What Indosat Ooredoo does

Indosat Ooredoo Hutchison (IOH) is a publicly listed Indonesian telecommunications operator headquartered in Jakarta and traded on the Indonesia Stock Exchange under the ticker ISAT. The company was formed through the 2022 merger of Indosat Ooredoo and PT Hutchison 3 Indonesia, creating one of Indonesia's largest mobile operators with nationwide 5G/4G/2G network coverage. IOH serves the full spectrum of Indonesian consumers through three primary brands — IM3, Tri, and Hifi — with sub-brands including IM3 Platinum (premium tier) and Collabonation (youth/creator program). In 2024, the company reported Rp 25,185 billion in corporate social responsibility spending reaching 161,383 beneficiaries, illustrating the operational scale of its consumer base.

The company's product portfolio spans prepaid and postpaid mobile plans, eSIM, VoLTE, and international roaming services. Its underlying technology platform includes a proprietary 5G architecture branded "Aivolusi5G," which powers the SATSPAM+ feature for AI-based anomaly detection on calls, SMS, and WhatsApp communications. Digital customer engagement runs through the myIM3 self-service app, while distribution extends through integrations with major Indonesian consumer platforms including Tokopedia, Shopee, Gojek, and ICONNET. The Tri BombasTri loyalty program provides tiered rewards targeted at the prepaid segment.

IOH's revenue model is anchored in consumer mobile subscriptions — prepaid ARPU, postpaid contracts, roaming, and ancillary digital services. Go-to-market combines retail outlets, e-commerce channels, and digital self-service through myIM3. The business is structurally consumer-concentration-light, with no disclosed enterprise anchor accounts, implying churn and ARPU are the principal revenue drivers rather than single-customer dependency.

Name

Indosat Ooredoo

Legal name

PT Indosat Ooredoo Hutchison Tbk

Website

https://indosatooredoo.com

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Indosat Ooredoo Hutchison is a publicly listed Indonesian telecommunications operator formed by merger in 2022, serving consumers nationwide through IM3, Tri, and Hifi brands with prepaid/postpaid mobile, 5G/4G/2G, eSIM, and AI-powered scam detection.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Neutral-Host Wireless Network Operators (DAS/Small Cells/Indoor) (HDAIAAAF)

akta.pro secondary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecom services
• Prepaid data plans
• Postpaid mobile plans
• International roaming
• Home broadband internet

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Services - Prepaid: Prepaid mobile services including airtime credit (pulsa), data packages, and add-on services sold to individual consumers through physical SIM cards and eSIM
2. Mobile Services - Postpaid (IM3 Platinum): Monthly subscription postpaid plans (Platinum 15, Platinum 70, Platinum 125) providing recurring revenue from voice, data, and SMS services with billing cycle
3. International Roaming: Roaming packages for outbound travelers and inbound visitors to Indonesia, including Umrah/Hajj packages
4. Digital Services & Add-ons: Digital lifestyle services, app quotas, streaming subscriptions, IMPoin loyalty rewards program
5. SATSPAM+ Protection Feature: Anti-scam and spam protection service bundled with data packages

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Indosat Ooredoo Hutchison is an Indonesian telecommunications operator providing mobile voice, SMS, data, and international roaming services on 2G, 4G LTE, and 5G networks through its IM3 and Tri consumer brands. Its core offerings include prepaid internet packages (Freedom Internet, Freedom Combo, Freedom Apps, Freedom U), postpaid plans (IM3 Platinum tiers), eSIM and physical SIM starter packs, international roaming including Umrah/Hajj packages, home WiFi via the Hifi brand, and AI-powered SATSPAM+ anti-spam and anti-scam protection.

