Denison Yacht Sales

What Denison Yacht Sales does

Denison Yacht Sales is a privately held, family-owned yacht brokerage firm founded in 1948 by Frank Denison in Fort Lauderdale, Florida, and currently led by President Bob Denison. The company operates a full-service brokerage platform serving high-net-worth buyers, sellers and charter clients across both US coasts, the Great Lakes, the Caribbean and international markets. It is an authorized dealer or broker for new construction brands including Majesty Yachts, Ocean King, Numarine, JFA, Gunboat and SES Yachts, and represents pre-owned yachts of all sizes from under $300,000 vessels to multi-million-dollar superyachts such as the documented $12.995M 130-foot Westport Far Niente listing.

Core service revenue is generated through transaction commissions on yacht sales and charter bookings, augmented by a broad ancillary services stack: crew placement, yacht financing facilitation, yacht insurance referrals, full-service yacht management, charter management, an import/export practice covering C.E. certification and electrical conversions, and a marina network providing preferred dockage rates. Marketing is multi-channel — print advertising across ~20 industry publications, direct mail, 45+ MLS syndications, email to a 25,000-enthusiast database (2.15 million newsletters delivered since 2005), Google AdWords, SEO, social media (YouTube, Facebook, Instagram, LinkedIn, TikTok, X), a virtual tour/video library, and physical presence at 20+ boat shows including Fort Lauderdale, Miami, Palm Beach, Dubai and Moscow. The proprietary Frank Magazine editorial property supports brand differentiation.

The firm holds a self-claimed #1 position in US superyacht sales over five years and reports 5,000+ satisfied clients with documented multi-vessel repeat purchasing. There are no disclosed AI, software-as-a-service or recurring-subscription revenue streams; the economics are fundamentally broker-driven and tied to luxury asset transaction velocity.

Name

Denison Yacht Sales

Legal name

Denison Yacht Sales

Website

https://denisonyachtsales.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Denison Yacht Sales is a privately held, family-owned yacht brokerage founded in 1948 and headquartered in Fort Lauderdale, serving high-net-worth buyers, sellers and charter clients across 20+ US and Caribbean waterfront offices through commission-based sales, new-construction representation, and ancillary yacht-ownership services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Yacht Sales Commission: Denison earns commissions on yacht sales transactions, acting as a broker between buyers and sellers of yachts.
2. Yacht Charter Commission: Denison earns commissions on yacht charter bookings, facilitating luxury yacht charter experiences for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Denison Yacht Sales is a yacht brokerage firm that facilitates the buying, selling, and chartering of luxury yachts through licensed brokers operating from 16+ waterfront offices across the US, Puerto Rico, and the US Virgin Islands. The company earns commissions on yacht sales transactions and charter bookings, and offers ancillary services including crew placement, financing, insurance, yacht management, marina network access, and international import/export support.

Product overview

Denison Yacht Sales operates as a full-service yacht brokerage platform offering new yacht sales (as a dealer for brands including Majesty Yachts, Ocean King, Numarine, JFA, and Gunboat), used/brokerage yacht sales across hundreds of brands via a global MLS network, luxury yacht charter services with charter management, and a broad suite of ancillary services including crew placement, financing, insurance, yacht management, import/export services, and virtual tour technology. The core offering is a marketplace platform connecting yacht buyers, sellers, and charter clients through broker-assisted transactions across 20+ office locations worldwide. Denison also publishes proprietary editorial content through Frank Magazine and maintains a marina network for preferred client dockage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Yacht Sales

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Northern JetsminorGTM or Marketing PartnerPartner offering aviation services complementary to luxury yacht lifestyle.
• Penfolds WinesminorGTM or Marketing PartnerWine partner for luxury yacht events and client experiences.
• Holman Motorcars Fort LauderdaleminorGTM or Marketing PartnerLuxury automotive partner serving high-net-worth clientele.
• Lacure VillasminorGTM or Marketing PartnerLuxury villa accommodations partner for yacht charter destinations.
• BlademinorGTM or Marketing PartnerAviation/transportation partner for luxury travel experiences.
• RealmminorGTM or Marketing PartnerPartner providing luxury lifestyle services.
• TheOne Marine FloridaminorChannel Partner/ Reseller/ DistributorBroker who introduced buyer for White Lotus yacht sale - Daniel Rosua represented the Buyer.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ocean Independence: Global yacht brokerage, charter, and yacht management company with offices in Europe and the US. Comparable to Denison as a competing superyacht broker with international reach and similar transaction-based revenue model.
• Allied Marine: Yacht brokerage and new construction dealer with offices across Florida and the US East Coast. Directly comparable to Denison as a competing yacht broker serving similar HNW buyers in the same geographic markets.
• Fraser Yachts: Global superyacht sales, charter, and management company with extensive US footprint including Fort Lauderdale. Comparable to Denison in superyacht brokerage focus, charter services, and international client base.
• Worth Avenue Yachts: US-focused yacht brokerage and new construction firm specializing in luxury motor yachts, with offices in Palm Beach, Fort Lauderdale, Newport, and other major US yachting markets. Highly comparable to Denison as a multi-office US yacht broker serving the same HNW clientele.
• Burgess: Global superyacht brokerage, charter, and yacht management firm headquartered in Monaco with significant US presence. Directly comparable to Denison as a competing superyacht broker with similar buyer/seller intermediary services and charter capabilities.
• International Yacht Collection (IYC): International yacht brokerage, charter, and management firm with US headquarters in Fort Lauderdale. Directly comparable to Denison in superyacht sales, charter intermediation, and HNW client services.
• Northrop & Johnson: Leading global superyacht brokerage and charter firm with offices in major US yachting hubs (Fort Lauderdale, Newport, Palm Beach) and Europe. Competes head-to-head with Denison for brokerage listings, charter bookings, and large-yacht sales representation.
• Camper & Nicholsons: Historic luxury yacht brokerage, charter, and yacht management firm with global offices including a strong US East Coast presence. Directly competes with Denison in the superyacht and luxury motor yacht segments.
• HMY Yacht Sales: Large US yacht brokerage and new construction dealer with 20+ offices across the Southeast and beyond. Comparable to Denison in scale, multi-office brokerage model, and dealer relationships with major yacht brands.

Broad incumbents

• MarineMax: Public, scaled US recreational boat and yacht dealer with national retail footprint, charter services, and brokerage. Broader incumbent that overlaps with Denison in yacht sales and charter but extends well into smaller recreational boats, marinas, and finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/DenisonYachts
• YouTubeyoutube.com/user/DenisonYachtSales
• Facebookfacebook.com/Denison-Yacht-S
• LinkedInlinkedin.com/company/denisonyachting
• Instagraminstagram.com/denisonyachting
• TikToktiktok.com/@denison_yachting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denison Yacht Sales