Sceptre

What Sceptre does

Sceptre is a B2B travel agency software and services platform that operates exclusively through the travel advisor channel, never selling directly to consumers. Founded in 1981 and headquartered in Rockville Centre, New York, the company is a subsidiary of DH Enterprise & Associates, LLC led by CEO Ben Block. Its platform supports independent travel agents and travel agencies in the United States, with channel distribution partnerships that include Cruise Planners and Travel Leaders Network, alongside active membership in the United States Tour Operators Association (USTOA).

The company's core product is PerfectFIT, an online booking engine that enables travel advisors to assemble custom multi-city vacation packages — combining flights, accommodations, car rentals, transfers, rail, and activities — in a guided, itinerary-style workflow. Adjacent capabilities include automatic generation of agency-branded client brochures, client view-tracking alerts, group travel booking modules, a basic travel CRM, and an advisor resource library with webinars and city guides. Sceptre complements this with 450+ expert-curated pre-built vacation packages spanning 60+ destinations across Europe, Africa, Asia, Oceania, Latin America, the Caribbean, Mexico, and North America, plus optional Travel Protection Plans (TPP1 and TPP2) underwritten by United States Fire Insurance Company.

Sceptre monetizes primarily through supplier commissions on booked travel components, supplemented by agent-set booking fees that are embedded in opaque package pricing, and fees from third-party-underwritten travel protection plans. Go-to-market is a partner-led, channel-only motion: the company drives adoption through travel agency networks, advisor education (webinars, Advisor 101, marketing and sales resources), and digital content marketing, with a US-based call center providing inside-sales support. The platform does not expose a public API, and integration surface is limited to standard marketing and webinar tooling (Google Analytics, social embeds, GoToWebinar, Cloudflare CDN).

Name

Sceptre

Legal name

DH Enterprise and Associates, LLC

Website

https://sceptrevacations.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sceptre is a B2B travel platform, operating since 1981, that exclusively serves independent travel advisors and travel agencies with a custom multi-city booking engine (PerfectFIT), 450+ prebuilt packages to 60+ destinations, branded client brochures, and in-destination support.

Ownership category

akta.pro rank

Product category

Travel Agency Software

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

On-Trip Support, Rebooking & Disruption Management (HSACAKAN), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Travel Insurance Coordination (HSACAKAI)

Keywords

• Travel booking platform
• Vacation package booking
• Tour operator platform
• Travel agent software
• Itinerary management software

Headquarters

HQ city

Rockville Centre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Travel Package Sales Commission: Sceptre earns commissions from travel suppliers (airlines, hotels, car rentals, transfers, activities) included in booked vacation packages. Agents can also add booking fees that are built into the opaque package price.
2. Agent Booking Fees: Travel agents can easily add a booking fee that is built into the package price, providing additional revenue for agents while remaining opaque to end customers.
3. Travel Protection Plans: Optional travel protection plan fees (TPP1 and TPP2) offered during booking process, including non-insurance pre-departure trip cancellation waiver and insurance benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sceptre provides travel advisors with a proprietary online booking engine (PerfectFIT) and a catalog of over 450 pre-built vacation packages to 60+ destinations worldwide, enabling agents to assemble custom multi-city itineraries — including flights, accommodations, car rentals, transfers, and activities — and book them on behalf of clients. The company supports agents with branded client brochures, view-tracking alerts, group travel tools, optional Travel Protection Plans, and a US-based call center, operating exclusively through the travel advisor channel and never selling directly to consumers.

Product overview

Sceptre is a B2B travel agency software and CRM platform built exclusively for travel advisors. The core product is PerfectFIT, an online booking engine that enables agents to build and book custom multi-city vacation packages (including flights, hotels, car rentals, transfers, and activities) within minutes. The platform also offers over 450 pre-built vacation packages to 60+ destinations worldwide. Agent-facing tools include custom online brochures fully branded to the agency, client itinerary sharing with view-tracking alerts, group travel booking, and a suite of travel inspiration and advisor resources. Travel Protection Plans are available as add-on insurance products. The platform is complemented by a US-based call center, emergency in-destination support, and agent training webinars.

