William Davis

What William Davis does

William Davis Limited is a privately held, family-owned regional housebuilder headquartered in Loughborough, England, operating as part of the Broadthorpe Ltd group of companies. Founded in 1935, the company directly employs approximately 350 staff and generates around £100 million in annual turnover from new home construction and ancillary land development activities across the Midlands. It builds 2-to-5 bedroom houses ranging from £189,000 to £675,000 across approximately 15 current and pipeline developments in Leicestershire, Nottinghamshire, Derbyshire, Warwickshire, Worcestershire and surrounding counties, serving first-time buyers, growing families, professional commuters and downsizers.

The core product is conventional UK new-build housing delivered with a standardised sustainability and connectivity specification: PV solar panels, EV charging points, Hive smart heating, high-efficiency condensing boilers, fibre broadband and integrated Smeg kitchen appliances are fitted as standard across most housetypes. Construction is governed by NHBC Buildmark (10-year warranty) and the New Homes Quality Code, with the New Homes Ombudsman Service providing independent dispute resolution from mid-2025 onward. Sales operate via on-site direct sales offices, supplemented by third-party estate agents (Pinewood, Moore & York) on mature sites, and via Rightmove, Newhomesforsale and Whathouse property portals.

The business model is asset-driven and cyclical: revenue is recognised on legal completion of individual plot sales, typically within 8-12 weeks of reservation. To accelerate conversions, the company offers Part Exchange, Assisted Move and Chain Breaker schemes, alongside deposit contributions, stamp duty paid incentives and flooring packages, while recommending independent mortgage brokers (James Leighton Financial Services and Choice Finance) for buyer financing. Marketing is multi-channel, combining a content-driven website and blog with active social media, Trustpilot reviews, community sponsorship and a longstanding apprenticeship programme that supports internal skilled-labour capacity.

Name

William Davis

Legal name

William Davis Limited

Website

https://williamdavis.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

William Davis is a privately held, family-owned Midlands regional housebuilder founded in 1935, building 2-5 bedroom homes across ~15 developments in the UK Midlands and serving first-time buyers, families, commuters and downsizers with a £100m annual turnover and 350 staff.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAD

Spec Home / Production Homebuilding (Tract & Volume Builders)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAH

Residential Green / High-Performance Home Construction (Net-Zero, Passive House)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• New build homes
• Residential housebuilding
• Property development
• Family home construction
• Energy efficient homes

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Home Sales: Primary revenue from building and selling new homes. Homes range from 2-5 bedrooms with prices from £189,000 to £675,000 depending on location, size, and specification. Typical purchase completes within 8-12 weeks with exchange of contracts within 28 days of reservation.
2. Land Development: Acquiring land for development, obtaining planning consent, and building high quality family homes and communities. Part of principal activities alongside home building.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

William Davis Homes is a regional housebuilder that acquires land, obtains planning consent, and builds and sells new family homes across the Midlands, UK. The company's core product is 2-5 bedroom newly built houses at multiple named developments, priced from £189,000 to £675,000, with standard energy-efficiency and smart-home inclusions. It also offers buyer assistance schemes (Part Exchange, Assisted Move, Chain Breaker) to facilitate home purchases.

Product overview

William Davis is a regional housebuilder offering new build homes across the Midlands. The company operates 15 current and upcoming developments featuring 2 to 5 bedroom houses, including active developments (Garendon Park, Hathern Edge, Houlton, Lime Gardens, Nanpantan Grange, Prince's Place, Regency Park, Skylarks, Thorpebury in the Limes, Wellington Place, Westwood Park) and upcoming sites (Sapcote Meadows, Fernhill Heath, Warwick). Beyond core home sales, the company provides buyer services including Part Exchange, Assisted Move, and Chain Breaker schemes to facilitate property purchases, along with online tools such as mortgage and stamp duty calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• Garendon Park New build development in Loughborough offering 2, 3, and 4 bedroom homes with 13 available plots starting from £254,950, marketed to first-time buyers and growing families in Leicestershire.
• Hathern Edge Countryside development in Hathern offering 2, 3, 4, and 5 bedroom homes with 17 available plots starting from £259,950, marketed to families seeking village-edge living in Leicestershire.
• Houlton Development in Rugby offering 4 and 5 bedroom homes with 9 available plots starting from £464,950, positioned for premium family buyers in Warwickshire.
• Lime Gardens Eco-friendly development in Sutton Bonington with final 4 homes on sale from £499,950, marketed as a sustainability-focused offering in Leicestershire.
• Nanpantan Grange Village development in Nanpantan offering 2, 3, 4, and 5 bedroom homes with 10 available plots, targeting families and downsizers seeking village-community living in Leicestershire.
• Prince's Place Development in Radcliffe on Trent offering 3 and 4 bedroom homes from £357,950, targeted at Nottinghamshire families and commuters.
• Regency Park Development in Castle Donington with final 4 homes on sale from £282,950, marketed to first-time buyers and families near East Midlands Airport in Leicestershire.
• Skylarks Development on edge of Peak District in Chesterfield with final 2 homes from £309,950, marketed to Derbyshire families and second-home buyers.
• Thorpebury in the Limes Development in Thurmaston with 12 available homes from £264,950, marketed to families and first-time buyers in Leicestershire.
• Wellington Place Development in Market Harborough with 23 available homes from £189,000, targeted at first-time buyers and entry-level family purchasers in Leicestershire.
• Westwood Park Development in Burton Green offering 2, 3, and 4 bedroom homes with 19 available plots from £314,950 to £675,000, marketed to premium family buyers near Kenilworth School in Warwickshire.
• Part Exchange Scheme under which William Davis purchases the customer's existing home to enable a hassle-free move without the uncertainty of finding a buyer, marketed to home movers chain of whom depend on selling their existing property.
• Assisted Move Scheme helping customers sell their current home through trusted local estate agents with agency fees covered, reducing the friction of moving chains for new-build purchasers.
• Chain Breaker Scheme designed to help when a sale falls through, providing an alternative route to secure a new home and de-risk broken property chains for prospective buyers.

