What The Beauty Boost does

The Beauty Boost is a privately held women's community platform headquartered in Columbus, Ohio, that operates local chapters across 40+ US cities delivering fitness events, empowerment workshops, wellness gatherings, and weekend retreats. Its core products include the Year Pass annual subscription, individual event tickets, multi-day retreats (SummerCamp, Fall Retreat Getaway), branded merchandise, and the Girlfoundry sub-brand which bundles a 90-day virtual accelerator, a personal development conference, IRL event programming, and a fitness sampler tour. Underlying technology is minimal and off-the-shelf: a Squarespace-hosted website, Flodesk for email, and Instagram (including city-specific accounts) for community engagement, with no proprietary platform, mobile app, API, or AI/ML components disclosed.

The business is monetized through a hybrid model combining a recurring annual subscription (Year Pass), transactional event and retreat ticket sales, and physical merchandise (sweatshirts, hats, fanny packs priced $25-$55). Distribution is executed through a decentralized city-owner franchise structure ("Start A City") in which independent operators run local chapters and curate city-level programming, supplemented by a "Fave Brands" partnership marketplace offering discounts from nationwide brands (Kind, Chipotle, Four Sigmatic, Primal Kitchen, etc.) and local SMBs. The company was founded circa 2012 (a separate timeline entry lists 2007), self-describes as "a nationwide movement for over a decade," has reported sold-out retreats, and has scheduled 2026 retreat dates with waitlists.

Name

The Beauty Boost

Legal name

The Beauty Boost

Website

https://thebeautyboost.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beauty Boost is a women's community platform operating across 40+ US cities, offering fitness events, empowerment workshops, wellness retreats, and social gatherings via a decentralized city-owner model, monetized through annual Year Pass subscriptions, event tickets, and branded merchandise.

Ownership category

akta.pro rank

Product category

Women's wellness community and fitness events

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Women wellness events
• Fitness retreat experiences
• Empowerment workshop series
• Community membership programs
• Branded merchandise apparel

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Year Pass Membership: Annual subscription providing access to events and community across all cities. Positioned as the primary recurring revenue stream.
2. Event Tickets: Individual event tickets for fitness events, workshops, and social gatherings. One-time purchase model for specific experiences.
3. Merchandise Shop: Branded merchandise including apparel (sweatshirts, hats) and accessories (fanny packs). Physical product sales through e-commerce.
4. Weekend Retreats: Multi-day retreat experiences (The SummerCamp Retreat, Fall Retreat Getaway) offered as premium packages. 2026 retreats scheduled with waitlist.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Beauty Boost is a community-driven women's wellness platform that sells an annual Year Pass subscription and individual event tickets for fitness classes, empowerment workshops, and socials organized through city-specific chapters in roughly 35–40 U.S. markets. It also offers multi-day weekend retreats, a Girlfoundry sub-brand of programs (LIVE 90-Day Accelerator, Better You Conference, IRL Events, Fitness Sampler Tour), and a small line of branded apparel and accessories through its online shop. Operations run on a decentralized city-owner model where independent local operators curate programming in each market.

Product overview

The Beauty Boost is a community platform for women offering events, wellness experiences, and merchandise across 35+ cities in the United States. The core offering is a community-driven events and experiences platform combining fitness activities (outdoor workouts, run clubs, yoga, Pilates), wellness experiences (retreats, empowerment workshops, sound baths), and social gatherings. The product portfolio includes: the Year Pass subscription for ongoing event access, individual event tickets, Weekend Retreats (upcoming SummerCamp and Fall Getaway retreats), and a Shop selling branded merchandise (Empowered Sweatshirt, Fanny Pack, Summer Hat). Under the Girlfoundry section, the company offers programs including LIVE: The 90-Day Accelerator, The Better You Conference, IRL Events, and Fitness Sampler Tour. The company also operates a franchise model through its 'Start A City' program, enabling local entrepreneurs to launch TBB in their markets.

Differentiator

Problem solved

Functional benefit

Brands

• Girlfoundry: A sub-brand/division of The Beauty Boost that encompasses programs including LIVE: The Program (90-day accelerator), The Conference (Better You), IRL Events, Fitness Sampler tours, and Retreats.

