The Vines of Mendoza

What The Vines of Mendoza does

The Vines of Mendoza, founded in 2004-2005 by Michael H. Evans and Pablo Giménez Riili, operates a luxury vineyard ownership and lifestyle business anchored by a 1,500-acre estate in Mendoza's Uco Valley, Argentina, at 1,000-1,200 meters above sea level. The company enables high-net-worth individuals from at least six countries (USA, Brazil, Belgium, Germany, Argentina, UK) to acquire private vineyard lots within its 340-lot estate and produce personalized wines, supported by full-service farming, harvesting, vinification, aging, bottling, labeling, and global import/export logistics. The customer base of 300+ vineyard owners generates both acquisition and recurring service revenue, and has produced 500+ unique private-label wines earning 400+ international awards with consistent 90+ point ratings from Wine Advocate and Wine Enthusiast.

The business operates four integrated product lines plus experiences and philanthropy: Private Vineyard Ownership with full-service winemaking oversight from Head Enologist Pablo Martorell (trained under Michel Rolland at Bodega Flecha de los Andes, with prior vintages at Château de Lauret in Pomerol and Napa Wine Company); The Vines Resort & Spa with 33 private villas at the foot of the Andes anchored by Francis Mallmann's Siete Fuegos restaurant; The Vines Residences (55 new luxury units launched in 2025 for the 20th anniversary); The Vines Global membership program for curated wine travel experiences to iconic regions; and the Winemakers Village housing five on-site partner wineries (Gimenez Riili, Corazón del Sol, Super Uco, Solo Contigo, La Vigilia). The estate is planted with 950 acres across 34 grape varietals on three distinct soil types, and has been ranked #1 Resort in South America and #6 in the world by Travel + Leisure in 2025.

Revenue is generated through private vineyard lot acquisition and recurring winemaking service fees, luxury resort and residence bookings (direct-to-consumer with a Boston-based sales function), Vines Global membership subscriptions, paid wine experiences (WineCamp, The Art of Blending, Grape Varietal Discovery, Oak and Wine tastings, annual Vineyard Owners Conference), and direct-to-consumer wine sales through the Vines to Go tasting room. Pricing across all products (vineyard lots, resort stays, residences, and membership) is quote-based and not publicly disclosed. Distribution is primarily direct, supplemented by an international referral network of existing owners that drives bottom-of-funnel acquisition. The company is privately held, bootstrapped with no external venture or private equity investment disclosed, and controlled by its founding partners.

Name

The Vines of Mendoza

Legal name

The Vines of Mendoza

Website

https://vinesofmendoza.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

The Vines of Mendoza is a privately held luxury vineyard ownership and lifestyle company in Argentina's Uco Valley enabling high-net-worth individuals worldwide to own private vineyard lots and craft personalized wines, supported by a 33-villa resort, 55 new residences, and a global wine membership community.

Ownership category

akta.pro rank

Product category

Luxury Winery & Vineyard Resort

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Private vineyard ownership
• Luxury wine resort
• Winemaking hospitality
• Wine tourism experiences
• Vineyard real estate

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Vineyard Ownership: High-net-worth individuals purchase or lease private vineyard lots on The Vines estate in the Uco Valley. The company provides end-to-end winemaking services — farming, harvesting, vinification, aging, bottling, labeling, and global logistics. Revenue is generated from the initial lot acquisition/lease and ongoing winemaking service fees.
2. Wine Production & Sales: The Vines produces over 500 unique wines from private vineyard owners' lots. Wines are shipped globally to owners. The Vines also produces its own Recuerdo label and other proprietary wines sold through the Vines to Go tasting room and direct channels.
3. The Vines Resort & Spa — Villa Accommodations: The luxury resort operates 33 private villas at the foot of the Andes, generating revenue from nightly stays, spa services, and food & beverage at Siete Fuegos by Francis Mallmann restaurant.
4. The Vines Residences — Luxury Real Estate Rental/Ownership: 55 new luxury residences within The Vines Resort & Spa are offered for short-stay rentals and as investment properties. The full-service rental program generates revenue for the company and income for residence owners. Additional exclusive services include private chefs and sommeliers.
5. The Vines Global Membership: The first worldwide winemaking community membership offers exclusive global wine travel experiences to iconic wine regions (Burgundy, Napa, etc.), learning from renowned vintners, creating personalized vintages, and attending curated wine, gastronomy, and adventure events.
6. Experiences and Events: Revenue from paid experiences including WineCamp (grape harvesting), The Art of Blending, Grape Varietal Discovery, Oak and Wine tastings, and the annual Vineyard Owners Conference.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Vines of Mendoza sells private vineyard lots in Argentina's Uco Valley, providing end-to-end winemaking services (farming, harvesting, vinification, aging, bottling, labeling, and global logistics) that let individual owners produce their own branded wines with no hands-on farming. It complements this with a 33-villa luxury resort (and 55 new residences), The Vines Global membership program for wine travel, on-site wine experiences (WineCamp, The Art of Blending, Grape Varietal Discovery, Oak and Wine), and a Winemakers Village co-located with partner wineries.

