180LA
180LA (180 Global) was a full-service creative advertising agency serving global consumer-brand clients across offices in Los Angeles, New York, Amsterdam, Paris, and Tokyo. A wholly owned Omnicom Group agency, it was consolidated into Lola USA in April 2026.
- Company typePrivate
- Founded1996
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
180LA firmographics
Firmographics- Name
- 180LA
- Legal name
- 180 Global
- Website
- https://180la.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- 180LA (180 Global) was a full-service creative advertising agency serving global consumer-brand clients across offices in Los Angeles, New York, Amsterdam, Paris, and Tokyo. A wholly owned Omnicom Group agency, it was consolidated into Lola USA in April 2026.
- Ownership category
- akta.pro rank
180LA industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where 180LA is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
180LA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels3 records
180LA product offering
Product offeringCore offering
180LA (operating as 180 Global) is a full-service creative advertising agency that delivers forward-thinking creative campaigns, brand strategy, and content production for global consumer brands. The agency develops integrated campaigns across video, digital, social, and traditional media channels for clients such as adidas, Club Med, Gatorade, and Postmates. As of April 2026, the 180 agency brand was consolidated into the newly formed Lola USA by parent company Omnicom Group.
Differentiator
Problem solved
Functional benefit
Products and services
- 180 Global Creative Agency Services Full-service creative advertising services including campaign development, brand strategy, and creative production across digital, video, social, and integrated marketing channels for global consumer brands.
Companies that use 180LA
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
180LA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
180LA competitors and assessment
Company assessmentDirect peers
- Translation LLC: Brooklyn-based creative and innovation agency serving brands like Google, NBA, and McDonald's. Comparable as a mid-sized, award-hungry creative shop focused on culture-driven brand work.
- Wieden+Kennedy: Independent, award-winning global creative agency known for flagship brand work (e.g., Nike). Closely comparable to 180 in being a full-service creative shop pursuing major consumer-brand campaigns and Cannes-level recognition.
- GUT Agency: Independently owned creative agency with offices in Miami, Buenos Aires, Toronto, Mexico City, and São Paulo. Comparable in being a Cannes-recognized, independent-minded creative shop targeting major consumer brands.
- Anomaly: Independently held creative agency with offices in NY, LA, London, Shanghai, and Toronto. Comparable to 180 in offering full-service creative work for global consumer brands with a non-traditional, brand-strategy-led model.
- adam&eveDDB: Multi-award-winning global creative agency; the New York arm of adam&eveDDB was merged with 180 to form Lola USA. Direct functional peer in scope, client types, and Omnicom-aligned ownership history.
- 72andSunny: LA-based full-service creative agency serving global consumer brands with integrated campaigns and branded entertainment. Direct competitor for the same type of marquee consumer-brand clients 180LA serves.
- Mother London / Mother New York: Independently run creative agency network known for irreverent, award-winning work for consumer brands. Directly comparable in scale, ethos, and pursuit of Cannes/D&AD-level creative recognition.
Regional players
- Pereira O'Dell: San Francisco and NY-based full-service creative agency working with major brands on integrated, digitally-led campaigns. Comparable in size and creative orientation to 180, though more US-centric in footprint.
Broad incumbents
- Droga5 (Accenture Song): High-profile creative agency now part of Accenture Song, serving major global brands with integrated campaigns. Comparable to 180 in creative ambition and client roster, but sits within a much larger consulting-led platform.
- TBWA\\Chiat\\Day: Global creative agency network with deep US presence, owned by Omnicom. Direct functional peer to 180 within the same parent holding company and overlapping client categories (consumer brands, sports, beverages).
Market position
Customer concentration
180LA social profiles
Digital presence180LA financial estimates
Financial estimateRevenue estimate
Valuation estimate
180LA leadership team
Management profileNumber of profiles
Profiles8 records
180LA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
180LA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 180LA
What does 180LA do?
180LA (operating as 180 Global) is a full-service creative advertising agency that delivers forward-thinking creative campaigns, brand strategy, and content production for global consumer brands. The agency develops integrated campaigns across video, digital, social, and traditional media channels for clients such as adidas, Club Med, Gatorade, and Postmates. As of April 2026, the 180 agency brand was consolidated into the newly formed Lola USA by parent company Omnicom Group.
Is 180LA a public or private company?
180LA is a private company. It is classified as corporate owned and is currently acquired.
When was 180LA founded?
180LA was founded in 1996. It employs 51 to 100 people.
Where is 180LA based?
180LA is headquartered in Santa Monica, United States, in the North America region.
Who are 180LA's main competitors?
Direct peers on record are Translation LLC, Wieden+Kennedy, GUT Agency, Anomaly, adam&eveDDB, 72andSunny and Mother London / Mother New York. Pereira O'Dell is listed as a regional player. Broad incumbents are Droga5 (Accenture Song) and TBWA\\Chiat\\Day.
Does 180LA have an API?
No public API is recorded for 180LA.
What industry is 180LA in?
180LA's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.