SpinTel
SpinTel is a privately held Australian ISP, founded in 1996, that resells NBN broadband, Optus-powered mobile SIM plans, 5G/4G home wireless, and cloud PBX services to residential customers and small businesses across Australia through a direct-to-consumer digital channel.
- Company typePrivate
- Founded1996
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What SpinTel does
SpinTel is a privately held Australian telecommunications provider established in 1996, operating as a direct-to-consumer ISP from Surry Hills, Sydney. It serves residential households and small businesses (1-22+ employees) across Australia through an asset-light reseller model that leverages the National Broadband Network for fixed-line services and the Optus 4G/5G mobile network for SIM and wireless offerings. The company self-describes as one of Australia's largest privately owned ISPs and operates with 101-250 employees.
The product portfolio is anchored by NBN broadband plans across four speed tiers (25/10 to 1000/100 Mbps), SIM-only mobile plans on the Optus network ($14-$35/month), 5G and 4G home wireless alternatives, and a small-business suite that bundles Business NBN, Cloud-based PBX phone systems, Business Mobile, Enterprise Ethernet, and Business 5G Fixed Internet. Hardware attach (TP-Link Wi-Fi 6/Wi-Fi 7 modems, mesh units, Grandstream IP phones) is sold through an online Shop, and a Refer-A-Friend program drives low-cost acquisition. The technology stack is intentionally thin: no public API, no disclosed AI capabilities, and a third-party live-chat tool (ChatWoot) for support.
Revenue is generated entirely through recurring monthly subscriptions billed in advance, with promotional introductory pricing reverting to higher ongoing rates after six months. All plans carry no lock-in contracts and zero cancellation fees, a deliberate customer-acquisition lever. Go-to-market is direct via website self-serve, phone sales (13 22 10), live chat, and WhatsApp, supplemented by earned media through consistent industry awards from Mozo, Finder, Canstar Blue, Money Magazine, and ProductReview.com.au. No external funding, M&A, or geographic expansion outside Australia is disclosed.
SpinTel firmographics
Firmographics- Name
- SpinTel
- Legal name
- SpinTel
- Website
- https://spintel.net.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SpinTel is a privately held Australian ISP, founded in 1996, that resells NBN broadband, Optus-powered mobile SIM plans, 5G/4G home wireless, and cloud PBX services to residential customers and small businesses across Australia through a direct-to-consumer digital channel.
- Ownership category
- akta.pro rank
SpinTel industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Small Business/SoHo Routers & Gateways (HDAFAIAH)
- akta.pro secondary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
Keywords
Where SpinTel is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SpinTel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- NBN Broadband Services: Monthly subscription plans for NBN internet services across various speed tiers (NBN 25, 100, 500, 1000) with promotional introductory rates for new customers.
- Mobile SIM Plans: Month-to-month SIM-only mobile plans with unlimited talk and text, offering various data tiers from 25GB to 100GB.
- Wireless Internet Services: 5G and 4G home wireless internet plans with month-to-month options and modem purchase or rental options.
- Business PBX Services: Cloud-based business phone systems bundled with NBN services for small businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Starter NBN 25/10 Mbps |
| Subscription | Monthly | Home Plus NBN 100/20 Mbps |
| Subscription | Monthly | Home Turbo NBN 500/50 Mbps |
| Subscription | Monthly | Home Ultrafast NBN 1000/100 Mbps |
| Subscription | Monthly | Mobile SIM 25GB |
| Subscription | Monthly | Mobile SIM 100GB |
| Subscription | Monthly | Mobile SIM 100GB |
| Subscription | Monthly | 5G Home Wireless |
| Subscription | Monthly | 4G Home Wireless |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SpinTel product offering
Product offeringCore offering
SpinTel is an Australian telecommunications provider offering residential and business NBN broadband plans, SIM-only mobile plans on the Optus 4G/5G network, 4G/5G home wireless internet, and cloud-based PBX phone systems for small businesses. The company sells pre-configured modems and IP phones through its online shop and bundles services for both household and small business customers with no lock-in contracts.
Product overview
SpinTel is an Australian telecommunications provider offering a unified portfolio of internet and mobile services across residential and business segments. The core offering centers on NBN Plans (residential and business tiers) and Mobile SIM Plans, complemented by Home Wireless (4G/5G) services for fixed alternatives. Business customers additionally access Cloud-based PBX phone systems, Enterprise Ethernet, and 5G Fixed Internet. The company sells hardware including pre-configured NBN modems (TP-Link Wi-Fi 6 and Wi-Fi 7 devices with mesh options) and IP phones (Grandstream series, cordless Wi-Fi handsets, and ATA adapters) through its Shop. Additional services include a Refer-A-Friend rewards program and standard customer tools (My Account portal, order tracking, SIM activation, and bill payment). All services emphasize no lock-in contracts and are delivered without publicly documented API access for third-party integration.
