Nettra Media

What Nettra Media does

Nettra Media is a Fresno, California-based digital marketing agency operating since at least 2013, when it obtained Google Partner and Meta Partner status. The firm focuses on paid media acquisition, analytics, and fractional CMO services for a deliberately diversified set of SMB and mid-market verticals, including credit unions and banks (Valley First Credit Union), solar (Kuykendall Solar), community colleges (Fresno City College, Clovis Community College), law firms (Nuttall Coleman Law), and HVAC contractors (VAR Air Conditioning). Its most differentiated capability is a proprietary ad-to-funded-loan attribution model that closes the loop from paid media impressions to originated loan volume — a measurement problem that most generalist agencies are unable to solve for financial institution clients. The agency also offers IP Address Retargeting and AI marketing audits as differentiated service lines, alongside a Fractional CMO practice that extends beyond execution media buying into higher-value strategic consulting.

Nettra Media operates on a managed-service model with a stated $5,000/month minimum ad budget per client, supplemented by agency management fees on top of media spend. It has managed over $24 million in cumulative ad-platform spend across 388 completed projects, with an average client relationship length of approximately 40 months. The team is led by founder Dave Martin, who has spoken at SXSW and CUNA (Credit Union National Association) conferences, lending personal credibility in the credit union and bank marketing vertical. The firm competes in the crowded SMB digital agency market against both regional shops and platform-direct service providers, and its competitive position rests on vertical specialization, partner credentials, and attribution analytics rather than scale or proprietary technology infrastructure.

Name

Nettra Media

Legal name

Nettra Media, LLC

Website

https://nettramedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nettra Media is a Fresno-based digital marketing agency providing paid media, analytics, and fractional CMO services to SMB and mid-market clients in financial services, solar, education, legal, and HVAC verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital marketing services
• Paid advertising management
• Search engine optimization
• Web design development
• Content marketing services

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering services including paid social advertising, SEO, PPC, content marketing, email lead generation, web design & development, and creative services. Revenue generated through service fees based on monthly budgets ranging from $5,000 to $25,000+.
2. CMO/Outsourced Marketing Strategy: Fractional CMO services with Marketing Summit process involving strategy development, implementation, and optimization. Deeper engagement model with 20 different customer acquisition channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Nettra Media is a full-service digital marketing agency that delivers paid social advertising, PPC, SEO, content marketing, email lead generation, web design and development, creative services, and strategic data analysis for businesses nationwide. It also operates a Fractional CMO engagement model exploring 20 customer acquisition channels. Its core specialty is financial institution marketing, where it uses a proprietary attribution model that connects ad clicks to funded loans and account openings.

Product overview

Nettra Media is a digital marketing agency offering a comprehensive suite of marketing services organized around two primary engagement models: (1) Traditional Agency Services including Paid Social Advertising, Social Media Management, PPC & Paid Media, SEO Services, Content Marketing, Email Lead Generation, Web Design & Development, Creative Services, and Strategy & Data Analysis; and (2) the Fractional CMO/Outsourced CMO approach which provides strategic marketing leadership exploring 20 customer acquisition channels. The company specializes in vertical markets including Financial Institutions (banks and credit unions) with a proprietary data attribution model connecting ad clicks to funded loans, Service-Based Companies, Attorneys, and HVAC Companies. The agency is nationally recognized as an AI Marketing Agency and Google & Facebook Partner managing over $27 million in ad platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Social Advertising Paid social advertising across Facebook, Instagram, and TikTok designed to reach target audiences, build trust on social platforms, and decrease customer acquisition costs for businesses.
• Social Media Management Social media management service that positions brands authentically on platforms where target customers spend their time, including content creation and community management.
• PPC & Paid Media Pay-per-click and paid media management on Google and other platforms, leveraging Nettra's status as a Google & Facebook Partner to engage audiences with targeted, geo-targeted ads.
• SEO Services Search engine optimization services designed to make it easy for prospects to discover businesses organically and improve search rankings through keyword targeting, metadata, site structure, and quality backlinks.
• Content Marketing Content marketing service that engages and educates customers with content that builds trust and credibility through blog posts, articles, and multimedia content.
• Email Lead Generation Email campaign development and marketing automations that fuel sales and growth through segmented, behavior-triggered communications to nurture leads.
• Web Design & Development Modern, user-friendly website design and development that stands out from competition with sales and lead generation optimization built in.
• Strategy & Data Analysis Comprehensive growth strategy tailored to businesses and backed by data, including attribution modeling that connects ad clicks to actual revenue outcomes.
• Creative Services Design, branding, and creative production services to support marketing campaigns and brand development across digital and traditional channels.
• Fractional CMO / Outsourced CMO Strategic marketing leadership acting as an outsourced Chief Marketing Officer, exploring 20 customer acquisition channels and developing phased marketing strategies. Includes the 4-meeting Marketing Summit process to create a comprehensive growth plan.
• Financial Institution Marketing Specialized marketing for banks and credit unions featuring a proprietary data attribution model that tracks ad clicks to funded loans and account openings, combining banking portal data with ad platform data.
• Service-Based Companies Marketing Digital marketing solutions for service businesses including HVAC, solar, and general service companies, leveraging co-op marketing funds where applicable to drive lead generation and booked jobs.
• Attorney Marketing Specialized legal industry marketing focusing on referral funnels, local reputation building, and data-driven client acquisition for law firms, particularly personal injury and criminal defense practices.

