Caffeine Marketing
Caffeine Marketing is a privately held B2B demand generation agency in Atlanta serving SaaS, fintech, IT services, and EdTech companies scaling from $10M to $100M+ revenue. It delivers AI Search Optimization, HubSpot-powered marketing automation, video production, and demand generation via tiered monthly retainers and project engagements.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Caffeine Marketing does
Caffeine Marketing is a privately held B2B demand generation agency founded in 2017 and headquartered in Atlanta, Georgia. The firm targets software, SaaS, fintech, IT services, and EdTech companies with 50-500 employees scaling from $10M to $100M+ in revenue, positioning itself against in-house marketing team build-outs that typically cost $150K-$300K annually per their disclosed comparison. Its service architecture is built around a proprietary 5 Pillars Framework spanning Strategic Discovery & Messaging, GEO & AI Feeding, Integrated Outbound, and Continuous Iteration & Reporting, with AI Search Optimization (AISO) — a methodology targeting ChatGPT, Perplexity, and Gemini rather than only Google — emerging as its 2025-era differentiator. The agency is a Certified HubSpot Solutions Provider with specialists across Marketing, Sales, and Service Hubs, and integrates the StoryBrand messaging framework into its Go-To-Market Playbook offering.
Revenue is generated through three streams: monthly strategic partnership retainers tiered from $4,385 (AI Foundation) to $25K-$43K (Acceleration) with 6-month minimums on top tiers; project-based engagements of $15K-$75K covering web redesign, messaging, and campaign work; and standalone professional services including a $2,500 AI Search Visibility Audit and $5K-$8K AI Visibility Implementation. Typical annual demand generation engagements are disclosed at $50K-$130K, with client-reported outcomes including $2M in new ARR within 9 months (Fraction), 75% increase in qualified leads within 30 days (VeilSun), and 58% software revenue lift (FundEasy). The firm's reported client impact metrics — $22M in active pipeline, $755K closed revenue, 45 booked meetings — refer to client-side funnel performance rather than agency revenue.
The headcount of 1-10 employees, externally branded leadership (Founder Evan Knox; Chief Growth Officer Bill Nye driving the strategy-call sales channel), and absence of institutional funding or M&A activity characterize a boutique consultancy whose scaling is gated by delivery capacity rather than capital. Recognition has accumulated through Clutch and UpCity awards from 2023-2025 across digital marketing, LinkedIn advertising, OTT advertising, and PPC categories, alongside regional recognition as Best of Georgia 2023.
Caffeine Marketing firmographics
Firmographics- Name
- Caffeine Marketing
- Legal name
- Caffeine Marketing
- Website
- https://caffeinemarketing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caffeine Marketing is a privately held B2B demand generation agency in Atlanta serving SaaS, fintech, IT services, and EdTech companies scaling from $10M to $100M+ revenue. It delivers AI Search Optimization, HubSpot-powered marketing automation, video production, and demand generation via tiered monthly retainers and project engagements.
- Ownership category
- akta.pro rank
Caffeine Marketing industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
- akta.pro secondary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Caffeine Marketing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caffeine Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Strategic Partnership Retainers: Monthly retainer engagements providing ongoing demand generation, marketing automation, and growth marketing services. Retainers range from entry-level to full-funnel execution packages.
- Project-Based Engagements: One-time project engagements including website redesign, messaging strategy, campaign launches, and GTM playbook development.
- AI Visibility Services: Standalone AI Search Visibility Audit and Implementation services for companies focusing on AI-era visibility optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Visibility Only - Entry-level GEO/AI content foundation |
| Subscription | Monthly | Foundation Package - Strategic messaging plus AI visibility |
| Subscription | Monthly | Momentum Package - Full-funnel moderate intensity execution |
| Subscription | Monthly | Acceleration Package - Market domination maximum intensity |
| One time/ perpetual license | Pay-as-you-go | AI Search Visibility Audit |
| One time/ perpetual license | Pay-as-you-go | AI Visibility Implementation |
| One time/ perpetual license | Pay-as-you-go | Go-To-Market Playbook |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Caffeine Marketing product offering
Product offeringCore offering
Caffeine Marketing is a B2B demand generation agency that sells tiered monthly retainer engagements and project-based services to tech, SaaS, fintech, IT services, and EdTech companies. Core deliverables include AI Search Visibility Optimization for ChatGPT/Perplexity/Gemini, strategic messaging and Go-To-Market playbooks, paid media management, AI-powered video marketing production, and full-stack HubSpot CRM implementation. Engagement sizes range from $4,385/month entry-tier AI content subscriptions to $25K–$43K/month premium full-funnel packages, plus one-time projects such as the $10,000 Go-To-Market Playbook and $2,500 AI Visibility Audit.
