What Ove Decors does

Ove Decors (DBA: OVE Decors) is a North American direct-to-consumer retailer of bathroom fixtures, lighting, and home décor products, operating a Magento Commerce storefront at ovedecors.com with US and Canadian (USD/CAD, English/French) commerce support alongside a physical retail presence. The company's 1,886+ SKU catalog is anchored by plumbing (1,370 items) — vanities (826 SKUs across single basin, double basin, freestanding, and wall-hung configurations), showers, shower bases, bathtubs, faucets, toilets, smart toilets (25 SKUs), LED mirrors, and LED medicine cabinets — and is extended into lighting (277 SKUs across ceiling fixtures, chandeliers, pendants, bathroom lighting, outdoor lighting) and outdoor furniture plus home categories (barn doors, interior furniture). Its most technology-forward line is smart toilets with bidet functionality, heated seats, automatic flush, warm-water bidet, and remote-controlled operation; LED mirrors incorporate touch and infrared sensors.

The company generates revenue through one-time hardware sales at unit prices that vary by category, size, finish (chrome, satin nickel, matte black, oil-rubbed bronze, etc.), and configuration, distributed via owned DTC e-commerce, physical retail, and an online-only purchasing channel. The primary customer segment is homeowners undertaking bathroom renovation or remodeling, with secondary segments of interior designers/contractors sourcing for residential projects and outdoor-living enthusiasts. Supporting infrastructure includes a replacement-parts portal (partsovedecors.com) and a customer-support portal (support.ovedecors.com) handling warranty, FAQs, care/cleaning, and product recalls.

Ove Decors is privately held with no disclosed ownership structure, funding history, headcount, revenue figures, or financial filings in the provided data. No acquisitions, partnerships, executive hires, regulatory actions, or restructuring events are recorded. Operating status is active based on the live e-commerce storefront. There is no evidence of in-house AI/ML capability, proprietary software platform beyond the off-the-shelf Magento storefront, or international expansion beyond the US/Canadian cross-border setup.

Name

Ove Decors

Website

https://ovedecors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Ove Decors is a North American direct-to-consumer retailer of bathroom fixtures, lighting, and outdoor furniture, selling 1,886+ SKUs including vanities, smart toilets, LED mirrors, and chandeliers via its Magento e-commerce site and physical retail channels across the US and Canada.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom fixtures
• Plumbing products
• Bathroom vanities
• Home lighting
• Outdoor furniture

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Bathroom Fixtures Sales: Primary revenue from selling bathroom vanities, showers, bathtubs, faucets, toilets, and smart toilets through e-commerce and retail channels. Products are sold as one-time purchases with various configurations and finishes.
2. Lighting Products Sales: Revenue from ceiling fixtures, chandeliers, pendants, bathroom vanity lights, and outdoor lighting products sold through the same distribution channels.
3. Outdoor Furniture Sales: Sales of outdoor furniture including deep seating, sectionals, dining sets, chaises, daybeds, and conversation sets for outdoor living spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ove Decors designs, sources, and sells modern bathroom fixtures and home décor products, including vanities, showers, shower bases, bathtubs, faucets, standard and smart toilets, LED mirrors, LED medicine cabinets, indoor and outdoor lighting, outdoor furniture, barn doors, and home furniture. The company sells its own branded products directly to consumers via its Magento-powered e-commerce site and through physical retail partners in North America (US and Canada).