Product overview

The Vines of Mendoza is a unified luxury wine lifestyle platform centered on private vineyard ownership in Argentina's Uco Valley. The core offering is Private Vineyard Ownership, enabling individuals worldwide to own vineyards and craft personalized wines with expert guidance. This integrates with The Vines Resort & Spa (33 luxury villas) and The Vines Residences (55 new luxury rental homes launched for the 20th anniversary). The Vines Global membership extends the experience globally through wine travel. The ecosystem also includes wine experiences (WineCamp, Art of Blending, Grape Varietal Discovery, Oak and Wine, Vines to Go), expert Farming & Winemaking Services, the annual Vineyard Owners Conference, and The Vines Foundation philanthropic initiatives. Over 300 vineyard owners from around the world have joined the community, producing more than 500 unique wines.

Differentiator

Problem solved

Functional benefit

Brands

• Recuerdo: Exclusive wine label produced at The Vines of Mendoza tasting rooms.
• Winemakers Village

Products and services

• Private Vineyard Ownership Core offering enabling high-net-worth individuals to own private vineyard lots in Argentina's Uco Valley and craft personalized wines, with The Vines providing farming, harvesting, winemaking, aging, labeling, and international logistics.
• The Vines Resort & Spa Luxury resort featuring 33 private villas at the foot of the Andes with panoramic vineyard views, spa amenities, the Siete Fuegos restaurant by Francis Mallmann, and curated wine experiences.
• The Vines Residences Collection of 55 luxury residences within The Vines Resort & Spa, available for short stays or as investment properties with full-service rental management and custom winemaking options.
• The Vines Global Membership Worldwide winemaking community membership offering exclusive access to global wine travel experiences in iconic wine regions (Burgundy, Napa, etc.), winemaking workshops with master vintners, and curated wine, gastronomy, and adventure events.
• WineCamp Hands-on winemaking experience letting participants immerse themselves in the harvest process through vineyard activities, grape picking, sorting, and traditional grape stomping.
• The Art of Blending Guided wine blending experience where participants create a signature blend from Uco Valley varietals and hand-bottle a personalized cuvée to take home.
• Grape Varietal Discovery Guided tasting experience exploring diverse varietals cultivated across the Uco Valley estate, including blind tasting exercises and educational comparisons.
• Oak and Wine Educational tasting experience exploring the impact of oak on wine aromas, flavors, and textures, including barrel samples and the estate's 100% barrel-fermented wine.
• Vines to Go On-site tasting room at The Vines Resort & Spa where guests can explore and purchase award-winning wines produced by private vineyard owners as well as the estate Recuerdo label.
• Vineyard Owners Conference Annual event for private vineyard owners featuring enrichment activities, collaborative sessions, and culinary experiences designed to strengthen the owner community.
• Farming & Winemaking Services Full-service viticulture and enology support bundled with each private vineyard lot, including vineyard management, winemaking guidance, blending sessions, aging, and education led by Head Enologist Pablo Martorell and Head Agronomist Andres Rodriguez.