Quantifiable outcome

• 69% ROI (ad click to funded app) for Valley First Credit Union
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2013National Google Partner since 2013. Manages significant ad spend on Google Ads platform with proven 10+ year track record. Featured speaker at SXSW on Google Advertising.
• Meta / FacebookcoreTechnology or Integration · 1 January 2013National Facebook/Meta Partner since 2013. Manages Facebook and Instagram ad campaigns with advanced targeting and retargeting capabilities.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Single Grain: Digital marketing agency specializing in SEO, paid media, and content for SaaS and enterprise clients, with strong thought leadership and AI-marketing positioning. Directly comparable to Nettra's AI-marketing authority, conference presence, and full-funnel service model.
• Directive Consulting: B2B and SaaS-focused performance marketing agency specializing in paid media, SEO, and content with proprietary attribution capabilities. Comparable to Nettra's data-attribution value proposition and enterprise/mid-market GTM, though more concentrated in SaaS verticals.
• KlientBoost: PPC, paid social, and conversion-rate-optimization agency serving SaaS and B2B clients with a landing-page and CRO focus. Closely aligned with Nettra in channel mix (Google/Facebook), creative + paid media model, and mid-market engagement size.
• LYFE Marketing: Digital marketing agency offering social media management, PPC, SEO, and email marketing for SMBs. Comparable to Nettra in service breadth and target client size, with similar subscription-based monthly engagement model starting at lower price points.
• Coalition Technologies: SEO, PPC, web design, and branding agency serving mid-market and enterprise clients with a multi-vertical focus. Comparable to Nettra in channel mix, vertical diversity (e-commerce, financial, professional services), and data-driven optimization approach.
• Disruptive Advertising: PPC, SEO, and lifecycle marketing agency focused on mid-market and enterprise clients with a strong emphasis on data-driven attribution and CRO. Directly comparable to Nettra's PPC and paid-media core, with similar Google/Meta partner positioning and multi-vertical client base.
• Adtaxi: Digital marketing agency focused on data-driven paid media, programmatic, and SEO for mid-market and enterprise clients including financial services and B2B. Directly comparable to Nettra in client vertical mix (financial, B2B), attribution emphasis, and programatic/paid-media GTM.

Broad incumbents

• WebFX: Established full-service digital marketing agency offering SEO, PPC, social, and web design across multiple verticals. Comparable to Nettra in service breadth (paid media + SEO + content + web) and mid-market/enterprise client focus, but significantly larger in headcount and revenue.
• Thrive Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients nationally. Comparable service portfolio to Nettra with similar multi-vertical positioning (legal, financial, education, service businesses).

Emerging players

• Pacvue: Enterprise commerce media and advertising platform for Amazon, Walmart, and omnichannel retail media. Comparable to Nettra in the data-attribution and AI-driven ad optimization layer, though serving much larger retail/CPG clients with a SaaS-plus-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nettramedia?lang=en
• YouTubeyoutube.com/channel/UCqn0jTXHYYqFglJD7f3wfXQ
• Facebookfacebook.com/nettramedia
• LinkedInlinkedin.com/company/nettra-media
• Instagraminstagram.com/nettramedia
• TikToktiktok.com/@nettramedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nettra Media