Product overview

OVE Decors is a bathroom fixtures and home décor company offering a comprehensive portfolio of plumbing products (vanities, showers, shower bases, bathtubs, faucets, toilets, smart toilets, LED mirrors, LED medicine cabinets), lighting products (ceiling fixtures, chandeliers, pendants, bathroom lighting, outdoor lighting), outdoor furniture (deep seating, sectionals, dining, chaises, daybeds, conversation sets), and home products (barn doors, furniture). The company sells primarily direct-to-consumer through their e-commerce platform and through retail partners. Their smart toilet line represents their most technology-forward product category, featuring bidet functionality with remote controls and automatic features.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanities Bathroom vanities available in single basin and double basin configurations, in freestanding and wall-hung styles, with finishes including white, black, grey, brown/wood, and French oak. Sold to homeowners and design professionals for bathroom renovations.
• Showers Custom shower doors and DIY shower kits including alcove showers, corner kits, bathtub doors, and side panels in sliding and pivot/hinged configurations with frameless and framed options.
• Shower Bases Acrylic shower pans and bases in square, arc, and rectangle shapes with center drain and reversible designs.
• Bathtubs Freestanding bathtubs and walk-in tubs in oval, rectangular, and slipper shapes, available in white, black, and other finishes.
• Faucets Bathroom and bathtub faucets in freestanding and deck mount options, available in brushed nickel, black, chrome, and satin nickel finishes.
• Toilets Standard toilets in one-piece and two-piece configurations with dual flush and single flush options.
• Smart Toilets Advanced bidet toilets with heated seats, automatic flush, and warm water bidet, available in tank, tankless, and smart seat configurations.
• LED Mirrors LED bathroom mirrors with touch sensor and infrared sensor switches, in wall-hung and freestanding options, available in silver, white, and black finishes.
• LED Medicine Cabinets Wall-hung LED medicine cabinets with incorporated storage, on/off switch, and vertical installation.
• Ceiling Fixtures Ceiling lights including flush mount and semi-flush mount fixtures, in drum shade and other styles, in black, chrome, and other finishes.
• Chandeliers Chandeliers in bowl style, cage style, drum shade, and other designs, in black, oil-rubbed bronze, and other finishes.
• Pendants Pendant light fixtures in bowl style, cage style, drum shade, and other designs, with LED options and various finishes.
• Bathroom Lighting Bathroom vanity lights and wall sconces in 2-light and multi-light configurations.
• Outdoor Lighting Outdoor lighting fixtures including string lights in brown/wood, grey, black, and other finishes.
• Outdoor Furniture Outdoor patio furniture including deep seating sets, sectionals, dining sets, chaises, daybeds, accents, and conversation sets.
• Barn Doors Interior barn doors in various styles and finishes for residential use.
• Furniture Home furniture pieces complementing the bathroom and interior décor product lines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TOTO: TOTO is the global leader in smart toilets with Washlet bidet technology, directly competing with Ove Decors' smart toilet line in North America. Both serve the same bathroom renovation customer seeking modern, technology-forward fixtures.
• Signature Hardware: Signature Hardware is a DTC retailer of bathroom fixtures, faucets, vanities, and home furnishings sold directly online and now owned by Wayfair. It is the closest direct comparable to Ove Decors in terms of e-commerce-led, multi-category bathroom model.
• Vigo Industries: Vigo Industries designs and sells kitchen and bathroom faucets, sinks, shower doors, and vanities through online and retail channels with a similar modern design focus. It overlaps with Ove Decors' showers, vanities, and faucets categories.

Broad incumbents

• Kohler: Kohler is a dominant bathroom fixtures incumbent offering vanities, faucets, toilets, bathtubs, and showers with deep brand equity and broad dealer/retail distribution. It competes with Ove Decors across nearly every product category but as a much larger established brand.
• Moen: Moen is a leading faucet and bathroom fixture brand with strong wholesale and home center presence (Home Depot, Lowe's). It overlaps directly with Ove Decors' faucets, bathroom lighting, and broader fixtures portfolio.
• American Standard: American Standard manufactures and sells toilets, faucets, bathtubs, and sinks across North America through trade and retail channels. It is a comparable incumbent competing with Ove Decors across the full plumbing line.
• Delta Faucet: Delta Faucet is a major North American faucet and fixture manufacturer with strong retail and trade presence, competing directly with Ove Decors' faucet and broader bathroom fixture lines.
• Wayfair: Wayfair is the dominant online home furnishings marketplace that carries vanities, bathtubs, lighting, and outdoor furniture across hundreds of brands including Signature Hardware. It competes with Ove Decors' DTC model on customer acquisition and category breadth.
• Home Depot: Home Depot is a leading home improvement retailer that sells plumbing, lighting, vanities, and outdoor products both in-store and online. It serves as a primary distribution channel and competitor to Ove Decors' retail and DTC channels.
• Ferguson (Build.com): Ferguson, which acquired Build.com, is a major plumbing and home improvement distributor with strong trade and online channels. It competes with Ove Decors across vanities, faucets, and bathroom fixtures through both contractor and consumer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ove Decors