Product overview
Caffeine Marketing is a B2B demand generation agency offering a tiered service model with four main packages: AI Foundation Package ($4,385/mo) for GEO & AI content infrastructure, Foundation Package ($8,385/mo) adding strategic messaging and reporting, Momentum Package ($17,620/mo) providing full-funnel multichannel execution, and Acceleration Package ($25K-$43K/mo) for market domination. The offering is built around a proprietary 5 Pillars Framework (Strategic Discovery & Messaging, GEO & AI Feeding, Strolling Phase Media, Integrated Outbound, and Continuous Iteration & Reporting). Additional services include video marketing with AI-powered production, HubSpot Solutions Provider services, and free tools like AI Readiness Audit and CAC Calculator. Entry-point engagements include one-time AI Search Visibility Audit ($2,500) and Go-To-Market Playbook ($10,000).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Search Visibility Audit 15-20 page diagnostic PDF providing an AI readiness score, gap analysis across ChatGPT, Perplexity, and Gemini, plus an ROI-ranked implementation roadmap for B2B companies. Priced at $2,500 one-time (current clients: $1,795).
- AI Visibility Implementation One-time implementation service that deploys schema markup, llms.txt, RB2B tracking, and executes the top 5-7 findings from an AI Search Visibility Audit. Priced at $5,000 (10–20 pages) to $8,000 (30+ pages); serves as the entry point to the AI Foundation Package.
- Go-To-Market Playbook One-time GTM strategy engagement delivered over approximately two weeks, including three 90-minute intensive sessions, a Messaging Framework with StoryBrand BrandScript, a 12-month Growth Roadmap, SEO, marketing, and HubSpot audits, and forecast KPIs. Priced at $10,000 one-time with a 100% satisfaction guarantee.
- Strategic Partnership Retainer (Foundation Tier) Monthly retainer package for B2B companies at the $1M–$10M revenue stage focused on thought leadership and AI search presence. Includes Strategic Discovery & ICP, Imagination Gap Audit, Messaging Architecture, Exec Authority & Omnichannel, a Monthly Performance Dashboard, and Quarterly Strategy Sessions. Priced at $8,385/month plus $5,000 setup fee.
- Strategic Partnership Retainer (Momentum Tier) Full-funnel, moderate-intensity monthly retainer for B2B companies in the $5M–$25M revenue stage. Adds Strolling Phase Media Management, Streaming Audio & Video Ads, Awareness Retargeting on LinkedIn, Inbound-Led Outbound, HubSpot Landing Pages, CRM Support, and 4–6 Outbound Campaigns on top of Foundation services. Priced at $17,620/month base plus recommended $10K–$25K/month ad spend.
- Strategic Partnership Retainer (Acceleration Tier) Maximum-intensity monthly retainer for B2B category leaders in the $10M–$50M revenue stage. Adds Premium Media Management ($5,995–$8,995/month), 8+ simultaneous campaigns, bi-weekly strategy sessions, and priority account support on top of all Momentum services. Priced at $25K–$43K/month plus $25K–$100K+/month recommended premium ad spend, with a 6-month minimum.
- Video Marketing Services B2B video production service delivering brand story videos, product and service explainers, customer testimonials, social media clips, and YouTube channel strategy. Includes AI-powered script optimization, caption generation, and distribution scheduling, with multi-channel rollout across LinkedIn, YouTube, website, email campaigns, and sales enablement. Average client results reported are 200–400% increases in video engagement rates and 60–120% improvements in landing-page conversions.
- HubSpot Solutions Provider Services HubSpot implementation, RevOps optimization, custom marketing automation workflows, and integration with the existing tech stack across Marketing Hub, Sales Hub, and Service Hub. Delivered by certified HubSpot Solutions Provider specialists for B2B clients that use or are adopting HubSpot as their CRM.
- AI Marketing Readiness Audit Free diagnostic tool that identifies the 15 most common conversion killers affecting B2B websites and landing pages, with specific fixes for each. Used by 200+ B2B companies and reported to improve conversion rates by 40–60% within 90 days.
- Customer Acquisition Cost (CAC) Calculator Free tool that calculates true customer acquisition cost across all marketing channels in under five minutes, including industry benchmarks tailored for Tech/SaaS/Fintech B2B companies in the $5M–$50M revenue range.
