Rogue Territory
Rogue Territory is a Los Angeles-based, founder-owned apparel brand designing and producing premium handcrafted denim jeans and complementary apparel (shirts, jackets, knits) using Japanese selvedge denim, sashiko, and waxed canvas, sold direct-to-consumer via Shopify and through 40+ independent specialty stockists worldwide.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rogue Territory does
Rogue Territory sells primarily through its Shopify e-commerce site with a complimentary chainstitch hemming service on raw denim, plus a curated network of approximately 40+ independent specialty stockists across 13+ countries (US, Australia, Canada, China, France, Germany, Hong Kong, Macau, New Zealand, Spain, Switzerland, Taiwan, UK). Pricing is premium one-time unit, with most items between $150 and $445 and higher-end lined jackets at $445; there is no subscription model. Marketing is brand-led, relying on Instagram (@RGT, #rgtforeveryseason), an email newsletter, the RGT FAM loyalty program, content on denim care and sizing, and the 'Keep The Trade Alive' artisan campaign. Revenue is supplemented by fee-based hemming ($30 domestic, $75 international) on jeans purchased through retailers, and by small referral relationships with denim-repair services. The company has received no disclosed institutional funding and is wholly founder-owned, having grown organically through brand recognition including celebrity placements (Daniel Craig in 'No Time to Die'; Ryan Reynolds in 'The Adam Project').
Rogue Territory firmographics
Firmographics- Name
- Rogue Territory
- Legal name
- Rogue Territory LLC
- Website
- https://rogueterritory.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rogue Territory is a Los Angeles-based, founder-owned apparel brand designing and producing premium handcrafted denim jeans and complementary apparel (shirts, jackets, knits) using Japanese selvedge denim, sashiko, and waxed canvas, sold direct-to-consumer via Shopify and through 40+ independent specialty stockists worldwide.
- Ownership category
- akta.pro rank
Rogue Territory industry classification
Industry- Product category
- Premium Denim and Heritage Menswear Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industries
- Luxury Denim & Premium Casualwear (CRAAAFAK), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where Rogue Territory is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rogue Territory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Apparel Product Sales: Direct-to-consumer sales of denim, trousers, shorts, shirts, jackets, knits, and accessories. Products are priced at premium price points ($145-$445 for most items). One-time purchase model with no subscription required. Revenue from online sales through Shopify platform and through physical retail stockists worldwide.
- Hemming Services: Complimentary chainstitch hemming for raw denim purchased directly from website. Fee-based hemming service ($30 domestic, $75 international) for jeans purchased through retailers. Additional charge for hem requests on Black Friday/Cyber Monday orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Work Shirt // Dyed Grey Sashiko - $355 |
| Unit Pricing | Pay-as-you-go | Work Shirt // Dyed Navy Sashiko - $365 |
| Unit Pricing | Pay-as-you-go | Field Shirt // Indigo x Natural Sashiko Check - $285 |
| Unit Pricing | Pay-as-you-go | Logo Crewneck Sweatshirt // Heather Grey - $150 |
| Unit Pricing | Pay-as-you-go | Supply Jacket // Tan Ridgeline (Unlined) - $365 |
| Unit Pricing | Pay-as-you-go | Supply Jacket // Lined Tan Ridgeline - $445 |
| Unit Pricing | Pay-as-you-go | Supply Jacket // River Wash Indigo - $375 |
| Unit Pricing | Pay-as-you-go | Strider // Indigo Vintage Wash - $375 |
| Unit Pricing | Pay-as-you-go | Supply Jacket // Stealth Wash - $385 |
| Unit Pricing | Pay-as-you-go | Cruiser Jacket // Vintage Wash - $425 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rogue Territory product offering
Product offeringCore offering
Rogue Territory designs, manufactures, and sells handcrafted premium denim jeans and complementary apparel (trousers, shorts, shirts, jackets, knits) cut and sewn in Los Angeles. Products are built around custom Japanese selvedge denim, sashiko, and Martexin waxed canvas fabrics, sold direct-to-consumer online and through 40+ independent menswear and denim stockists worldwide. A complimentary in-house chainstitch hemming service accompanies raw denim purchases.