Product overview

Indosat Ooredoo Hutchison operates a multi-brand telecommunications portfolio centered on two main consumer brands: IM3 (prepaid and postpaid mobile services) and Tri (value-focused prepaid brand). The IM3 ecosystem includes prepaid products (Freedom Internet, Freedom Combo, Freedom Apps, Freedom U, Starter Packs, and SIM Roaming packages) and postpaid products (Platinum, Platinum Family, Platinum SATU, Platinum Club referral program). Supporting services include myIM3 self-service app, eSIM digital SIM technology, VoLTE voice service, SATSPAM/SATSPAM+ AI-powered anti-scam protection (powered by Aivolusi5G technology), IMPoin loyalty program, Collabonation music platform, ICONNET bundling, and Kios myIM3 reseller platform. The company provides 5G network services under 'Indosat 5G' branding. Products are sold through physical and online stores, e-commerce partners (Shopee, Tokopedia), super-apps (Gojek), and direct customer service via WhatsApp and call centers.

Differentiator

Problem solved

Functional benefit

Brands

• IM3: Consumer mobile telecommunications brand offering prepaid and postpaid plans, data packages, and digital services including Freedom Internet, Freedom Combo, Freedom Apps, and Freedom U plans.
• Tri Indonesia
• Hifi
• myIM3
• IM3 Platinum
• Collabonation

Products and services

• IM3 Freedom Internet Prepaid internet package offering 24-hour non-stop connectivity with main quota plus up to 5,000 free minutes to IM3 and Tri users, data rollover, pulsa safe, speed booster, and daily quota for Indonesian consumers.
• IM3 Freedom Combo Prepaid combo package combining internet quota with voice minutes and SMS for Indonesian consumers across various validity periods.
• IM3 Freedom Apps Prepaid package offering quota focused on specific applications with local and night quota options for IM3 subscribers.
• IM3 Freedom U Prepaid internet package under the Freedom branding with tailored quota options for IM3 subscribers.
• IM3 Platinum Postpaid Postpaid monthly mobile plans (Platinum 15 at Rp70,000/15GB, Platinum 70 at Rp100,000/50GB+20GB, Platinum 125 at Rp150,000/100GB) offering recurring voice, SMS, and data with 5G allocation for IM3 subscribers.
• IM3 Platinum Family Postpaid family plan allowing shared internet quota across multiple lines under a single monthly bill for IM3 households.
• IM3 Platinum SATU High-tier postpaid package offering 1TB (1,000GB) data quota for premium IM3 subscribers.
• IM3 eSIM Embedded SIM (eSIM) technology for IM3 prepaid and postpaid activation, enabling dual-SIM device usage without a physical SIM card, purchased via myIM3 app and partner channels.
• IM3 SimpelRoam (International Roaming) International roaming packages including outbound roaming for Indonesian travelers, inbound roaming for visitors to Indonesia, and special packages for Umrah and Hajj pilgrims across 200+ countries.
• IM3 Kartu Perdana (Starter Pack) Prepaid SIM card starter packs available in physical SIM and eSIM formats, including new number registration, starter quota, and often bundled SATSPAM protection.
• IM3 SATSPAM / SATSPAM+ AI-powered anti-scam and anti-spam protection feature using Aivolusi5G technology to block scam calls, spam SMS, and WhatsApp call scams; available standalone or bundled into data packages.
• myIM3 App Primary self-service mobile application for IM3 subscribers enabling package purchases, balance top-up, bill payment, SIM card orders, eSIM activation, Platinum Club management, referral code sharing, and voucher management; available on Google Play, iOS App Store, and Huawei AppGallery.
• IM3 VoLTE Voice over LTE service enabling high-quality voice calls over the 4G/5G network with simultaneous voice and data usage for IM3 subscribers.
• Hifi Home WiFi Fixed wireless home broadband service under the IOH brand offering comfortable high-speed WiFi connectivity for Indonesian households.
• Tri Indonesia Mobile Service Value-focused prepaid mobile brand under Indosat Ooredoo Hutchison targeting the 'happy generation' with affordable and fast connectivity, including programs such as the BombasTri loyalty rewards.
• Ramadan SATSPAM+ Packages Special promotional packages launched during Ramadan combining internet data with SATSPAM+ anti-scam protection; tiers include 20GB/3 days (Rp20,000), 30GB/5 days (Rp30,000), 75GB/7 days (Rp50,000), 150GB/28 days (Rp150,000), and 300GB/28 days (Rp200,000).
• Indosat 5G Network Fifth-generation mobile network service branded as 'Indosat 5G', powered by Aivolusi5G technology, offering faster speeds and enhanced connectivity across Indonesia.

