What Rex Hill does

REX HILL is a privately held Oregon winery founded in 1982 in the Willamette Valley, operating a DTC-first business from its 38-acre estate at 30835 N Hwy 99W, Newberg, Oregon. The company produces a premium portfolio centered on Pinot Noir, Chardonnay, sparkling wines (Grande Cuvée, La Vie en Rosé), and rosé, sourced substantially from its own vineyards including the 1987-acquired Jacob-Hart Estate Vineyard, which has 13+ distinct volcanic and sedimentary soil types. Winemaking is deliberately traditional: native yeast fermentations, gravity flow processing, whole-cluster inclusion for Pinot Noir, French oak aging, and organic farming at owned estates.

The company monetizes through four intertwined revenue streams: (1) DTC wine sales via the on-site tasting room (open daily 10am–5pm) and an e-commerce storefront shipping to 36 US states; (2) a three-tier subscription wine club (Collector's, Crown, Cellar) with 2–4 annual allocations priced $216–$900 per fulfillment; (3) tiered tasting and culinary experiences priced $45–$125 per person (Classic Flights, Specialty Flights, Legacy Tour, Somm's Table, Sensory Experience); and (4) private event hosting across three on-site spaces (Historic Tunnels, Tasting Room, Cedar Room) serving weddings, corporate, and celebration segments. Customer segments span wine enthusiasts and collectors, wine club members, event guests, tourism/experience seekers, and arts/culture visitors drawn to the Artist in Residence program.

Operational and brand posture is anchored by a stack of third-party certifications (Certified B Corporation, LIVE Winery & Vineyard, USDA Organic, International Wineries for Climate Action) and by sustainability initiatives such as lighter-weight glass and foil elimination on 2022+ vintages. Distribution is single-country/domestic with geographic shipping restrictions, and the company maintains no public listing, no disclosed external funding, and no parent-subsidiary structure beyond an apparently affiliated Antinori California / Stag's Leap Wine Cellars reference in compliance material.

Name

Rex Hill

Legal name

REX HILL

Website

https://rexhill.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Hill is a privately held Oregon Willamette Valley winery producing premium Pinot Noir, Chardonnay, and sparkling wines sold DTC via its Newberg tasting room, a three-tier wine club, e-commerce shipping across 36 US states, and on-site private events for wine enthusiasts, club members, and event clients.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Oregon Pinot Noir
• Willamette Valley winery
• Chardonnay production
• Sparkling wines
• Wine club

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Wine Sales: Wines sold directly to consumers through the tasting room in Newberg, Oregon, and via e-commerce on the company website. Includes all wine varieties: Pinot Noir, Chardonnay, Rosé, and Sparkling wines.
2. Wine Club Memberships: Three-tier wine club model offering recurring shipments (2-4 per year): Collector's Club (4 cases + annual magnum), Crown Club (24 bottles/year), and Cellar Club (12 bottles/year). Members receive discounts, complimentary tastings, and exclusive access.
3. Private Events and Experiences: Revenue from hosting private events including corporate gatherings, weddings, wine dinners, and celebrations. Event spaces include Historic Tunnels, Tasting Room, and Cedar Room.
4. Tasting Experience Fees: Fees charged for guided tasting experiences including Classic Flights ($45), Specialty Flights ($70), Legacy Tour ($90), Somm's Table ($125), and Sensory Experience ($80).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rex Hill is an Oregon Willamette Valley winery that produces and sells premium estate-driven Pinot Noir, Chardonnay, Rosé, and traditional-method Sparkling wines. Sales occur direct-to-consumer through a tasting room in Newberg, Oregon, an e-commerce website, a three-tier Wine Club (Collector's, Crown, Cellar), on-site tasting experiences, and private event hosting. The business also operates an Artist in Residence cultural program that integrates art installations into the winery experience.

