El Segundo Brewing
El Segundo Brewing is an independent California craft brewery founded in 2010, producing hop-forward IPAs, lagers, and barrel-aged beers. It distributes via its El Segundo taproom, an e-commerce store with pickup, and wholesale partners across five western US states, alongside the Broken Skull sub-brand co-developed with Steve Austin.
- Company typePrivate
- Founded2010
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What El Segundo Brewing does
El Segundo Brewing Company is an independent craft brewery founded in 2010 by Rob Croxall in El Segundo, California. The company operates from a single location at 140 Main Street, which combines production brewing with a public taproom open seven days a week. Its core production is centered on hop-forward West Coast styles, including IPAs, DIPAs (Hammerland DIPA at 8.6% ABV), and TIPAs (Power Plant TIPA at 11.1% ABV), built around named hop varieties such as Citra, Mosaic, Simcoe, Cascade, Chinook, Centennial, Amarillo, Sultana, and experimental hops like HBC 638 and HBC 586. The portfolio also includes lagers (Broken Skull American Lager, Casa Azul Lager Obscura, Clásica Mexican-Style Lager), pale ales (Mayberry IPA, Citra Pale Ale), red ales (Station No. 1), and a specialty barrel-aged program spanning whiskey-cask Old Jetty Barleywine, bourbon-cask Standard Crude Stout, and rum-barrel Santa's Secret Stash variants. Annualized monthly brewing capacity has grown from 60 bbl at founding to over 400 bbl, with no disclosed external funding.
Revenue is generated across four primary streams: on-site taproom sales (pours, growlers, crowlers), direct e-commerce sales through elsegundobrewing.com/store with taproom pickup, wholesale distribution in 16oz cans and kegs to retailers, bars, and restaurants across California, Oregon, Texas, Nevada, and Arizona via roughly seven regional distributors, and a licensing/co-branded sub-brand called Broken Skull Beer that operates through its own separate distribution network. Pricing is unit-based, with 4-packs at $14-$19, 12-packs at $76-$104, and case discounts up to 20% versus 4-pack pricing; specialty releases are priced at $9-$18 per single can depending on style. The company runs a membership program (the Freshest Beer in Town Club) offering free tastings and event access, and markets primarily through Instagram, Facebook, and an email newsletter.
The customer base is fragmented across craft beer enthusiasts (primary), small-to-mid B2B wholesale accounts (secondary), and club members, with no single anchor customer. El Segundo Brewing is privately held, founder-controlled, a member of the Brewers Association independent craft seal, the California Craft Brewers Association, and the LA Brewers Guild, and has accumulated roughly 40 industry awards across competitions including the Great American Beer Festival, LA International, San Diego International, California State Fair, and the Beverage Testing Institute World Beer Championships, anchored by medals for Hammerland DIPA, Casa Azul Lager Obscura, Old Jetty Barleywine, and the Broken Skull American Lager.
El Segundo Brewing firmographics
Firmographics- Name
- El Segundo Brewing
- Legal name
- El Segundo Brewing Company
- Website
- https://elsegundobrewing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Segundo Brewing is an independent California craft brewery founded in 2010, producing hop-forward IPAs, lagers, and barrel-aged beers. It distributes via its El Segundo taproom, an e-commerce store with pickup, and wholesale partners across five western US states, alongside the Broken Skull sub-brand co-developed with Steve Austin.
- Ownership category
- akta.pro rank
El Segundo Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
Keywords
Where El Segundo Brewing is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Segundo Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Taproom Sales: On-site beer sales at the taproom for immediate consumption, including pours and growler/crowler fills.
- E-commerce Beer Sales: Online store sales of canned and bottled beer for pickup at the taproom. Offers 4-packs, 12-packs, and cases with case discounts up to 20%. Also sells eGift Cards ($5-$200).
- Wholesale Distribution: Distribution of packaged beer (16oz cans) and kegs to retailers, bars, and restaurants through regional distributors across California, Oregon, Texas, Nevada, and Arizona.
- Broken Skull Beer Brand: Licensed beer brand co-developed with Steve Austin, sold as Broken Skull IPA and Broken Skull American Lager with separate distribution network.
- Keg Sales: Sale of slim and 1/2 barrel kegs to bars and restaurants via email orders to [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Pack (16oz Cans) - Entry tier pricing |
| Unit Pricing | Pay-as-you-go | 12-Pack (16oz Cans) - Mid-tier bulk pricing |
| Unit Pricing | Pay-as-you-go | Case (24x16oz Cans) - Maximum discount tier |
| Unit Pricing | Pay-as-you-go | Single Can/Special Release pricing |
| Unit Pricing | Pay-as-you-go | Bundle pricing |
| Other | Pay-as-you-go | eGift Cards |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
El Segundo Brewing product offering
Product offeringCore offering
El Segundo Brewing is an independent craft brewery that produces hop-forward beers across styles including West Coast IPAs, Double IPAs, Triple IPAs, Hazy IPAs, lagers, pales, red ales, kolsch, blondes, and specialty barrel-aged releases. Its products are sold through a taproom in El Segundo, an e-commerce site for pickup orders, regional wholesale distributors across six U.S. states, and keg sales to bars and restaurants.
Product overview
El Segundo Brewing Company is a craft brewery founded in 2010, specializing in hop-forward beers. Their core product portfolio centers on West Coast IPAs and Double/Imperial IPAs (Mayberry IPA, Broken Skull IPA, Hammerland DIPA, Power Plant TIPA), alongside a diverse lineup including lagers (Broken Skull American Lager, Clásica Mexican Lager, Casa Azul Lager Obscura), stouts (Standard Crude Stout), barleywines (Old Jetty), and specialty releases. They also produce a sub-brand with professional wrestler Steve Austin called Broken Skull Beer. The company operates an e-commerce platform for online beer sales with pickup at their taproom, offers a membership club (The Freshest Beer In Town Club), sells gift cards, and provides keg sales to wholesale accounts. Their distribution network spans Southern California, Northern California, Oregon, Texas, Nevada, and Arizona.
Differentiator
Problem solved
Functional benefit
Brands
- Broken Skull Beer: Beer brand created in partnership with Steve Austin, featuring Broken Skull IPA and Broken Skull American Lager
Products and services
- Mayberry IPA
Quantifiable outcome
- Beer consumed within 6 weeks of production, 90-day maximum shelf life policy
Companies that use El Segundo Brewing
Customer profileSegments3 records
Ideal customer profiles2 records
El Segundo Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
El Segundo Brewing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Sunset Distributing CompanycorePrimary Southern California distributor delivering ESBC 16oz cans and kegs to retailers across SoCal region, ensuring fresh beer delivery to craft beer stores, grocery stores, and restaurants.
- Delta PacificcoreNorthern California distributor bringing ESBC beers to retailers throughout NorCal region, including craft beer stores, grocery stores, and restaurants.
- Mussetter DistributingcoreNorthern California distributor bringing ESBC beers to retailers throughout the region.
- Day One DistributionminorPortland, Oregon distributor. Beer available a few times a year when shipments are organized. Interested customers can email [email protected] to learn about next release.
- Dynamo DistributioncoreTexas distributor stocking shelves throughout Texas with ESBC beers. Contact [email protected] for location information.
- Vin SauvagecoreNevada distributor for ESBC beers. Contact [email protected] for retail locations near you.
- AZ Beer & CidercoreArizona distributor bringing ESBC beers to retailers throughout AZ. Contact [email protected] for location information.
- Steve AustinflagshipCo-development partner and brand ambassador for Broken Skull Beer brand, including Broken Skull IPA and Broken Skull American Lager. Steve Austin is a professional wrestler and personality. The brand features 3:16 IPA inspired by his catchphrase and includes other styles.
- Beer ZombiesminorCollaboration partner on Apocalypse Road Trip Hazy IPA, a 7% ABV hazy IPA available at the taproom.
- The Slice & PintminorHand-crafted pizza restaurant located two blocks away from the taproom. Cross-promotional partner for pizza and beer pairings. Customers can order pizza for pickup or delivery to enjoy with ESBC beer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
El Segundo Brewing competitors and assessment
Company assessmentDirect peers
- Russian River Brewing Company: California craft brewery founded in 1997 with a heavy IPA/barrel-aged focus and taproom-driven distribution; comparable to El Segundo for hop-forward portfolio, award-laden barrel-aged specialty program, and bottle/pickup-only retail model.
- Modern Times Beer: San Diego-based craft brewery founded in 2013 with a hop-forward West Coast IPA/Hazy IPA portfolio and specialty barrel-aged releases; closely mirrors El Segundo's era, style focus, and SoCal retail/wholesale motion.
- The Bruery: Orange County craft brewery known for barrel-aged, specialty, and high-ABV offerings; direct comparable for El Segundo's Old Jetty/Standard Crude/Santa's Secret Stash barrel-aged program, allocation-based retail, and reserve-style tasting room.
- Pizza Port Brewing Company: San Diego craft brewery with multiple brewpub taprooms and a consistent GABF-medal IPA portfolio; comparable for El Segundo's SoCal roots, pub-anchored D2C, and hop-forward competition.
- Breakside Brewery: Portland-based craft brewery with prominent hop-forward IPA portfolio and multiple brewpub taprooms; comparable for El Segundo's IPA specialization, freshness messaging, and Pacific brewpub-style retail.
Broad incumbents
- Stone Brewing Co. Iconic West Coast IPA brewer and Escondido-headquartered craft incumbent (now under Sapporo) with broad national distribution and large barrel-aged program; comparable as a reference point for El Segundo's potential national scale and West Coast IPA pedigree.
- Firestone Walker Brewing Company: Central Coast California craft brewery with deep barrel-aged expertise (proprietor series) and broad national wholesale; relevant incumbent comparable for El Segundo's barrel-aged positioning and growth trajectory.
- Sierra Nevada Brewing Co. Pioneering California craft brewery known for hop-forward IPAs and large national distribution; comparable as the broader benchmark for West Coast IPA category leadership and regional brewery expansion.
- Lagunitas Brewing Company: California craft brewery (now part of Heineken) with strong IPA portfolio and national footprint; comparable broad incumbent for El Segundo's IPA-led approach and California origin.
Emerging players
- Green Flash Brewing Co. San Diego craft brewery historically recognized for West Coast IPAs (e.g., West Coast IPA, Hop Head Red); relevant peer for El Segundo's exact style focus and SoCal brewery category, currently operating at smaller scale post-restructuring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
El Segundo Brewing social profiles
Digital presenceEl Segundo Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Segundo Brewing leadership team
Management profileNumber of profiles
Profiles3 records
El Segundo Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Segundo Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Segundo Brewing
What does El Segundo Brewing do?
El Segundo Brewing is an independent craft brewery that produces hop-forward beers across styles including West Coast IPAs, Double IPAs, Triple IPAs, Hazy IPAs, lagers, pales, red ales, kolsch, blondes, and specialty barrel-aged releases. Its products are sold through a taproom in El Segundo, an e-commerce site for pickup orders, regional wholesale distributors across six U.S. states, and keg sales to bars and restaurants.
Is El Segundo Brewing a public or private company?
El Segundo Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Segundo Brewing founded?
El Segundo Brewing was founded in 2010. It employs 11 to 50 people.
Where is El Segundo Brewing based?
El Segundo Brewing is headquartered in El Segundo, United States, in the North America region.
How does El Segundo Brewing make money?
Five revenue lines are on record. Direct Taproom Sales are the primary driver. The others are E-commerce Beer Sales, wholesale Distribution, broken Skull Beer Brand and keg Sales.
Who are El Segundo Brewing's main competitors?
Direct peers on record are Russian River Brewing Company, Modern Times Beer, The Bruery, Pizza Port Brewing Company and Breakside Brewery. Broad incumbents are Stone Brewing Co., Firestone Walker Brewing Company, Sierra Nevada Brewing Co. and Lagunitas Brewing Company. Green Flash Brewing Co. is listed as an emerging player.
Does El Segundo Brewing have an API?
No public API is recorded for El Segundo Brewing.
What industry is El Segundo Brewing in?
El Segundo Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 31212 and its SIC code is 2082.