PopBox Asia
PopBox Asia operates an automated parcel locker network across Indonesia, Malaysia, and the Philippines, enabling 24/7 self-service pickup, drop-off, and returns for e-commerce shoppers, online sellers, courier companies, and venue owners through PIN-authenticated smart lockers and a mobile app.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PopBox Asia does
PopBox Asia operates an automated parcel locker network across Indonesia, Malaysia, and the Philippines, providing 24/7 self-service pickup and drop-off points for e-commerce parcels, returns, and personal shipments. The platform combines physical smart lockers installed at strategic venues (apartments, shopping malls, train stations, universities, and gas stations) with a consumer-facing mobile application (PopBox Asia app on iOS, Android, and Huawei AppGallery) that uses PIN and QR-code authentication to release compartments. Service modules include Kirim (PopSend) for outbound parcel sending, Ambil (Collect) for pickup, Titip (PopSafe) for deposit/storage, and the temperature-controlled Loker Insulator for food and beverage delivery (~3 hours of insulation). Underlying features include genset backup power, digital advertising screens on locker units, and an agent network of small businesses serving as human-assisted pickup points in underserved areas.
The business operates a B2B2C model, monetizing through five revenue streams: per-transaction parcel fees (Rp 10,000 for Jakarta-Jakarta deliveries up to 3kg), courier revenue sharing with logistics partners (JNE, Grab Express, Shopee Express), PopSafe Monthly subscription rentals (Rp 99,000-169,000 per month), digital advertising placements on locker screens, and platform/integration fees from e-commerce partners (Lazada, Blibli, Zalora, MatahariMall). Distribution is anchored by a multi-sided partner ecosystem spanning e-commerce platforms, courier companies, real estate developers (Agung Sedayu, Agung Podomoro, Lippo, Summarecon), transport operators (KAI, Pertamina, LRMC), and a Singapore-incorporated joint venture with Sunway Group for Malaysian operations. Founded in January 2015 by Adrian Lim (CEO) and Greta Bunawan (COO), the company is headquartered in Jakarta, operates approximately 360+ locker locations across three Southeast Asian countries, and has built a registered user base of approximately 550,000 (as of 2018). PopBox received a single disclosed seed round from East Ventures in August 2015 and remains a privately held venture-backed startup.
PopBox Asia firmographics
Firmographics- Name
- PopBox Asia
- Legal name
- PT. PopBox Asia Services
- Website
- https://popbox.asia
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PopBox Asia operates an automated parcel locker network across Indonesia, Malaysia, and the Philippines, enabling 24/7 self-service pickup, drop-off, and returns for e-commerce shoppers, online sellers, courier companies, and venue owners through PIN-authenticated smart lockers and a mobile app.
- Ownership category
- akta.pro rank
PopBox Asia industry classification
Industry- Product category
- Smart Parcel Lockers
- NAICS
- Couriers and Express Delivery Services (4921), Couriers and Messengers (492), Local Messengers and Local Delivery (4922)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH)
- akta.pro secondary industries
- Residential & Multifamily Parcel Locker Solutions (Apartment/HOA) (TLAAAMAD), Transit / Public-Space Locker Networks (Stations, Municipal) (TLAAAMAG), Campus / Education Parcel Locker Networks (TLAAAMAF)
Keywords
Where PopBox Asia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
PopBox Asia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Per-Use Transaction Fees: Charges applied per parcel transaction when customers use the locker service. Historical pricing around Rp 5,000 per use depending on volume tiers. Current consumer pricing Rp 10,000 for Jakarta-Jakarta deliveries up to 3kg.
- Subscription Services (PopSafe): Monthly subscription plans for dedicated locker space (S, M, L sizes) targeting frequent users and businesses. S locker Rp 99,000/month, M locker Rp 139,000/month, L locker Rp 169,000/month. Revenue from repeat monthly commitments.
- Courier Revenue Sharing: Revenue sharing arrangements with courier partners (JNE, Grab Express, etc.) who deliver to and from PopBox lockers. Model enables couriers to consolidate multiple deliveries to single locker locations, improving efficiency.
- Digital Advertising: Digital advertisement placements on electronic screens integrated into PopBox locker units at strategic high-traffic locations (apartments, malls, stations). Targets brands seeking proximity to urban consumers and online shoppers.