Product overview

Rex Hill is an Oregon Willamette Valley winery founded in the early 1980s, producing a portfolio centered on Pinot Noir, Chardonnay, and Sparkling wines. The core offering consists of single vineyard Pinot Noir selections (from vineyards including Jacob-Hart Estate, Witness Tree, Alloro, La Colina, Sims, Sunny Mountain, Two Mules, Shea, and others across sub-appellations like Dundee Hills, Chehalem Mountains, and Yamhill-Carlton), complemented by barrel-fermented Chardonnay and traditional method sparkling wines. The portfolio includes an Estate Collection anchored by the Jacob-Hart Estate Vineyard, Reserve-tier wines, and Large Format bottles. Supporting the wine program are three Wine Club membership tiers (Collector's, Crown, and Cellar), on-site tasting experiences (Somm's Table dining, Legacy Tour, Tasting Flights, Sensory Experience), private event hosting across three distinct spaces, and an Artist in Residence program featuring rotating installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Wines (Single Vineyard and Reserve)

Quantifiable outcome

• 20% carbon savings per bottle achieved through elimination of foils and lighter weight glass bottles starting with 2022 vintage
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Field & Vine EventsminorStrategic or Co-development Partner · 3 October 2026Field & Vine Events partners with Rex Hill for a seven-course dinner event on October 3, 2026. This is a culinary partnership bringing food and wine together in the Willamette Valley experience.
• WildCraft Studios Willamette ValleyminorStrategic or Co-development Partner · 20 September 2026WildCraft Studios offers botanical dyeing classes at Rex Hill, exploring the art of botanical dyeing with WildCraft Studio on September 20, 2026.
• Method Oregon Grand TastingcoreGTM or Marketing Partner · 25 July 2026Method Oregon is a collective event featuring 40+ wineries with Grand Tasting and Sparkling Brunch events. Rex Hill participates in this regional initiative to celebrate Oregon sparkling wines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erath: Willamette Valley Pinot Noir pioneer sharing DTC operations with Rex Hill (per Events & Experiences Specialist Lindsey Ragsdale's dual role); highly comparable on DTC events programming and Oregon Pinot Noir portfolio.
• Chehalem Winery: Willamette Valley winery operating across multiple sub-AVAs with tasting room and wine club; the most direct comparable given Executive Winemaker Michael Davies' prior 6-year tenure as Assistant Winemaker and Vineyard Manager there.
• Domaine Drouhin Oregon: Burgundy-aligned Pinot Noir and Chardonnay producer in the Willamette Valley with a tasting room and DTC programming; directly competes with Rex Hill in premium Oregon Pinot Noir, single-vineyard curation, and French-inspired winemaking.
• Beaux Frères: Cult-style Oregon Pinot Noir producer with a Ribbon Ridge estate and limited DTC distribution; comparable on premium single-vineyard Pinot Noir pricing and Oregon terroir-led positioning.
• Domaine Serene: Willamette Valley winery focused on Pinot Noir and Chardonnay with a hospitality-driven tasting room, wine club, and private events; directly comparable to Rex Hill on DTC mix, premium pricing, and experiential programming.
• Eyrie Vineyards: Pioneering Oregon Pinot Noir and Chardonnay producer in the Dundee Hills; comparable on terroir-driven, low-intervention winemaking and long heritage in the Willamette Valley.
• Ponzi Vineyards: Family-founded Willamette Valley Pinot Noir/Chardonnay specialist with hospitality, tasting room, and private events; highly comparable on regional positioning, DTC mix, and multi-decade heritage.
• Stoller Family Estate: Single-vineyard Willamette Valley winery with a tasting room, multi-tier wine club, and event venues; directly comparable on DTC-first business model, estate vineyard emphasis, and experiences-as-revenue strategy.

Broad incumbents

• Willamette Valley Vineyards: Larger publicly-held Willamette Valley producer with broader portfolio, nationwide distribution, and tasting rooms; relevant scale-tier comparable and likely wholesale competitor for retail off-premise placements.

Emerging players

• Iris Vineyards: Smaller-scale Willamette Valley winery with a wine club and DTC focus; the team has prior ties to Rex Hill (Lindsey Ragsdale's previous Wine Club Manager role), making it a relevant niche peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/REXHILLWines

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Hill