Systemic Formulas
Systemic Formulas & Alimentum Labs is a private, Ogden-based clinical-grade supplement company combining nutrigenomics and microbiome science into sequenced Holobiome protocols, sold direct-to-consumer and to licensed functional medicine practitioners through owned e-commerce.
- Company typePrivate
- Founded1980
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Systemic Formulas does
Systemic Formulas & Alimentum Labs is a privately held, founder-owned clinical-grade nutritional supplement company established in the 1980s by Dr. Shayne Morris and headquartered in Ogden, Utah. The company operates a dual-brand portfolio: Systemic Formulas (124 products) targets foundational organ and tissue support across nine biological function categories (brain, cardiovascular, detox, gut, hormone, immunity, metabolism, skin, whole body), while Alimentum Labs (44 products) is the nutrigenomic-focused extension featuring the Genic line (e.g., ImmuneGenic, DetoxiGenic, CalmGenic, NeuroGenic) and µBiomic keystone-species probiotics. Total catalog exceeds 170 SKUs, sold under the company's owned e-commerce storefront with separate patient and professional account tiers. The core technical architecture is the 'holobiome' framework — a sequenced, multi-month clinical protocol system combining nutrigenomics, microbiome science, and functional testing (MY DNA at $350, BLU POO gut transit time tracking) to deliver personalized intervention plans, anchored by the flagship five-phase Holobiome Roadmap bundle priced at $1,730.
Manufacturing runs in-house under cGMP certification at an FDA-regulated facility, with raw ingredients, in-process intermediates, and finished capsules/liquids verified at every stage by an independent ISO/IEC 17025-certified third-party laboratory — an operation the company states costs approximately $500,000 annually. The company holds multiple scientific patents covering proprietary formulations and manufacturing processes, and all products carry California Proposition 65 screening. Practitioner engagement is driven through the annual NEXGEN seminar, a free continuing-education webinar series, an extensive clinical article library authored primarily by Bonnie Rivas, and gated professional accounts available to licensed functional medicine practitioners, naturopaths, chiropractors, and nutritionists.
The revenue model is direct-only: there is no third-party retail distribution, and pricing spans $24–$70 per individual SKU, $135–$715 for focused protocol bundles (Deep Cellular Detox at $715, individual Holobiome phases at $300–$380), up to $1,730 for the full Holobiome Roadmap bundle. The company operates 11–50 employees, has not raised outside capital, and channels all sales through owned digital properties with intermittent promotional codes (e.g., JULY2026) and a strict no-returns policy consistent with professional-grade positioning.
Systemic Formulas firmographics
Firmographics- Name
- Systemic Formulas
- Legal name
- Systemic Formulas & Alimentum Labs
- Website
- https://systemicformulas.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Systemic Formulas & Alimentum Labs is a private, Ogden-based clinical-grade supplement company combining nutrigenomics and microbiome science into sequenced Holobiome protocols, sold direct-to-consumer and to licensed functional medicine practitioners through owned e-commerce.
- Ownership category
- akta.pro rank
Systemic Formulas industry classification
Industry- Product category
- Clinical-Grade Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Hypoallergenic & Allergy-Friendly Infant Formula Manufacturing (Extensively Hydrolyzed/Amino Acid) (AFAHAHAD)
Keywords
Where Systemic Formulas is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Systemic Formulas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Supplement Sales: Direct-to-consumer and practitioner sales of clinical-grade supplement products across 170+ SKUs. Products organized by biological function (Brain, Cardiovascular, Detox, Gut, Hormone, Immunity, Metabolism, Skin, Whole Body) and brand (Systemic Formulas, Alimentum Labs). One-time purchase model with individual product and bundled protocol options.
- Protocol Bundles: Structured multi-product protocols like Holobiome Roadmap ($1,730 bundle), Deep Cellular Detox ($715), and monthly phases (Prepare $300, Purify $380, Promote $360, Protect $340). Provides higher transaction value through curated product combinations.
- Health Packages: Comprehensive health packages including the Holobiome Roadmap Bundle and phased protocols (BRAIN PHASE $161, BODY PHASE $185, CELLULAR VITALITY $135.50, PREP PHASE $233.50) targeting specific health outcomes.
- Genetic Testing: MY DNA genetic testing product ($350) providing DNA analysis for personalized product recommendations, enabling integration of testing services with supplement sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual supplement products |
| Unit Pricing | Pay-as-you-go | Health protocol bundles |
| One time/ perpetual license | Pay-as-you-go | MY DNA genetic testing |
| Other | Pay-as-you-go | Professional practitioner accounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Systemic Formulas product offering
Product offeringCore offering
Systemic Formulas & Alimentum Labs manufactures and sells clinical-grade nutritional supplements across two brands (Systemic Formulas with 124 SKUs and Alimentum Labs with 44 SKUs, totaling 170+ products) combining nutrigenomics and microbiome science. Offerings include standalone organ/system-targeted supplements, keystone-species probiotic formulations, the Holobiome Roadmap 5-phase clinical protocol ($1,730 bundle), MY DNA genetic testing ($350), BLU POO gut transit tracking, and pediatric supplements, sold through an owned e-commerce storefront with separate patient and professional account tiers.
