What Mid Valley Agricultural Services does

Mid Valley Agricultural Services, Inc. is a privately-held, full-service chemical and fertilizer retailer serving agricultural growers throughout California's Central Valley. Founded in 1983 by Larry Beck, Pete Bulthuis, and R & J Dondero and headquartered in Linden, California, the company operates seven branch locations (Oakdale, Linden, Escalon, Livingston, Hughson, Brentwood, and Westley) staffed by a workforce of over 200 employees, including 50+ licensed Pest Control Advisors (PCAs) and Certified Crop Advisors (CCAs) and an Agronomic Services team led by a Ph.D. agronomist and a credentialed viticulturist. Core revenue is generated through retail sale of crop protection chemicals, fertilizers, and plant nutrition products — sourced from a vendor network spanning 40+ crop protection manufacturers and 30+ nutrition suppliers — augmented by professional agronomic consulting (site evaluations, fertility/crop protection recommendations, nutrient management plans, and soil/water/tissue lab analysis).

The business model is a direct-to-consumer retail-plus-advisory hybrid: PCAs and CCAs drive customer acquisition through face-to-face consultation, recommend products from the company's vendor portfolio, and embed in growers' season-long programs across conventional, organic, and sustainable farming systems. Underlying technical components are domain-specialized rather than technology-specialized: the platform relies on licensed agronomic talent, lab partnerships for sample analysis, and a multi-branch physical distribution network rather than on proprietary software. The company also operates two wholly-owned adjacent subsidiaries — BG Agri Sales & Service (agricultural equipment) and Cal Ag Safety (regulatory compliance) — co-located with the Oakdale branch to deliver an integrated services stack.

Customers are Central Valley growers cultivating specialty crops (almonds, walnuts, pistachios, cherries, stone fruit, wine grapes, vegetables, alfalfa, corn, and others). Pricing is opaque publicly; payment terms disclosed via the Terms & Conditions are net end-of-following-month with an 18% APR finance charge on past due accounts. The company has raised no outside funding, maintains no parent company, and exhibits founder-led operating control. There are no disclosed AI/ML capabilities, no mobile app, no disclosed API/SDK, and no publicly stated revenue figure; brand-level marketing is limited to a website (still carrying a 2013 copyright), an email newsletter, and direct field relationships.

Name

Mid Valley Agricultural Services

Legal name

Mid Valley Agricultural Services, Inc.

Website

https://midvalleyag.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Mid Valley Agricultural Services is a privately-held, full-service chemical and fertilizer retailer founded in 1983 and headquartered in Linden, California, operating seven Central Valley branches staffed by 50+ licensed Pest Control Advisors and Certified Crop Advisors serving specialty-crop growers with crop protection, plant nutrition, and agronomic consulting.

Ownership category

akta.pro rank

Product category

Agricultural Crop Protection and Plant Nutrition Retail

SIC

Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Nutrient Management Planning & Fertility Programs (AFACABAB), Yield Optimization & Crop Performance Consulting (AFACABAC), Irrigation & Water Use Efficiency Agronomy (AFACABAF)

Keywords

• Crop protection retail
• Plant nutrition products
• Agronomic consulting services
• Fertilizer retail services
• Pest control advising

Headquarters

HQ city

Linden

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Crop Protection Products: Retail sale of crop protection chemicals and related products through their vendor network of over 40 manufacturers. The company acts as a retailer providing pest control products to growers.
2. Plant Nutrition Products: Sale of fertilizers and plant nutrition amendments. Advisors utilize soil, water, and tissue sample analysis to recommend appropriate nutritional products from their vendor network.
3. Agronomic Consulting Services: Technical advisory services including field checking, site evaluations for new plantings, fertility and crop protection recommendations, nutrient management plans, soil and leaf lab analysis, and water quality assessments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mid Valley Agricultural Services is a full-service chemical and fertilizer retailer serving agricultural growers across California's Central Valley. The company sells crop protection chemicals, fertilizers, and plant nutrition products sourced from a network of more than 70 vendors, and embeds licensed Pest Control Advisor and Certified Crop Advisor consultation alongside each sale to provide agronomic recommendations, pest management, fertility planning, and soil/water/tissue lab-based advice.

Product overview

Mid Valley Agricultural Services offers a unified portfolio of agricultural services centered around three core offerings: Agronomic Services (technical consulting, crop recommendations, soil/water analysis), Crop Protection (pesticide recommendations with licensed PCAs), and Plant Nutrition (fertility planning and amendment recommendations). The company operates multiple branch locations throughout California's Central Valley to deliver these services to local growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Agronomic Services
• Crop Protection
• Plant Nutrition
• BG Agri Sales & Service
• Cal Ag Safety

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered minor and core.