Product overview
Rogue Territory is a direct-to-consumer apparel brand specializing in handcrafted quality denim goods and apparel. The company operates as a single unified e-commerce platform offering a focused product portfolio centered on denim jeans (available in 7 distinct fits including Stanton slim-straight, SK skinny, Silveridge tapered, Strong Taper, Standard Issue, Strider high-rise relaxed straight, and Relaxed Strider), complemented by trousers, shorts, knits, shirts, and jackets. Key product lines include the Supply Jacket series (available in waxed canvas Ridgeline variants and washed denim versions), Work Shirts and Field Shirts featuring specialty Japanese fabrics like sashiko and indigo selvedge canvas, and the limited-release Sashiko Collection. Products are proudly cut and sewn in Los Angeles, CA, with signature construction details including chain-stitching, triple-needle seams, and selvedge cuts. The brand offers online exclusives, a complimentary chain-stitch hemming service on raw denim purchases, and operates a loyalty rewards program. Notable materials used include 100% cotton sashiko from Japan, Martexin waxed canvas, Japanese selvedge denim, and French terry fleece woven in Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Denim Jeans Handcrafted denim jeans in 7 fits (Stanton slim-straight, SK skinny, Silveridge tapered, Strong Taper, Standard Issue, Strider high-rise relaxed straight, Relaxed Strider), featuring chainstitch construction, selvedge cuts, and complimentary in-house chainstitch hemming on raw denim purchases. For menswear consumers who value premium materials and US manufacturing.
- Trousers Classic trouser styles complementing the denim collection, including Officer Trousers in indigo selvedge canvas. For menswear consumers seeking premium tailored-casual bottoms.
- Shorts Denim and casual shorts in various fits. For warm-weather everyday wear for menswear consumers.
- Shirts Work shirts, field shirts, and button-downs featuring specialty Japanese fabrics including 100% cotton garment-dyed sashiko (13oz and 15oz weights), urea buttons made in Japan, and indigo selvedge canvas (6oz and 11oz). For discerning menswear consumers seeking heritage-styled shirts.
- Jackets Outerwear including Supply Jackets in waxed canvas Ridgeline variants (10oz Martexin waxed 100% cotton canvas with natural water repellency) and washed denim variants (15oz Japanese selvedge denim, low-water wash process), plus Cruiser Jackets in 13.5oz washed indigo selvedge denim (hand-distressed). Some variants feature Japanese wool blanket lining. For menswear consumers seeking premium outerwear.
- Knits Knit tops including crewneck sweatshirts made from 19oz French terry (98% cotton / 2% poly) woven in Los Angeles. For menswear consumers seeking premium US-made casual knitwear.
- Sashiko Collection Limited release collection featuring 100% cotton garment-dyed sashiko fabrics from Japan in indigo and natural colorways. Includes work shirts and field shirts priced $285 to $365. Online exclusive release. For denim and heritage menswear enthusiasts.
- Online Exclusives Products available exclusively through the Rogue Territory online store, including specialty fabric shirting and Japanese selvedge pieces not carried by stockists. For direct-to-consumer customers.
- Gift Cards Digital gift cards usable across the Rogue Territory online store assortment. For gifting use cases by customers and corporate gifting buyers.
- RGT FAM Rewards Program Free loyalty program where customers earn RGT Points toward discounts on future purchases. Points calculated from pre-tax subtotal, never expire. Drives repeat purchase behavior among direct-to-consumer customers.
Quantifiable outcome
- Products improve with wear - denim stretches up to 1 inch in waist, develops unique fading patterns
- +1 more outcomes
Companies that use Rogue Territory
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Rogue Territory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rogue Territory partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- ShopifycoreShopify powers the Rogue Territory e-commerce store, providing the online platform that enables direct-to-consumer sales. Shopify handles payment processing, order management, and website hosting.
- Stag ProvisionsflagshipStag Provisions is an exclusive retail partner for the Lined Tan Waxed Canvas Supply Jacket collaboration. The jacket was featured as 'seen on Ryan Reynolds in The Adam Project' on Stag Provisions website. Stag Provisions carries RGT products at multiple Texas and Tennessee locations (Austin, Dallas, Houston, Nashville).
- The Kindling Co.minorVideo production company that produced the 'Keep The Trade Alive' campaign video featuring Rogue Territory products and featured craftsmen.
- HeddelsminorDenim education platform referenced in FAQ for denim care guidance. They recommend Heddels articles on topics like sanforization, chainstitching, and crotch blowouts to educate customers.
- Indigo ProofminorDenim repair service recommended by Rogue Territory for customers needing repairs beyond their complimentary hemming service.
- Science and KindnessminorDenim repair service recommended by Rogue Territory for repairs and alterations.
- Denim DoctorsminorDenim repair service recommended by Rogue Territory for repairs and alterations.
- Denim TherapyminorDenim repair service recommended by Rogue Territory for repairs and alterations.
- Denim RevivalminorDenim repair service recommended by Rogue Territory for repairs and alterations.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Rogue Territory competitors and assessment
Company assessmentDirect peers
- Gustin: Gustin is a San Francisco DTC premium menswear brand built on a crowdfunded, direct-to-consumer model with selvedge denim and classic shirting — overlapping core customer (premium menswear enthusiasts) and fabric-led product strategy.
- Tellason: Tellason is a San Francisco-based premium selvedge denim brand cut and sewn in San Francisco, sharing Rogue Territory's small-batch, denim-first, US-made ethos and targeting the same discerning raw denim consumer.
- Naked & Famous Denim: Naked & Famous is a Canadian premium denim specialist focused on Japanese selvedge and experimental fabrics — a direct comparable on product (Japanese selvedge denim, technical washes) and customer (raw denim enthusiasts), though at larger scale.
- Taylor Stitch: Taylor Stitch is a California-based DTC premium menswear brand offering denim, shirts, jackets, and outerwear with a similar "responsibly-made, classic-modern" positioning, overlapping customer base, and comparable price-to-quality ratio.
- Iron Heart: Iron Heart is a Japanese-engineered heavyweight selvedge denim and workwear brand competing in the same high-end raw denim/bottom space as Rogue Territory, with a similar enthusiast customer base and comparable premium price points.
- 3Sixteen: 3Sixteen is a New York-based premium denim and menswear brand built around selvedge/raw denim and heritage Americana — directly comparable to Rogue Territory's LA-built, selvedge-forward, small-batch heritage menswear proposition.
Broad incumbents
- Levi's Made & Crafted: Levi's Made & Crafted is the premium tier of Levi's, offering selvedge and heritage-finished denim through the DTC levi.com channel — a broader incumbent competing for the same discerning denim customer at a slightly lower price point.
- Buck Mason: Buck Mason is a larger California-based premium American casualwear brand (denim, tees, shirts) targeting a comparable classic-modern American menswear customer, but at meaningfully broader scale and product range than Rogue Territory.
- A.P.C. A.P.C. is a French heritage denim/casualwear incumbent specializing in raw denim and minimalist essentials — same discerning raw denim and modern-classic customer, but a global multi-category incumbent rather than a small-batch US maker.
- Todd Snyder: Todd Snyder is a US designer menswear brand (now under American Eagle) offering premium denim, shirting, and outerwear with similar classic-modern American styling and crossover with the discerning menswear consumer RGT targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rogue Territory social profiles
Digital presenceRogue Territory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogue Territory leadership team
Management profileNumber of profiles
Profiles2 records
Rogue Territory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogue Territory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogue Territory
What does Rogue Territory do?
Rogue Territory designs, manufactures, and sells handcrafted premium denim jeans and complementary apparel (trousers, shorts, shirts, jackets, knits) cut and sewn in Los Angeles. Products are built around custom Japanese selvedge denim, sashiko, and Martexin waxed canvas fabrics, sold direct-to-consumer online and through 40+ independent menswear and denim stockists worldwide. A complimentary in-house chainstitch hemming service accompanies raw denim purchases.
Is Rogue Territory a public or private company?
Rogue Territory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rogue Territory founded?
Rogue Territory was founded in 2008. It employs 1 to 10 people.
Where is Rogue Territory based?
Rogue Territory is headquartered in Los Angeles, United States, in the North America region.
How does Rogue Territory make money?
Two revenue lines are on record. Apparel Product Sales are the primary driver. The others are hemming Services.
Who are Rogue Territory's main competitors?
Direct peers on record are Gustin, Tellason, Naked & Famous Denim, Taylor Stitch, Iron Heart and 3Sixteen. Broad incumbents are Levi's Made & Crafted, Buck Mason, A.P.C. and Todd Snyder.
Does Rogue Territory have an API?
No public API is recorded for Rogue Territory.
What industry is Rogue Territory in?
Rogue Territory's product category is Premium Denim and Heritage Menswear Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAAFAK, Luxury Denim & Premium Casualwear. Its NAICS code is 315 and its SIC code is 2320.