What Bind Media does

Bind Media is a Bath, UK-based performance marketing agency founded in 2017 by Elliot Sheen and Eliot Shiner. The firm delivers integrated paid media, performance creative, conversion optimisation, and data intelligence services to B2B and direct-to-consumer eCommerce clients, with a horizontal segmentation strategy covering both mid-market and enterprise buyers. Named customers span automotive (heycar), fitness technology (Strava), cloud computing (Cloudways/DigitalOcean, Webex by Cisco), retail (Furniture Online, Pet Drugs Online), travel (The Travel Franchise, Woolacombe Bay Holiday Parks), and communications (Webex by Cisco), with services delivered across Europe and North America from a team of approximately 30 employees.

The agency's offering rests on four service pillars: Paid Media (paid search/PPC, paid social, eCommerce PPC, Google, LinkedIn, Shopping, and Amazon Ads); Performance Creative (creative strategy, display, paid social, UGC); Conversion Optimisation (landing page design, optimisation research, UX Clarity Reports); and Data Intelligence & Measurement (GA4, Google Tag Manager, consent implementation, and a custom Conversion Portal). Proprietary technical components include value-based bidding solutions that calculate weighted conversion values from real cohort LTV data, CRM integrations that feed customer lifetime value signals back into ad platform bidding algorithms, country-specific bid adjustments, and a centralised reporting system. Bind Media is a Google Premier Partner and Meta Business Partner, with integrations spanning Zapier, Salesforce, HubSpot, Slack, and Google Analytics.

Bind Media generates revenue through professional services contracts with business clients, with fees structured around managed paid media, creative production, CRO, and analytics engagements. Pricing is not publicly disclosed and is set via direct consultation on a quote-based model. The firm markets through content, SEO, LinkedIn, industry awards, and case-study-driven demand generation, and sells through direct client engagement with dedicated account management. The company is privately held (Bind Media LTD, incorporated in England and Wales, Company No. 11364140) with no external institutional investment disclosed, and has accumulated multiple industry recognitions including Top 5 global media agency ranking in The Drum Honors, B-Corp certification with a 94.1 score, and Campaign's #1 Best Place to Work in 2024.

Name

Bind Media

Legal name

Bind Media LTD

Website

https://bind.media

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bind Media is a Bath, UK-based performance marketing agency founded in 2017. It offers paid media, performance creative, conversion optimisation, and data intelligence services to B2B and D2C eCommerce clients in Europe and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing Services: Agency fees for managed performance marketing services including paid media strategy and execution, performance creative, conversion optimization, and data intelligence/measurement services. Revenue is generated through service contracts with business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bind Media is a UK-based performance marketing agency that plans and executes paid media campaigns across paid search, paid social, eCommerce, Google, LinkedIn, Amazon, and Shopping Ads. It complements media buying with in-house performance creative production, conversion rate optimisation research and landing page design, and a Data Intelligence & Measurement practice covering Google Analytics 4, tag management, consent implementation, and a custom Conversion Portal that feeds LTV signals into ad platform bidding.

Product overview

Bind Media is a multi-award-winning UK performance marketing agency, not a SaaS product company. Its offering is a unified suite of human-led performance marketing services built around three core pillars: Paid Media (covering paid search/PPC, paid social, eCommerce, Google Ads, LinkedIn Ads, Shopping Ads, and Amazon Ads), Performance Creative (spanning creative strategy, display creative, paid social creative, and UGC), and Conversion Optimisation (encompassing landing page design, UX Clarity Reports, and optimisation research). These core services are underpinned by a fourth pillar — Data Intelligence & Measurement — which delivers Google Analytics 4, Google Tag Manager, consent implementation, and a custom Conversion Portal. Together, these services form an integrated performance marketing offering that combines data-driven strategy, AI-powered platform capabilities, and performance creative to drive measurable business outcomes (ROAS, revenue, conversions, pipeline value) for clients across eCommerce and B2B sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Strategic paid media service covering paid search/PPC, paid social, eCommerce PPC, Google Ads, LinkedIn Ads, Shopping Ads, and Amazon Ads for businesses seeking expert multi-channel paid acquisition.
• Performance Creative In-house creative service spanning creative strategy, display creative, paid social creative, and UGC (User-Generated Content), with research, testing strategy, content sourcing, and ad creation to support paid media performance.
• Conversion Optimisation CRO service covering landing page design, optimisation research, and UX Clarity Reports, using research, A/B testing, UX analysis, and user testing to drive measurable conversion improvements across digital journeys.
• Data Intelligence & Measurement Personalised analytics service providing Google Analytics 4 implementation, Google Tag Manager setup, cookie consent implementation, and a Conversion Portal that tailors data collection and analysis to each client's business requirements.

Quantifiable outcome

• 56% increase in ROAS for heycar
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature4 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ROAST: UK performance marketing agency focused on paid media, SEO, analytics, and CRO for enterprise clients. Directly comparable in service portfolio, target market, and UK-headquartered positioning.
• Brainlabs: Global performance marketing agency combining paid media, SEO, and analytics with proprietary tech. Comparable in service model and use of data-driven bidding, though at significantly larger scale than Bind Media.
• Hallam: Multi-award-winning UK digital marketing agency offering paid media, SEO, content, and CRO services. Comparable service mix and mid-market/enterprise focus, also B-Corp certified.
• Reactive: UK digital performance agency offering paid search, paid social, programmatic, and analytics. Direct comparable in size, geography, and service mix for UK mid-market and enterprise clients.
• Croud: UK-headquartered performance marketing agency offering paid media, SEO, content, and data services to enterprise clients. Closely comparable to Bind Media in size, geography, and service mix, with overlapping expertise in paid social and programmatic.
• Tug Agency: Performance marketing agency specialising in paid search, paid social, SEO, and CRO for enterprise brands. Direct competitor with similar service pillars and enterprise positioning.
• ClickThrough Marketing: UK performance marketing agency specialising in paid search, paid social, and conversion rate optimisation for B2B and eCommerce clients. Closely comparable in service mix, target segments, and scale.

Broad incumbents

• Kinesso: IPG Mediabrands' performance marketing arm offering paid media, programmatic, analytics, and identity solutions. Comparable in core paid media + data orientation but operates at significantly larger scale within a holding-company structure.
• Jellyfish: Global digital marketing agency under Brandtech Group offering paid media, creative, analytics, and CRO at scale. Overlapping service capabilities but with significantly larger headcount, geographic footprint, and enterprise client base than Bind Media.

Regional players

• Forsyth Web: Scotland-based digital agency offering paid media, SEO, and web development primarily to UK and European clients. Smaller-scale comparable with similar service focus but more limited geographic reach than Bind Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bindmedia
• LinkedInlinkedin.com/company/bindmedia
• Xx.com/bindmedia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bind Media