Ramp

What Ramp does

Ramp Communications Inc. is an independent, founder-led brand consultancy and advertising agency headquartered in Toronto, Canada, founded in 2011 by Shelley Mayer. The firm operates as a Certified B Corporation and focuses exclusively on social profit and impact-driven organizations, including nonprofit foundations, public institutions, healthcare charities, cooperatives, and values-led companies. Service offerings are organized into three practice areas — Business Consulting (strategic planning, mission/vision/values development, organizational design), Brand Services (research, audits, strategy, identity, campaigns, creative, communications), and Impact Services (impact strategy, theory of change, measurement, reporting) — all unified under the proprietary Enlightened Brands™ framework registered in 2021.

The firm runs on a curated-network model: a small core staff of roughly six to eight senior practitioners (Managing Account Director, Design Director, two Senior Project Managers, Operations Manager, Administrative Assistant) supplemented by a contract collective of more than fifty award-winning specialists spanning brand strategy, research, creative, writing, media planning, production, digital, and data. Technology footprint consists of standard communications, design, and marketing tools rather than proprietary platforms; the only registered intellectual property is the Enlightened Brands™ framework. Recent product extension includes Pulse Reports, a research publication series co-produced with consumer panel partner Caddle starting in 2026.

Revenue is generated through professional services engagements on a quote-based, project-specific pricing model with no public disclosure of rates; client acquisition runs through direct senior-led sales, Calendly-driven free consultations, thought-leadership content, event speaking, and warm referrals from the founder's UN Global Compact, B Corp, and Coralus networks. The company also commits to pro bono communications work, with over $160,000 in contributed services since 2022, serving as both pipeline development and ecosystem positioning. Geographic scope is domestic (Canada) with global client aspirations; ownership is concentrated with the founder and there are no disclosed institutional investors, funding rounds, M&A activity, or public listing.

Name

Ramp

Legal name

Ramp Communications Inc.

Website

https://ramp.agency

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ramp Communications is a Toronto-based, founder-led brand consultancy and Certified B Corporation serving nonprofits, healthcare foundations, and values-led organizations across Canada with brand strategy, communications, and impact measurement services delivered through a curated network of 50+ specialists.

Ownership category

akta.pro rank

Product category

Brand Consultancy

NAICS

Public Relations Agencies (541820), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

akta.pro secondary industries

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN), Nonprofit & Cause Communications (BPAFADAK), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy consulting
• Social impact marketing
• Advertising agency services
• Brand identity design
• Impact communications

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Services - Brand Strategy & Consulting: Ramp generates revenue through consulting engagements, brand strategy projects, creative services, and communications work for clients across social impact sectors. Services include brand audits, brand identity, campaigns, creative services, impact strategy, and impact measurement.
2. Pro Bono / Contributed Services: The company contributes pro bono communications work to social impact organizations, documented in their annual Impact Reports. Over $160,000 in contributed services since 2022 across affordable housing, health and wellbeing, and environmental stewardship sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Ramp Communications is an independent, full-service brand consultancy and advertising agency that helps mission-driven organizations align brand, strategy, and values to grow their impact. The firm delivers strategic planning, brand audits, brand identity, campaigns, creative services, impact strategy, and impact measurement work, anchored by its proprietary Enlightened Brands™ framework. It primarily serves nonprofits, public institutions, and values-led organizations across Canada.

Product overview

Ramp is an independent, full-service brand consultancy and advertising agency operating as a Certified B Corporation. The company offers a unified portfolio of services centered on its proprietary Enlightened Brands™ framework, complemented by Business Consulting Services (strategic planning, mission/vision/values, organizational design), Brand Services (research, audits, strategy, identity, campaigns, creative, communications), and Impact Services (impact strategy, program design, theory of change, measurement, reporting). Additionally, Ramp produces Pulse Reports—research publications developed in partnership with Caddle—to provide audience insights for communicators and social impact organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Research and insights, brand audits, brand strategy, brand identity, campaigns and awareness, creative services, and communications services for mission-driven organizations.
• Business Consulting Services Strategic planning, mission/vision/values development, organizational design, partnerships, product and services design, and change management services.
• Impact Services Impact strategy, purpose statements, program design, partnership strategy, theory of change models, impact measurement, and impact reporting services for social impact organizations.

