MEDgevity

What MEDgevity does

MEDgevity is a Miami-based, physician-led virtual concierge practice delivering longevity and preventive medicine to health-conscious individuals, self-funded employers, concierge physician practices, and fitness centers. Founded by Keith Bozeman, the company sells a core Concierge Physician Care monthly membership ($249/month) layered with optional nutrition and exercise coaching add-ons in $499 and $599/month tiers. The practice licenses physicians in 42 US states plus Washington, D.C., enabling fully virtual nationwide delivery without physical facilities.

The care model is built on a coordinated multidisciplinary team that pairs board-certified physicians (including endocrinologists with 20+ years of experience) with credentialed registered dietitians and exercise physiologists whose CVs include appointments at Boston College, the Miami Dolphins, the WNBA's New York Liberty, Nike, NASA, and the US Olympic & Paralympic Committee. Clinical strategy is led by Dr. Danine Fruge, the former Medical Director of the Pritikin Longevity Center, appointed Senior Clinical Leader in June 2026. The technology stack is intentionally lean: a telemedicine delivery layer, integration with the Guava health app for longitudinal lab, wearable, and medical record aggregation, and Hint Health for membership management and scheduling. Advanced diagnostics (DEXA, VO2 max, resting metabolic rate) are procured through partner providers and folded into personalized care plans.

MEDgevity monetizes through recurring monthly subscriptions across three individual tiers, supplemented by B2B employer wellness contracts, referral-based revenue from concierge physician practices, and a recently launched (March 2026) fitness-center partnership channel targeting the 77 million-member US gym market. The go-to-market combines content/SEO-driven DTC acquisition, direct field sales to self-funded employers, and channel partnerships with gyms and physician practices. Ownership is concentrated with the founder; no venture funding or acquirer has been disclosed.

Name

MEDgevity

Legal name

MEDgevity

Website

https://medgevityhealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDgevity is a Miami-based virtual concierge longevity medicine practice offering physician-led preventive care, advanced diagnostics, and bundled nutrition and exercise coaching via $249-$599/month memberships to health-conscious individuals, self-funded employers, concierge physicians, and gyms nationwide.

Ownership category

akta.pro rank

Product category

Concierge Longevity Medicine

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Concierge medicine
• Longevity healthcare
• Preventive wellness
• Virtual health coaching
• Physician-led care

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Individual Membership Subscriptions: Monthly subscription-based memberships for individual consumers seeking physician-led longevity and preventive healthcare. Three tiered plans provide escalating levels of care including physician visits, nutrition coaching, and exercise physiology support. Revenue is recurring and predictable based on monthly billing.
2. Corporate Wellness Programs: B2B employer partnerships where organizations offer MEDgevity as an employee health benefit. Employers provide access to the full suite of services through corporate memberships, executive wellness programs, or employee perk programs. Revenue is derived from B2B contracts with organizations.
3. Physician Partnership Referrals: Partner physicians refer patients to MEDgevity's nutrition and exercise coaching services. The company handles delivery, scheduling, and ongoing care while the referring physician maintains the patient relationship. This generates referral-based revenue through expanded service offerings.
4. Fitness Partner Integration: Gyms and fitness facilities partner with MEDgevity to offer physician-led care to their members. The partnership enables fitness operators to differentiate their offering without building medical infrastructure, with MEDgevity handling all clinical delivery virtually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MEDgevity is a physician-led, virtual concierge healthcare practice that delivers longevity, preventive, and performance medicine through subscription memberships. Members access board-certified physicians, registered dietitians, and exercise physiologists for advanced diagnostics, biomarker analysis, nutrition coaching, and personalized exercise programming. The practice sells monthly memberships ranging from $249 to $599 and extends to B2B distribution through employer wellness, physician referral, and gym/fitness partnerships.

Product overview

MEDgevity is a physician-led longevity medicine practice offering a unified platform of preventive and proactive healthcare services. The core offering is the Concierge Physician Care membership (starting at $249/month), which provides foundational physician access, advanced labs, and ongoing virtual care. This core product can be enhanced with two add-on tiers: Select Health Coaching ($499/month) adds nutrition OR exercise coaching, while Full Health Coaching ($599/month) includes both. The platform also offers specialized service modules including Early Detection & Cancer Prevention, Cardiovascular Health, Inflammation Control, Hormone Health, Menopause Management, Men's Health Optimization, Weight Optimization, and Personalized Supplement Strategies. Additional diagnostic services include DEXA scans, VO2 max testing, and metabolic assessments. For B2B customers, MEDgevity provides Corporate Wellness Programs for employers and partnership programs for physicians and fitness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Physician Care Foundational, proactive medical care with direct access to a physician, personalized assessments, ongoing virtual care, and advanced labs. Includes a comprehensive welcome visit, personalized health assessment, ongoing physician care, 24/7 concierge access to physician, annual body composition analysis, advanced lab and biomarker review, and at-home lab draws. Priced at $249/month with 4 annual physician visits.
• Concierge Physician Care + Select Health Coaching Physician-led care paired with a choice of nutrition OR exercise coaching to support specific health goals. Includes 6 coaching visits per year with one coaching focus (nutrition or exercise), personalized planning, and ongoing virtual support. Priced at $499/month.
• Concierge Physician Care + Full Health Coaching Fully supported, team-based approach combining physician care with personalized nutrition AND exercise coaching. Includes 6 nutrition visits per year with custom meal strategy, 6 exercise physiology visits per year with custom exercise plan, and ongoing virtual support and messaging access to both teams. Priced at $599/month.
• Corporate Wellness Program Employer wellness program offering employees access to physician-led preventive care, diagnostics, nutrition, and movement support delivered virtually. Custom membership tiers and pilot programs available for self-funded employers, with turnkey implementation and white-glove coordination.
• Physician Partnership Program Partnership program allowing concierge and private physician practices to refer patients to MEDgevity's registered dietitians and exercise physiologists. MEDgevity handles delivery, scheduling, and ongoing care while the referring physician maintains the patient relationship. Available in pass-through or premium add-on pricing models.
• Fitness Partnership Program Program enabling gyms, studios, and independent fitness coaches to offer physician-led longevity care, advanced diagnostics, and nutrition support to their members. MEDgevity handles all clinical delivery virtually while the fitness partner maintains the member relationship and brand presence.
• Advanced Diagnostics Comprehensive diagnostic services including at-home lab draws, DEXA scans, VO2 max testing, and resting metabolic rate assessments, integrated into the care plan to guide personalized treatment recommendations.

Quantifiable outcome

• Members receive 4 annual physician visits with 24/7 concierge access, advanced lab reviews, and body composition analysis
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered key, core and supporting.

• Dr. Danine Fruge (Senior Clinical Leader)keyOthers · 5 June 2026Dr. Danine Fruge joined MEDgevity as senior clinical leader to assist in clinical strategy and growth. She brings over 20 years of experience in preventive, lifestyle, and longevity medicine, formerly serving as Medical Director of the Pritikin Longevity Center.
• Fitness Centers & Gyms (Market Opportunity)coreChannel Partner/ Reseller/ Distributor · 31 March 2026MEDgevity announced a new business model in March 2026 enabling independent gyms to offer physician-led longevity and preventive healthcare services without building their own medical infrastructure. The partnership positions gyms to meet growing consumer demand for integrated fitness and healthcare, with MEDgevity handling all clinical delivery virtually.
• Guava Health AppsupportingTechnology or IntegrationMEDgevity partners with Guava, an all-in-one health app that brings together labs, wearable data, and medical records. Members receive an email to set up their Guava account at no cost, enabling the MEDgevity care team to have real-time insight for more personalized, proactive care.
• Hint Health (Membership Platform)supportingTechnology or IntegrationMEDgevity uses Hint Health's membership management platform (hint.com) for member signup, appointment scheduling, and care coordination. Join links direct members to medgevityhealth.hint.com for onboarding and booking.
• Concierge Physician PracticescoreChannel Partner/ Reseller/ DistributorMEDgevity partners with concierge physician practices to expand their care offerings with nutrition and exercise coaching. Partner physicians refer patients to MEDgevity while maintaining the patient relationship. MEDgevity handles delivery, coordination, and follow-up with options for pass-through or premium pricing models.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Function Health: D2C longevity/preventive health platform offering comprehensive blood biomarker testing and physician-reviewed insights on a membership basis. Directly comparable to MEDgevity in targeting health-conscious consumers willing to pay out-of-pocket for proactive diagnostics and longevity-oriented care.
• Fountain Life: Membership-based longevity and preventive health platform using advanced diagnostics, AI, and physician-led care to detect disease early. Closely comparable to MEDgevity in longevity focus, premium membership model, and use of advanced diagnostics.
• InsideTracker: Personalized health and longevity platform using blood biomarkers, DNA, and wearable data to generate actionable wellness recommendations. Comparable as a subscription-based longevity/wellness service with a strong consumer brand and similar target buyer.
• Lifeforce: D2C longevity platform combining at-home diagnostics, hormone optimization, and physician-led care on a subscription basis. Direct competitor in the consumer longevity category with similar membership pricing and emphasis on biomarkers and hormone health.
• Forward Health: Tech-enabled concierge primary care practice offering preventive, data-driven physician care on a membership basis. Direct competitor in the membership concierge primary/preventive care space with similar virtual-first, premium positioning.
• Parsley Health: Membership-based concierge medicine practice combining physicians and health coaches for root-cause, preventive care delivered virtually and in-person. Closely comparable to MEDgevity's concierge + coaching model with similar pricing and target member profile.

Broad incumbents

• One Medical (Amazon One Medical): Large-scale membership-based primary care practice (now part of Amazon) offering concierge-style preventive care. Comparable in the membership primary/preventive care category, but operates at much larger scale and offers a broader scope of services than MEDgevity's longevity focus.
• Everside Health: Value-based primary care provider focused on self-funded employers and their employees, combining on-site/near-site clinics with virtual services. Comparable to MEDgevity's B2B employer wellness model in the self-funded employer segment.
• Crossover Health: Employer-sponsored primary care and preventive health services for self-funded employers, including on-site and virtual care. Comparable to MEDgevity's B2B employer wellness channel; one of MEDgevity's physicians previously worked at Crossover.

Regional players

• Pritikin Longevity Center: Established longevity medicine brand offering medically supervised preventive and lifestyle programs. Comparable in longevity focus; MEDgevity's newly appointed senior clinical leader (Dr. Danine Fruge) was previously Medical Director of Pritikin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medgevity

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDgevity