Careers
Careers (Karieri.bg) is a Bulgarian job board and career platform operated by Iconomedia AD, connecting qualified professionals and students with employers through daily job listings, candidate profiles, a 21,353+ article content library, and the "My Career 2026" career guidance resource.
- Company typePrivate
- Founded2006
- HeadquartersSofia, Bulgaria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Careers does
Careers (Кариери / Karieri.bg) is a Bulgarian-focused job board and career development platform operated by Iconomedia AD (ИКОНОМЕДИЯ АД), a privately held Bulgarian media conglomerate that also owns the Capital and Dnevnik business publications. The platform serves two primary customer segments: job seekers — described as highly qualified professionals, students, and young specialists seeking opportunities in Bulgaria — and employers ranging from local enterprises to multinational subsidiaries operating in the Bulgarian market. Karieri.bg operates a web-based job board with API endpoints for dynamic content serving, enabling employers to publish job listings filterable by city, industry, job type (permanent, internship, project-based, remote, hybrid), and salary visibility, while job seekers can create candidate profiles to be discovered by recruiters and receive email job alerts.
The product surface extends well beyond transactional job listings. It includes a company directory featuring employer profiles and active postings, a content library of 21,353+ career-related publications covering management, HR, career development, internships, and scholarships, and a supplementary free career guidance publication, "Моята Кариера 2026" (My Career 2026). Distribution is multi-channel: weekly email newsletters (including the K Next youth newsletter), LinkedIn and Facebook organic social, Google News indexing, and — most importantly — cross-promotion through the Iconomedia media network (Capital, Dnevnik, Regal).
The business model rests on three revenue streams: (1) transaction-based fees from employers for job postings on multi-year contracts (pricing is quote-based and not publicly disclosed, with contact via [email protected]), (2) digital advertising sold to employers targeting the platform's qualified audience, and (3) recurring subscription services for preferential access to Capital and Dnevnik publications, particularly among students and teachers. The go-to-market motion is product-led growth: self-service job posting combined with direct sales for larger enterprise accounts, supported by the Iconomedia media network's referral reach. The platform has no disclosed AI capabilities, no venture funding, and operates entirely within the privately held Iconomedia group.
Careers firmographics
Firmographics- Name
- Careers
- Legal name
- ИКОНОМЕДИЯ АД
- Website
- https://karieri.bg
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Careers (Karieri.bg) is a Bulgarian job board and career platform operated by Iconomedia AD, connecting qualified professionals and students with employers through daily job listings, candidate profiles, a 21,353+ article content library, and the "My Career 2026" career guidance resource.
- Ownership category
- akta.pro rank
Careers industry classification
Industry- Product category
- Online Job Board / Recruitment Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Administrative, Clerical & Office Support Direct Hire (BPACAFAF)
Keywords
Where Careers is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Careers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Job Posting Fees: Employers pay to publish job listings on the platform
- Digital Advertising: Digital advertising services for employers targeting the platform's qualified audience
- Subscription Services: Preferential subscription services for students and teachers for Capital and Dnevnik publications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Job posting services for employers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Careers product offering
Product offeringCore offering
Karieri.bg operates a Bulgarian online job board and career platform that allows employers to publish paid job listings and enables job seekers to create profiles, search daily updated positions, and receive job alerts via email. The platform also provides a company directory of recruiting employers and a news/publications section covering career advice, HR topics, internships, scholarships, and professional development resources for highly qualified professionals in Bulgaria.
Product overview
Karieri.bg is a focused Bulgarian job portal and career platform operated by Iconomedia AD. The platform operates as a unified job board ecosystem comprising: (1) the core job listings portal offering daily updated positions across industries and locations, (2) a company directory featuring profiles of recruiting employers, (3) a news/publications section covering career advice, HR topics, internships, scholarships, and professional development opportunities, and (4) the supplementary 'Моята Кариера 2026' (My Career 2026) free career guidance resource. The platform connects job seekers with employers and provides specialized content for career planning, recruitment, and human resources management.
Differentiator
Problem solved
Functional benefit
Brands
- Моята Кариера 2026: Free career guidance publication featuring profiles of different professions and career advice.
Products and services
- Karieri.bg Job Portal A focused Bulgarian job board and career platform offering daily job listings, news, and specialized content for management, career development, and human resources management. It connects employers with qualified job seekers and serves as the career vertical of Iconomedia AD.
- Job Listings (Обяви за работа) Daily updated job postings across various industries, locations in Bulgaria, and employment types including permanent, internship, project-based, hybrid, and remote positions. Filterable by city, industry, job type, and salary visibility. Available to employers for paid posting and to job seekers for free browsing.