Differentiator
Problem solved
Functional benefit
Products and services
- NBN Plans Residential NBN broadband plans offering unlimited data across multiple speed tiers including Home Starter (25/10 Mbps), Home Plus (100/20 Mbps), Home Turbo (500/50 Mbps), and Home Ultrafast (1000/100 Mbps), with no lock-in contracts and promotional introductory pricing for Australian households.
- Mobile SIM Plans
Quantifiable outcome
- Rated 4.6 from 17,000+ reviews on ProductReview
- +1 more outcomes
Companies that use SpinTel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SpinTel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SpinTel partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
SpinTel competitors and assessment
Company assessmentBroad incumbents
- Optus: Australia's second-largest telco whose mobile network SpinTel resells for its mobile SIM plans — directly comparable mobile/NBN offerings but as a full-service incumbent with owned infrastructure.
- Telstra: Australia's incumbent telecoms operator with NBN, mobile (own network), 5G, and bundled content/services — overlaps with SpinTel's offerings but operates at vastly larger scale with owned infrastructure.
- Vodafone Australia: Mobile network operator (now part of TPG) offering mobile SIM and home internet in Australia — comparable in mobile service delivery though as an integrated network owner rather than a reseller.
Direct peers
- Mate Communicate: Australian NBN and mobile provider focused on transparent pricing and customer-friendly terms — competes with SpinTel on the same no-lock-in, transparent-pricing value proposition in residential broadband.
- iiNet: Long-established Australian ISP (now part of TPG) offering NBN, mobile, and home wireless services to residential and SMB customers — directly comparable in product mix and target customer to SpinTel.
- Belong: Telstra-owned budget NBN provider targeting price-sensitive Australian households — competes head-to-head with SpinTel on low-cost NBN plans for the same residential segment.
- Aussie Broadband: Australian-focused ISP providing NBN, mobile, and business connectivity with strong emphasis on Australian-owned identity, customer service awards, and competitive pricing — the closest mid-size privately-operated direct competitor to SpinTel.
- Dodo Services: Australian ISP and energy retailer offering NBN and mobile plans targeting value-conscious residential customers — directly comparable in product portfolio and price-based positioning to SpinTel.
- TPG Telecom: Major Australian ISP and mobile operator (post Vodafone/iiNet merger) offering NBN, mobile, and 5G home wireless — directly comparable product portfolio and target segments to SpinTel, but at significantly larger scale.
Regional players
- Internode: Australian ISP (now part of AGL-owned business) primarily serving residential and SMB customers with NBN and mobile services — comparable product offering and customer base but with more limited geographic marketing focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SpinTel social profiles
Digital presenceSpinTel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpinTel leadership team
Management profileNumber of profiles
SpinTel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpinTel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpinTel
What does SpinTel do?
SpinTel is an Australian telecommunications provider offering residential and business NBN broadband plans, SIM-only mobile plans on the Optus 4G/5G network, 4G/5G home wireless internet, and cloud-based PBX phone systems for small businesses. The company sells pre-configured modems and IP phones through its online shop and bundles services for both household and small business customers with no lock-in contracts.
Is SpinTel a public or private company?
SpinTel is a private company. It is classified as unknown and is currently operating.
When was SpinTel founded?
SpinTel was founded in 1996. It employs 101 to 250 people.
Where is SpinTel based?
SpinTel is headquartered in Surry Hills, Australia, in the Oceania region.
How does SpinTel make money?
Four revenue lines are on record. NBN Broadband Services are the primary driver. The others are mobile SIM Plans, wireless Internet Services and business PBX Services.
Who are SpinTel's main competitors?
Broad incumbents on record are Optus, Telstra and Vodafone Australia. Direct peers are Mate Communicate, iiNet, Belong, Aussie Broadband, Dodo Services and TPG Telecom. Internode is listed as a regional player.
Does SpinTel have an API?
No public API is recorded for SpinTel.
What industry is SpinTel in?
SpinTel's product category is Telecommunications Services. Its primary akta.pro industry code is HDAFAIAH, Small Business/SoHo Routers & Gateways, with a secondary code of HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 51712 and its SIC code is 4812.