Quantifiable outcome
- 403% higher inquiry rates for video content vs text-only marketing across B2B campaigns
- +8 more outcomes
Companies that use Caffeine Marketing
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Caffeine Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Caffeine Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreCertified HubSpot Solutions Provider with certified specialists across Marketing Hub, Sales Hub, and Service Hub. Provides full CRM implementation, RevOps optimization, custom automation workflows, and integration with existing tech stacks for B2B clients.
- StoryBrandcoreAgency utilizes StoryBrand messaging framework for client brand development. Includes StoryBrand BrandScript creation, Messaging Framework development as part of Go-To-Market Playbook service offerings. Donald Miller's StoryBrand framework is integrated into service delivery.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
Caffeine Marketing competitors and assessment
Company assessmentDirect peers
- Directive Consulting: B2B marketing agency specializing in SaaS, fintech, and tech-company demand generation with paid media, SEO, and content services. Closely matches Caffeine's vertical focus, channel mix, and ICP of mid-market SaaS scaling $10M-$100M+.
- Single Grain: Digital marketing agency focused on SaaS and tech companies offering SEO, paid media, and content marketing services. Similar mid-market B2B tech ICP and full-funnel demand generation positioning.
- KlientBoost: Performance marketing agency providing paid acquisition, CRO, and creative services to B2B SaaS and tech companies. Direct competitor in paid media and conversion-focused demand generation for similar tech client base.
- Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and lifecycle marketing for B2B and SaaS clients. Comparable mid-market ICP and full-funnel execution model with similar paid-media-led approach.
- SmartBug Media: HubSpot Elite Solutions Partner agency providing inbound marketing, sales enablement, and RevOps services to B2B companies. Direct overlap in HubSpot Solutions Provider status and B2B SaaS/tech client focus.
- Heinz Marketing: B2B marketing agency focused on sales and marketing alignment for tech, SaaS, and manufacturing clients. Comparable mid-market ICP, demand generation focus, and pipeline-accountability messaging.
- Ironpaper: B2B sales and marketing agency for SaaS and tech companies offering ABM, demand generation, and content strategy. Similar mid-market tech ICP and measurable pipeline-focused value proposition.
- Refine Labs: B2B marketing agency known for demand generation and category creation work with SaaS and tech companies. Comparable focus on brand-led demand gen, content, and pipeline accountability for B2B tech clients.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content services across many verticals. Overlaps with Caffeine on core service mix but serves a much broader client base at scale.
- Demandbase: Enterprise ABM and B2B marketing platform serving mid-market and enterprise tech companies. Adjacent rather than directly competing but targets the same B2B tech buyer for pipeline generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Caffeine Marketing social profiles
Digital presenceCaffeine Marketing compliance and trust
Trust signalCompliance8 records
Caffeine Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caffeine Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Caffeine Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caffeine Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caffeine Marketing
What does Caffeine Marketing do?
Caffeine Marketing is a B2B demand generation agency that sells tiered monthly retainer engagements and project-based services to tech, SaaS, fintech, IT services, and EdTech companies. Core deliverables include AI Search Visibility Optimization for ChatGPT/Perplexity/Gemini, strategic messaging and Go-To-Market playbooks, paid media management, AI-powered video marketing production, and full-stack HubSpot CRM implementation. Engagement sizes range from $4,385/month entry-tier AI content subscriptions to $25K–$43K/month premium full-funnel packages, plus one-time projects such as the $10,000 Go-To-Market Playbook and $2,500 AI Visibility Audit.
Is Caffeine Marketing a public or private company?
Caffeine Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caffeine Marketing founded?
Caffeine Marketing was founded in 2017. It employs 1 to 10 people.
Where is Caffeine Marketing based?
Caffeine Marketing is headquartered in Atlanta, United States, in the North America region.
How does Caffeine Marketing make money?
Three revenue lines are on record. Strategic Partnership Retainers are the primary driver. The others are project-Based Engagements and AI Visibility Services.
Who are Caffeine Marketing's main competitors?
Direct peers on record are Directive Consulting, Single Grain, KlientBoost, Disruptive Advertising, SmartBug Media, Heinz Marketing, Ironpaper and Refine Labs. Broad incumbents are WebFX and Demandbase.
Does Caffeine Marketing have an API?
No public API is recorded for Caffeine Marketing.
What industry is Caffeine Marketing in?
Caffeine Marketing's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene), with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541810 and its SIC code is 7311.