revenue model blending transaction fees on professional and self-serve ticketing (TicketLeap charges $1 plus 2% per ticket, capped at $20), per-ticket and license fees negotiated in enterprise contracts (typically multi-year and exclusive), fixed pricing for mobile apps, professional services revenue from marketing and analytics engagements, and merchant services economics via Stripe. Go-to-market is a three-tier mix: enterprise field sales with dedicated account representatives and onsite event support for organizers selling 10,000+ tickets per year, inside sales for mid-market clients, and self-serve product-led growth via TicketLeap for smaller events. The company is privately held, headquartered in Dallas, and serves clients primarily across North America, Oceania, and Europe.

Name

PatronManagement

Legal name

Leap Event Technology

Website

https://leapevent.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Leap Event Technology (formerly Patron Technology) is a unified event technology platform serving enterprise and mid-market event organizers across sports, music, conventions, and attractions, with 25,000+ clients in 60+ countries and approximately $1B annual gross transaction volume.

Ownership category

akta.pro rank

Product category

Arts CRM Software

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Attendee Acquisition & Delegate Marketing (THAHAGAE)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Arts CRM software
• Patron management
• Donor management
• Ticketing CRM
• Audience engagement

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Revenue model

1. Professional Event Ticketing: Per-ticket fees negotiated in contracts, generally paid by ticket buyers. Also offers license fee model for enterprise clients. The ticketing platform handles high-demand onsales and high-volume sales for large-scale events.
2. Self-Service Ticketing (TicketLeap): Free account signup with ticket fee of $1 plus 2% of ticket price, capped at $20 per ticket sold. Online transaction fees apply.
3. Merchant Services: Integrated payment processing powered by Stripe with competitive payment processing fees. Includes chargeback management and fraud protection services.
4. Mobile Apps & Activations: Fixed price for mobile apps, with additional revenue from sponsor activations and in-app advertising opportunities.
5. Marketing & Analytics Services: Expert marketing services including digital advertising, CRM optimization, and email campaigns executed by marketing experts on behalf of clients.
6. Photo Ops & Autograph Experiences: VIP experience services for fans including celebrity photo ops and autographs, with revenue from ticket sales and photo fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

PatronManagement was a CRM platform dedicated to arts organizations, providing patron data management, donor cultivation, ticketing integration, and audience engagement tools. It operated as part of the Patron Technology / Leap Event Technology suite of event technology solutions, serving performing arts centers, museums, theaters, and other cultural institutions before being divested in April 2026.

Product overview

Leap Event Technology (formerly Patron Technology) offers a unified all-in-one event technology platform combining six integrated solutions: Event Ticketing (formerly ShowClix and Ticketbooth) for professional ticket sales and admissions; Marketing & Analytics (formerly Fan Interactive) for CRM, digital advertising, and email campaigns; Mobile Apps & Activations for attendee engagement with branded apps and experiential marketing; Convention Management (formerly GrowTix) for managing fandom events; Photo Ops & Autographs (formerly Epic Photo Ops) for celebrity experiences; and Merchant Services powered by Stripe for payment processing. The platform is complemented by TicketLeap, a self-service ticketing sub-brand for smaller events. All solutions share a unified data layer enabling organizers to capture attendee insights across every touchpoint.

Differentiator

Problem solved

Functional benefit

Brands

• ShowClix: Professional event ticketing platform for large-scale events (now unified under Leap)
• Ticketbooth
• TicketLeap
• GrowTix
• Epic Photo Ops
• Fan Interactive Marketing
• Leap Epic Experiences

Products and services

• PatronManagement CRM CRM platform dedicated to arts organizations providing patron data management, donor cultivation, ticketing integration, and audience engagement tools. Designed for performing arts centers, museums, theaters, and similar cultural institutions.

Quantifiable outcome

• $1 billion annual gross transaction volume processed
• +10 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered supporting and core.

• The Black Mirror ExperiencesupportingStrategic or Co-development Partner · 1 June 2026Partnership for the US debut of The Black Mirror Experience in New York City, providing comprehensive event technology solutions.
• Sensible WeathersupportingStrategic or Co-development Partner · 1 November 2024Partnership to offer weather guarantees to event organizers, enabling fans to receive refunds or credits for weather-affected events.
• SBX / The Smurf ExperiencesupportingStrategic or Co-development Partner · 1 November 2024Partnership for The Smurf Experience's North American debut, providing ticketing and event technology solutions.
• KOMOsupportingTechnology or Integration · 1 January 2024KOMO provides fan engagement technology integrated with Leap's mobile app, powering custom games, leaderboards, and interactive experiences for events like New York Comic Con's Bodega Battle gamification.
• StripecoreTechnology or Integration · 1 August 2023Stripe powers Leap's merchant services solution, providing integrated payment processing for events. This partnership enables secure credit/debit card processing, Google Pay, Apple Pay, chargeback management, automatic payouts, and PCI compliance for event organizers using Leap's platform.
• Google AnalyticssupportingTechnology or IntegrationThird-party analytics integration enabling tracking of sales funnels, remarketing campaigns, and performance reporting.
• Meta AdssupportingTechnology or IntegrationAdvertising platform integration for social media campaigns, audience targeting, and conversion tracking.
• Google AdssupportingTechnology or IntegrationSearch and display advertising integration for targeted marketing campaigns and performance measurement.
• ChoozlesupportingTechnology or IntegrationConnected to streaming platforms for Kansas City Chiefs, enabling targeted display ads to IP addresses of viewers who saw streaming ads, supporting last-minute ticket buyer targeting.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RainFocus: RainFocus is a direct competitor in enterprise event marketing and registration platforms. Both serve large trade shows, conferences, and corporate events with integrated registration, content, and sponsor management.
• Cvent: Cvent is a direct competitor in event management technology, particularly for conferences, trade shows, and corporate events. Both platforms provide registration, marketing, and event management capabilities for enterprise organizers.
• AudienceView: AudienceView is a direct competitor in ticketing, venue management, and event technology. Both serve performing arts venues, sports organizations, and live event organizers with integrated ticketing platforms.
• Bizzabo: Bizzabo is a direct competitor offering an event experience platform with registration, ticketing, and engagement tools. Both target enterprise B2B events and emphasize data-driven event ROI.
• Eventbrite: Eventbrite is a direct competitor to Leap's self-service ticketing (TicketLeap) and increasingly enterprise event platform. Both offer ticketing, registration, and event marketing tools to organizers of all sizes.
• Attendify: Attendify is a direct competitor in mobile event apps and attendee engagement. Both provide branded event apps with interactive features, networking, and data capture for in-person and hybrid events.

Emerging players

• Tito: Tito is an emerging competitor offering simple, modern ticketing and event registration. It competes with TicketLeap in the SMB and self-service organizer segment.
• Hopin (now RingCentral Events): Hopin/RingCentral Events is an emerging competitor in hybrid and virtual event technology with overlap to Leap's attendee engagement and mobile app offerings for B2B events.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant incumbent in primary live-event ticketing. Leap competes for enterprise music and sports ticketing contracts against Ticketmaster's scale, and Live Nation is simultaneously a Leap customer.

Others

• Stripe: Stripe is a key infrastructure/technology partner powering Leap's merchant services. While not a direct competitor, Stripe's broader ambitions in financial infrastructure and embedded payments create strategic dependency for Leap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leapeventtech
• Facebookfacebook.com/leapeventtech
• LinkedInlinkedin.com/company/leapeventtech
• Instagraminstagram.com/leapeventtech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PatronManagement