Differentiator

Problem solved

Functional benefit

Brands

• PerfectFIT: Custom vacation package booking platform allowing agents to build multi-city vacation packages including flights, accommodations, car rentals, transfers, and activities within minutes.
• Prebuilt Vacation Packages

Products and services

• PerfectFIT Booking Engine Online booking engine that enables travel advisors to build custom multi-city vacation packages — including flights, accommodations, car rentals, transfers, and activities — within minutes using an intuitive step-by-step quote builder. The engine automatically generates branded client brochures and sends view-tracking alerts to the agent.
• Prebuilt Vacation Packages Over 450 expert-curated pre-built vacation packages covering more than 60 destinations across Europe, Africa, Asia, Australia & South Pacific, Latin America, Mexico & the Caribbean, and North America. Packages can be booked with or without air and include airfare, fuel surcharges, airport taxes and fees.
• Travel Protection Plans (TPP1 and TPP2) Optional travel protection plan fees offered during the booking process. TPP1 covers self-drive and customized bookings (must be purchased within 48 hours of initial booking) and includes Part A non-insurance pre-departure trip cancellation waiver plus Part B insurance benefits. TPP2 covers Escorted, Golf, Cruise, Rail and/or Group Vacations, with insurance benefits underwritten by United States Fire Insurance Company. Coverage includes Trip Cancellation, Trip Interruption, Travel Delay, Accident & Sickness Medical Expense, and Lost Baggage.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DH Enterprise & Associates, LLCcoreStrategic or Co-development PartnerParent company of Sceptre Vacations. DH Enterprise is a New York Corporation located at 486 Sunrise Highway, Suite 200, Rockville Centre, NY 11570. CEO Ben Block leads the company.
• Cruise Planners - An American Express Travel RepresentativecoreChannel Partner/ Reseller/ DistributorMajor travel agency network partner. Sceptre tools are promoted and available to Cruise Planners' network of travel advisors as part of their preferred supplier relationships.
• Travel Leaders NetworkcoreChannel Partner/ Reseller/ DistributorMajor travel agency network partner. Sceptre provides booking tools and vacation packages to Travel Leaders Network member agencies.
• USTOA (United States Tour Operators Association)minorStrategic or Co-development PartnerSceptre Vacations is an active member of the United States Tour Operators Association, which provides consumer protection and industry representation.
• Trip Mate (Generali Global Assistance & Insurance Services)minorImplementation/ SI/ Consulting PartnerInsurance partner providing travel protection plan benefits including Trip Cancellation, Trip Interruption, Travel Delay, Accident & Sickness Medical Expense, and Lost Baggage coverage. Plans are underwritten by United States Fire Insurance Company.
• Global Consolidated Services (GCS)minorOthersProcesses credit card payments for Sceptre bookings. Credit card charges appear on statements as 'Sceptre'. Also provides the non-insurance Pre-Departure Trip Cancellation Waiver component of TPP1.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Globus family of brands (Globus, Cosmos, Monograms): Operates a portfolio of guided tour and independent vacation brands sold almost exclusively through travel advisors. Highly comparable to Sceptre's B2B tour operator model with advisor-only distribution, package-based offerings, and a strong European catalog.
• Trafalgar: Globus-affiliated guided tour operator with deep European itineraries sold primarily through travel advisors. Comparable to Sceptre on advisor-channel go-to-market, packaged vacation structure, and European destination focus.
• Insight Vacations: Premium guided tour operator within the Globus family, distributed through travel advisors. Comparable to Sceptre's higher-end FIT and pre-built package offerings, particularly across Europe.
• Collette: Family-owned guided tour operator selling predominantly through travel advisors with packaged itineraries to Europe and worldwide. Mirrors Sceptre's advisor-only model and package-based, multi-component booking approach.
• G Adventures: Small-group adventure tour operator with a strong travel advisor distribution channel and pre-built itineraries across global destinations. Comparable to Sceptre on advisor-channel GTM, pre-built package catalog, and broad geographic reach.
• Intrepid Travel: Adventure and small-group tour operator working extensively with travel advisors through a B2B portal and pre-built itineraries. Comparable to Sceptre in advisor-only distribution, package structure, and global destination breadth.
• CIE Tours International: Ireland/UK/Europe specialist tour operator selling almost exclusively through travel advisors with pre-built itineraries. Closely comparable to Sceptre's European heritage, pre-built package catalog, and exclusive advisor channel.
• Kensington Tours: Custom luxury tour operator working primarily through travel advisors to build bespoke international itineraries. Comparable to Sceptre's custom FIT (PerfectFIT) capability, advisor-only channel, and worldwide destination coverage.

Emerging players

• TourRadar: Online marketplace and B2B platform connecting multi-day tour operators with travel advisors and consumers. Comparable to Sceptre in aggregating multi-component tour packages and supporting advisor booking workflows, though with a broader marketplace model.
• Traveltek (part of WebBeds): B2B booking technology provider for travel agents and tour operators, offering dynamic packaging, cruise, and hotel booking platforms. Comparable to Sceptre's PerfectFIT in serving advisor-side booking automation, though more technology-infrastructure oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/SceptreTours
• Facebookfacebook.com/sceptrevacations
• LinkedInlinkedin.com/company/sceptre-tours

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sceptre