- Company Directory (Компании) Directory of companies actively recruiting on the platform, featuring company profiles, logos, locations, and links to their active job postings. Helps job seekers research potential employers and discover hiring organizations.
- News & Publications (Публикации/Новини) Career news, management articles, HR content, internships and scholarships announcements, recruitment news, and professional development resources. Covers categories including internships, scholarships, competitions, and recruitment announcements.
- Моята Кариера 2026 (My Career 2026) Free career guidance resource providing information about various professions including drone engineering, trading, and other career paths. Helps users explore career options and access career planning advice.
Companies that use Careers
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Careers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Careers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Iconomedia ADcoreKarieri.bg is operated by Iconomedia AD, a major Bulgarian media company that also owns Capital, Dnevnik, and other business publications. The platform leverages synergies with these media properties for audience reach and cross-promotion.
- FadatacoreFadata partnered with MNKnowledge for the PL/SQL + AI Tech Academy 2026, an initiative to train junior developers for careers in insurance software technology. MNKnowledge serves as the implementation partner delivering the training program.
- MNKnowledgecoreMNKnowledge partners with Fadata to deliver the PL/SQL + AI Tech Academy training program, providing technical education and internship opportunities for young IT professionals.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Careers competitors and assessment
Company assessmentDirect peers
- Jobs.bg: Established Bulgarian job board with broad candidate reach. Directly comparable to Karieri.bg in employer-customer base and listing-based revenue model.
- Job.bg: Bulgaria's leading generalist job board, operating since 2000. Direct competitor to Karieri.bg in the Bulgarian recruitment market with similar listing-fee monetization and overlapping employer base.
- Rabota.bg: One of the largest Bulgarian job portals, competing head-to-head with Karieri.bg for employers and candidates. Comparable business model centered on job postings and employer branding.
Broad incumbents
- Indeed: World's largest job aggregator with global employer reach and aggressive free-tier offerings. Direct substitute for Karieri.bg job postings, particularly among SMB and multinational employers in Bulgaria.
- Glassdoor: Jobs platform combined with company reviews and salary data. Competes with Karieri.bg for employer brand-driven hiring and qualified-candidate attention, now part of Indeed's ecosystem.
- LinkedIn: Global professional network with dominant job-matching functionality and AI-driven recruiter tools. Competes with Karieri.bg for the same qualified-manager audience and multinational employers in the customer roster (Citi, Huawei, Coca-Cola HBC).
- CareerBuilder: Global recruitment platform offering job postings, talent sourcing, and ATS solutions. Comparable listing-based monetization to Karieri.bg, though serving a much larger and geographically diverse market.
- StepStone: Leading European job board with strong DACH and CEE presence. Comparable to Karieri.bg in qualified-professional focus and listing-based monetization, but with broader geographic footprint.
Others
- Capital.bg (Dnevnik.bg): Sister publications within the Iconomedia group. Adjacent rather than competitive — they provide audience and content cross-promotion for Karieri.bg and share subscription bundling economics.
Regional players
- Dev.bg: Bulgaria's leading tech-focused job board and community. Comparable to Karieri.bg's qualified-professional positioning but specialized for IT roles, partly overlapping in employer customers like Fadata and MBition.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Careers social profiles
Digital presenceCareers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careers leadership team
Management profileNumber of profiles
Careers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careers
What does Careers do?
Karieri.bg operates a Bulgarian online job board and career platform that allows employers to publish paid job listings and enables job seekers to create profiles, search daily updated positions, and receive job alerts via email. The platform also provides a company directory of recruiting employers and a news/publications section covering career advice, HR topics, internships, scholarships, and professional development resources for highly qualified professionals in Bulgaria.
Is Careers a public or private company?
Careers is a private company. It is classified as corporate owned and is currently operating.
When was Careers founded?
Careers was founded in 2006. It employs 101 to 250 people.
Where is Careers based?
Careers is headquartered in Sofia, Bulgaria, in the Europe region.
How does Careers make money?
Three revenue lines are on record. Job Posting Fees are the primary driver. The others are digital Advertising and subscription Services.
Who are Careers's main competitors?
Direct peers on record are Jobs.bg, Job.bg and Rabota.bg. Broad incumbents are Indeed, Glassdoor, LinkedIn, CareerBuilder and StepStone. Capital.bg (Dnevnik.bg) is listed as an others. Dev.bg is listed as a regional player.
Does Careers have an API?
No public API is recorded for Careers.
What industry is Careers in?
Careers's product category is Online Job Board / Recruitment Platform. Its primary akta.pro industry code is BPACAFAF, Administrative, Clerical & Office Support Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.