Quantifiable outcome

• 5-star customer satisfaction rating for 10 consecutive years (HBF)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National House Building Council (NHBC)coreStrategic or Co-development PartnerNHBC provides the Buildmark standard offering ten years of protection for every William Davis home. NHBC conducts inspections during construction (CML sign off) and provides the claims and resolution service for homeowners. William Davis adheres to NHBC Standards.
• New Homes Quality Code (NHQC)coreStrategic or Co-development PartnerWilliam Davis participates in the New Homes Quality Code, committing to higher standards across sales, marketing, construction quality, and after-sales service. Covers homebuyers reserving from 3rd June 2025 (Version 1) and after 2nd March 2026 (Version 2).
• New Homes Ombudsman Service (NHOS)coreStrategic or Co-development PartnerIndependent dispute resolution for homebuyers reserving on or after 3 June 2025. Homeowners can refer complaints to NHOS if not resolved within 56 calendar days and no later than 12 months after closure response.
• Consumer Code for Home BuilderscoreStrategic or Co-development PartnerIndependent dispute resolution scheme for homebuyers reserving before 3 June 2025. Provides additional protection and rights for customers purchasing under the Consumer Code scheme.
• James Leighton Financial ServicesminorChannel Partner/ Reseller/ DistributorRecommended mortgage broker for William Davis homebuyers. Provides independent financial advice, mortgage product recommendations, agreement in principle, and formal mortgage application assistance.
• Choice FinanceminorChannel Partner/ Reseller/ DistributorRecommended mortgage broker for William Davis homebuyers. Specialist new homes mortgage brokers providing financing advice and mortgage arrangement services.
• Pinewood Estate AgentsminorChannel Partner/ Reseller/ DistributorThird-party estate agent handling sales enquiries for Skylarks development after William Davis marketing suite closed. Customers directed to call Pinewood for all enquiries.
• Moore & York Estate AgentsminorChannel Partner/ Reseller/ DistributorThird-party estate agent handling sales enquiries for Lime Gardens development after William Davis marketing suite closed.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taylor Wimpey: One of the UK's largest housebuilders with significant Midlands presence. Targets a similar family-buyer demographic at overlapping price points, making it a primary national competitor.
• Persimmon plc: Major national UK housebuilder with active Midlands operations and a comparable first-time-buyer / family-home product mix. Material direct competitor for entry-level and mid-range plots.
• Barratt Developments: Largest UK housebuilder by volume; competes with William Davis for buyers in the Midlands mid-market segment (via the David Wilson Homes brand). Provides a useful scale benchmark but operates nationally with substantially greater land bank and capital access.
• Bellway plc: National UK housebuilder with strong Midlands regional operations selling family homes at comparable price points. Directly comparable product positioning and customer base.
• Redrow plc: Premium UK housebuilder with Midlands operations and a heritage-brand positioning similar to William Davis's family-values messaging. Comparable on quality-led product and customer experience focus.

Direct peers

• Bloor Homes: Midlands-headquartered private regional housebuilder with a near-identical family-home focus and overlapping geographies (Leicestershire, Warwickshire). Closest direct comparable in scale, ownership structure, and product mix.
• Avant Homes: Private regional housebuilder with strong Midlands/Northern England presence and a similar family-home product range. Comparable on scale, ownership, and buyer demographic.
• Keepmoat Homes: Private regional housebuilder focused on the Midlands and North of England, building family homes at overlapping price points. Most directly comparable peer on regional mid-market positioning.
• Crest Nicholson: UK-focused housebuilder listed on the LSE, with regional operating divisions including Midlands. Provides a useful peer benchmark on margin and capital efficiency for a regional family-home builder of similar mid-market positioning.
• Miller Homes: UK regional housebuilder with active Midlands operations selling 2-5 bedroom family homes at similar price points. Comparable on product mix, customer base, and geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WilliamDavisHomes
• LinkedInlinkedin.com/company/william-davis
• Instagraminstagram.com/williamdavisnh
• Xx.com/williamdavisnh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Davis