Petbnb.nl

What Petbnb.nl does

Petbnb is a Netherlands-based two-sided online marketplace, operated by Pet Matters BV, that connects pet owners with screened pet sitters for overnight boarding, daytime daycare, house sitting, dog walking, drop-in visits, and cat sitting. The platform is accessible via web and native iOS and Android apps, and serves pet owners and individual sitters directly through a self-service flow that includes meet-and-greets before booking, in-platform payments, and post-stay reviews.

The underlying product is a verified-sitter marketplace differentiated by a rigorous screening process — fewer than 20% of sitter applicants are admitted after identity checks and manual approval — combined with bundled €2.5M premium insurance coverage on every booking and 24/7 customer support. Technology components include iDEAL and social-logins (Facebook, Google, Apple) for authentication and payment, Google reCAPTCHA for bot protection, and city-level pages covering 400+ Dutch municipalities. Petbnb monetizes through a marketplace commission on bookings plus a service fee that funds the insurance, a veterinary guarantee for medical emergencies, and customer support.

Go-to-market combines product-led growth (self-service onboarding and booking) with community-led dynamics: pet owners post care requests, nearby sitters receive notifications and send offers, and reviews accumulate to reinforce trust. The company operates under the Petbnb brand in three markets — Netherlands (petbnb.nl), Germany (petbnb.de), and Belgium (petbnb.be) — and has earned earned-media coverage in De Telegraaf, Metro, NOS, Sifted, and Omroepwest.

Name

Petbnb.nl

Legal name

Pet Matters BV

Website

https://petbnb.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Petbnb.nl is a Netherlands-based online marketplace, run by Pet Matters BV, that connects pet owners with verified, insured pet sitters for boarding, daycare, walking, and drop-in visits across 400+ Dutch cities and sister sites in Germany and Belgium.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)

Keywords

• Pet care marketplace
• Pet sitting services
• Dog boarding platform
• Pet care booking
• Verified pet sitters

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Marketplace Commission: Petbnb charges a commission on bookings made through the platform. The platform facilitates transactions between pet owners and pet sitters, taking a percentage of each booking fee.
2. Service Fee: Service costs ensure booking coverage includes premium pet liability and accident insurance, veterinary guarantee for medical emergencies, and 24/7 customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Petbnb.nl is an online marketplace platform that connects Dutch pet owners with rigorously screened, independent pet sitters for services including dog boarding, doggy daycare, house sitting, dog walking, drop-in visits, and cat sitting. The platform operates across 400+ cities in the Netherlands, with every booking including €2.5M premium insurance coverage, 24/7 customer support, and a sitter-verification process that accepts fewer than 20% of applicants. Pricing is set by individual sitters and bookings are facilitated through secure payment processing including iDEAL.

Product overview

Petbnb is a Netherlands-based pet sitting marketplace platform connecting pet owners with verified pet sitters. The platform operates as a unified marketplace offering multiple service types: Dog Boarding (overnight stays at the sitter's home), Doggy Daycare (daytime care), House Sitting (sitter stays at owner's home), Dog Walking (30-minute walks), and Drop-in Visits (30-minute home visits). The platform also supports Cat Sitting services. Petbnb differentiates through rigorous sitter screening (accepting only 1 in 5 applicants), €2.5M premium insurance coverage on all bookings, 24/7 customer support, and photo updates during stays. The platform is accessible via website and mobile apps for iOS and Android, with services available across the Netherlands including major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Booking service allowing pet owners to leave their dog with a vetted independent sitter for overnight stays in the sitter's home, available across 400+ Dutch cities.
• Doggy Daycare Daytime pet care service for dogs offered by vetted independent sitters during the working day, available across the Netherlands.
• House Sitting Service where a vetted sitter stays in the pet owner's home to care for pets while the owner is away, available across 400+ Dutch cities.
• Dog Walking Bookable dog walking service provided by vetted independent sitters, available across the Netherlands.
• Drop-in Visits Short check-in visits by vetted sitters to feed, check on, and care for pets while the owner is away.
• Cat Sitting Booking service connecting cat owners with vetted independent sitters for in-home cat care, available across the Netherlands.
• Petbnb Mobile App Native iOS and Android applications that allow pet owners and sitters to browse, book, manage, and pay for pet care services on the Petbnb platform.

Quantifiable outcome

• €2.5M insurance coverage per booking
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• PetBacker: Global pet-care marketplace offering boarding, walking, grooming, and daycare; overlaps with Petbnb's core categories and competes for cross-border sitter/owner supply.
• Holidog: European pet-care marketplace headquartered in France offering pet sitting, walking, and daycare with a comparable verified-sitter model and commission-based take rate.
• Wag!: US-focused pet care marketplace covering walking, sitting, boarding, and vet services via app; comparable to Petbnb on product, model, and category, though primarily across the Atlantic.
• Gudog: European pet-sitting and dog-walking marketplace active across Spain, the UK, and other EU markets; closely matches Petbnb's marketplace structure with vetting, reviews, and insurance.
• Pawshake: European pet-sitting marketplace (formerly DogBuddy) operating in many of the same countries as Petbnb, including the Netherlands, with a near-identical product offering and take-rate model.
• TrustedHousesitters: Membership-based pet-sitting and house-sitting marketplace covering the UK, Europe, and beyond; competes directly with Petbnb's house-sitting and cat/dog boarding verticals on a different monetization model.
• Rover.com: Global two-sided pet-sitting and dog-walking marketplace; the most directly comparable platform to Petbnb with overlapping service categories (boarding, daycare, walks, drop-ins) and a marketplace commission revenue model.

Emerging players

• Bark.com: UK-based services marketplace that expanded into pet care (walking, sitting) categories; partial overlap with Petbnb on category and on-demand service model.

Regional players

• Anibuddy: Dutch-headquartered pet-services platform offering online bookings for dog walking, sitting, and pet hotels; a direct Dutch-market peer with overlapping sitter supply.
• TomPawers.nl / Spotter (NL regional sitters): Dutch regional pet-sitting directory and community platform; competes for the same Netherlands sitter supply and owner demand but lacks Petbnb's full marketplace infrastructure and insurance bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@petbnbnl
• Xx.com/petbnbnl
• Facebookfacebook.com/petbnbnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petbnb.nl