Quantifiable outcome

• Reached 1.1 million people and generated 5.1 million impressions for Michael Garron Hospital Foundation campaign
• +2 more outcomes

Named customers13 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CaddlecoreStrategic or Co-development Partner · 12 May 2026Research partnership with Canada's largest mobile-first consumer research platform. Together they produce 'Pulse Reports' - ongoing research to help communicators, especially in social impact, better understand and reach their audiences. First report focused on menstrual equity with 8,592 Canadians surveyed.
• DrinkSmartcoreStrategic or Co-development PartnerDrinkSmart is a sister organization to Smart Serve Ontario focused on harm reduction and student wellbeing. Ramp partnered with DrinkSmart on their Campus Pulse Survey, providing strategic direction on survey questions and building the report from results.
• Smart Serve OntariominorOthersDrinkSmart, a Ramp client partner, is a sister organization to Smart Serve Ontario, both focused on harm reduction education in Ontario.
• United Nations Global CompactcoreStrategic or Co-development PartnerRamp is a participant in the UN Global Compact, committed to its ten principles across human rights, labour, environment, and anti-corruption. SDG 17, Partnerships for the Goals, informs their approach to cross-sector collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Purpose: Purpose is a global brand and communications agency whose entire mandate is moving people on social and environmental issues. Most directly comparable to Ramp on mission (purpose-driven communications), service mix (brand strategy + campaigns), and buyer segment (nonprofits, foundations, purpose-led corporations).
• Navigator Limited: Navigator is a Toronto-headquartered strategic communications firm serving corporate, nonprofit, and public-sector clients across Canada. Comparable to Ramp on geography, buyer segment mix, and senior-consultant-led delivery model.
• Argyle Communications: Argyle is a Canadian public engagement and purpose communications firm with strong nonprofit and association client work. Directly comparable on geography, social-impact specialization, and stakeholder/brand communications offering.
• The Big Leap: The Big Leap is a Toronto-based creative agency focused on purpose-driven brands and social impact campaigns. Closely comparable boutique-scale, mission-aligned agency serving nonprofit and values-led Canadian clients.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a dedicated Purpose / Sustainability practice. Overlaps Ramp's brand strategy and ESG communications offering but operates at vastly greater scale and global reach; represents the same buyer segment from a different point in the market.
• Finn Partners: Finn Partners is a global PR and integrated marketing firm with a Social Impact / Purpose practice serving nonprofits, foundations, and purpose-led corporations. Comparable buyer segment and service offerings; broader portfolio approach.
• Ketchum: Ketchum is a global communications firm with a Cause Marketing and Corporate Social Responsibility practice. Comparable ESG/nonprofit client base and brand campaign services; part of a much larger network.
• M Booth: M Booth is a creative PR and brand consultancy with deep cause-marketing and cultural-impact work for nonprofits and impact-driven brands. Comparable services and buyer segment; larger portfolio breadth.

Regional players

• Juniper Park TBWA: Juniper Park TBWA is a Toronto-headquartered creative advertising agency. Comparable Toronto market and creative-services depth; however, less specialized in nonprofit/ESG verticals and serves broader commercial clients.
• Zulu Alpha Kilo: Zulu Alpha Kilo is an independent Toronto creative agency with award-winning purpose-led campaigns. Geographic and creative-boutique analog to Ramp; serves both commercial and impact-driven clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RampAgencyTO
• Facebookfacebook.com/RampAgencyTO
• LinkedInlinkedin.com/company/rampagencyto/?originalSubdomain=ca
• Instagraminstagram.com/rampagencyto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramp