What Call me does

Call me is a Danish mobile telecommunications brand operating as a Mobile Virtual Network Operator (MVNO) on the TT-network (the shared Telia/Telenor infrastructure now owned by Norlys). Founded in 1997 and headquartered in Tranbjerg, Denmark, the company provides 5G mobile subscriptions (tiers from 30 GB to unlimited data), 5G home internet via fixed wireless access, a multi-brand consumer electronics webshop (smartphones, tablets, smartwatches, accessories), bundled streaming services, mobile device insurance, and number porting. The underlying technology is entirely network-rental-based, with no proprietary infrastructure; the competitive angle is access to the Norlys mobile network, which OpenSignal ranked as Denmark's best in its October–December 2025 measurements.

Revenue is generated primarily through recurring monthly mobile subscription fees (69–199 DKK/month tiers), 5G home internet subscriptions, combined mobile + internet bundles ("Både&Deal"), and hardware sales on installment plans. The go-to-market is direct-to-consumer and digital-first via callme.dk, supported by phone-based customer service, a self-service portal ("Mit Call me"), email marketing, social media presence, and Trustpilot reviews. Customer acquisition is driven by promotional pricing (introductory rates, free streaming trials, double summer EU data), network quality positioning, and bundled entertainment value. The primary customer segments are Danish individual consumers and families seeking cost-effective mobile and internet service with European roaming and streaming perks.

Call me was acquired by Norlys (Denmark's largest integrated energy and telecom group) from Telia Danmark in April 2024, becoming a wholly-owned brand within the conglomerate. The company is undergoing a corporate reorganization, with parent entity Norlys Mobil A/S set to merge with Norlys Digital A/S into Norlys Telco A/S effective June 1, 2026 (CVR 42405310). The company maintains 51–100 direct employees per firmographic data, though it is operationally integrated with Norlys' broader 3,500-employee organization.

Name

Call me

Legal name

Call me, Norlys Telco A/S

Website

https://callme.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Call me is a Danish MVNO offering 5G mobile subscriptions, home internet, consumer electronics, and bundled streaming services to Danish individual consumers and families through its direct-to-consumer callme.dk platform, operating as a wholly-owned brand within the Norlys group.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications
• Mobile subscriptions
• 5G home internet
• Smartphone retail
• Streaming bundles

Headquarters

HQ city

Danmark

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription fees for mobile services including voice, SMS, data, and roaming. Multiple tiers available from 30GB to unlimited data packages.
2. 5G Home Internet: Monthly fees for 5G fixed wireless internet service for home use
3. Hardware Sales: Sales of mobile phones, tablets, smartwatches, and accessories. Devices available with subscription bundles or standalone purchases on installment plans.
4. Bundle Packages: Combined mobile subscription + internet packages offering discounted pricing for multiple services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Call me is a Danish MVNO selling mobile subscriptions and 5G home internet on Norlys/Telia network infrastructure, alongside smartphones, wearables, tablets, and accessories in its webshop. It bundles partner streaming services (TV2 Play, Viaplay, HBO Max, Deezer, Podimo) as promotional benefits and offers device insurance, repair, and number porting as value-added services.

Product overview

Call me is a Danish telecommunications company offering a comprehensive mobile and internet service portfolio. The core offerings include mobile subscription plans (mobilabonnement) with various data tiers and 5G connectivity, and 5G home internet (bredbånd) services. The company sells a wide range of mobile devices including Apple iPhone (17, 16, 15, SE series), Samsung Galaxy smartphones (S26, S25, A-series, foldables), Google Pixel, OnePlus, Motorola, OPPO, and Doro devices. Their accessory lineup covers headphones (AirPods, Galaxy Buds, JBL, Sony, Beyerdynamic), speakers (Sonos, JBL, Harman Kardon), gaming equipment (PlayStation, Nintendo Switch), smartwatches (Apple Watch, Samsung Watch, Google Pixel Watch), and tablets (iPad, Samsung Galaxy Tab, Lenovo). As part of the Norlys group, Call me leverages the Norlys mobile network (rated as Denmark's best network in 2026). The company also provides bundled streaming services (TV2 Play, Viaplay, HBO Max, Deezer, Podimo) as customer benefits, along with device insurance, repair services, and number porting capabilities. On June 1, 2026, Call me's parent company Norlys Mobil A/S will merge with Norlys Digital A/S to form Norlys Telco A/S.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilabonnement (Mobile Subscriptions) Mobile phone subscription plans offering talk time, SMS, data, and 5G connectivity with multiple tiers of data allowances and EU roaming benefits, targeted at Danish consumers and families.
• 5G Internet (Home Broadband) 5G-based home internet service providing wireless broadband connectivity with optional router equipment and mesh networking support for Danish households.
• Både&Deal (Mobile + Internet Bundle) Combined mobile subscription plus 5G home internet bundle with router at 188 kr./md. for the first months, then 258 kr./md., designed for households seeking multi-service savings.
• Mobile Devices (Smartphones) Retail sale of smartphones including Apple iPhone (17, 16, 15, SE series), Samsung Galaxy (S26, S25, A-series, Z Fold, Z Flip), Google Pixel, OnePlus, Motorola, OPPO, and Doro devices, available with or without subscription.
• Brugte Mobiler (Refurbished Smartphones) Refurbished and pre-owned smartphones including iPhone SE, iPhone 12, iPhone 13, and iPhone 14 Pro sold at discounted prices through the callme.dk webshop.
• Smartwatches and Wearables Smartwatches including Apple Watch (Series 11, Ultra 3, SE 3), Samsung Watch (Galaxy Watch8, Watch Ultra), and Google Pixel Watch with GPS, cellular, and health monitoring variants.
• Tablets Tablet devices including Apple iPad (Pro, Air, Mini, standard), Samsung Galaxy Tab (S-series, A-series), and Lenovo Idea Tab in WiFi and cellular options.
• Tilbehør (Mobile Accessories) Mobile accessories including cases, screen protectors, chargers, cables, headphones (Apple AirPods, Samsung Galaxy Buds, JBL, Sony, Beyerdynamic), speakers (Sonos, JBL, Harman Kardon), gaming gear, and smart home devices.
• Mobilforsikring (Mobile Insurance) Mobile device insurance coverage protecting against damage and defects, included free for the first 6 months with device purchase through callme.dk.
• Nummerportering (Number Porting Service) Mobile number transfer service allowing customers to keep their existing phone number when switching to Call me, with options for desired-date or end-of-contract transfer.
• Reparation (Device Repair Services) Mobile device repair services for damaged phones and tablets, accessible via a dedicated repair portal at reparation.callme.dk.

Quantifiable outcome

• 30-day cancellation notice on mobile subscriptions
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NorlyscoreStrategic or Co-development Partner · 2 April 2024Norlys acquired Telia Danmark's Danish business, including the Call me brand, making Call me part of Denmark's largest integrated energy and telecom group. Call me's legal entity was renamed to Call me, Norlys Mobil A/S (later Norlys Telco A/S). This provides Call me with the backing of a major national conglomerate with ~800,000 cooperative members, 1.7 million customer relationships, and 3,500 employees.
• Norlys Telco A/ScoreOthersThe legal entity name of Call me as of June 1, 2026 (previously Norlys Mobil A/S, and before that Call me, Norlys Mobil A/S from April 2, 2024). Parent company Norlys Mobil A/S merged with Norlys Digital A/S to form Norlys Telco A/S.
• TT-netværket (Telia/Telenor Network)coreTechnology or IntegrationCall me utilizes the TT-netværket (TT-network), the shared mobile network infrastructure of Telia and Telenor in Denmark. This network was ranked as Denmark's best mobile network by OpenSignal in 2025/2026. The TT-network provides 5G coverage and connectivity across Denmark.
• TV2 PlayminorGTM or Marketing PartnerStreaming partnership offering Call me customers 2 months at 0 kr. (from 89 kr./md. thereafter) as a new customer benefit.
• ViaplayminorGTM or Marketing PartnerStreaming partnership offering Call me customers 2 months at 0 kr. (from 139 kr./md. thereafter) as a new customer benefit.
• HBO MaxminorGTM or Marketing PartnerStreaming partnership offering Call me customers 2 months at 0 kr. (from 109 kr./md. thereafter) as a new customer benefit.
• DeezerminorGTM or Marketing PartnerMusic streaming partnership offering Call me customers 2 months at 0 kr. (from 89 kr./md. thereafter) as a new customer benefit.
• PodimominorGTM or Marketing PartnerPodcast streaming partnership offering Call me customers 2 months at 0 kr. (from 69 kr./md. thereafter) as a new customer benefit.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Telia Denmark: Major Danish MNO and the previous owner of Call me; competes broadly in consumer mobile and broadband using overlapping network and content assets.
• Telenor Denmark: One of Denmark's incumbent MNOs operating its own network and offering consumer mobile, broadband, and content bundles across the same customer segments Call me targets.
• 3 (Tre) Denmark: Danish MNO offering consumer mobile subscriptions, data plans, and bundled broadband services — competes with Call me across consumer mobile price tiers.
• TDC Nuuday: Denmark's largest integrated connectivity provider under parent TDC, with consumer mobile brands (Oister, Telmore), broadband, and TV — the dominant incumbent against which Call me competes for both SIM and bundle share.

Direct peers

• Telmore: Danish MVNO under TDC Nuuday, focused on consumer mobile subscriptions with streaming and content bundles — directly comparable value proposition to Call me.
• Oister: Danish MVNO operating on TDC's mobile network, offering low-cost consumer mobile subscriptions and bundles — structurally the closest direct competitor to Call me as a Danish consumer MVNO.
• CBB Mobil: Danish MVNO specializing in low-cost consumer mobile subscriptions, competing in the same price-sensitive Danish consumer segment as Call me.
• OK Mobil: Danish discount MVNO tied to the OK cooperative (energy and fuel), using Telia/Telenor network — direct structural parallel to Call me's Norlys cooperative ownership model.

Emerging players

• Lebara: European MVNO targeting price-sensitive and migrant consumer segments with bundles that include international calling — overlaps with Call me's positioning on cross-border/Nordic usage.
• Lyca Mobile: Global MVNO with a Danish presence, focusing on international calling and roaming plans — competes selectively with Call me for cross-border/roaming value-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Callme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call me