Quantifiable outcome

• Protection from digital scams via AI-powered SATSPAM+ blocking spam calls, scam SMS, and WhatsApp call scams

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MotorolacoreStrategic or Co-development PartnerIndosat Ooredoo Hutchison launched exclusive bundling of Motorola Moto g86 POWER 5G with IM3 Freedom Internet SATSPAM 3GB, combining 5G device with prepaid SIM card and AI-powered SATSPAM protection
• TokopediacoreChannel Partner/ Reseller/ DistributorOfficial IM3 store presence on Tokopedia marketplace for selling SIM cards, data packages, and promotions to Tokopedia's millions of users
• ShopeecoreChannel Partner/ Reseller/ DistributorOfficial IM3 store presence on Shopee marketplace for selling SIM cards, data packages, and promotional offers
• GojekcoreChannel Partner/ Reseller/ DistributorIntegration with Gojek super app enabling mobile top-up purchases through gopulsa/mobiledata service
• ICONNETminorChannel Partner/ Reseller/ DistributorBundling partnership for ICONNET x IM3 providing combined internet and mobile services

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Telkomsel: Indonesian mobile network operator and the market leader, offering 2G/3G/4G/5G consumer and enterprise services. Directly comparable to IOH as the two largest MNOs competing for the same Indonesian subscriber base across prepaid and postpaid segments.
• XL Axiata: PT XL Axiata Tbk, listed on IDX, operates mobile services in Indonesia under the XL and Axis brands. Directly competes with IOH in mass-market prepaid and postpaid segments with overlapping 4G/5G coverage and similar product positioning.
• Smartfren Telecom: Indonesian mobile operator focused on 4G LTE data services targeting value-conscious consumers. Comparable to IOH in prepaid market positioning and Indonesia-only geographic focus, with overlapping target customer segments.

Broad incumbents

• Hutchison Telecommunications International: Hong Kong-listed parent lineage of the Hutchison 3 Indonesia business that merged into IOH. Comparable as a regional mobile operator group with multi-market presence and similar operating model across consumer mobile segments.
• Axiata Group: Malaysian telecommunications conglomerate operating mobile operators across Southeast Asia (CelcomDigi, XL Axiata, Dialog, Robi). Comparable as a regional telecom group with multi-market mobile operations and similar strategic positioning to Ooredoo Hutchison.
• Ooredoo Group: Qatari-based multinational telecom operator with mobile operations across MENA and Southeast Asia, and a former major shareholder in IOH. Comparable as a multi-market mobile operator with similar consumer and enterprise offerings and brand strategy.
• Singtel: Singapore-headquartered telecommunications group operating mobile services across Asia including stakes in regional associates (Telkomsel, AIS, Globe). Comparable as a regional telecom group with mobile network operations, enterprise services, and digital platform strategy.

Regional players

• Globe Telecom: Philippines-based mobile network operator serving consumer and enterprise customers with 4G/5G services. Comparable as a Southeast Asian MNO with similar mass-market prepaid focus, digital self-service channels, and product portfolio structure.
• CelcomDigi: Malaysian mobile network operator formed from the merger of Celcom and Digi in 2022. Comparable as a Southeast Asian post-merger MNO integrating two consumer brands, with similar scale and product portfolio dynamics to IOH.
• AIS (Advanced Info Service): Thailand's largest mobile network operator providing consumer and enterprise services. Comparable as a major Southeast Asian MNO with similar 5G investment trajectory, digital ecosystem strategy, and consumer brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/im3ooredoo
• YouTubeyoutube.com/indosat
• Facebookfacebook.com/IM3Ooredoo
• Instagraminstagram.com/indosatim3
• TikToktiktok.com/@indosatim3

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indosat Ooredoo