Quantifiable outcome

• 400+ international awards and medals, with wines consistently scoring 90+ points from Wine Advocate and Wine Enthusiast.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of Notre DamecoreStrategic or Co-development PartnerThe Vines Foundation partnership with the University of Notre Dame facilitates student exchange programs and professional internships, enabling students to gain practical experience while contributing to municipal projects aligned with the Foundation's community objectives in Tunuyán, Mendoza.
• Francis Mallmann / Siete FuegoscoreStrategic or Co-development PartnerInternationally renowned chef Francis Mallmann operates Siete Fuegos restaurant at The Vines Resort & Spa, bringing his distinctive open-fire cooking techniques inspired by gaucho traditions and European influences. The restaurant features rustic, intense flavors with seasonal produce from The Vines' gardens and nearby vineyards, paired with exceptional Argentine wines.
• Michel RollandcoreStrategic or Co-development PartnerWorld-renowned winemaker Michel Rolland served as mentor to Pablo Martorell (Head Enologist at The Vines), who worked under Rolland at Bodega Flecha de los Andes. Additionally, Andres Rodriguez (Head Agronomist) worked with Rolland's team for two years. Rolland's influence is embedded in The Vines' winemaking philosophy and technical expertise.
• Various International Wineries and Vintners (The Vines Global)coreStrategic or Co-development PartnerThe Vines Global collaborates with innovative and award-winning winemakers from around the world — including in Burgundy, Napa Valley, and other iconic wine regions — to offer members exclusive winemaking experiences, custom blends, and immersive travel to the world's most celebrated wine regions.
• Wineries of the Winemakers Village (Gimenez Riili, Corazón del Sol, Super Uco, Solo Contigo, La Vigilia)minorStrategic or Co-development PartnerThe Winemakers Village is a distinguished community of on-site wineries within The Vines estate. Partner wineries include Gimenez Riili (70+ years of winemaking heritage), Corazón del Sol (founded by Dr. Revana of Napa/Willamette Valley fame), Super Uco (biodynamic Michelini Brothers), Solo Contigo (modern architecture, modern art collection), and La Vigilia (Rope restaurant, Argentine culinary tradition). These partners offer guests curated tastings, gastronomic experiences, and winery tours.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Bodegas Trapiche: Large incumbent Argentine wine producer with broad Uco Valley sourcing and substantial export business. A broader incumbent competitor that overlaps with The Vines on the wine-production side at multiple price points, though it does not run a private-ownership program.
• Quintessa Estate: Biodynamic Napa Valley hillside estate producing a single flagship wine, with hospitality programming for trade and collectors. Comparable international reference point for the ultra-premium single-estate wine-and-hospitality concept at scale.

Direct peers

• Achaval Ferrer: Boutique ultra-premium Mendoza winery focused on single-vineyard Malbec and Cabernet from old-vine Uco Valley sites. Direct peer in the high-end Argentine wine-and-hospitality space with a similar HNW-oriented brand positioning.
• Catena Zapata: Argentina's most recognized premium winery, headquartered in Mendoza with significant Uco Valley holdings (Adrianna Vineyard). Closest direct peer on the wine-production side and a benchmark for the country's ultra-premium segment.
• Bodega DiamAndes (DIAM Andes): Uco Valley, Mendoza estate with on-site luxury hotel/restaurant (lo de Rufino) and family wine brand. Directly comparable operating model pairing a Uco Valley vineyard with a hospitality component targeted at HNW visitors.
• Six Senses Douro Valley: International luxury wine-estate hotel in Portugal's Douro Valley operated by a global hospitality brand. Closest international peer for The Vines Resort & Spa's wine-immersive luxury-hospitality positioning outside Argentina.
• Cavas Wine Lodge: Luxury Mendoza wine lodge (Agrelo) offering private-villa accommodations, in-villa plunge pools, and on-site wine and culinary experiences. Closest direct peer to the resort/villa side of The Vines' business in Mendoza.
• Bodega Salentein: Premium Mendoza wine producer in the Uco Valley (Valle de Uco) operating its own on-site hotel, restaurant, and art museum. Direct peer in the integrated high-end Uco Valley estate model combining winemaking and luxury hospitality.
• The Yeatman: Luxury wine-themed hotel in Portugal's Douro with extensive cellar and sommelier programming. Comparable international model pairing a star-rated resort with a serious wine program aimed at affluent travelers.
• Bodega Colomé: Argentine high-altitude (Calchaquí Valleys) ultra-premium wine estate with hospitality offerings. Directly comparable in combining premium winemaking at elevation with curated visitor/resort programming at a remote luxury destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vinesofmendoza
• Facebookfacebook.com/vinesofmendoza
• LinkedInlinkedin.com/company/vines-of-mendoza

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vines of Mendoza