- E-commerce Integration Fees: Platform fees from e-commerce partners (Lazada, Blibli, Zalora, MatahariMall) for integration into their delivery and return options. Merchants pay for access to the locker network as a delivery alternative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Jakarta-Jakarta shipping: Rp 10,000 up to 3kg |
| Unit Pricing | Pay-as-you-go | Jakarta-Jabodetabek shipping: Rp 15,000 per 3kg |
| Subscription | Monthly | PopSafe Monthly S locker: Rp 99,000/month |
| Subscription | Monthly | PopSafe Monthly M locker: Rp 139,000/month |
| Subscription | Monthly | PopSafe Monthly L locker: Rp 169,000/month |
| Transaction based/ take rate | Pay-as-you-go | Per-use fee: approximately Rp 5,000 |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
PopBox Asia product offering
Product offeringCore offering
PopBox Asia operates a network of automated smart parcel lockers installed at strategic urban locations such as apartments, malls, train stations, universities, and gas stations across Indonesia, Malaysia, and the Philippines. The lockers provide 24/7 self-service send, deposit, and collection of packages using PIN-based authentication, integrated mobile apps, and partnerships with e-commerce platforms and courier companies. Additional services include temperature-controlled insulator lockers for food/beverages, monthly subscription locker rentals (PopSafe), and digital advertising on locker screens.
Product overview
PopBox Asia is a smart locker platform providing automated parcel management solutions. The core offering is the PopBox Smart Locker system, supported by service modules including Kirim (Send/PopSend), Ambil (Collect), and Titip (PopSafe) for deposit. Specialized offerings include Loker Insulator for temperature-controlled food/beverage storage and PopSafe Monthly for subscription-based dedicated locker access. The ecosystem extends through PopBox Agent partnerships with SMEs, Digital Advertising on locker screens, and free Return Parcel services for partner e-commerce platforms. The platform operates across Indonesia and Malaysia with hundreds of locker locations in strategic areas.
Differentiator
Problem solved
Functional benefit
Brands
- PopSafe: Monthly subscription-based locker rental service for depositing items, with plans starting from Rp 99,000 per month.
- PopSend
- Locker Insulator
Quantifiable outcome
- Users report pickup times of under 10 seconds using PIN authentication
- +2 more outcomes
Companies that use PopBox Asia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
PopBox Asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
PopBox Asia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Grab (Grab Express)minorGrab Express courier service partnered with PopBox for last-mile delivery integration, enabling Grab couriers to use PopBox lockers as consolidated pickup and delivery points for packages.
- Pertamina (SPBU Pasti Prima)minorPertamina SPBU Pasti Prima partnered with PopBox to install automated lockers at gas stations. Initial deployment at MT Haryono SPBU with plans for expansion to other strategic locations. Leverages SPBU's central urban locations for 24/7 parcel access alongside fuel operations.
- Sunway Group (Malaysia)coreSunway Bhd formed a joint venture with PopBox Asia Pte Ltd (Singapore-incorporated, US$2.4M paid-up capital) to operate automated parcel lockers and establish parcel collection/return points across Malaysia. Sunway provides locations nationwide while PopBox provides locker technology and operations. Strategic expansion vehicle for Malaysian market entry.
- Zalora IndonesiacoreZalora partnered with PopBox to offer free parcel return services through PopBox lockers. Customers could return fashion items by filling a return form on Zalora's website and dropping packages at nearest PopBox locker. Part of Zalora's strategy to improve customer convenience in returns.
- JNEcoreJNE-PopBox service launched as part of JNE's '7 Magnificent' program. JNE integrated PopBox lockers as pickup points for customers with high mobility. Initially available at 32 Jakarta locations (malls, stations, campuses). Enables JNE to offer alternative delivery options and reduce failed deliveries.
- MatahariMallcoreMatahariMall (Lippo Group) partnered with PopBox to install e-Lockers at Matahari stores across Indonesia, enabling online shoppers to pick up and return purchases at physical store locations. Partnership aimed at strengthening MatahariMall's O2O (Online-to-Offline) capabilities. Had 1,200 registered merchants at launch.
- Lazada IndonesiacoreLazada Indonesia integrated PopBox lockers as delivery and return options. PopBox appeared as a shipping method during checkout, allowing customers to collect purchases at nearby lockers. Return services through PopBox were free for Lazada orders.
- BliblicoreBlibli integrated PopBox lockers as a delivery and pickup alternative for its e-commerce platform, enabling customers to select PopBox as their shipping destination at checkout.
- LRMC (Light Rail Manila Corporation, Philippines)minorLRMC partnered with PopBox to deploy smart lockers at LRT-1 stations in Manila, Philippines. PopBox lockers installed at Light Rail Transit Line 1 stations to serve commuters as pickup and drop-off points, expanding PopBox's footprint into the Philippines market.
- Agung Sedayu GroupminorReal estate developer providing venue locations (apartment and building premises) for PopBox locker installations within their properties.
- Agung Podomoro LandminorMajor real estate developer providing venue locations (apartments, malls) for PopBox locker installations within Agung Podomoro properties.
- Lippo GroupminorLippo Group provides venue locations (Lippo Mall, Lippo Plaza) for PopBox locker installations and also operates MatahariMall e-commerce which partners with PopBox for delivery services.
