Habion
Habion is a Dutch social housing corporation headquartered in Utrecht that owns and manages more than 11,000 residential units across 120+ locations in the Netherlands, providing independent and care-home housing for elderly tenants aged 55 and older through recurring rental, occasional property sales, and the proprietary Liv inn living concept.
- Company typePrivate
- Founded1952
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Habion does
Habion is a Dutch social housing corporation (woningcorporatie) headquartered in Utrecht that specializes in housing for older adults aged 55 and older across the Netherlands. The company owns and manages more than 11,000 residential units at over 120 locations spanning roughly ten provinces, comprising independent senior dwellings and units within care homes (verzorgingshuizen), of which approximately 70 are care homes requiring renewal. Revenue is generated primarily through recurring monthly rents from social and mid-range rental housing supplemented by occasional property sales and modest commercial-space rental (e.g., Junolaan 5 in Rotterdam). Tenants access housing via the Dutch social housing allocation system (WoningNet, Woonnet Rijnmond), with eligibility tied to age (typically 60+), income thresholds (single household €22,675–€38,035; two-person €30,800–€38,035), and in certain products, possession of a formal CIZ care indication.
Habion's product portfolio spans operational property management under the Habion Woonservice brand, the proprietary Liv inn housing concept that transforms traditional care homes into self-directed community living environments, the LIFE Amsterdam social rental apartment program, and resident engagement programs including the Thuismakersacademie and Gangmakers community planning sessions. Notable in-flight projects include De Amerhorst in Amersfoort (co-developed with Amaris Zorggroep; 40 care apartments and 36 free-sector apartments, delivery 2028), De Vijverhof Delft transformation, Kazernehof Tilburg, and De Hoge Cingel Zaltbommel, alongside partnerships with municipalities, care providers, construction contractors, and resident cooperatives across the country.
The company operates a community-led go-to-market approach in which current and prospective residents participate in planning through Gangmakers meetings, and partners with municipalities, care organizations, and housing cooperatives to deliver integrated housing solutions for elderly residents seeking to age independently. Technology usage is operational and undifferentiated: a public website, the Habion Woonservice tenant portal, basic maintenance and home-exchange (Woningruil) portals, and standard web integrations (Google Analytics, Complianz, ReadSpeaker, Vimeo, YouTube). Habion reports high tenant advocacy — nine out of ten tenants recommend their Habion home to peers — and is not listed on any public exchange.
Habion firmographics
Firmographics- Name
- Habion
- Legal name
- Habion
- Website
- https://habion.nl
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Habion is a Dutch social housing corporation headquartered in Utrecht that owns and manages more than 11,000 residential units across 120+ locations in the Netherlands, providing independent and care-home housing for elderly tenants aged 55 and older through recurring rental, occasional property sales, and the proprietary Liv inn living concept.
- Ownership category
- akta.pro rank
Habion industry classification
Industry- Product category
- Senior Living / Social Housing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Active Adult / Senior Community Association Management (BPAJAHAJ)
- akta.pro secondary industry
- Mixed-Use Community Association Management (BPAJAHAF)
Keywords
Where Habion is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Habion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Rental income from housing units: Habion owns and rents out over 11,000 housing units for elderly residents across more than 120 locations in the Netherlands. Revenue is generated through monthly rental payments from tenants in social and mid-range rental housing.
- Property sales: Habion occasionally sells housing units that are labelled for sale. Tenants who do not wish to purchase may continue renting under existing terms. Sales transactions are managed through Habion Woonservice.
- Commercial space rental: Habion rents out commercial premises (such as business space at Junolaan 5 in Rotterdam) to entrepreneurs and organisations, providing additional recurring rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing income band — single-person household |
| Subscription | Monthly | Social housing income band — two-person household |
| Subscription | Monthly | Higher income with CIZ care indication |
| Unit Pricing | Monthly | Commercial space rental — Rotterdam |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Habion product offering
Product offeringCore offering
Habion is a Dutch housing corporation (woningcorporatie) that owns and operates more than 11,000 residential units across 120+ locations in the Netherlands, primarily targeted at elderly tenants. The company provides social rental housing, mid-range rental housing, limited property sales, and commercial space rentals within its portfolio.
Product overview
Habion is a Dutch housing corporation providing specialized housing for elderly across 120+ locations with over 11,000 units in the Netherlands. The company's housing portfolio includes independent apartments and care home units. Core offerings include Habion Woonservice for property and tenant management, the Liv inn concept for innovative community-based elderly housing, and the LIFE social rental program in Amsterdam. The company operates various development projects including De Amerhorst (new construction with Amaris Zorggroep) and transformation projects like De Vijverhof Delft. Additional services include the Thuismakersacademie resident academy, Gangmakersbijeenkomsten community engagement, and commercial property rentals.
Differentiator
Problem solved
Functional benefit
Brands
- Liv inn: Housing concept for elderly living transformation
- Thuismakersacademie (Academie bewoners)
Products and services
- Social rental housing Regulated affordable rental housing provided under the Dutch social housing (woningcorporatie) framework, targeted primarily at elderly tenants on modest incomes.
- Mid-range rental housing Liberalized-segment rental housing offered at market rates above the social housing ceiling, serving senior tenants who do not qualify for social rents.
- Property sales Sale of selected residential units from Habion's portfolio to individual buyers as part of stock rationalization.
- Commercial space rental Rental of non-residential space within Habion's housing portfolio to commercial tenants operating in or near residential complexes.
Quantifiable outcome
- Nine out of ten tenants recommend their Habion home to peers of the same age
- +1 more outcomes
Companies that use Habion
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Habion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Habion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Gemeente Amersfoort (Municipality of Amersfoort)coreThe municipality of Amersfoort approved the development plan and environmental permit for the Amerhorst project. The municipal council endorsed the plan in October 2023 and March 2024, with the permit granted in May 2025.
- Slokker BouwgroepcoreSlokker Bouwgroep is the construction contractor for the Amerhorst project in Amersfoort. The company is responsible for the construction of both buildings and holds regular information sessions for stakeholders as part of the project's transparency and community engagement approach.
- Amaris ZorggroepcoreAmaris Zorggroep and Habion are co-developing the Amerhorst location in Amersfoort, which will include 40 care apartments for elderly with heavy care needs (psychogeriatric) in Building A and 36 free-sector apartments in Building B. The partnership aims to provide housing for both independent seniors and those requiring intensive care, with a planned delivery of 2028. Construction is underway following permit approvals in 2025.
- Woonzorgcoöperatie VoorstcoreWoonzorgcoöperatie Voorst and Habion work together to preserve the De Benring care centre in Voorst. The cooperative, founded in 2013, represents resident interests and advocates for maintaining community-based care in the village. Together they have sought new care providers after Sensire's departure and challenged the healthcare insurer's blocking of alternative arrangements.
- De AmerrankminorDe Amerrank, a fully renovated care facility completed in 2020, is located adjacent to the Amerhorst site. Together, Amerhorst and Amerrank offer housing across all income groups for elderly residents who may need care at home now or in the future.
- WoningNet / Stadsregio AmsterdamcoreWoningNet is the social housing allocation system used by Habion for the LIFE project in Amsterdam. Applicants must be registered with WoningNet and reside in Stadsregio Amsterdam to qualify for social rental housing through this channel.
- Stichting Urgentiebepaling Woningzoekenden Rijnmond (SUWR)minorSUWR issues urgent housing declarations for applicants in unbearable or life-threatening situations in the Rijnmond region. Habion Woonservice refers tenants in crisis situations to SUWR for urgent housing priority assessment.
- Woonnet RijnmondminorWoonnet Rijnmond is the housing allocation system for the Rotterdam region. After a successful home exchange, both parties' registrations with Woonnet Rijnmond are terminated.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Habion competitors and assessment
Company assessmentOthers
- Cordaan: Large Amsterdam-based healthcare and housing provider for elderly and people with chronic care needs. Comparable in delivering residential and care services to the same senior demographic Habion serves.
- Humanitas DMH: Dutch organisation providing housing, support, and care services for people with intellectual disabilities and the elderly. Adjacent to Habion's care-home operations (verzorgingshuizen) in serving vulnerable populations with residential care needs.
Broad incumbents
- De Alliantie: Dutch housing corporation with multi-region operations and a substantial social rental portfolio including units for older adults. Comparable large-scale woningcorporatie with overlapping tenant segments.
- Vestia: Large Dutch housing corporation operating in the Zuid-Holland region with a sizable social rental portfolio. Comparable broad incumbent operating under the same woningcorporatie regulatory regime as Habion.
- Portaal: Dutch housing corporation operating in the Randstad, providing social and mid-range rental housing including accommodation for seniors. Comparable broad incumbent under the same regulatory framework.
- Ymere: One of the largest Dutch woningcorporaties, operating in the Randstad and managing tens of thousands of units including significant senior-housing stock. Comparable broad-scale social-rental operator with overlapping elderly portfolio.
Regional players
- Eigen Haard: Amsterdam-based housing corporation operating in the metropolitan area. Comparable to Habion's LIFE Amsterdam project as a regional social-rental operator using the WoningNet allocation system.
- Woonbron: Rotterdam-area woningcorporatie with social and mid-range rental housing, including units relevant to Habion's Rotterdam footprint. Operates the same WoningNet/Woonnet Rijnmond allocation systems Habion uses.
Direct peers
- Woonzorg Nederland: Dutch housing corporation (woningcorporatie) that also specialises in housing for elderly and vulnerable groups across the Netherlands. Closest direct comparable to Habion in business model, regulatory status, and elderly-housing focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Habion social profiles
Digital presenceHabion compliance and trust
Trust signalCompliance1 record
Habion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habion leadership team
Management profileNumber of profiles
Habion subsidiaries and ownership
Company hierarchySubsidiaries1 record
Habion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habion
What does Habion do?
Habion is a Dutch housing corporation (woningcorporatie) that owns and operates more than 11,000 residential units across 120+ locations in the Netherlands, primarily targeted at elderly tenants. The company provides social rental housing, mid-range rental housing, limited property sales, and commercial space rentals within its portfolio.
Is Habion a public or private company?
Habion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Habion founded?
Habion was founded in 1952. It employs 101 to 250 people.
Where is Habion based?
Habion is headquartered in Utrecht, Netherlands, in the Europe region.
How does Habion make money?
Three revenue lines are on record. Rental income from housing units are the primary driver. The others are property sales and commercial space rental.
Who are Habion's main competitors?
Others on record are Cordaan and Humanitas DMH. Broad incumbents are De Alliantie, Vestia, Portaal and Ymere. Regional players are Eigen Haard and Woonbron. Woonzorg Nederland is listed as a direct peer.
Does Habion have an API?
No public API is recorded for Habion.
What industry is Habion in?
Habion's product category is Senior Living / Social Housing. Its primary akta.pro industry code is BPAJAHAJ, Active Adult / Senior Community Association Management, with a secondary code of BPAJAHAF, Mixed-Use Community Association Management. Its NAICS code is 53111 and its SIC code is 6513.