Products and services

• Year Pass Annual subscription that grants members access to fitness events, empowerment workshops, socials, and retreats across all 35–40 The Beauty Boost city chapters nationwide for women seeking ongoing community participation.
• Events and Experiences Individually ticketed city-based fitness and wellness events — including outdoor workouts, run clubs, yoga and Pilates classes, sound baths, empowerment workshops, and social gatherings — for women in any of the 35+ U.S. chapters.
• Retreats Multi-day, all-inclusive women's wellness retreats combining workouts, hiking, accommodations, private chef meals, coaching, journaling, meditation, and community building, including The SummerCamp Retreat (Aug 21-23, 2026) and The Fall Retreat Getaway (Oct 9-11, 2026).
• The Fall Retreat Getaway Multi-day women's wellness retreat getaway scheduled for October 9-11, 2026, bundling workouts, coaching, journaling, meditation, and community-building activities as part of The Beauty Boost retreat lineup.
• Start A City Licensed city-owner opportunity that lets independent entrepreneurs operate The Beauty Boost in their own city, running local fitness events, workshops, and socials under the established brand with home office and team support.
• Empowered Sweatshirt Branded crewneck sweatshirt priced at $55 with 'Empower the women around you' chest embroidery and 'THE BEAUTY BOOST' sleeve embroidery, sold through the online shop to community members and supporters.
• The Beauty Boost Fanny Pack Branded fanny pack accessory priced at $25, sold through the online merchandise shop (currently listed as sold out at time of source).
• TBB Summer Hat Branded summer hat priced at $28, sold through the online merchandise shop (currently listed as sold out at time of source).
• LIVE: The 90-Day Accelerator Virtual 90-day accelerator program under the Girlfoundry sub-brand offering a structured personal development and empowerment experience for community members.
• The Better You Conference Conference event under the Girlfoundry sub-brand centered on personal development and empowerment for women in The Beauty Boost community.
• IRL Events In-person event experiences under the Girlfoundry sub-brand featuring local gatherings and experiences for community members.
• Fitness Sampler Tour Tour program under the Girlfoundry sub-brand offering sampling of various fitness classes and workout experiences for community members.

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Kind SnacksminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• ChipotleminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Four SigmaticminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Primal KitchenminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Typology ParisminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Black ShadesminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• DiviminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Food Should Taste GoodminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• eBoostminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program with code TBBOOST20.
• Mad HippieminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Melan SuncareminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Curious ElixirsminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• LumeminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program with code TBB20.
• MedgevityminorGTM or Marketing PartnerNationwide favorite brand partnership providing exclusive discounts to TBB community members through Fave Brands program.
• Liv Empowered - Temecula ValleyminorGTM or Marketing PartnerLocal city-specific partnership offering 15% off first month's membership with promo code TBB15.
• Flair Aesthetics Bar - Temecula ValleyminorGTM or Marketing PartnerLocal city-specific partnership offering $50 off first visit and $100 for referrals on HA injectable.
• Divine Feminine Collective - TacomaminorGTM or Marketing PartnerLocal city-specific partnership offering 25% off numerology reading or online course with code WITHLOVE25.
• Cascade Eye + Skin - TacomaminorGTM or Marketing PartnerLocal city-specific partnership offering 20% off first retail purchase and $50 off aesthetics service.
• Empowered Med Spa - TacomaminorGTM or Marketing PartnerLocal city-specific partnership offering $50 off first service with promo code Empower50, plus $25 credit per referral.
• City Owners NetworkcoreStrategic or Co-development PartnerDecentralized franchise model where independent city owners operate local chapters. Each gal runs and owns their city chapter as their own boss with home office and team support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Create & Cultivate: Create & Cultivate operated conferences, digital content, and community programs targeting ambitious women—closely mirroring TBB's Girlfoundry sub-brand (Better You Conference, LIVE program, IRL events). Highly comparable in target audience and event/community model.
• The Wing: The Wing operated membership-based women's clubs and community spaces across multiple US cities, offering events, networking, and wellness programming—directly analogous to TBB's Year Pass + city chapter model. A precedent case for both the opportunity and fragility of the women's community space.
• HeyMama: HeyMama is a membership-based community and platform for women (particularly mothers and professionals) offering events, content, and networking—closely comparable to TBB's Year Pass community and empowerment focus.

Emerging players

• Girlboss: Girlboss built a community and content platform for ambitious women centered on empowerment, careers, and personal development—overlapping meaningfully with TBB's empowerment, wellness, and personal growth positioning.
• FitOn: FitOn is a digital fitness and wellness community app offering workouts and wellness content with a community focus—comparable to TBB's Girlfoundry LIVE program and Fitness Sampler Tour, with a more scalable digital model.

Broad incumbents

• ClassPass: ClassPass is a subscription platform aggregating fitness and wellness studios globally. While broader and tech-led, it overlaps with TBB on the women's wellness/fitness event membership concept and represents a potential scaled competitor.
• Barre3: Barre3 is a women's-focused fitness franchise with a strong community element and multiple studio locations—comparable to TBB's women-only fitness events plus decentralized chapter model.
• goop: goop is a women's wellness lifestyle brand spanning content, products, retreats, and events—overlapping with TBB's wellness retreats, empowerment content, and merchandise categories, though at significantly greater scale.
• SoulCycle: SoulCycle built a women-heavy community-driven indoor fitness brand with event-style classes and apparel—comparable on community, women-focused fitness events, and merchandise extensions.

Others

• Well+Good: Well+Good is a wellness media and community platform covering fitness, beauty, and empowerment—adjacent to TBB's content marketing, blog, and Fave Brands partnership ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thebeautyboostcolumbus
• Xx.com/thebeautyboost
• LinkedInlinkedin.com/company/the-beauty-boost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beauty Boost