• AgBioChemminorOthersCrop protection vendor providing agricultural chemical products to Mid Valley Ag for resale to growers.
• AlbaughminorOthersCrop protection vendor providing agricultural chemical products.
• AgriumminorOthersCrop protection and plant nutrition vendor providing agricultural products.
• AMVACminorOthersCrop protection vendor providing agricultural chemical products.
• BASFminorOthersMajor crop protection vendor providing agricultural chemical products.
• Bayer CropScienceminorOthersCrop protection vendor providing agricultural chemical products.
• Dow AgroSciencesminorOthersCrop protection vendor providing agricultural chemical products.
• DuPontminorOthersCrop protection vendor providing agricultural chemical products.
• FMCminorOthersCrop protection vendor providing agricultural chemical products.
• MonsantominorOthersCrop protection vendor providing agricultural chemical products.
• SyngentaminorOthersCrop protection vendor providing agricultural chemical products.
• Corteva Agriscience (multiple other vendors)minorOthersOver 30 additional crop protection vendors including Certis, Cheminova, Gowan, Marrone Bio Innovations, Nichino, Nufarm, Rotam, Valent, and others.
• ActagrominorOthersPlant nutrition vendor providing fertilizer products.
• Albion Plant NutritionminorOthersPlant nutrition vendor specializing in micronutrient products.
• YaraminorOthersMajor plant nutrition vendor providing fertilizer products.
• MosaicminorOthersPlant nutrition vendor providing fertilizer products.
• PotashCorpminorOthersPlant nutrition vendor providing potash-based fertilizer products.
• AgroLiquidminorOthersPlant nutrition vendor providing liquid fertilizer products.
• Brandt ConsolidatedminorOthersPlant nutrition vendor providing specialty fertilizer products.
• Various other nutrition vendorsminorOthersAdditional plant nutrition vendors including Afrikelp, Agro-K, AgroPlasma, Calamco, FBSciences, Grow More, Nachurs Alpine, and others.
• BG Agri Sales & ServicecoreChannel Partner/ Reseller/ DistributorCustomer service partner integrated into the Oakdale facility, providing additional service capabilities to Mid Valley Ag customers at that location.
• Cal Ag SafetycoreImplementation/ SI/ Consulting PartnerRegulatory compliance services partner integrated into the Oakdale facility, providing compliance services to Mid Valley Ag customers.
• University of California Extension and Research StaffminorStrategic or Co-development PartnerCollaborative research partnership investigating diseases, insects, and weed problems affecting crops in the region.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Helena Agri-Enterprises: National full-line agricultural input retailer and distributor offering crop protection chemicals, fertilizers, and agronomic services through company-owned branches. Highly comparable to Mid Valley Ag in business model, though larger and geographically broader.
• Wilbur-Ellis: Privately held ag input distributor and retailer with branches across the western U.S., providing crop protection, fertilizers, and agronomic advice. Comparable to Mid Valley Ag in retail-plus-advisory model and western U.S. footprint.
• Simplot Grower Solutions: J.R. Simplot's ag retail arm offering fertilizer, crop protection, and agronomic services through branch locations across the western U.S. Directly comparable retail/advisory model with a focus on specialty crops.
• Brandt Consolidated: Privately held specialty fertilizer and crop input retailer/manufacturer serving U.S. growers with agronomic recommendations. Comparable as a specialist ag-retailer with proprietary nutrition products and PCA-led services.

Broad incumbents

• Nutrien Ag Solutions: Largest crop input retailer in North America (post Agrium-PCS merger) with thousands of branches and a full portfolio of crop protection, fertilizer, and digital agronomy. Broad incumbent with overlapping product/service set to Mid Valley Ag but vastly larger scale.

Regional players

• Grow West: Northern California ag input retailer serving the Sacramento and San Joaquin valleys with crop protection, fertilizer, and agronomic services. Directly comparable regional peer overlapping with Mid Valley Ag's Central Valley footprint.

Others

• AGRO Liquid (Agriliance affiliate): Specialty liquid fertilizer manufacturer selling through a network of independent ag retailers, including Mid Valley Ag. Comparable as a key vendor partner and adjacency to Mid Valley Ag's plant nutrition business.
• Yara North America: Global crop nutrition manufacturer with a North American ag-retail presence. Comparable as both a competitor in fertilizer retail and a major vendor to Mid Valley Ag's plant nutrition line.
• FMC Corporation: Global crop protection chemical manufacturer that sells through ag retailers including Mid Valley Ag. Comparable as both a vendor partner and a broader-industry adjacency in the agrochemical value chain.
• Aligned Ag Distributors: U.S. buying and distribution cooperative for independent ag retailers; Mid Valley Ag displays Aligned Ag's logo on its website, indicating membership. Comparable as a key supply-chain partner and ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midvalleyag

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Valley Agricultural Services