- SummareconminorReal estate developer providing apartment and mall locations for PopBox locker installations within Summarecon properties.
- KAI (Kereta Api Indonesia)minorState railway operator providing train station locations for PopBox locker installations, enabling parcel services at major commuter rail stations across Jakarta and beyond.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PopBox Asia competitors and assessment
Company assessmentDirect peers
- Hive Box: Singapore-headquartered automated parcel locker operator for e-commerce and last-mile delivery across Southeast Asia. Most direct functional competitor to PopBox in the SEA PUDO/locker category with overlapping courier partnerships.
- InPost: Public, global pure-play in automated parcel locker networks (Paczkomaty) and PUDO points. Closest scaled analog for PopBox's locker-as-a-service business model and unit-economics playbook.
- Parcel Pending (Quadient): Smart parcel locker solution owned by Quadient, deployed across multifamily, retail, and university venues in North America. Directly comparable hardware/software feature set (PIN access, mobile integration, multi-tenant use cases).
- Luxer One: US-based smart locker specialist for residential, retail, and corporate real estate. Competes with PopBox on the same technology stack (PIN/app access, multi-vertical deployment) in a different geography.
Broad incumbents
- Amazon Hub Locker / Amazon Hub: Amazon-operated locker and counter pickup network within Amazon's global delivery platform. Defines the vertical-integration threat and benchmark for what an in-house platform network looks like at scale.
- Cainiao Smart Logistics Network (Alibaba): Alibaba's logistics arm operating Cainiao Stations and last-mile parcel locker infrastructure in China and select SEA markets. Comparable locker-network operator embedded in a marketplace platform — illustrates incumbent vertical integration.
- Ninja Van: Pan-Southeast-Asian last-mile delivery platform with parcel volumes across Indonesia, Vietnam, Malaysia, and the Philippines. Overlapping courier-side ecosystem with PopBox (Shopee Express, JNE relationships) and a potential alternative for e-commerce partners.
- J&T Express: Large, regionally funded express delivery player across SEA with extensive locker and pickup-point ambitions. Comparable scale and partner overlap with PopBox on Indonesian courier ecosystem.
Emerging players
- KEBA (Industrial Automation / Locker Solutions): Austria-based industrial automation firm with smart locker and self-service hardware offerings for postal/logistics operators. Comparable on locker technology and access-control stack; supplies hardware adjacent to PopBox's proprietary platform.
- Pickupp: Hong Kong-headquartered crowdsourced and on-demand last-mile delivery startup operating across Greater SEA. Adjacent competitor for e-commerce pickup-point and locker demand in APAC urban markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PopBox Asia social profiles
Digital presencePopBox Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
PopBox Asia leadership team
Management profileNumber of profiles
Profiles2 records
PopBox Asia subsidiaries and ownership
Company hierarchySubsidiaries1 record
PopBox Asia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PopBox Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PopBox Asia
What does PopBox Asia do?
PopBox Asia operates a network of automated smart parcel lockers installed at strategic urban locations such as apartments, malls, train stations, universities, and gas stations across Indonesia, Malaysia, and the Philippines. The lockers provide 24/7 self-service send, deposit, and collection of packages using PIN-based authentication, integrated mobile apps, and partnerships with e-commerce platforms and courier companies. Additional services include temperature-controlled insulator lockers for food/beverages, monthly subscription locker rentals (PopSafe), and digital advertising on locker screens.
Is PopBox Asia a public or private company?
PopBox Asia is a private company. It is classified as venture growth investor backed and is currently operating.
When was PopBox Asia founded?
PopBox Asia was founded in 2015. It employs 51 to 100 people.
Where is PopBox Asia based?
PopBox Asia is headquartered in Jakarta, Indonesia, in the Asia region.
How does PopBox Asia make money?
Five revenue lines are on record. Per-Use Transaction Fees are the primary driver. The others are subscription Services (PopSafe), courier Revenue Sharing, digital Advertising and E-commerce Integration Fees.
Who are PopBox Asia's main competitors?
Direct peers on record are Hive Box, InPost, Parcel Pending (Quadient) and Luxer One. Broad incumbents are Amazon Hub Locker / Amazon Hub, Cainiao Smart Logistics Network (Alibaba), Ninja Van and J&T Express. Emerging players are KEBA (Industrial Automation / Locker Solutions) and Pickupp.
Does PopBox Asia have an API?
No public API is recorded for PopBox Asia.
What industry is PopBox Asia in?
PopBox Asia's product category is Smart Parcel Lockers. Its primary akta.pro industry code is TLAAAMAH, Smart Access & Locker Technology Providers (Hardware, Software, Access Control), with a secondary code of TLAAAMAD, Residential & Multifamily Parcel Locker Solutions (Apartment/HOA). Its NAICS code is 4921 and its SIC code is 2540.