Product overview
Systemic Formulas & Alimentum Labs is a dual-brand clinical-grade supplement company offering 170+ products across two distinct brands. Systemic Formulas provides foundational organ and tissue support supplements (numbered formulas 1-9, plus targeted products for adrenal, brain, cardiovascular, gut, hormone, immunity, metabolism, skin, thyroid, and other systems). Alimentum Labs delivers advanced nutrigenomic formulas (Genic line: ImmuneGenic, DetoxiGenic, CalmGenic, NeuroGenic, etc.) that target specific gene expression, plus exclusive µBiomic probiotic products featuring keystone species. The flagship Holobiome Roadmap protocol ($1,730 bundle) integrates both brands' offerings into a 5-month sequenced program combining nutrigenomics and microbiome approaches. Testing products include MY DNA ($350) and BLU POO transit time tracker. Pediatric line includes Brainy Play, Fun Play, and Tuff Play.
Differentiator
Problem solved
Functional benefit
Brands
- Systemic Formulas: Primary supplement brand with 124 products focusing on various health categories including brain, cardiovascular, gut, hormone, and immunity support.
- Alimentum Labs
Products and services
- Systemic Formulas Brand Primary brand of clinical-grade dietary supplements featuring organ and tissue support formulas, digestive products, and systemic formulations including numbered support formulas (1-Activator, 2-Builder, 5-Stabilizer, etc.) and targeted supplements for adrenal, brain, cardiovascular, detoxification, gut, hormone, immune, metabolism, skin, thyroid, and other organ systems.
- Alimentum Labs Brand
Quantifiable outcome
- 170+ clinical-grade formulas
- +2 more outcomes
Companies that use Systemic Formulas
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Systemic Formulas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Systemic Formulas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISO/IEC 17025-Certified Third-Party LaboratorycorePartnership with independent third-party ISO/IEC 17025-certified laboratory for rigorous testing at every stage of production including raw ingredients, mixed ingredients, encapsulated ingredients, and final bottled capsules or liquids. Testing covers heavy metals, microbial threats, ingredient identity, active ingredient potency, and probiotic viability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Systemic Formulas competitors and assessment
Company assessmentDirect peers
- Integrative Therapeutics: Professional-grade supplement line within Schwabe's family of brands, distributed through healthcare practitioners — directly comparable in target segment and clinical formulation approach.
- Thorne HealthTech: Premium clinical-grade supplement brand combining practitioner and DTC sales, with strong focus on personalized nutrition, testing, and NSF/cGMP quality — directly comparable in positioning and channel mix.
- Microbiome Labs: Gut-health focused supplement company with practitioner distribution and proprietary probiotic and microbiome formulations — directly comparable in keystone-species and gut-restoration positioning.
- Metagenics: Large functional medicine supplement manufacturer with practitioner channel, branded protocols, and clinical education; comparable in scope of SKU range and practitioner-centric GTM.
- Designs for Health: Functional medicine-focused supplement company with practitioner education programs and clinical protocols — overlaps strongly in target customer (integrative practitioners) and protocol-based selling.
- Standard Process: Whole-food nutrient supplement brand with practitioner channel and vertical integration from farm to capsule — comparable in clinical-grade, practitioner-driven supplements.
- Xymogen: Practitioner-only supplement brand offering exclusive professional formulas, nutritional testing, and clinical protocols — closely comparable in exclusive practitioner model and protocol-based selling.
- Ortho Molecular Products: Practitioner-exclusive supplement brand with evidence-based formulations, sold exclusively through licensed healthcare professionals — closely comparable channel restriction and clinical positioning.
- Pure Encapsulations: Practitioner-only hypoallergenic supplement brand focused on purity and clinical formulations; closely matches Systemic Formulas' practitioner channel and clinical-grade quality positioning.
Emerging players
- Seed Health: DTC-first probiotics brand with proprietary strain formulations and clinical research emphasis — comparable on probiotic IP and direct-to-consumer education, though channel mix differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Systemic Formulas social profiles
Digital presenceSystemic Formulas compliance and trust
Trust signalCompliance3 records
Systemic Formulas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Systemic Formulas leadership team
Management profileNumber of profiles
Profiles2 records
Systemic Formulas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Systemic Formulas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Systemic Formulas
What does Systemic Formulas do?
Systemic Formulas & Alimentum Labs manufactures and sells clinical-grade nutritional supplements across two brands (Systemic Formulas with 124 SKUs and Alimentum Labs with 44 SKUs, totaling 170+ products) combining nutrigenomics and microbiome science. Offerings include standalone organ/system-targeted supplements, keystone-species probiotic formulations, the Holobiome Roadmap 5-phase clinical protocol ($1,730 bundle), MY DNA genetic testing ($350), BLU POO gut transit tracking, and pediatric supplements, sold through an owned e-commerce storefront with separate patient and professional account tiers.
Is Systemic Formulas a public or private company?
Systemic Formulas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Systemic Formulas founded?
Systemic Formulas was founded in 1980. It employs 11 to 50 people.
Where is Systemic Formulas based?
Systemic Formulas is headquartered in Ogden, United States, in the North America region.
How does Systemic Formulas make money?
Four revenue lines are on record. Direct Supplement Sales are the primary driver. The others are protocol Bundles, health Packages and genetic Testing.
Who are Systemic Formulas's main competitors?
Direct peers on record are Integrative Therapeutics, Thorne HealthTech, Microbiome Labs, Metagenics, Designs for Health, Standard Process, Xymogen, Ortho Molecular Products and Pure Encapsulations. Seed Health is listed as an emerging player.
Does Systemic Formulas have an API?
No public API is recorded for Systemic Formulas.
What industry is Systemic Formulas in?
Systemic Formulas's product category is Clinical-Grade Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2000.